Measured Reviews & Pricing

by Measured | Founded 2017, Santa Monica, CA

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Overview Benefits Reviews Features

What is Measured?

Industry Specialties: Serves all industries

Measured organizes marketing data in data warehouses to perform advanced analysis and reporting. It ingests, unifies and stores data for measurement while providing extensive customization, active monitoring and secure data management capabilities.

Deploy and manage experiments using audience-split and geo-matched market testing to determine incrementality and use opportunities for business growth. Deliver actionable insights to boost media performance.

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Based on 23 reviews:

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Measured Benefits and Insights

Why use Measured?

Key differentiators & advantages of Measured

Create Reports: Consolidate marketing spend and sales data across all channels. Track performance using key metrics and generate automated business-critical reports. It provides detailed cross-channel and granular views into incremental media contribution.
Manage Experiments: Deploy and manage experiments seamlessly across the media mix. Execute repeatable and transparent control testing to identify incremental contribution and scale media potential.
Facilitate Business Growth: Gauge incremental contribution of media campaigns to business objectives. Determine incrementality, identify waste and inform scale opportunities across addressable and non-addressable channels to ensure business growth and profitability.
Consolidate Data: Consolidate data at a centralized location to facilitate analysis and reporting. Ingest, unify and store data to perform marketing analytics and derive valuable insights.

Industry Expertise

It caters to eCommerce and retail industries.

Measured Reviews

Average customer reviews & user sentiment summary for Measured:

23 reviews

97%

of users would recommend this product

Key Features

Dashboards: Leverage customized dashboards to view cross-channel performance data and other metrics, including baseline sales, total sales, total orders, media spends, net profits and more.
Data-Driven Incrementality: Map historical data to the incrementality index to showcase complete portfolio insights enriched with in-market experiments.
Optimization Reports: Provide performance highlights, analysis and specific recommendations on where to fund, reduce, scale or evaluate investments based on business objectives.
Scenario Planner: Forecast short and long-term media performances at different spend levels for every media tactic with a robust scenario planner. Gauge the financial impact of shifting budgets. Make informed decisions to improve results and optimize media mix across portfolios.
Data Management and Warehouse: Set custom KPI definitions, normalize incoming data and map it to standardized cross-channel specifications for online and offline channels. Transform historical data to align with current rules.