Salsa CRM vs Virtuous CRM

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Our analysts compared Salsa CRM vs Virtuous CRM based on data from our 400+ point analysis of Nonprofit CRM Software, user reviews and our own crowdsourced data from our free software selection platform.

Salsa CRM Software Tool

Product Basics

Salsa CRM offers a platform designed to assist non-profit organizations, providing a seamless experience with operational activities such as fundraising, donation management, online advocacy and much more. Users can leverage it to deepen donor relations, track and nurture staff efficiency, and accelerate fundraising efforts. Users can align offline and online inputs to work in sync with ongoing and upcoming campaigns.

It takes care of digital needs by maintaining an online presence for users and also integrates marketing automation and event registration. It also offers policy, development and communication for internal teams.
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Virtuous CRM is a cloud-based tool that helps non-profit organizations build better relationships with existing and potential donors at scale. It automates contact management, marketing and outreach with personalized messages, prompting users for donation at optimal times.

It leverages data and predictive analysis to ensure smooth donor management, manages complex fundraising requirements, handles backend payment processing and helps organizations grow their donor base.
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Product Insights

  • Unified Data: Salsa CRM aligns segmenting, targeting and reporting on one dashboard that makes it easier for the users to carry out their operations. It captures online and offline historical data, enabling users to track each supporter in the present, generate reports on past data and create structured plans for the future. 
  • Integrated Suite: The platform makes it easy for users to deliver better campaign results, allowing them to work hand-in-hand with the help of other suite functionalities. They can integrate their data with Salsa Engage to use Salesforce’s standard versions as well as its Nonprofit Success Pack. 
  • Supporter Growth: The software helps create modern list growth strategies via sign-up forms and petitions. Users can expand contact discoveries and drive donor engagement with the help of Facebook lead ads integration, P2P fundraising pages and marketing automation. 
  • Client Success Hub: Salsa CRM aligns the Scholars eLearning, Smart Start Fundraising and Online Advocacy programs along with a support center. Teams are able to accelerate growth by leveraging this technology to deliver results on donations received. 
  • Constituent Segmentation: List segmentation facilitates better data organization and tracking of donation history, frequency of giving, affiliations, age, event attendance and other relevant indicators. This information helps users optimize engagement strategies. 
  • Streamlined Fundraising: Users can integrate the system with other fundraising software to generate and deliver more value to donors. A rich template library of emails and forms streamline asset creation and help accelerate campaigns. 
  • Effective ROI: The software has initiated a growth of 75% in donor retention, a 35% increase in efficiency and 45% upscale in productivity of the teams. It also allows users to calculate and work on their ROI with a dedicated ROI calculator. 
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  • Build Local Donors:  With location-based contact profiling, local donors can be set up for targeted communication, fundraising events and campaigns. 
  • Automation of Tasks:  Individual and contact-group based workflow automation personalize and remove manual work from outreach, fundraising, recurring donation management and communication with existing donors. 
  • Relationship Building with Donors:  Highly personalized and regularly scheduled communication on multiple channels helps build better and long-lasting relationships with donors. 
  • Raise More Money:  With features to automate and personalize communications, marketing, fundraising and backend processes, a larger donor base can be easily managed to raise more money. 
  • Integrations:  Popular third-party integrations facilitate seamless operations. Zapier and an open RESTful API allows custom integrations. 
  • Mobile Apps:  Dedicated iOS and Android apps enable organizing fundraisers on the go. 
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  • Donor Management: The platform enables users to track donor contact data, relationships, interests, demographics and social media information. This helps with role-based restrictions, security and de-duplication of features that keep the system data clean. 
