Bloomerang vs CiviCRM

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Our analysts compared Bloomerang vs CiviCRM based on data from our 400+ point analysis of Nonprofit CRM Software, user reviews and our own crowdsourced data from our free software selection platform.

CiviCRM Software Tool

Product Basics

Bloomerang is a complete system allowing nonprofit organizations to manage donor relationships, events and fundraising. Its emphasis on donor engagement and retention supports company growth.

Capabilities include email marketing, online giving, grant tracking, donor surveys, data segmentation, dashboards, reporting and prospect research. Deployment via Amazon Cloud Services provides security and scalability. It’s available to both U.S. and Canadian organizations.
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CiviCRM is an open source, integrated fundraising platform that helps manage contacts and events. Users can record and manage information about constituents. Designed for non-profits, faith-based, membership and educational organizations, it ensures seamless data flow. Capabilities include online and offline fundraising, event planning, grant tracking, donor management, interactive communications, advocacy campaigns and more.

It integrates with major content management systems such as WordPress, Drupal and Joomla, and is localized in more than 20 languages.
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$125 Monthly
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$0 Free, Open-Source
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Tailored to your specific needs
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Product Assistance

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Product Insights

  • Features Designed Using Expert Input: Bloomerang partners with fundraising experts to ensure high quality for essential features such as donor engagement surveys, data analysis, written donor communication, social media and email. 
  • Commitment to Donor Retention: Product features and enhancements aim at retaining donors for sustainable growth. Accomplish this through analytics and dashboards, an engagement meter, an interactive timeline, trend reports, regular data updates (NCOA, birth year, etc.), standard reports and affinity scorecards. 
  • Improved Giving Results: Find the best donors through a giving summary. The summary leverages a proprietary algorithm designed by Dr. Adrian Sargeant, a fundraising expert, along with a generosity score, both of which use a rating scale to highlight the strongest supporters. 
  • Sustainability Scorecard: Encourage grant funding by helping the organization become responsible and sustainable so supporters feel confident giving. The scorecard is a quarterly survey that evaluates the organization’s health and promotes strategies that lead to sustainability. 
  • Donor Insights: Evaluate prospect’s giving capacity, create engagement strategies and pinpoint the best asking amounts by integrating with the DonorSearch platform. Generate wealth reports drawn from more than 20 proprietary and public databases. 
  • Mobile-Responsive Design: Get full access to information outside the office and be confident that website pages, like donation forms, are formatted correctly. 
  • Flexible Configurations: Customized settings enable recording relevant information, with custom fields and household fields to capture multiple phone numbers, emails and addresses. 
  • Ahern Audit: Ensure emails and letters focus on the donor and are easily readable. The tools draw from best practices developed by donor communications expert Tom Ahern. 
  • Consultant Directory: Receive additional expert support and access to more tools through Bloomerang’s extensive network of agencies, consultants and software vendors. 
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  • Peer-to-Peer Fundraising: Set campaign goals, create contribution pages and ask for donations. It’s possible to raise funds around birthdays, weddings, anniversaries and more. Each contribution either creates a new contact or gets added to existing contacts. 
  • Effective Advocacy Campaigns: Integration with CiviCampaign helps create surveys and petitions, record responses, link activities to specific campaigns, track voting and monitor user engagement. 
  • Improved Case Management: Manage and track simple as well as sophisticated workflows. It helps handle both single interactions and complex sequences of communications. 
  • Integrated Accounting: Handle accounting for all the contributions effortlessly by linking the income categories with the respective asset, income and expense accounts. 
  • Customized Platform: Configure and personalize the system as per specific business needs. Choose which features to use, set options using the standard user interface and adjust drop-down fields. The open source licensing ensures custom programming. 
  • Enhanced Contact Management: Personalize interactions based on detailed communication preferences.Create a unified database of contacts by storing data using an unlimited number of custom fields, identifying specific interactions using custom activity types, and storing multiple addresses, emails and phone numbers for each contact. 
  • Ease of Use: Add new features to the platform by choosing from hundreds of free add-ons from the extensions directory. 
  • Elaborate Reporting: Use the standard reporting templates or customize and configure as per requirement. It’s possible to create reports in HTML or PDF formats, export those in CSV format, add report results to certain groups, automate report delivery, restrict access and more. 
