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Sendinblue vs SharpSpring

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Our analysts compared Sendinblue vs SharpSpring based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots
Sendinblue Software Tool
SelectHub Award Winner
SharpSpring Software Tool
SelectHub Award Winner
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Product Basics

Analyst Rating

68 Detailed Analysis

User Sentiment

Excellent User Sentiment (3032 Reviews)

Analyst Rating

82 Detailed Analysis

User Sentiment

Great User Sentiment (1663 Reviews)
Sendinblue is a cloud-based suite of communication capabilities, including email marketing, transactional emails, text messages, CRM, sign-up forms and more.

It includes features such as segmentation, retargeting, real-time statistics and website chat, and is suitable for companies of any size. Heat maps enable visualizing the engagement path of readers in a newsletter-type email by tracking clicks and aggregating them.
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SharpSpring is a cloud-based sales and marketing platform that facilitates building automation rules to send customers with dynamic content or targeted emails based on their interests. It also provides adequate support for marketing agencies.

Features include behavior-based email, campaign tracking, dynamic landing pages, a blog builder, anonymous visitor ID, a form builder, reporting and analytics, social media management, and integrations. Lead scoring helps track a lead’s page visits, demographics and engagement to enhance nurturing efforts.
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$25 Monthly
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$449 Monthly
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Tailored to your specific needs
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Product Assistance

Documentation
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Live Online
Videos
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Email
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24/7 Live Support