  • Digital Presence: This feature covers all the essentials of digital marketing from an NGO perspective such as marketing automation, email marketing, social media marketing, drag-and-drop sign up forms and marketing dashboard analytics. Users can manage and execute their marketing campaigns from one dashboard. 
  • Online Fundraising: It’s easy for donors and users to generate and maintain funds and records through online donation forms, automated gift acknowledgments, online event registration, secure payment processing and fundraising dashboard analytics. 
  • Peer-to-Peer Fundraising: The software encourages donors to engage through custom event pages, personal and team fundraising pages, built-in fundraiser coaching and a free P2P mobile fundraiser app. Users can track analytics on a unified P2P dashboard. 
  • Data Insights: Users gain greater visibility into business performance with the ability to create, track and analyze reports that consist of key metrics and database information. This information, along with dashboard customization, helps them generate actionable insights for better inputs in a campaign. 
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  • Donor Management:  Manage donor information with demographics, interests, wealth and location details. Create rich profiles through social scraping from 200 sites. Identify existing network connections. 
  • Data Management: Data Management: Import and export contacts easily to manage donors, members, and volunteers. Search and segment with custom tags for targeted campaigns and communication. 
  • Email Management:  Send personalized trigger-based emails to databases for outreach, follow-ups, events and campaigns. Integrate with Gmail or Outlook to manage and track emails directly. 
  • Workflow Automation:  Set up sequences of automated events and actions for outreach, fundraising and marketing campaigns. Improve interaction rates with real-time personalized communication templates, set as per donor behavior. Automate task assignments such as call-backs and handwritten letters to improve productivity. 
  • Project & Fund Management:  Map projects, set up goals, track impact and send progress updates to donors. Gather stats and media to measure project success. Integrate with accounting apps for seamless fund management. 
  • Volunteer Management:  Manage volunteer engagement with easy online sign-ups and opportunity matching for work allocation. Track volunteer hours, set up automated follow-ups and thank you notes. 
  • Grant Management:  Manage incoming and outgoing grant proposals and documents, set up milestones and assign tasks to team members. Automate personalized follow-ups and track key metrics for reporting. 
  • Event Management:  Create and send invitations, reminders and post-event communication for fundraising events. Accept online sign-ups, andtrack attendees, tables and meals. Accept and process donations online. Integrate with accounting apps to measure ROI. 
  • Web Tracking:  Track real-time web engagement and donor behavior. Identify engaged donors and map content-based interests to set up automated follow-up calls and emails. Use analytics to dynamically vary the gift array and ask as per donor’s history. 
  • Lead Forms:  Use a drag-and-drop web form builder to collect leads by allowing users to sign up for events, download content, commit to action, provide feedback and apply for volunteering. Track conversions, respond quickly and make informed decisions based on real-time data insights. 
  • Reports:  Get scheduled reports on key metrics like funds, donations, grants, email engagement, direct mails, projects, campaigns, lapsed donors, staff activity, donor health and more. Filter and segment data for customized reports. 
  • Dashboard:  Get a visual overview of key metrics, activities and reports with a drag-and-drop customizable dashboard. Collect useful insights for decision making at a glance. 
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Product Ranking

#25

among all
Nonprofit CRM Software

#26

among all
Nonprofit CRM Software

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User Sentiment Summary

Great User Sentiment 212 reviews
Excellent User Sentiment 54 reviews
80%
of users recommend this product

Salsa CRM has a 'great' User Satisfaction Rating of 80% when considering 212 user reviews from 3 recognized software review sites.

90%
of users recommend this product

Virtuous CRM has a 'excellent' User Satisfaction Rating of 90% when considering 54 user reviews from 2 recognized software review sites.

