Connected Customer 360 Reviews & Pricing

by Reltio | 2011, Redwood City, California

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What is Connected Customer 360?

Industry Specialties: Serves all industries.

Connected Customer 360 represents a transformative approach to data management and customer profile aggregation, embracing the cloud to offer real-time data organization and analysis for enterprises. Primarily tailored for large-scale organizations within various industries like healthcare, retail, and financial services, it enables a unified view of customers, allowing for enhanced personalization and streamlined experiences. One of the key features is the solutions' ability to provide actionable insights through machine learning—a capability that sets it apart from traditional data platforms. The benefits of leveraging Connected Customer 360 include improved compliance management, increased operational efficiency, and a significant enhancement in customer engagement strategies. While Connected Customer 360 stands out for its scalability and real-time operations, it might present a learning curve for teams unfamiliar with advanced data platforms. Cost can be a consideration too, as the comprehensive features come with a price tag that implies a significant investment, potentially placing it out of reach for smaller businesses. Connected Customer 360 typically receives high marks for performance, reliability and user experience, though there is variance based on individual user context and implementation.

Pros

Real-time data processing
Scalable cloud-native platform
Advanced machine learning insights
Comprehensive customer profiles
Enhanced compliance features

Cons

Steep learning curve
Higher cost for smaller businesses
Complex initial setup
Can be resource-intensive
Customization may be challenging

PRICE

COMPANY SIZE

DEPLOYMENT

PLATFORM

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Connected Customer 360 Pricing

Based on our most recent analysis, Connected Customer 360 pricing starts at $5,000 (Monthly).

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Starting From: $5,000
Pricing Model: Monthly
Free Trial: Yes, Request for Free

Training Resources

Connected Customer 360 is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Connected Customer 360:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Connected Customer 360 Benefits and Insights

Why use Connected Customer 360?

Key differentiators & advantages of Connected Customer 360

Real-Time Data Synchronization: Experience the advantage of having current and consistent information across all systems, enabling immediate and informed decision-making.
Customer Engagement Enhancement: Tailor customer experiences through a deeper understanding of their preferences and behaviors, leading to increased satisfaction and loyalty.
Operational Efficiency: Streamline processes by eliminating redundant tasks and automating data-related operations, leading to a reduction in time spent on manual data handling.
Compliance and Governance: Maintain high standards of data quality and adhere to regulatory requirements with robust data management protocols.
Scalability: Adapt effortlessly to business growth with Connected Customer 360’s cloud-native platform designed to handle increased data volumes and complex data relationships.
Insight-Driven Decision Making: Leverage machine learning to glean actionable insights from your customer data, thereby formulating strategies that are data-backed and results-oriented.
Collaboration and Productivity: Foster a collaborative environment where different teams can access a unified view of data, enhancing productivity and teamwork.
Personalization at Scale: Deliver personalized interactions and offers to customers by utilizing a 360-degree view of customer profiles, contributing to higher conversion rates and customer retention.
Risk Reduction: Mitigate risks associated with data management through a centralized system that reduces data inconsistencies and potential breaches.
Competitive Advantage: Stay ahead in the market by using real-time analytics and insights to quickly respond to changing trends and customer needs.

Industry Expertise

Connected Customer 360 boasts specific industry expertise across various sectors, including:

Life Sciences: Unifying and enriching data for HCPs, HCOs, clinical studies, patients, sites, and products. Prebuilt integrations and data models cater to specific needs.
Financial Services: Managing risk, enhancing customer experiences, and improving regulatory compliance with industry-specific data models and prebuilt integrations.
Retail: Delivering personalized experiences, optimizing marketing campaigns, and managing inventory effectively with prebuilt data models and integrations.
Additionally: Connected Customer 360 offers industry-specific solutions for manufacturing, healthcare, and government.

Synopsis of User Ratings and Reviews

Based on an aggregate of Connected Customer 360 reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Unified Customer View: Enables a comprehensive overview of customer data from multiple sources, breaking down silos and providing a single source of truth.
Enhanced Data Quality: Ensures accuracy and consistency of customer data through standardization, cleansing, and deduplication processes.
Improved Compliance: Facilitates adherence to data privacy regulations such as GDPR and CCPA through features for consent management, data subject access requests, and data retention policies.
Streamlined Data Governance: Centralizes data governance processes, simplifies data access controls, and provides audit trails for data usage.
Enhanced Customer Insights: Empowers businesses to gain deeper understanding of customer behavior, preferences, and needs, leading to more personalized experiences and targeted marketing campaigns.

Cons

High initial setup and implementation costs: Requires significant IT resources and expertise, potentially leading to budget constraints and delays.
Reliance on existing data quality: Effectiveness depends on the accuracy and consistency of data from multiple sources, which may be challenging to ensure.
Steep learning curve for users: Can lead to slow adoption and underutilization of the platform's features.
Rigid schema and data model: May not adapt well to evolving business needs and data sources, potentially requiring customization or workarounds.
Ongoing maintenance and integration needs: Can be resource-intensive, requiring ongoing investment of time and effort.

