Firepoint Reviews & Pricing

by Firepoint | Founded 2013, Denver, CO

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Overview Pricing Benefits Reviews Features

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What is Firepoint?

Industry Specialties: Real estate

Firepoint is a compact CRM and lead conversion platform, designed exclusively for real estate agents. It caters to the needs of team leads, brokers and loan officers. Users can glean performance insights, manage client relationships and keep teams connected and productive. It’s suitable for single agents as well as firms that deal with hundreds of transactions per year. Brand promotion, PPC management, third-party integrations, lead distribution, simplified communication and business optimization are some of its notable inclusions.

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Firepoint Pricing

Based on our most recent analysis, Firepoint pricing starts at $175 (Monthly).

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Starting From: $175
Pricing Model: Monthly
Free Trial: No

Training Resources

Firepoint is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Firepoint:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Firepoint Benefits and Insights

Why use Firepoint?

Key differentiators & advantages of Firepoint

Automation: Delegate work more intelligently using lead distribution, text drip campaigns and custom emails. Use auto-text follow-ups, the round-robin method with lead rip-a-way, and task workflows with or without drip campaigns. Auto-enroll campaigns with video emails and texts, and assign additional team lead roles such as loan officers and ISAs.
Enhanced Communication: Reach out to customers efficiently using a complete communication suite that includes calling, emailing and texting from a centralized platform without paying any additional fees. Insert images and videos into texts and emails, create and edit templates, and send bulk texts and emails. Leverage automated email and a dialer with call recording.
Enables Data-Driven Decision-Making: Make smarter business decisions quickly based on real-time insights. Monitor key metrics and crucial areas of business like company revenue with higher data visibility.
Compact Lead Promotion: Build brand awareness and earn more leads by leveraging SEO- and mobile-optimized websites, saved searches with polygon map searching, a seller’s suite and property valuation tools. Send property alert emails. Integrate with Facebook, Zillow, Realtor and more to develop third-party lead sources, and use Google Premier Partner for PPC management.

Industry Expertise

Serves real estate agents who are looking for an end-to-end lead management platform.

Synopsis of User Ratings and Reviews

Based on an aggregate of Firepoint reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Ease of Use: Firepoint is known for its user-friendly interface, making it easy for real estate professionals to adopt, even those who aren't tech-savvy.
Centralized Communication: The platform offers a comprehensive communication suite, allowing agents to call, email, and text clients from one place, streamlining communication and keeping all interactions organized.
Lead Management: Firepoint helps agents manage their leads effectively with features like lead tracking, activity history, and customizable tags, enabling them to prioritize and nurture leads efficiently.

Cons

Lead Quality: Some users have found that the leads generated by Firepoint are not always high-quality, leading to wasted time and effort.
Pricing: Firepoint is considered expensive compared to some other real estate CRM options, particularly for smaller teams or individual agents.
Lack of Features: Users have pointed out missing features such as the inability to add client photos, lack of automatic email syncing, and the absence of document storage.
Website Design Limitations: The website design templates offered by Firepoint have been described as outdated, with limited options for tracking website metrics.

Researcher's Summary:

Is Firepoint the match you've been searching for in the world of CRMs? Firepoint CRM is generally well-regarded for its user-friendly design and robust features, making it a popular choice among real estate professionals. Users consistently praise its intuitive interface, which is easily navigable even for those who aren't tech-savvy. One user, a verified reviewer on Capterra, stated that "even agents who don't like CRMs or technology in general can navigate the system relatively easily." This ease of use is a key differentiating factor for Firepoint, as many competing CRMs are often criticized for their clunky interfaces and steep learning curves. Firepoint also stands out for its extensive customization options, allowing users to tailor the platform to their specific workflows and needs.

However, Firepoint is not without its drawbacks. The pricing, starting at $499 per month, is a common concern, particularly for smaller teams or individual agents. Some users have also expressed that the lead generation feature could be further enhanced. While Firepoint offers a comprehensive suite of tools, its strengths lie in its user-friendliness and customization options, making it an ideal choice for larger real estate teams or brokerages seeking a powerful and adaptable CRM solution. For instance, a reviewer on Software Advice noted, "Firepoint monthly fee is on par with their competition. Their product is not." This suggests that while the price is comparable to competitors, the user found Firepoint's features and functionality to be superior.

Key Features

Integrations: Leverage integrations with Google Tag Manager, Facebook, Zapier, Zendesk Chat, Mojo, Trulia and more.
Lead Management: Utilize time more efficiently by tracking information through individual agent dashboards, checking recent lead activities and recognizing new and active leads. Organize leads by status or custom tags and create personalized search results for leads.
Lead Ponds: Utilize an intuitive CRM module to group unassigned leads so that agents and teams can immediately identify and invest in the most promising ones. Reach leads faster with instant notifications.
Facebook Ad Tool: Create Facebook ads in less than 60 seconds and use professionally written, tested and proven ads to attract more customers.
Reporting and Analytics: In-depth reports analyze crucial data like point of entry and conversion time, and help track costs to understand actual ROI. Monitor team activities, call recordings, emails and texts; track transaction dates and deadlines, and receive insights on company overview, revenue and GCI. Check reports on lead sources, ROI and cash conversion cycles.
IDX Websites: Make websites stand out with a customized team page, blogs and testimonial pages.

Limitations

At the time of this review, these are the limitations according to user feedback:

Lacks user-friendliness.
Doesn’t support split-screen comparison and analysis.
Can’t edit lead stages.
No online storage is available.

Suite Support

Email: [email protected].

Phone: (877) 993-6310.

Training: The vendor offers step-by-step guides, in-depth blogs, ebooks, webinars and success stories on a wide range of topics, including inside sales, lead generation, real estate and reporting.

Tickets: Submit tickets by filling out a form in the “Contact Us” section of the vendor’s website.