4.0 (1)
4.52 (27)
4.0 (1)
n/a
4.0 (210)
4.5 (27)

Awards

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Virtuous CRM stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Robust Database: Salsa CRM excels in managing and organizing constituent data, allowing nonprofits to create comprehensive donor profiles and track interactions effectively.
User-Friendly Reporting: The platform is praised for its intuitive reporting tools, empowering users to easily generate insightful reports on fundraising campaigns and donor activity.
Excellent Customer Support: Salsa CRM is known for its responsive and helpful customer support team, ensuring that users receive timely assistance when needed.
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User-Friendly Design: Virtuous CRM is recognized for its intuitive interface, which makes it easy for teams to learn and use effectively.
Comprehensive Toolset: The software provides a full set of features, including donor management, online donations, event management, and reporting, streamlining many fundraising tasks.
Effective Donor Management: Users appreciate the ability to track and manage donors, set reminders for important milestones, and acknowledge contributions.
User-Friendly Email Marketing: The built-in email marketing system allows for the creation of visually appealing emails and offers robust segmentation tools to target specific donor groups.
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Clunky Interface: Users have reported that navigating the system can be counterintuitive and cumbersome, particularly when it comes to reporting and correspondence tasks.
Integration Issues: Salsa CRM has been criticized for its poor integration capabilities, particularly with other software commonly used by nonprofits. This lack of seamless integration can lead to data silos and inefficiencies in workflows.
Outdated Design: Some users have described the platform's design and user experience as outdated, particularly when compared to more modern CRM solutions. This can make the system feel clunky and less user-friendly, potentially impacting staff productivity.
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Reporting Limitations: Some users have reported that the reporting features in Virtuous CRM can be somewhat limited and difficult to navigate.
Data Sorting Challenges: A few users have noted that sorting data based on specific criteria can be cumbersome, making it challenging to find the exact information they need efficiently.
Bulk Upload Limitations: Power users have found that the bulk upload tools in Virtuous CRM are somewhat lacking in functionality, which can be a drawback for organizations that frequently import large volumes of data.
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Can Salsa CRM spice up your nonprofit's operations? User reviews from the past year suggest that Salsa CRM is a robust tool for nonprofits, particularly larger organizations, seeking to enhance their fundraising and donor management. Users consistently applaud its comprehensive features, especially its robust reporting capabilities and user-friendly design, making it a breeze to track donations, manage donor relationships, and streamline fundraising campaigns. For instance, one user praised the platform's ability to generate acknowledgments for donations, simplifying a task that can often be time-consuming. However, some users have pointed out a steeper learning curve, which might be daunting for smaller organizations with limited staff. Additionally, there have been occasional concerns raised about customer service, with some users experiencing delays or difficulties in getting issues resolved promptly. A recurring sentiment among users is that while Salsa CRM is a powerful tool, its complexity might be better suited for larger organizations with dedicated resources to maximize its potential. Smaller nonprofits might find more user-friendly and affordable options in the market. One of the standout features of Salsa CRM is its seamless integration with Salsa Engage, a marketing-focused platform, creating a "fierce force" for nonprofits. This integration allows organizations to manage everything from constituent logging and donor retention to marketing automation and peer-to-peer fundraising, all within a unified system. This comprehensive approach makes Salsa CRM a compelling choice for nonprofits looking for an all-in-one solution to manage their fundraising and engagement efforts. However, potential users should be aware that, like many complex CRM systems, Salsa CRM can have occasional bugs and technical glitches.

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Is Virtuous CRM truly virtuous when it comes to meeting the needs of nonprofits? User reviews from the past year paint a largely positive picture, highlighting its user-friendly design and robust automation features as major advantages over competitors. For instance, users rave about the platform's intuitive interface, which simplifies complex tasks like donor management and fundraising. They particularly appreciate the automation capabilities, such as automated email campaigns and donation processing, which free up valuable time and resources. However, some users have voiced concerns about limitations in reporting customization and occasional sluggish performance. While Virtuous CRM excels in core areas like donor management and automation, its reporting features may not be as flexible as some users require. Additionally, some users have reported instances of slow loading times, which can hinder productivity. Despite these drawbacks, Virtuous CRM remains a popular choice among nonprofits, particularly those seeking a user-friendly and feature-rich solution at a competitive price point. Its intuitive interface, coupled with its powerful automation tools, makes it ideal for organizations looking to streamline operations and enhance donor engagement. However, organizations with complex reporting needs or those requiring lightning-fast performance may need to weigh these factors carefully.

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