Home > Marketing Automation Software > Sendinblue > Sendinblue vs Ontraport

Sendinblue vs Ontraport

Last Updated: November 18th, 2024

Our analysts compared Sendinblue vs Ontraport based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots

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Product Basics

Sendinblue is a cloud-based suite of communication capabilities, including email marketing, transactional emails, text messages, CRM, sign-up forms and more.

It includes features such as segmentation, retargeting, real-time statistics and website chat, and is suitable for companies of any size. Heat maps enable visualizing the engagement path of readers in a newsletter-type email by tracking clicks and aggregating them.

Ontraport provides a cloud-based set of solutions that help small businesses handle marketing and sales processes. The all-in-one design allows users to seamlessly switch between tasks and access information from a central location.

Users can leverage the capabilities to store and track contacts, send multichannel messages, automate sales processes, create landing pages, analyze metrics, engage in e-commerce activities and more.

$25 Monthly

Free Trial is available →

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Tailored to your specific needs

$24 Monthly

Free Trial is available →

Get a free price quote

Tailored to your specific needs

Small

Medium

Large

Small

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Large

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Mac

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Android

Chromebook

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Chromebook

Cloud

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Mobile

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Product Assistance

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24/7 Live Support

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Product Insights

Free Version: Access the software for free, with unlimited contacts and a 300 email daily limit. Offers all contact management features, real-time reporting, SMS marketing, email templates and designer, personalization options, core API functionality, page tracking and marketing automation workflows (limit of 2,000 contacts).
Transactional Emails: Handle repetitive tasks such as building transactional emails for common situations — for example, account creation, orders or new password requests. Include dynamic contact attributes including contact name and address as needed.
Browser Preview: Ensure proper email formatting by previewing how campaigns will appear on mobile devices. See what the email will look like in web-based emails apps such as Gmail, Yahoo Mail, Outlook.com for Firefox, Chrome and more.
Optimized Send Times: Determine an appropriate time to send email campaigns using machine learning to generate the most engagement.
SMS Campaigns: Send bulk SMS marketing campaigns to a contact list by writing a message, choosing a list and scheduling it. Set up transactional SMS for order confirmations, shipping updates and more using the API.
Enhanced Marketing Efforts: List segmentation helps optimize open and click rates as well as further personalize relationships with the public, prospects and customers. Track the metrics and KPIs of different marketing strategies as well.

Small Business Expertise: Founded by a small business owner, it’s designed to address the specific challenges faced by individuals and small companies.
User-Friendly: Leverage easy-to-use software, even without technical knowledge. Includes an intuitive interface, drag-and-drop functionality, lots of prebuilt features, templates and visual builders.
Simpler Business Management: Streamlines business processes and consolidates information by combining all the tools a small business needs into one system.
Data Migration Support: If needed, a setup specialist can help migrate data (emails, contacts, pages) from old platforms without losing any information. This support is available for all plans except Basic.
Free Trial: Try free for 14 days to see if it’s a good fit.
No Long-Term Commitment: The pricing plans are month-to-month by default, providing flexibility based on needs. However, discounted annual plans are also available.

Email Templates: Simplifies GDPR compliance with email templates built to follow regulations. Enables user-friendly editing via drag-and-drop functionality.
Email Personalization: Helps increase email open rates. Dynamic personalization helps use subscriber-provided information from newsletters to achieve a more relevant experience. Personalization attributes include last name, first name, gender preferences, date of birth and more.
Retargeting: Create a retargeting audience for ads by retargeting visitors based on specific page visits or actions (visiting a checkout page, abandoning a cart). Upload different styles of ad creatives, define budgets and monitor performance on key metrics.
Sign-Up Forms: A drag-and-drop tool makes it easy to build sign-up forms and helps collect information from different fields. Additionally, give contacts a chance to opt in to receive different types of emails according to GDPR regulations.
Real-Time Statistics: Access a global overview of email performance. Enables tracking events, deliveries, opens, clicks and bounces in real time, providing live monitoring of any campaign.
Landing Pages: Create custom landing pages without any coding skills using the drag-and-drop landing page builder. Add the URL of landing pages in emails, advertisements, social posts and more.
API: Developers have access to the entire range of the platform’s capabilities. APIs are available in several coding languages including PHP, Python, Node.js, Ruby and C Sharp.
Integrations: Extend the platform’s functionality and keep using familiar apps. Supports integrations for CRM, e-commerce, forms, CMS, analytics and more, including Magento, PayPal, WordPress and Google Analytics.
Chat: Developers can install a chat window on the company website so users can talk to customers and leads in real time.