Product Insights

  • Free Version: Access the software for free, with unlimited contacts and a 300 email daily limit. Offers all contact management features, real-time reporting, SMS marketing, email templates and designer, personalization options, core API functionality, page tracking and marketing automation workflows (limit of 2,000 contacts). 
  • Transactional Emails: Handle repetitive tasks such as building transactional emails for common situations — for example, account creation, orders or new password requests. Include dynamic contact attributes including contact name and address as needed. 
  • Browser Preview: Ensure proper email formatting by previewing how campaigns will appear on mobile devices. See what the email will look like in web-based emails apps such as Gmail, Yahoo Mail, Outlook.com for Firefox, Chrome and more. 
  • Optimized Send Times: Determine an appropriate time to send email campaigns using machine learning to generate the most engagement. 
  • SMS Campaigns: Send bulk SMS marketing campaigns to a contact list by writing a message, choosing a list and scheduling it. Set up transactional SMS for order confirmations, shipping updates and more using the API. 
  • Enhanced Marketing Efforts: List segmentation helps optimize open and click rates as well as further personalize relationships with the public, prospects and customers. Track the metrics and KPIs of different marketing strategies as well. 
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  • Email Templates: Leverage prebuilt email templates optimized for mobile devices and any email client, including Outlook. The templates' prebuilt layouts can be edited and sent to customers on the fly. 
  • Folders Categorization: Stay organized by grouping emails and templates in folders. 
  • Document Storage: Store documents such as case studies, white papers and marketing sheets with a content delivery network. 
  • Custom Fields: Capture detailed information about customers, including buyer personas, customer service and other attributes. 
  • Buyer Personas: Create buyer personas using a customizable template that can be stored on the platform. Use personas to segment content and campaigns, delivering personalized content. 
  • Cart Abandonment Follow-up: Set up email workflows to automatically follow up with leads that forego their purchases. 
  • Important Page Visits: Mark specific areas of the website as “Important Pages” and the system will automatically boost lead scores for contacts who visit those pages. Set up automated workflows and lead nurturing campaigns for leads who visit those pages. 
  • Email Inbox Delivery: Identify daily priorities without logging into the platform with information about daily anonymous website visitors, leads, opportunities and customers delivered via email. 
  • Landing Page Templates: Create a series of linked pages to funnel visitors and prospects for lead generation by using predesigned templates. 
  • RSS Email Syndication: Automatically send email blog posts to a list of followers on a daily, weekly and monthly basis. Customize with thumbnail images, titles, dates and other dynamic content. 
  • Content Page Templates: Offers a library of prebuilt index and content page templates that are mobile responsive and can be edited from the blog editor. 
  • Campaign Tagging: Create custom categories and common tags such as email, Google, referrals, organic and offline to group, ungroup or break down campaigns. 
  • Social Notes: Promote internal collaboration with social avatars, “Mark as Read” tags and a clear conversation timeline. 
  • Webinar Integrations: Promote, share and improve web conferences through integration with WebEx and GoToWebinar. Capture lead data from sign-ups and link a dedicated sales funnel to each event to follow up with automated email workflows. 
  • CMS Compatibility: Supports all major content management systems, including WordPress, Drupal, ExpressionEngine, Joomla and more. 
  • Reminders: Create reminders from any page and attach them to opportunities and contacts to schedule a follow-up. Reminders can also be combined with social notes to assign tasks. 
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  • Email Templates: Simplifies GDPR compliance with email templates built to follow regulations. Enables user-friendly editing via drag-and-drop functionality. 
  • Email Personalization: Helps increase email open rates. Dynamic personalization helps use subscriber-provided information from newsletters to achieve a more relevant experience. Personalization attributes include last name, first name, gender preferences, date of birth and more. 
  • Retargeting: Create a retargeting audience for ads by retargeting visitors based on specific page visits or actions (visiting a checkout page, abandoning a cart). Upload different styles of ad creatives, define budgets and monitor performance on key metrics. 
  • Sign-Up Forms: A drag-and-drop tool makes it easy to build sign-up forms and helps collect information from different fields. Additionally, give contacts a chance to opt in to receive different types of emails according to GDPR regulations. 
  • Real-Time Statistics: Access a global overview of email performance. Enables tracking events, deliveries, opens, clicks and bounces in real time, providing live monitoring of any campaign. 
  • Landing Pages: Create custom landing pages without any coding skills using the drag-and-drop landing page builder. Add the URL of landing pages in emails, advertisements, social posts and more. 
  • API: Developers have access to the entire range of the platform’s capabilities. APIs are available in several coding languages including PHP, Python, Node.js, Ruby and C Sharp. 
  • Integrations: Extend the platform’s functionality and keep using familiar apps. Supports integrations for CRM, e-commerce, forms, CMS, analytics and more, including Magento, PayPal, WordPress and Google Analytics. 
  • Chat: Developers can install a chat window on the company website so users can talk to customers and leads in real time. 
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  • Email Builder: Offers drag-and-drop email editor and HTML customization. Dynamic features and smart tags automate the process of customizing email messages. Designs can also be saved as templates for later use. 
  • Email Campaign Testing: Native integration with Litmus facilitates testing and previewing emails on dozens of applications, email providers and devices. 
  • Behavioral-Based Email Tracking: Gives complete information on visitor activity, including page visits, form fills, webinar sign-ups and white paper downloads from email campaigns. 
  • Web Form Builder: Provides: 
    • A drag-and-drop tool with auto-completion capabilities to design and customize web forms and CTA buttons.
    • The option to view and test forms before making them live.
    • CSS to customize forms.
    • Data sharing with other applications and databases by adding a Postback URL to sync information automatically.
  • Customer Segmentation: Offers lists that automatically update as contacts meet the list’s criteria such as location, visited pricing pages, product interest and more. Map a field in web forms to preset buyer personas, setting up questions accordingly. Responses aid list segmentation, allowing follow up with personalized information. 
  • Workflow Builder: Supports automation tasks and leverages branching logic, task combination and action groups to devise a path buyers should take. Responses use custom triggers and filters to personalize lead journeys. 
  • Lead Scoring: Scores leads based on engagement. Custom metrics allow increasing or decreasing scores, including page visits, filled out forms, content downloads and specific demographic characteristics. Assigning a decay rate on leads automatically decreases scores over time. 
  • Real-Time Alerts: Automated workflows can trigger notifications via email and SMS whenever a sale is made, a high-quality lead is created or a prospect moves along their buyer’s journey. 
  • Pipeline View: Create and customize custom deal stages to track the progress of an opportunity. Provides a drag-and-drop interface to move opportunities across deal stages to get an overview of each prospect’s progress through the sales cycle. 
  • VisitorID: Tracks anonymous visitor IP addresses with reverse IP lookup to identify companies that visit the business’ website. Records page visits, recognizes visitors’ views on an important page, determines where they came from and identifies which search terms led them to the website. 
  • Customer Timeline: Offers a timeline view of individual buyers’ journeys to track significant events associated with each contact. 
  • Landing Page Builder: Provides a WYSIWYG interface with HTML for customization. Pages can automatically adapt based on visitor preferences and behaviors. Supports optimizing for mobile and creating a series of linked pages to design a funnel for visitors and prospects. 
  • Content Calendar: Offers an interactive application with daily, weekly or monthly list views of all the planned content such as social activity, scheduled emails and blog posts. Share social media content immediately or at a later date. 
  • Site Tracking: Embeds a custom tracking code snippet in landing pages, websites, microsites or blogs to track every visit. Add media center links to track visits to external resources. 
  • Blog Builder: Provides a WYSIWYG blog and website editor that’s customizable with HTML views. Includes dynamic content that can automatically adapt to resonate with different audiences based on who they are, what interests them and how they behave on the blog and website. Also has an embeddable social sharing widget. 
  • Google Ads Integration: Tracks the ROI of paid search engine marketing campaigns and derives keyword data. 
  • Campaign Analytics Tracking: Automatically tracks website visitors conversions from the moment they first visit till the final sale. Detailed campaign analytics track campaign ROI goals and work offline without the need to set up conversion funnels. 
  • Social Listening: Find and filter social conversations on Facebook, Twitter and LinkedIn by hashtag, keyword and more. Spots customer queries, captures interactions to identify prospects that are ready to buy and offers affiliate programs to promote current customers to help close the next deal. 
  • Custom Reports: Customizable across campaigns, email, social media and CRM to include business-specific metrics. Measures and predicts present and future performance, turning data into insights. 
  • Open API: Developers have access to a platform-agnostic, open API that supports programming languages such as Java, Ruby, Perl, PHP, Python and more for building custom integrations with third-party software. 
  • Third-Party Integration: An app marketplace provides access to prebuilt extensions and integrations across categories such as CRM, accounting, analytics, forms and more, extending capabilities. 
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Product Ranking

