Bloomerang vs Virtuous CRM

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Our analysts compared Bloomerang vs Virtuous CRM based on data from our 400+ point analysis of Nonprofit CRM Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Bloomerang is a complete system allowing nonprofit organizations to manage donor relationships, events and fundraising. Its emphasis on donor engagement and retention supports company growth.

Capabilities include email marketing, online giving, grant tracking, donor surveys, data segmentation, dashboards, reporting and prospect research. Deployment via Amazon Cloud Services provides security and scalability. It’s available to both U.S. and Canadian organizations.
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Virtuous CRM is a cloud-based tool that helps non-profit organizations build better relationships with existing and potential donors at scale. It automates contact management, marketing and outreach with personalized messages, prompting users for donation at optimal times.

It leverages data and predictive analysis to ensure smooth donor management, manages complex fundraising requirements, handles backend payment processing and helps organizations grow their donor base.
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$125 Monthly
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Tailored to your specific needs
$199 Monthly
Free Trial is unavailable →
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Tailored to your specific needs
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Product Insights

  • Features Designed Using Expert Input: Bloomerang partners with fundraising experts to ensure high quality for essential features such as donor engagement surveys, data analysis, written donor communication, social media and email. 
  • Commitment to Donor Retention: Product features and enhancements aim at retaining donors for sustainable growth. Accomplish this through analytics and dashboards, an engagement meter, an interactive timeline, trend reports, regular data updates (NCOA, birth year, etc.), standard reports and affinity scorecards. 
  • Improved Giving Results: Find the best donors through a giving summary. The summary leverages a proprietary algorithm designed by Dr. Adrian Sargeant, a fundraising expert, along with a generosity score, both of which use a rating scale to highlight the strongest supporters. 
  • Sustainability Scorecard: Encourage grant funding by helping the organization become responsible and sustainable so supporters feel confident giving. The scorecard is a quarterly survey that evaluates the organization’s health and promotes strategies that lead to sustainability. 
  • Donor Insights: Evaluate prospect’s giving capacity, create engagement strategies and pinpoint the best asking amounts by integrating with the DonorSearch platform. Generate wealth reports drawn from more than 20 proprietary and public databases. 
  • Mobile-Responsive Design: Get full access to information outside the office and be confident that website pages, like donation forms, are formatted correctly. 
  • Flexible Configurations: Customized settings enable recording relevant information, with custom fields and household fields to capture multiple phone numbers, emails and addresses. 
  • Ahern Audit: Ensure emails and letters focus on the donor and are easily readable. The tools draw from best practices developed by donor communications expert Tom Ahern. 
  • Consultant Directory: Receive additional expert support and access to more tools through Bloomerang’s extensive network of agencies, consultants and software vendors. 
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  • Build Local Donors:  With location-based contact profiling, local donors can be set up for targeted communication, fundraising events and campaigns. 
  • Automation of Tasks:  Individual and contact-group based workflow automation personalize and remove manual work from outreach, fundraising, recurring donation management and communication with existing donors. 
  • Relationship Building with Donors:  Highly personalized and regularly scheduled communication on multiple channels helps build better and long-lasting relationships with donors. 
  • Raise More Money:  With features to automate and personalize communications, marketing, fundraising and backend processes, a larger donor base can be easily managed to raise more money. 
  • Integrations:  Popular third-party integrations facilitate seamless operations. Zapier and an open RESTful API allows custom integrations. 
  • Mobile Apps:  Dedicated iOS and Android apps enable organizing fundraisers on the go. 
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  • Online Giving: Maximizes giving, provides strong security and keeps processing fees low. Integrates customizable with any website, supports multiple campaigns, automatically pulls in data captured in donor forms and is customizable. 
  • Email Marketing: Reach the right constituents with the right content from within the platform — no need to integrate with a third-party application like Constant Contact. Features include a user-friendly editor, mobile-responsive format, scheduling, templates, segmenting filters, analytics, receipts and delivery validation. 
  • Integrations: Connect Bloomerang to best-of-breed solutions that provide wealth screening, data stewardship, fund accounting, social fundraising, donation processing, IT assistance and website packages. However, the integrations aren’t as extensive as competitors such as Donor Perfect and Kindful. 
  • Engagement Meter: Shows how engaged contacts are to facilitate pursuing the best opportunities. Compiles information by measuring things like donation frequency, email opens and clicks, website visits, event attendance, donation amounts and social media interactions. 
  • Social Listening: Assists with effective Twitter engagement by providing a hub for monitoring interactions with an account, choosing hashtags and finding new connections. 
  • Reports: Understand organizational health and donor base with built-in reports that can be used as-is or customized for greater precision. Drag-and-drop tools and filters make reports easy to manage. 
  • Surveys: Encourages long-term relationships with constituents and identifies areas of improvement. The surveys, which focus on existing, lapsed and new donors, are science-based, drawing on the research of Dr. Sargeant. 
  • Grant Tracking: Custom fields, reports, relationship tracking and task management make it easier to secure funding. 
  • Volunteer Management: Simplifies the process of managing volunteers with the ability to record any necessary information as well as keep track of which donors have volunteered and which volunteers have donated. 
  • Data Import: Simplifies uploading of data from a spreadsheet and can retain information like notes and interactions. 
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  • Donor Management:  Manage donor information with demographics, interests, wealth and location details. Create rich profiles through social scraping from 200 sites. Identify existing network connections. 
  • Data Management: Data Management: Import and export contacts easily to manage donors, members, and volunteers. Search and segment with custom tags for targeted campaigns and communication. 
  • Email Management:  Send personalized trigger-based emails to databases for outreach, follow-ups, events and campaigns. Integrate with Gmail or Outlook to manage and track emails directly. 
  • Workflow Automation:  Set up sequences of automated events and actions for outreach, fundraising and marketing campaigns. Improve interaction rates with real-time personalized communication templates, set as per donor behavior. Automate task assignments such as call-backs and handwritten letters to improve productivity. 
  • Project & Fund Management:  Map projects, set up goals, track impact and send progress updates to donors. Gather stats and media to measure project success. Integrate with accounting apps for seamless fund management. 
  • Volunteer Management:  Manage volunteer engagement with easy online sign-ups and opportunity matching for work allocation. Track volunteer hours, set up automated follow-ups and thank you notes. 
  • Grant Management:  Manage incoming and outgoing grant proposals and documents, set up milestones and assign tasks to team members. Automate personalized follow-ups and track key metrics for reporting. 
  • Event Management:  Create and send invitations, reminders and post-event communication for fundraising events. Accept online sign-ups, andtrack attendees, tables and meals. Accept and process donations online. Integrate with accounting apps to measure ROI. 
  • Web Tracking:  Track real-time web engagement and donor behavior. Identify engaged donors and map content-based interests to set up automated follow-up calls and emails. Use analytics to dynamically vary the gift array and ask as per donor’s history. 
  • Lead Forms:  Use a drag-and-drop web form builder to collect leads by allowing users to sign up for events, download content, commit to action, provide feedback and apply for volunteering. Track conversions, respond quickly and make informed decisions based on real-time data insights. 
  • Reports:  Get scheduled reports on key metrics like funds, donations, grants, email engagement, direct mails, projects, campaigns, lapsed donors, staff activity, donor health and more. Filter and segment data for customized reports. 
  • Dashboard:  Get a visual overview of key metrics, activities and reports with a drag-and-drop customizable dashboard. Collect useful insights for decision making at a glance. 
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Product Ranking