  • End-to-End Email Marketing: Create, manage and segment bulk email lists, perform A/B testing, monitor statistics, use templates or personalize emails, track unsubscribes and bounce rates, and more. 
  • Nurtured Relationships: Identify connections between constituents and the organization by categorizing contacts based on groups, relationships and tags. 
  • Easy Membership Management: Manage membership programs by integrating that with other features. Online memberships, automated renewal reminders, member-only emails, import and export of membership information, and membership-level configuration are some of the capabilities to leverage. 
  • Effective Event Management: Run events, record constituents’ attendance and create registration pages for events. It’s possible to establish the date, time, capacity, fees, confirmation and reception messages, and registration period of an event. 
  • Monitored Contributions: Generate and track different types of contributions including single and recurring donations, memorial donations, pledge payments, in-kind donations and more. Define contribution types, add custom fields, generate receipts, search for contributions, import and export contribution data, and more. 
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  • Online Giving: Maximizes giving, provides strong security and keeps processing fees low. Integrates customizable with any website, supports multiple campaigns, automatically pulls in data captured in donor forms and is customizable. 
  • Email Marketing: Reach the right constituents with the right content from within the platform — no need to integrate with a third-party application like Constant Contact. Features include a user-friendly editor, mobile-responsive format, scheduling, templates, segmenting filters, analytics, receipts and delivery validation. 
  • Integrations: Connect Bloomerang to best-of-breed solutions that provide wealth screening, data stewardship, fund accounting, social fundraising, donation processing, IT assistance and website packages. However, the integrations aren’t as extensive as competitors such as Donor Perfect and Kindful. 
  • Engagement Meter: Shows how engaged contacts are to facilitate pursuing the best opportunities. Compiles information by measuring things like donation frequency, email opens and clicks, website visits, event attendance, donation amounts and social media interactions. 
  • Social Listening: Assists with effective Twitter engagement by providing a hub for monitoring interactions with an account, choosing hashtags and finding new connections. 
  • Reports: Understand organizational health and donor base with built-in reports that can be used as-is or customized for greater precision. Drag-and-drop tools and filters make reports easy to manage. 
  • Surveys: Encourages long-term relationships with constituents and identifies areas of improvement. The surveys, which focus on existing, lapsed and new donors, are science-based, drawing on the research of Dr. Sargeant. 
  • Grant Tracking: Custom fields, reports, relationship tracking and task management make it easier to secure funding. 
  • Volunteer Management: Simplifies the process of managing volunteers with the ability to record any necessary information as well as keep track of which donors have volunteered and which volunteers have donated. 
  • Data Import: Simplifies uploading of data from a spreadsheet and can retain information like notes and interactions. 
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  • Personal Campaigns: Constituents can create a personal campaign page to solicit donations on behalf of the organization. 
  • Automatic Display Progress: Set up a page, along with a thermometer widget, to track donations and goals. This lets donors and prospective donors know the progress status. 
  • Campaign Progress Tracking: Understand the effectiveness of campaigns by creating reports that reflect how donations, emails and other activities are interrelated. 
  • Flexible Configuration: Use defined timelines and ad-hoc activities to track simple and complex workflows. Also, enter and search contribution data in an organized fashion. 
  • Reporting: Supports printing reports for a single case or for multiple cases. Edit sensitive data as required before publishing. 
  • Controlled Accounting: Choose transactions to export in each batch and ensure every transaction is exported only once. 
  • Email Targeting: Send newsletters and emails to specific users based on donor and membership status, open rate data and other factors. 
  • Membership Reports: Create member reports and monitor member interaction with the organization. 
  • Event Reminders: Send pre-event reminders as well as post-event wrap-ups to donors, attendees and sponsors. 
  • Automatic Interaction Recording: Integration with online contributions, bulk email, membership management and event registrations helps record interactions with contacts. 
  • Gift Acknowledgement: Thank donors quickly and easily using an integrated gift acknowledgement and recording process. 
  • Single System: Handle over-the-phone credit card transactions, integrate with online donation pages and record checks from a single platform. 
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Product Ranking

#5

among all
Nonprofit CRM Software

#15

among all
Nonprofit CRM Software

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User Sentiment Summary

Excellent User Sentiment 2200 reviews
Great User Sentiment 45 reviews
94%
of users recommend this product

Bloomerang has a 'excellent' User Satisfaction Rating of 94% when considering 2200 user reviews from 4 recognized software review sites.

