Bloomerang vs Salsa CRM

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Our analysts compared Bloomerang vs Salsa CRM based on data from our 400+ point analysis of Nonprofit CRM Software, user reviews and our own crowdsourced data from our free software selection platform.

Salsa CRM Software Tool

Product Basics

Bloomerang is a complete system allowing nonprofit organizations to manage donor relationships, events and fundraising. Its emphasis on donor engagement and retention supports company growth.

Capabilities include email marketing, online giving, grant tracking, donor surveys, data segmentation, dashboards, reporting and prospect research. Deployment via Amazon Cloud Services provides security and scalability. It’s available to both U.S. and Canadian organizations.
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Salsa CRM offers a platform designed to assist non-profit organizations, providing a seamless experience with operational activities such as fundraising, donation management, online advocacy and much more. Users can leverage it to deepen donor relations, track and nurture staff efficiency, and accelerate fundraising efforts. Users can align offline and online inputs to work in sync with ongoing and upcoming campaigns.

It takes care of digital needs by maintaining an online presence for users and also integrates marketing automation and event registration. It also offers policy, development and communication for internal teams.
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Product Insights

  • Features Designed Using Expert Input: Bloomerang partners with fundraising experts to ensure high quality for essential features such as donor engagement surveys, data analysis, written donor communication, social media and email. 
  • Commitment to Donor Retention: Product features and enhancements aim at retaining donors for sustainable growth. Accomplish this through analytics and dashboards, an engagement meter, an interactive timeline, trend reports, regular data updates (NCOA, birth year, etc.), standard reports and affinity scorecards. 
  • Improved Giving Results: Find the best donors through a giving summary. The summary leverages a proprietary algorithm designed by Dr. Adrian Sargeant, a fundraising expert, along with a generosity score, both of which use a rating scale to highlight the strongest supporters. 
  • Sustainability Scorecard: Encourage grant funding by helping the organization become responsible and sustainable so supporters feel confident giving. The scorecard is a quarterly survey that evaluates the organization’s health and promotes strategies that lead to sustainability. 
  • Donor Insights: Evaluate prospect’s giving capacity, create engagement strategies and pinpoint the best asking amounts by integrating with the DonorSearch platform. Generate wealth reports drawn from more than 20 proprietary and public databases. 
  • Mobile-Responsive Design: Get full access to information outside the office and be confident that website pages, like donation forms, are formatted correctly. 
  • Flexible Configurations: Customized settings enable recording relevant information, with custom fields and household fields to capture multiple phone numbers, emails and addresses. 
  • Ahern Audit: Ensure emails and letters focus on the donor and are easily readable. The tools draw from best practices developed by donor communications expert Tom Ahern. 
  • Consultant Directory: Receive additional expert support and access to more tools through Bloomerang’s extensive network of agencies, consultants and software vendors. 
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  • Unified Data: Salsa CRM aligns segmenting, targeting and reporting on one dashboard that makes it easier for the users to carry out their operations. It captures online and offline historical data, enabling users to track each supporter in the present, generate reports on past data and create structured plans for the future. 
  • Integrated Suite: The platform makes it easy for users to deliver better campaign results, allowing them to work hand-in-hand with the help of other suite functionalities. They can integrate their data with Salsa Engage to use Salesforce’s standard versions as well as its Nonprofit Success Pack. 
  • Supporter Growth: The software helps create modern list growth strategies via sign-up forms and petitions. Users can expand contact discoveries and drive donor engagement with the help of Facebook lead ads integration, P2P fundraising pages and marketing automation. 
  • Client Success Hub: Salsa CRM aligns the Scholars eLearning, Smart Start Fundraising and Online Advocacy programs along with a support center. Teams are able to accelerate growth by leveraging this technology to deliver results on donations received. 
  • Constituent Segmentation: List segmentation facilitates better data organization and tracking of donation history, frequency of giving, affiliations, age, event attendance and other relevant indicators. This information helps users optimize engagement strategies. 
  • Streamlined Fundraising: Users can integrate the system with other fundraising software to generate and deliver more value to donors. A rich template library of emails and forms streamline asset creation and help accelerate campaigns. 
  • Effective ROI: The software has initiated a growth of 75% in donor retention, a 35% increase in efficiency and 45% upscale in productivity of the teams. It also allows users to calculate and work on their ROI with a dedicated ROI calculator. 
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  • Online Giving: Maximizes giving, provides strong security and keeps processing fees low. Integrates customizable with any website, supports multiple campaigns, automatically pulls in data captured in donor forms and is customizable. 
  • Email Marketing: Reach the right constituents with the right content from within the platform — no need to integrate with a third-party application like Constant Contact. Features include a user-friendly editor, mobile-responsive format, scheduling, templates, segmenting filters, analytics, receipts and delivery validation. 
  • Integrations: Connect Bloomerang to best-of-breed solutions that provide wealth screening, data stewardship, fund accounting, social fundraising, donation processing, IT assistance and website packages. However, the integrations aren’t as extensive as competitors such as Donor Perfect and Kindful. 
  • Engagement Meter: Shows how engaged contacts are to facilitate pursuing the best opportunities. Compiles information by measuring things like donation frequency, email opens and clicks, website visits, event attendance, donation amounts and social media interactions. 
  • Social Listening: Assists with effective Twitter engagement by providing a hub for monitoring interactions with an account, choosing hashtags and finding new connections. 
  • Reports: Understand organizational health and donor base with built-in reports that can be used as-is or customized for greater precision. Drag-and-drop tools and filters make reports easy to manage. 
  • Surveys: Encourages long-term relationships with constituents and identifies areas of improvement. The surveys, which focus on existing, lapsed and new donors, are science-based, drawing on the research of Dr. Sargeant. 
  • Grant Tracking: Custom fields, reports, relationship tracking and task management make it easier to secure funding. 
  • Volunteer Management: Simplifies the process of managing volunteers with the ability to record any necessary information as well as keep track of which donors have volunteered and which volunteers have donated. 
  • Data Import: Simplifies uploading of data from a spreadsheet and can retain information like notes and interactions. 
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  • Donor Management: The platform enables users to track donor contact data, relationships, interests, demographics and social media information. This helps with role-based restrictions, security and de-duplication of features that keep the system data clean. 
  • Digital Presence: This feature covers all the essentials of digital marketing from an NGO perspective such as marketing automation, email marketing, social media marketing, drag-and-drop sign up forms and marketing dashboard analytics. Users can manage and execute their marketing campaigns from one dashboard. 
  • Online Fundraising: It’s easy for donors and users to generate and maintain funds and records through online donation forms, automated gift acknowledgments, online event registration, secure payment processing and fundraising dashboard analytics. 
  • Peer-to-Peer Fundraising: The software encourages donors to engage through custom event pages, personal and team fundraising pages, built-in fundraiser coaching and a free P2P mobile fundraiser app. Users can track analytics on a unified P2P dashboard. 
  • Data Insights: Users gain greater visibility into business performance with the ability to create, track and analyze reports that consist of key metrics and database information. This information, along with dashboard customization, helps them generate actionable insights for better inputs in a campaign. 
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Product Ranking

