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Sendinblue vs HubSpot Marketing Hub

Last Updated: November 18th, 2024

Our analysts compared Sendinblue vs HubSpot Marketing Hub based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots

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Product Basics

Sendinblue is a cloud-based suite of communication capabilities, including email marketing, transactional emails, text messages, CRM, sign-up forms and more.

It includes features such as segmentation, retargeting, real-time statistics and website chat, and is suitable for companies of any size. Heat maps enable visualizing the engagement path of readers in a newsletter-type email by tracking clicks and aggregating them.

HubSpot Marketing Hub is a comprehensive software solution designed to streamline marketing automation and manage various marketing tasks. It excels in automating email campaigns, managing social media, creating landing pages, and analyzing marketing performance. This platform is particularly well-suited for small to medium-sized businesses across industries such as technology, e-commerce, and professional services, due to its user-friendly interface and robust feature set.

One of the standout benefits of HubSpot Marketing Hub is its ability to integrate seamlessly with other tools, providing a cohesive marketing ecosystem. Popular features include advanced email marketing automation, detailed analytics, and customizable workflows, which empower marketers to optimize their strategies effectively. Users often praise its intuitive design and comprehensive support resources, which make it accessible even for those with limited technical expertise.

Pricing for HubSpot Marketing Hub varies based on the number of contacts and features required, with options for monthly or annual payments. For precise pricing tailored to specific needs, it is recommended to contact SelectHub for a detailed quote. Compared to similar products, HubSpot Marketing Hub is frequently noted for its ease of use and extensive functionality, making it a preferred choice for many marketing professionals.

$25 Monthly

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$50 Monthly, Freemium

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Product Insights

Free Version: Access the software for free, with unlimited contacts and a 300 email daily limit. Offers all contact management features, real-time reporting, SMS marketing, email templates and designer, personalization options, core API functionality, page tracking and marketing automation workflows (limit of 2,000 contacts).
Transactional Emails: Handle repetitive tasks such as building transactional emails for common situations — for example, account creation, orders or new password requests. Include dynamic contact attributes including contact name and address as needed.
Browser Preview: Ensure proper email formatting by previewing how campaigns will appear on mobile devices. See what the email will look like in web-based emails apps such as Gmail, Yahoo Mail, Outlook.com for Firefox, Chrome and more.
Optimized Send Times: Determine an appropriate time to send email campaigns using machine learning to generate the most engagement.
SMS Campaigns: Send bulk SMS marketing campaigns to a contact list by writing a message, choosing a list and scheduling it. Set up transactional SMS for order confirmations, shipping updates and more using the API.
Enhanced Marketing Efforts: List segmentation helps optimize open and click rates as well as further personalize relationships with the public, prospects and customers. Track the metrics and KPIs of different marketing strategies as well.

Improved Lead Nurturing: Automate personalized email campaigns to guide prospects through the buyer's journey, increasing the likelihood of conversion.
Enhanced Customer Segmentation: Use detailed segmentation to target specific groups with tailored content, improving engagement and relevance.
Streamlined Campaign Management: Centralize all marketing activities in one platform, simplifying the coordination and execution of campaigns.
Data-Driven Insights: Access comprehensive analytics to measure the effectiveness of marketing efforts and make informed decisions.
Increased Efficiency: Automate repetitive tasks such as email follow-ups and social media posting, freeing up time for strategic planning.
Better ROI Tracking: Track the return on investment for each campaign, allowing for more accurate budget allocation and strategy adjustments.
Seamless Integration: Integrate with other tools and platforms, ensuring a cohesive marketing ecosystem and smoother data flow.
Enhanced Customer Experience: Deliver consistent and personalized interactions across multiple channels, improving overall customer satisfaction.
Scalable Solutions: Adapt the platform to grow with your business, ensuring it meets evolving marketing needs without requiring a complete overhaul.
Improved Collaboration: Facilitate better teamwork by providing a unified platform where marketing teams can share insights and coordinate efforts.

Email Templates: Simplifies GDPR compliance with email templates built to follow regulations. Enables user-friendly editing via drag-and-drop functionality.
Email Personalization: Helps increase email open rates. Dynamic personalization helps use subscriber-provided information from newsletters to achieve a more relevant experience. Personalization attributes include last name, first name, gender preferences, date of birth and more.
Retargeting: Create a retargeting audience for ads by retargeting visitors based on specific page visits or actions (visiting a checkout page, abandoning a cart). Upload different styles of ad creatives, define budgets and monitor performance on key metrics.
Sign-Up Forms: A drag-and-drop tool makes it easy to build sign-up forms and helps collect information from different fields. Additionally, give contacts a chance to opt in to receive different types of emails according to GDPR regulations.
Real-Time Statistics: Access a global overview of email performance. Enables tracking events, deliveries, opens, clicks and bounces in real time, providing live monitoring of any campaign.
Landing Pages: Create custom landing pages without any coding skills using the drag-and-drop landing page builder. Add the URL of landing pages in emails, advertisements, social posts and more.
API: Developers have access to the entire range of the platform’s capabilities. APIs are available in several coding languages including PHP, Python, Node.js, Ruby and C Sharp.
Integrations: Extend the platform’s functionality and keep using familiar apps. Supports integrations for CRM, e-commerce, forms, CMS, analytics and more, including Magento, PayPal, WordPress and Google Analytics.
Chat: Developers can install a chat window on the company website so users can talk to customers and leads in real time.