88%
of users recommend this product

CiviCRM has a 'great' User Satisfaction Rating of 88% when considering 45 user reviews from 2 recognized software review sites.

4.7 (18)
5.0 (10)
4.7 (749)
n/a
4.7 (1273)
4.2 (35)
4.4 (160)
n/a

Awards

Bloomerang stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

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Synopsis of User Ratings and Reviews

Reporting: 66% of the users who mentioned reporting said it was very robust and saved a lot of time.
Automation: The platform’s automation eliminates manual tasks, making functionality easier according to 60% of reviews about automation.
Ease of Use: 75% of users who refer to this feature mentioned the software is easy to use and adapt to, even without strong technical know-how.
Integration: 60% of reviews referencing this feature suggested that the platform is easy to operate due to integration with commonly used applications.
Customer Service: 100% of users mentioning this aspect said that they loved the chat support and that the support team helped them understand the product.
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Open-Source and Free: CiviCRM is free to download, use, and modify, making it a cost-effective solution, especially for smaller organizations with limited budgets.
Non-Profit Specific Features: CiviCRM offers a wide range of features specifically designed for non-profits, such as donation processing, event management, volunteer management, and advocacy campaign tools, which are not typically found in generic CRM systems.
Customizable and Flexible: CiviCRM's open-source nature allows for extensive customization, enabling organizations to tailor the system to their specific needs and workflows.
Integrations: CiviCRM can be integrated with various content management systems like WordPress and Drupal, allowing for streamlined workflows and data synchronization.
Community-Driven: CiviCRM has a large and active community of developers and users who contribute to its development, provide support, and share extensions, ensuring ongoing improvements and a wealth of resources.
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Task Management: The platform restricts exporting, generation of data and other functional tasks, with 60% of users who mention this feature observing that data extraction could be simpler.
Customization: 70% of the users who reviewed customization noted that the platform restricts customization of questions for donors, making it difficult to build strategies.
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Outdated User Interface: CiviCRM's user interface is often described as outdated and clunky, which can make navigation and daily use frustrating for some users.
Challenging Implementation: Setting up and customizing CiviCRM can be difficult, especially for organizations without dedicated IT staff. This often leads to additional costs for implementation services.
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Bloomerang is a cloud-based solution for small and growing nonprofits that helps organizations view donor records, track the best time to contact each donor and measure donor engagement levels to improve outreach. Strengths include reporting, seamless integration, ease of use and automation. Users also praised the customer support. Some reviewers noted that extracting data isn’t very easy and that survey questions need more customization. However, the system allows unlimited users and is a good product to consider.

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Is CiviCRM a CRM that really rocks the cradle of customer relations for nonprofits? CiviCRM is a popular open-source CRM platform specifically designed for nonprofits. Its most significant strength is its comprehensive suite of features tailored to the needs of nonprofit organizations, including contact, event, fundraising, membership, email marketing, and case management. This makes it a one-stop shop for managing various aspects of a nonprofit's operations. For example, its event management feature streamlines event registration, payment processing, and attendance tracking, while its fundraising module helps manage donation campaigns, track donor history, and generate detailed reports. However, CiviCRM's user reviews are a mixed bag, with users appreciating its robust functionality but criticizing its steep learning curve and outdated interface. Many users find it challenging to set up and navigate, requiring technical expertise that many nonprofits lack. While its open-source nature allows for customization, it often necessitates hiring a developer, which can be costly. Despite these drawbacks, CiviCRM remains a powerful tool for nonprofits with the technical resources to implement and manage it effectively. Its comprehensive features and affordability make it a valuable asset for organizations looking to streamline their operations and maximize their impact.

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