Researcher's Summary:

User reviews for Connected Customer 360 paint a mixed picture. Proponents praise its ability to unify siloed customer data, creating a 360-degree view that allows for targeted marketing and personalized experiences. "It's like having all our customer info in one place, finally," one user remarked. "We can segment and personalize campaigns in ways we never could before." This comprehensive view is often contrasted with the fragmented experience offered by competitors like Microsoft Dynamics 365, where users report struggling to piece together customer data from different sources.

However, Connected Customer 360 also faces criticism for its complexity and cost. Implementing and maintaining the platform can be resource-intensive, requiring significant IT expertise. "The initial setup was a beast," admitted one reviewer. "It took months and more consultants than we budgeted for." Compared to more user-friendly options like HubSpot, the learning curve for Connected Customer 360 can be steep, leading to underutilization.

Data quality is another concern. Users acknowledge the platform's potential to improve data accuracy and consistency, but only if the underlying data is clean. "If you start with garbage, you'll end up with garbage," one user cautioned. This reliance on existing data quality can be a disadvantage compared to competitors like SAP Customer Experience, which offer stronger data cleansing capabilities.

Ultimately, Connected Customer 360 shines for businesses with the resources and commitment to navigate its complexities and reap the rewards of a unified customer view. For those seeking a simpler, more user-friendly solution, other options may be more suitable.

Key Features

Notable Connected Customer 360 features include:

Single Source of Truth (SSOT): Consolidates data from various sources, creating a unified and master profile for each customer across all touchpoints.
Data Governance: Enforces data quality, consistency, and accessibility through robust governance policies and workflows.
Data Enrichment: Leverages AI and external data sources to enrich customer profiles with insights and predictive analytics.
Identity Resolution: Identifies and links different customer identities across various systems and channels, ensuring complete and accurate customer profiles.
Relationship Data Management: Captures and analyzes relationships between customers, including household members, social connections, and business relationships.
Real-time Data Management: Provides real-time access to customer data, enabling immediate personalization and decision-making.
Machine Learning: Utilizes machine learning algorithms to automate data cleansing, enrichment, and insights generation.
Flexible Data Model: Adapts to accommodate new data types and evolving customer needs.
Scalability: Supports the management of billions of customer records and handles high data volumes seamlessly.
Cloud-native: Delivers a secure and reliable platform with high availability and scalability.
Compliance: Supports compliance with various data privacy regulations, including GDPR and CCPA.
Open APIs: Enables seamless integration with other CRM, marketing, and analytics tools.
Prebuilt Applications: Offers prebuilt applications for specific use cases, such as marketing automation and customer service.
AI-powered Assistant: Provides users with an AI-powered virtual assistant for natural language search and data exploration.
Visually-driven User Interface: Offers a user-friendly interface with drag-and-drop functionality and intuitive navigation.
Role-based Access Control: Provides granular access control to different data and functionalities based on user roles.

Approach to Common Challenges

Data Quality: Inconsistent, incomplete, and inaccurate data can lead to poor decision-making and inefficient processes. Connected Customer 360 addresses this challenge by providing real-time data validation, standardization, and enrichment capabilities to ensure that data is accurate, complete, and consistent across all sources.
Data Integration: Integrating data from multiple sources and systems can be a complex and time-consuming process. Connected Customer 360 addresses this challenge by providing pre-built connectors for various data sources, as well as a flexible data integration framework that allows for easy integration of data from any source.
Data Security: Ensuring the privacy and security of sensitive customer data is a top priority. Connected Customer 360 addresses this challenge by providing advanced security features, such as encryption, access controls, and role-based permissions, to ensure that data is protected and secure.
Data Governance: Ensuring that data is accurate, complete, and compliant with regulations can be a challenge. Connected Customer 360 addresses this challenge by providing a data governance framework that includes data quality metrics, data validation rules, and data enrichment capabilities to ensure that data is accurate, complete, and compliant with regulations.
Data Analytics: Analyzing large amounts of data to gain insights and make informed decisions can be a complex and time-consuming process. Connected Customer 360 addresses this challenge by providing advanced analytics capabilities, such as machine learning, predictive analytics, and data visualization, to enable real-time insights and decision-making.
Customer 360: Creating a complete and accurate view of the customer across all touchpoints and systems can be a challenge. Connected Customer 360 addresses this challenge by providing a customer 360 dashboard that integrates data from all sources and systems, providing a complete and accurate view of the customer.
Real-time Data: Having access to real-time data is critical for making informed decisions and responding to customer needs. Connected Customer 360 addresses this challenge by providing real-time data integration and analytics capabilities, enabling businesses to respond to customer needs in real-time.
Scalability: As data volumes grow, it can be a challenge to scale data management systems to accommodate the increase. Connected Customer 360 addresses this challenge by providing a scalable architecture that can handle large volumes of data and grow with the needs of the business.