Email Marketing: Create, personalize, and optimize email campaigns with a drag-and-drop editor and A/B testing capabilities.
Lead Management: Track and manage leads with detailed contact records, segmentation, and lead scoring.
Marketing Automation: Automate repetitive tasks and workflows, such as email sequences and lead nurturing, to save time and increase efficiency.
Landing Pages: Design and publish responsive landing pages without needing a developer, using a user-friendly editor.
Social Media Management: Schedule, publish, and monitor social media posts across multiple platforms from a single dashboard.
SEO Tools: Optimize your content for search engines with built-in SEO recommendations and performance tracking.
Analytics and Reporting: Gain insights into your marketing performance with customizable dashboards and detailed reports.
Ad Management: Create and manage ads on platforms like Google, Facebook, and LinkedIn, and track their performance within HubSpot.
Content Management System (CMS): Build and manage your website with HubSpot's integrated CMS, which includes blogging tools and content personalization.
CRM Integration: Seamlessly integrate with HubSpot CRM to align your marketing and sales efforts, ensuring a cohesive customer experience.
Forms and Pop-ups: Capture leads with customizable forms and pop-ups that can be embedded on your website or landing pages.
Campaign Management: Plan, execute, and track multi-channel marketing campaigns from a centralized platform.
ABM Tools: Leverage Account-Based Marketing (ABM) tools to target high-value accounts with personalized content and outreach.
Video Marketing: Incorporate video into your marketing strategy with tools for hosting, managing, and analyzing video content.
Chatbots and Live Chat: Engage with website visitors in real-time using customizable chatbots and live chat functionality.

Product Ranking

#10

among all
Marketing Automation Software

#160

among all
Marketing Automation Software

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Analyst Rating Summary

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User Sentiment Summary

90%

of users recommend this product

Sendinblue has a 'excellent' User Satisfaction Rating of 90% when considering 3032 user reviews from 4 recognized software review sites.

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Awards

Synopsis of User Ratings and Reviews

Ease of Use: More than 90% of reviewers referencing this feature mention it’s easy and simple to use the platform.

Email Marketing Tool: It’s easy to create, customize and deliver emails using a complete range of email automation tools, note more than 90% of reviewers who talk about this feature.

Support: The customer service team is helpful and responds in a timely manner, according to 82% of users mentioning it.

Interface: In the view of 91% of users referencing the interface, it’s efficient and pleasant to use.

Contact Management: It’s easy to import and categorize contacts, and communicating with customers is also straightforward, in the experience of 75% of reviewers mentioning contact management.

Simple Interface: The platform is known for its user-friendly design, making it easy to navigate and utilize its features effectively.

Marketing Automation: Users can automate marketing efforts, such as email campaigns and customer journeys, saving time and increasing efficiency.

Centralized Platform: HubSpot Marketing Hub brings together various marketing functions, such as contact management and analytics, into a single location.

Great Support: Users benefit from reliable customer support and continuous product improvements, ensuring they have the resources and tools they need.

Limitations: Every user talking about this aspect mentions limitations such as difficulty adding a new folder and finding bounce email issues.

Design Tool: As every user observes, the design tool is basic and doesn’t offer many functions.

Price: HubSpot Marketing Hub's pricing can be prohibitive, especially for smaller businesses or those with limited marketing budgets.

Template Flexibility: Some users find the template customization options to be somewhat limited, potentially hindering their ability to fully realize their desired email designs.

Sendinblue provides a cloud-based suite of communication tools available through a simple interface, ensuring ease of use. It offers a wide range of marketing automation tools and helps manage contacts efficiently, as many users note. The support team is prompt and thoroughly helpful. Users also find the free plan to be beneficial, as it offers good features with up to 300 emails per day. However, the system suffers from certain functional limitations and the design tool needs improvement. Overall, it’s an efficient, user-friendly option for businesses of any size looking to support all aspects of email marketing.

Is HubSpot Marketing Hub the hub of your marketing universe, or does it leave you feeling lost in space? HubSpot Marketing Hub is a popular marketing automation software, but user reviews over the last year reveal a mixed bag. Users praise its user-friendly interface, comprehensive features, and robust automation capabilities. For example, one user raved about the software's ability to streamline email campaigns and monitor leads effectively. Another highlighted the seamless integration with other business tools, making it a true all-in-one platform. However, a recurring criticism is the pricing, which many users find expensive, especially as their contact list grows. Some users also expressed disappointment with the limitations of template customization, hindering their ability to create unique brand experiences. A key differentiating factor for HubSpot is its exceptional customer support and extensive educational resources. Users consistently commend the responsive and helpful support team, as well as the abundance of training materials available. This focus on user education and support makes HubSpot particularly appealing to businesses new to marketing automation. However, some users have reported that support, while helpful, is only available in English, potentially posing a barrier for international users. Overall, HubSpot Marketing Hub is best-suited for businesses with a healthy budget that prioritize ease of use, comprehensive features, and excellent customer support. It's particularly well-regarded by businesses new to marketing automation who need guidance and hand-holding. However, businesses on a tight budget or those requiring highly customized solutions might find better value elsewhere.

Screenshots

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FAQ

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