Marketing Automation: Strengthen marketing efforts while automating daily tasks throughout the customer lifecycle. Create unified campaigns, set up marketing funnels, personalize customer journeys, send messages on multiple channels and build a variety of automated user paths.
Lead Management: Visual elements and intuitive tools make it easy to track, store and update leads. A complete view of customers from lead score to engagement history helps make data-based decisions. Import leads from multiple sources, including API, SMS, direct import and lead-capture forms.
Segmentation: Send the right content and campaigns to the right audience using behavior-based tagging, automatic lead assignment to campaigns and multiple segmentation criteria.
Sales Force Automation: Sales team can simplify all sales-based activities and processes with task automation and pipeline management. Features help bring the most important information forward, identify the best leads, equally distribute leads and keep everything organized.
Email Marketing: Drive higher engagement with contacts by seamlessly connecting and following up with them. Analytics tools optimize efforts for better results while a private IP ensures a strong email reputation. Offers a mobile-responsive design, templates, scheduling, SMS reminders and opt-ins, and automated lead assignment.
Landing Pages: Build landing pages without knowing code or hiring a developer thanks to drag-and-drop tools, templates and predesigned elements. Pages are mobile-responsive and can connect with contact databases to provide dynamic content and personalize each visitor’s experience.
Analytics: Provides reports and real-time analytics, measuring things like campaign performance, engagement, customer lifetime value (CLTV), UTM data, A/B results and conversion rates.
Process Automation: Save time, standardize processes and scale more effectively using this suite of tools to automate time-consuming tasks. Supports blending manual and automated tasks for full control.
E-Commerce: Seamlessly manage business online, giving customers a smooth shopping experience. Includes upsells and add-ons to boost revenue. Also offers integration for payment gateways such as Stripe and PayPal, coupons, web forms, and automated management for scenarios like refunds.
Referral Programs: Drive more sales by providing partners with referral management capabilities. Supports end-to-end management to offer incentives, set commission rates, measure results, integrate with WordPress sites via plugin and centralize data storage.
Membership Sites: Provides a single, hassle-free platform to get the site up and running quickly. Includes prebuilt page templates, free hosting, an Ontraport domain, a user-friendly page builder and automated management for things like access levels and registration. Supports WordPress integration if needed.
Integrations: Integrates with dozens of third-party applications for e-commerce, help desk, accounting, forms, learning platforms, reporting and tracking, video, social media, webinars, voice and SMS, API connectors and more.

Product Ranking

#10

among all
Marketing Automation Software

#12

among all
Marketing Automation Software

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Sendinblue

Ontraport

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User Sentiment Summary

90%

of users recommend this product

Sendinblue has a 'excellent' User Satisfaction Rating of 90% when considering 3032 user reviews from 4 recognized software review sites.

81%

of users recommend this product

Ontraport has a 'great' User Satisfaction Rating of 81% when considering 189 user reviews from 3 recognized software review sites.

4.6 (1057)

4.2 (96)

4.55 (1414)

n/a

4.4 (492)

4.1 (60)

2.7 (69)

3.5 (33)

Awards

Synopsis of User Ratings and Reviews

Ease of Use: More than 90% of reviewers referencing this feature mention it’s easy and simple to use the platform.

Email Marketing Tool: It’s easy to create, customize and deliver emails using a complete range of email automation tools, note more than 90% of reviewers who talk about this feature.

Support: The customer service team is helpful and responds in a timely manner, according to 82% of users mentioning it.

Interface: In the view of 91% of users referencing the interface, it’s efficient and pleasant to use.

Contact Management: It’s easy to import and categorize contacts, and communicating with customers is also straightforward, in the experience of 75% of reviewers mentioning contact management.

User-Friendly: Of users mentioning the platform, 60% describe it as intuitive, easy to use and powerful.

Highly Customizable: All users reviewing this aspect suggest it offers a full range of capabilities and can be personalized to fit tailored requirements.

Workflow Management: Useful metrics are available to help guide workflows and delegate work based on results, say 72% of users who review this feature.

Campaign Management: Nearly 85% of users reviewing this feature find benefit from its data tracking, data management, open and click-through rates, sales data, form creation and useful metrics.

Customer Service: Customer support is very diligent and is well-versed with product knowledge, in the experience of 87% of users citing support.

Timely Updates: More than 65% of users referencing this aspect agree that the platform is continuously evolving and improving with every update.

Community Support: All reviews on this subject appreciate the dedicated Facebook community that provides insights and lets users offer feedback on improvements.

Limitations: Every user talking about this aspect mentions limitations such as difficulty adding a new folder and finding bounce email issues.

Design Tool: As every user observes, the design tool is basic and doesn’t offer many functions.

Not Budget-Friendly: Despite being for small businesses, the software price is more suited for larger companies, according to 75% of users referencing price.

Slow Reporting: The reporting feature is not very robust and has a fixed time frame that restricts deriving reports as per requirement, state 87% of users talking about this.

Lacks Integration: In 66% of reviews on this topic, users note the platform isn’t fully compatible with browsers like Safari and lacks integrations such as payment gateways, making it difficult to process campaigns.

Sendinblue provides a cloud-based suite of communication tools available through a simple interface, ensuring ease of use. It offers a wide range of marketing automation tools and helps manage contacts efficiently, as many users note. The support team is prompt and thoroughly helpful. Users also find the free plan to be beneficial, as it offers good features with up to 300 emails per day. However, the system suffers from certain functional limitations and the design tool needs improvement. Overall, it’s an efficient, user-friendly option for businesses of any size looking to support all aspects of email marketing.

Ontraport is an all-in-one platform providing combined CRM and marketing automation, with intuitive features for a host of needs. Users report a high level of customization, along with excellent service and community support, as chief benefits. The platform also offers useful features such as campaign management, workflow management and time-saving automation. However, the price and lack of basic integrations and compatibility are drawbacks. Users also find the reporting features are slow, making it difficult to run campaigns. The system overall is a solid pick particularly for small businesses with a big enough budget that wish to upscale operations and deliver marketing outcomes.

Screenshots

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FAQ

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