#5

among all
Nonprofit CRM Software

#25

among all
Nonprofit CRM Software

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User Sentiment Summary

Excellent User Sentiment 2200 reviews
Great User Sentiment 212 reviews
94%
of users recommend this product

Bloomerang has a 'excellent' User Satisfaction Rating of 94% when considering 2200 user reviews from 4 recognized software review sites.

80%
of users recommend this product

Salsa CRM has a 'great' User Satisfaction Rating of 80% when considering 212 user reviews from 3 recognized software review sites.

4.7 (18)
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4.7 (749)
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4.0 (1)
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4.0 (1)
4.7 (1273)
4.0 (210)
4.4 (160)
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Awards

Bloomerang stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

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Synopsis of User Ratings and Reviews

Reporting: 66% of the users who mentioned reporting said it was very robust and saved a lot of time.
Automation: The platform’s automation eliminates manual tasks, making functionality easier according to 60% of reviews about automation.
Ease of Use: 75% of users who refer to this feature mentioned the software is easy to use and adapt to, even without strong technical know-how.
Integration: 60% of reviews referencing this feature suggested that the platform is easy to operate due to integration with commonly used applications.
Customer Service: 100% of users mentioning this aspect said that they loved the chat support and that the support team helped them understand the product.
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Robust Database: Salsa CRM excels in managing and organizing constituent data, allowing nonprofits to create comprehensive donor profiles and track interactions effectively.
User-Friendly Reporting: The platform is praised for its intuitive reporting tools, empowering users to easily generate insightful reports on fundraising campaigns and donor activity.
Excellent Customer Support: Salsa CRM is known for its responsive and helpful customer support team, ensuring that users receive timely assistance when needed.
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Task Management: The platform restricts exporting, generation of data and other functional tasks, with 60% of users who mention this feature observing that data extraction could be simpler.
Customization: 70% of the users who reviewed customization noted that the platform restricts customization of questions for donors, making it difficult to build strategies.
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Clunky Interface: Users have reported that navigating the system can be counterintuitive and cumbersome, particularly when it comes to reporting and correspondence tasks.
Integration Issues: Salsa CRM has been criticized for its poor integration capabilities, particularly with other software commonly used by nonprofits. This lack of seamless integration can lead to data silos and inefficiencies in workflows.
Outdated Design: Some users have described the platform's design and user experience as outdated, particularly when compared to more modern CRM solutions. This can make the system feel clunky and less user-friendly, potentially impacting staff productivity.
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Bloomerang is a cloud-based solution for small and growing nonprofits that helps organizations view donor records, track the best time to contact each donor and measure donor engagement levels to improve outreach. Strengths include reporting, seamless integration, ease of use and automation. Users also praised the customer support. Some reviewers noted that extracting data isn’t very easy and that survey questions need more customization. However, the system allows unlimited users and is a good product to consider.

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Can Salsa CRM spice up your nonprofit's operations? User reviews from the past year suggest that Salsa CRM is a robust tool for nonprofits, particularly larger organizations, seeking to enhance their fundraising and donor management. Users consistently applaud its comprehensive features, especially its robust reporting capabilities and user-friendly design, making it a breeze to track donations, manage donor relationships, and streamline fundraising campaigns. For instance, one user praised the platform's ability to generate acknowledgments for donations, simplifying a task that can often be time-consuming. However, some users have pointed out a steeper learning curve, which might be daunting for smaller organizations with limited staff. Additionally, there have been occasional concerns raised about customer service, with some users experiencing delays or difficulties in getting issues resolved promptly. A recurring sentiment among users is that while Salsa CRM is a powerful tool, its complexity might be better suited for larger organizations with dedicated resources to maximize its potential. Smaller nonprofits might find more user-friendly and affordable options in the market. One of the standout features of Salsa CRM is its seamless integration with Salsa Engage, a marketing-focused platform, creating a "fierce force" for nonprofits. This integration allows organizations to manage everything from constituent logging and donor retention to marketing automation and peer-to-peer fundraising, all within a unified system. This comprehensive approach makes Salsa CRM a compelling choice for nonprofits looking for an all-in-one solution to manage their fundraising and engagement efforts. However, potential users should be aware that, like many complex CRM systems, Salsa CRM can have occasional bugs and technical glitches.

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