#10

among all
Marketing Automation Software

#7

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

68
82
79
86
45
35
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0
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Social Media Campaign Management
Text Campaign Management
Email Campaign Management
Mobile Capabilities
Text Campaign Management
Lead Nurturing
Lead Generation

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Sendinblue
SharpSpring
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 79 45 0 25 71 68 60 83 80 0 100 86 86 35 0 54 100 91 90 92 100 0 50 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

62%
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23%

User Sentiment Summary

Excellent User Sentiment 3032 reviews
Great User Sentiment 1663 reviews
90%
of users recommend this product

Sendinblue has a 'excellent' User Satisfaction Rating of 90% when considering 3032 user reviews from 4 recognized software review sites.

87%
of users recommend this product

SharpSpring has a 'great' User Satisfaction Rating of 87% when considering 1663 user reviews from 3 recognized software review sites.

4.6 (1057)
4.5 (571)
4.55 (1414)
n/a
4.4 (492)
4.5 (620)
2.7 (69)
3.9 (472)

Awards

SelectHub research analysts have evaluated Sendinblue and concluded it earns best-in-class honors for Social Media Campaign Management. Sendinblue stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Social Media Campaign Management Award

SelectHub research analysts have evaluated SharpSpring and concluded it earns best-in-class honors for Email Campaign Management, Mobile Capabilities and Text Campaign Management.

Email Campaign Management Award
Mobile Capabilities Award
Text Campaign Management Award

Synopsis of User Ratings and Reviews

Ease of Use: More than 90% of reviewers referencing this feature mention it’s easy and simple to use the platform.
Email Marketing Tool: It’s easy to create, customize and deliver emails using a complete range of email automation tools, note more than 90% of reviewers who talk about this feature.
Support: The customer service team is helpful and responds in a timely manner, according to 82% of users mentioning it.
Interface: In the view of 91% of users referencing the interface, it’s efficient and pleasant to use.
Contact Management: It’s easy to import and categorize contacts, and communicating with customers is also straightforward, in the experience of 75% of reviewers mentioning contact management.
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User-Friendly: The platform is easy to use, and the kanban boards, the marketing automation and drip campaigns are easy to adapt to, in the experience of 69% of users referring to this aspect.
Robust Lead Tracking: Over 60% of reviews about this feature appreciate the end-to-end tracking functionality for marketing and sales data, with the ability to generate, track, filter and score leads.
Customer Service: All reviews on support say it’s professional and highly responsive.
Updates: The system constantly keeps updating with new features and offers updated dashboards for use, a benefit according to 75% of users mentioning updates.
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Limitations: Every user talking about this aspect mentions limitations such as difficulty adding a new folder and finding bounce email issues.
Design Tool: As every user observes, the design tool is basic and doesn’t offer many functions.
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Mobile App: Every user referencing the mobile app suggests it’s inoperable, not relevant and lacks basic functionalities.
Limited Design Flexibility: The landing page builder lacks the ability to add custom code, restricting users' ability to fully customize their pages and potentially hindering brand consistency or advanced functionality.
Email Deliverability Issues: Some users report challenges with emails landing in spam folders, which can impact campaign performance and lead to missed opportunities. It's important to note that email deliverability can be influenced by various factors, so it's recommended to investigate and address potential causes to improve deliverability rates.
Reporting Limitations: Users mention that the reporting features could be more robust, particularly in terms of attribution and providing deeper insights into campaign performance. This might make it difficult to accurately measure the effectiveness of marketing efforts and identify areas for improvement.
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Sendinblue provides a cloud-based suite of communication tools available through a simple interface, ensuring ease of use. It offers a wide range of marketing automation tools and helps manage contacts efficiently, as many users note. The support team is prompt and thoroughly helpful. Users also find the free plan to be beneficial, as it offers good features with up to 300 emails per day. However, the system suffers from certain functional limitations and the design tool needs improvement. Overall, it’s an efficient, user-friendly option for businesses of any size looking to support all aspects of email marketing.

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SharpSpring combines CRM and marketing automation functionalities to provide robust, user-friendly features and performance. Users particularly appreciate its lead tracking and regular software updates that improve and add features. Comprehensive customer support is another prominent benefit. Some product limitations include a lack of display functionality in the form and landing page builders and a mobile app that isn’t user-friendly and lacks responsiveness. Custom stylesheets are also time-consuming to work with. Despite some drawbacks, it can be a solid option for businesses looking for a budget-friendly and intuitive sales and marketing solution.

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Screenshots

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Head-to-Head Comparison

Sendinblue VS AWeber
Sendinblue VS ActiveCampaign
Sendinblue VS Constant Contact
Sendinblue VS Eloqua
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Sendinblue VS Marketo

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