Consumer Goods Cloud Reviews & Pricing

by Salesforce | Founded 1999, San Francisco, California

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Overview Pricing Benefits Reviews Features

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What is Consumer Goods Cloud?

Industry Specialties: Serves all industries.

Consumer Goods Cloud is a sophisticated software solution designed to streamline customer relationship management tasks, particularly for businesses in the consumer goods industry. It excels in managing retail execution, optimizing field sales, and enhancing customer engagement. This platform is particularly beneficial for industries such as food and beverage, personal care, and household products, where efficient supply chain and customer interaction are crucial. Users appreciate its robust features like real-time data analytics, customizable dashboards, and seamless integration with other enterprise systems. These capabilities enable businesses to make informed decisions and improve operational efficiency. Compared to similar products, Consumer Goods Cloud is praised for its intuitive interface and comprehensive functionality. Pricing details are typically customized based on specific business needs, so it's advisable to contact SelectHub for a tailored quote. Overall, Consumer Goods Cloud stands out for its ability to adapt to the dynamic needs of consumer goods companies.

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Consumer Goods Cloud Pricing

Based on our most recent analysis, Consumer Goods Cloud pricing starts at $225 (Per User, Monthly).

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Starting From: $225
Pricing Model: Per User, Monthly
Free Trial: Yes, Request for Free

Training Resources

Consumer Goods Cloud is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Consumer Goods Cloud:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Consumer Goods Cloud Benefits and Insights

Why use Consumer Goods Cloud?

Key differentiators & advantages of Consumer Goods Cloud

Enhanced Customer Insights: Gain a comprehensive view of customer preferences and behaviors, enabling more personalized interactions and targeted marketing strategies.
Streamlined Sales Processes: Automate routine tasks such as order processing and inventory management, freeing up sales teams to focus on building relationships and closing deals.
Improved Collaboration: Facilitate seamless communication between sales, marketing, and service teams, ensuring everyone is aligned and working towards common goals.
Data-Driven Decision Making: Leverage real-time analytics and reporting to make informed decisions that drive business growth and improve customer satisfaction.
Increased Productivity: Utilize intuitive dashboards and mobile access to manage tasks on-the-go, reducing downtime and increasing efficiency.
Scalability: Easily adapt to changing business needs and scale operations without the need for significant infrastructure changes.
Enhanced Customer Experience: Deliver consistent and high-quality service across all touchpoints, fostering customer loyalty and retention.
Cost Efficiency: Reduce operational costs by automating manual processes and minimizing errors, leading to better resource allocation.
Regulatory Compliance: Ensure adherence to industry regulations and standards with built-in compliance features, reducing risk and liability.
Customizable Solutions: Tailor the platform to meet specific business requirements, ensuring it aligns with unique operational workflows and objectives.
Integration Capabilities: Seamlessly connect with existing systems and third-party applications, creating a unified ecosystem that enhances overall functionality.
Real-Time Feedback: Capture and analyze customer feedback instantly, allowing for quick adjustments to strategies and improved service delivery.
Market Responsiveness: Quickly adapt to market changes and consumer trends, staying ahead of competitors and meeting evolving customer demands.
Security and Privacy: Protect sensitive customer data with robust security measures, ensuring trust and compliance with privacy regulations.
Training and Support: Access comprehensive training resources and support services to maximize the platform's potential and ensure successful implementation.

Industry Expertise

Salesforce Consumer Goods Cloud is specifically designed for companies in the consumer packaged goods (CPG) industry, such as those in food and beverage, health and beauty, and personal care. It helps these businesses manage their operations, improve customer experiences, and drive revenue by connecting and engaging with retailers, distributors, and customers.

Synopsis of User Ratings and Reviews

Based on an aggregate of Consumer Goods Cloud reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Improved Sales Efficiency: Provides sales and marketing automation features that streamline processes and improve efficiency for sales teams.
Better Customer Insights: Offers a single view of customers, aiding companies in understanding customer needs and preferences to improve sales, marketing, and operations.
Data-Driven Insights: Integrates with various data sources and provides robust analytics capabilities, enabling companies to gain insights into sales performance, market trends, and customer behavior.

