Heap Reviews & Pricing

Key Features

• Engagement Metrics: Track and improve engagement metrics, including active users, usage frequency, repeat usage, spending and more. Identify profitable users and calibrate changes to boost engagement. Engage users with emails and other customer success touchpoints to provide a seamless experience. 
• Data Dictionary: Ensure the data is clean, organized and understandable. Centralize definitions, standardize naming conventions and categorize events for quick identification. 
• Event Visualizer: Find, name and manage user events through the event visualizer. Locate auto-captured events or create new events, assign labels or apply definitions and add custom context to events with clicks. 
• Data Governance: Grant control permissions to view, modify and report data. Ensure data access with role-based projects. Categorize events, segments, personal sandboxes, reports and staging environments to keep the account clean and organized. 
• Capture Data: Capture all user interactions and behavioral data on the website in the form of a click, swipe, pageview, tap and fill without relying on manual tracking. It helps explore user data and uncover useful insights. 
• User Behavior Analytics: Leverage behavioral insights to make the right product decisions for the market and boost customer acquisition and retention. With access to user engagement data, hypothesize, test and measure the outcomes of product updates on user behavior in real time. 

Limitations

•  Limited report sharing capabilities. 
•  Involves a steep learning curve. 
•  Reconfiguring reports is time-consuming. 
•  System configuration is complicated for new users. 

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