Cost Of Ownership

Frequently asked questions regarding Connected Customer 360 pricing include:

Q: What are the typical costs associated with implementing Connected Customer 360?
A: The total cost of ownership (TCO) for Connected Customer 360 typically comprises software subscriptions, implementation services, customization costs, data acquisition, and ongoing maintenance and support. Prices vary based on factors like deployment model (cloud vs. on-premise), data volume, user licenses, and additional modules or features required. For example, a mid-sized organization with 1 million customer records might expect to pay $50,000 per annual subscription, $20,000 for implementation services, and $10,000 for ongoing maintenance. These costs highlight the importance of carefully evaluating needs and tailoring implementation plans to optimize budget allocation.

Q: Does Reltio offer different pricing tiers or packages?
A: Yes, Reltio offers multiple pricing tiers for its Connected Customer 360 platform. These tiers typically vary based on the number of user licenses, data storage capacity, and access to specific features. For example, a "Basic" tier might be suitable for small businesses with limited data and user needs, while an "Enterprise" tier would cater to larger organizations with complex data environments and extensive user requirements. Understanding these tiers and selecting the most appropriate one can significantly impact overall TCO.

Q: What are the hidden costs associated with Connected Customer 360?
A: While pricing tiers and subscription fees are transparent, potential hidden costs associated with Connected Customer 360 include data migration costs, ongoing data integration and management, and training for users. Additionally, customizations or integrations with other systems may incur additional development costs. Organizations should factor these potential expenses into their overall TCO calculations and plan accordingly.

Limitations

Notable limitations of Connected Customer 360 include:

Limited customization options: While the platform offers flexibility, some users may find the customization options limited, particularly for specific industry workflows or complex data models.
Steep learning curve: The platform's feature-rich interface and complex functionality require significant training for users to fully leverage its capabilities.
Potentially high implementation costs: Depending on data volume, user licenses, and required modules, implementation costs can be significant, particularly for smaller organizations.
Lack of native AI capabilities: While AI features are available, they may not be as advanced or comprehensive as those offered by dedicated AI platforms.
Limited support for real-time data processing: While the platform offers real-time access to data, it may not be suitable for applications requiring high-velocity data streams or real-time decision-making.

Demo Resources

Resources that provide Connected Customer 360 demo insights include:

Datasheet: Provides an overview of the product's features and capabilities.
User Guide: Offers step-by-step instructions for using the product, including setup and configuration.
Tutorials: Provides interactive tutorials that demonstrate how to use the product's features and capabilities.
Use Cases: Offers real-world examples of how the product can be used to solve specific business challenges.
Customer Stories: Shares case studies and testimonials from customers who have successfully implemented the product.
Blog: Provides articles and insights on the latest trends and best practices in customer data management and analytics.
Webinars: Offers live and on-demand webinars that demonstrate the product's features and capabilities, as well as provide insights from industry experts.

FAQ

Frequently asked questions regarding Connected Customer 360 include:

Q: How does Connected Customer 360 compare to other customer data platforms (CDPs)?
A: Connected Customer 360 distinguishes itself through its focus on master data management (MDM) and identity resolution, offering superior data accuracy and consistency compared to other CDPs. Additionally, its cloud-native architecture and flexible data model provide scalability and adaptability for organizations with evolving needs. However, other CDPs may offer more advanced AI and marketing automation features.

Q: Is Connected Customer 360 suitable for small businesses?
A: While Connected Customer 360 offers scalability, its feature-rich nature and potential implementation costs might be less suitable for smaller businesses with limited data volume and user needs. Other CDPs with more basic functionalities and lower price points might be a better fit for these organizations.

Q: What are the benefits of using Connected Customer 360 for customer segmentation and targeting?
A: Connected Customer 360 leverages its rich customer profiles and AI-powered insights to enable precise customer segmentation and targeting. By analyzing customer data across various touchpoints and identifying hidden patterns, organizations can create highly targeted campaigns and personalize customer experiences, leading to improved engagement and conversion rates.

Q: How does Connected Customer 360 ensure data privacy and compliance?
A: Connected Customer 360 adheres to stringent data privacy regulations, including GDPR and CCPA. It offers robust data governance features such as role-based access control, audit logging, and data encryption to ensure data security and compliance. Additionally, its cloud-based infrastructure provides additional layers of security and data protection.

Q: What are the integration capabilities of Connected Customer 360?
A: Connected Customer 360 offers extensive integration capabilities with various CRM, marketing automation, and analytics tools through its open APIs and prebuilt connectors. This enables seamless data exchange and utilization across various applications, facilitating a holistic view of customer data and streamlined workflows.