Cons

Limited Industry Focus: While Consumer Goods Cloud excels in retail and consumer goods, its specialized features might not fully address the needs of businesses in other industries, potentially limiting its broader appeal.
Potential Complexity for Small Businesses: The extensive features and functionalities of Consumer Goods Cloud, while beneficial for large enterprises, could be overwhelming for smaller businesses with simpler CRM requirements, potentially leading to a steeper learning curve and higher implementation costs.

Researcher's Summary:

Is Salesforce Consumer Goods Cloud the crème de la crème of CRM software or does it leave users feeling cloudy with a chance of meatballs? User reviews over the last year reveal a mixed bag. While some users on TrustRadius applaud its retail execution capabilities, leading to an 8/10 star rating, others on the App Store express frustration with slow syncing and a clunky interface, resulting in a dismal 2.6/5 star rating. This disparity highlights a key strength of Consumer Goods Cloud - its robust feature set for managing retail operations - but also exposes a critical weakness - its inconsistent performance and user experience. For instance, while some users praise the offline order management and promotion features, others find the app to be slow and difficult to navigate. This inconsistency makes Consumer Goods Cloud a risky proposition for businesses that rely heavily on mobile functionality.

Consumer Goods Cloud differentiates itself through its specialized focus on the consumer goods industry, offering features like retail store auditing and route planning. However, this niche focus may not outweigh its reported shortcomings, especially when compared to more established CRM alternatives like NetSuite and Avercast, which garner more favorable user reviews on platforms like Capterra. Ultimately, Consumer Goods Cloud seems best suited for large enterprises with dedicated IT resources that can navigate its complexities and potentially mitigate its performance issues. Smaller businesses with limited technical expertise may find its learning curve steep and its inconsistencies too difficult to stomach.

Key Features

Notable Consumer Goods Cloud features include:

Retail Execution: Streamlines field operations by enabling sales reps to efficiently manage store visits, capture orders, and ensure compliance with promotional activities.
Order Management: Facilitates seamless order capture and processing, integrating with backend systems to ensure accurate inventory and fulfillment.
Trade Promotion Management: Provides tools to plan, execute, and analyze trade promotions, helping optimize promotional spend and improve ROI.
Inventory Visibility: Offers real-time insights into stock levels across various locations, aiding in better demand forecasting and replenishment strategies.
Route Optimization: Enhances field rep productivity by suggesting the most efficient routes for store visits, reducing travel time and costs.
Retail Activity Optimization: Uses AI-driven insights to prioritize tasks and activities for field reps, ensuring focus on high-impact opportunities.
Collaboration Tools: Enables seamless communication and collaboration among team members, fostering a connected and informed workforce.
Data-Driven Insights: Leverages analytics to provide actionable insights into sales performance, customer behavior, and market trends.
Mobile Accessibility: Ensures that field reps have access to critical information and tools on-the-go, enhancing flexibility and responsiveness.
Customer 360 View: Offers a comprehensive view of customer interactions and history, empowering reps to deliver personalized service and build stronger relationships.
Compliance Tracking: Monitors adherence to regulatory and company standards, ensuring that all field activities meet required guidelines.
Customizable Dashboards: Allows users to tailor dashboards to their specific needs, providing quick access to relevant data and metrics.
Integration Capabilities: Seamlessly connects with other enterprise systems, ensuring data consistency and streamlined workflows across the organization.
AI-Powered Forecasting: Utilizes artificial intelligence to predict sales trends and demand patterns, aiding in strategic planning and decision-making.
Product Catalog Management: Simplifies the management of product information, ensuring that field reps have up-to-date details on offerings and pricing.
Feedback and Surveys: Collects customer feedback and survey responses directly from the field, providing valuable insights for product and service improvements.
Performance Tracking: Monitors key performance indicators for field reps, enabling managers to identify areas for improvement and recognize top performers.
Training and Onboarding: Offers resources and tools to facilitate the training and onboarding of new field reps, ensuring they are well-prepared for their roles.
Security and Compliance: Ensures data protection and compliance with industry standards, safeguarding sensitive information and maintaining trust.