#5

among all
Nonprofit CRM Software

#26

among all
Nonprofit CRM Software

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User Sentiment Summary

Excellent User Sentiment 2200 reviews
Excellent User Sentiment 54 reviews
94%
of users recommend this product

Bloomerang has a 'excellent' User Satisfaction Rating of 94% when considering 2200 user reviews from 4 recognized software review sites.

90%
of users recommend this product

Virtuous CRM has a 'excellent' User Satisfaction Rating of 90% when considering 54 user reviews from 2 recognized software review sites.

4.7 (18)
n/a
4.7 (749)
n/a
n/a
4.52 (27)
4.7 (1273)
4.5 (27)
4.4 (160)
n/a

Awards

Bloomerang stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Virtuous CRM stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Reporting: 66% of the users who mentioned reporting said it was very robust and saved a lot of time.
Automation: The platform’s automation eliminates manual tasks, making functionality easier according to 60% of reviews about automation.
Ease of Use: 75% of users who refer to this feature mentioned the software is easy to use and adapt to, even without strong technical know-how.
Integration: 60% of reviews referencing this feature suggested that the platform is easy to operate due to integration with commonly used applications.
Customer Service: 100% of users mentioning this aspect said that they loved the chat support and that the support team helped them understand the product.
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User-Friendly Design: Virtuous CRM is recognized for its intuitive interface, which makes it easy for teams to learn and use effectively.
Comprehensive Toolset: The software provides a full set of features, including donor management, online donations, event management, and reporting, streamlining many fundraising tasks.
Effective Donor Management: Users appreciate the ability to track and manage donors, set reminders for important milestones, and acknowledge contributions.
User-Friendly Email Marketing: The built-in email marketing system allows for the creation of visually appealing emails and offers robust segmentation tools to target specific donor groups.
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Task Management: The platform restricts exporting, generation of data and other functional tasks, with 60% of users who mention this feature observing that data extraction could be simpler.
Customization: 70% of the users who reviewed customization noted that the platform restricts customization of questions for donors, making it difficult to build strategies.
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Reporting Limitations: Some users have reported that the reporting features in Virtuous CRM can be somewhat limited and difficult to navigate.
Data Sorting Challenges: A few users have noted that sorting data based on specific criteria can be cumbersome, making it challenging to find the exact information they need efficiently.
Bulk Upload Limitations: Power users have found that the bulk upload tools in Virtuous CRM are somewhat lacking in functionality, which can be a drawback for organizations that frequently import large volumes of data.
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Bloomerang is a cloud-based solution for small and growing nonprofits that helps organizations view donor records, track the best time to contact each donor and measure donor engagement levels to improve outreach. Strengths include reporting, seamless integration, ease of use and automation. Users also praised the customer support. Some reviewers noted that extracting data isn’t very easy and that survey questions need more customization. However, the system allows unlimited users and is a good product to consider.

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Is Virtuous CRM truly virtuous when it comes to meeting the needs of nonprofits? User reviews from the past year paint a largely positive picture, highlighting its user-friendly design and robust automation features as major advantages over competitors. For instance, users rave about the platform's intuitive interface, which simplifies complex tasks like donor management and fundraising. They particularly appreciate the automation capabilities, such as automated email campaigns and donation processing, which free up valuable time and resources. However, some users have voiced concerns about limitations in reporting customization and occasional sluggish performance. While Virtuous CRM excels in core areas like donor management and automation, its reporting features may not be as flexible as some users require. Additionally, some users have reported instances of slow loading times, which can hinder productivity. Despite these drawbacks, Virtuous CRM remains a popular choice among nonprofits, particularly those seeking a user-friendly and feature-rich solution at a competitive price point. Its intuitive interface, coupled with its powerful automation tools, makes it ideal for organizations looking to streamline operations and enhance donor engagement. However, organizations with complex reporting needs or those requiring lightning-fast performance may need to weigh these factors carefully.

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