Home > Marketing Automation Software > Salesforce Marketing Cloud > Salesforce Marketing Cloud vs Sugar Market

Salesforce Marketing Cloud vs Sugar Market

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Our analysts compared Salesforce Marketing Cloud vs Sugar Market based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features User Ratings Analyst Summary Screenshots
Salesforce Marketing Cloud Software Tool
Sugar Market Software Tool
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Product Basics

Salesforce Marketing Cloud is a comprehensive software platform designed to empower businesses in managing their marketing campaigns across various channels. It caters to businesses seeking to enhance their marketing efficiency and effectiveness, enabling them to expand their reach, monitor campaign performance, and evaluate return on investment. The platform offers a range of benefits, including streamlined email campaign creation and tracking, effective social media marketing management, and insightful website analytics. Key features encompass tools for multi-channel marketing management, customer communication, and data collection and analysis.

User experiences suggest that Salesforce Marketing Cloud excels in providing robust marketing automation capabilities, facilitating personalized customer journeys and targeted messaging. Pricing for Salesforce Marketing Cloud is based on a per-user model, with a starting price of $125 per user per month. While it may be perceived as a premium option compared to some alternatives, its extensive features and scalability make it a compelling choice for businesses with substantial marketing needs.

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Sugar Market, formerly Salesfusion, is an enterprise-grade platform that enables companies to automate their marketing efforts. Based on the cloud, it’s suitable for small to medium-sized businesses. Features include email marketing, advanced automation, campaign builders, reporting, social media management, AdWord management, lead scoring and nurturing, analytics, and resource management.

Unlimited custom fields provide options for advanced segmentation and personalization, allowing marketers to deliver the right message to the right person at the right time. It helps set up multi-step nurture campaigns and measure success with BI-grade analytics and reporting.
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$1,250 Monthly
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$1,000 Monthly
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Product Insights

  • Fit to Needs: Create and customize views, page layouts, fields and filters. Personalize mobile apps with custom menus, navigation bars, color schemes, branding and more. 
  • Easily Share Data: Find new audiences and create partnerships using Data Studio. Manage data rights and monetize by exposing audiences to marketers. 
  • Access Anywhere: Get data on the go with native mobile apps for Android and iOS. Visualize, track, and manage customer experiences in real time. 
  • Optimize Mobile Marketing: Create geofenced messages to automatically send coupons or promotions to customers in a targeted area. Deliver closer proximity messages using Bluetooth low-energy beacon devices. 
  • Do More With Apps: Access both free and paid apps with AppExchange to extend and enhance all the features offered. 
  • Streamline Tasks: Execute complex marketing and data management activities with simple or multi-step automation. Automation Studio includes an overview page for automation status and error information to enable quick recovery. 
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  • Easier-to-Discover Website: Understand website search ranking based on critical factors using a built-in SEO audit tool. Compare rankings to competitors and generate an actionable checklist of recommendations. 
  • Reduced Coding Headaches: Create marketing campaigns without coding with drag-and-drop features, prebuilt templates and building tools. 
  • Easy Landing Pages and Forms Creation: Create custom landing pages, microsites and forms using preset templates, a drag-and-drop builder or a code-your-own approach. Use tools that incorporate industry best practices like responsive design for mobile experiences and GDPR-compliant options. 
  • Nurtured Leads: Set up automated emails with a nurture campaign builder. Serve relevant content based on different rules like demographic information, web activity, lead score and more throughout the buyer’s journey. 
  • Visual Results: Leverage the powerful analytics suite available with every license. Generate custom dashboards and other templates for sharing and repurposing. Marketers of any level can use the tool, which complements targeted messaging features. 
  • Tracked Buyer’s Journeys: Track prospect engagement across channels and record it in a buyer journey view to provide actionable intelligence. Capture prospects’ digital engagement to the fullest by uploading their details to the contact database. 
  • Enhanced Customer Reach: Create mobile-responsive emails and templates using an HTML coding environment. Ensure emails get delivered to inboxes with single or multi-variant A/B testing and built-in spam diagnostics capabilities. 
  • Optimized Marketing Campaigns: Customize communication and email campaigns for prospects through marketing tools. Plan virtual events, promote on social media, track budget and measure campaign performance with post-event surveys. 
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  • Audience Management: Utilizes data, machine learning and AI to provide deep insights into customer behavior and deliver personalized, relevant messages. 
  • Customer Engagement: Capture, unify, segment and act on customer data across multiple teams, devices and systems. Also, manage dashboards and safe provisioning measures, as well as optimize live campaigns based on data. 
  • Email Marketing: Engage audiences with marketing campaigns using tools such as: 
    •  Drag-and drop segmentation and built-in intelligence. 
    •  Test messages and automated emails with delivery schedules. 
    •  Campaign targeting to reach any number of customers. 
  • Mobile Marketing: Automate and customize mobile campaigns seamlessly. Includes: 
    •  Personalized messaging based on preferences and time-sensitivity. 
    •  Geofenced messages for promotions. 
    •  Mobile reports on the app. 
    •  Alignment of mobile campaigns with other marketing channels. 
  • Social Media Marketing: Manage and monitor content and conversations across social media platforms for insights. Machine learning and photo recognition drive marketing strategies and customizable dashboards help keep up with trends. 
  • Datorama: Use one marketing dashboard of cross-channel analytics and built-in reporting for ROI, speed and growth. Gain insights from advertising efforts, events, email, social media channels, a website and a CRM database. 
  • Pardot: Automates B2B marketing for connections and targeted sales pitches. Segmentation aids marketing tasks and email paths personalize the customer experience. 
  • Google Marketing Platform: Access advanced marketing solutions with powerful tools for identifying insights. Conduct deep analysis of user engagement with content and boost marketing performance. 
  • Advertising Studio: Gain new prospects like current high-value customers and reconnect with old customers. Coordinate advertising with email for more purchase intent and optimize spending by controlling advertising to current customers. 
  • Data Studio: Find new audiences with advanced discovery tools, integrate into over 200 channels and create new partnerships with premium data providers. 
  • Interaction Studio: Drive customer engagement by visualizing, tracking and managing customer experiences in real time. Control message frequency and connect online and offline interactions. 
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  • Lead Scoring and Tracking: Assign scores and segment leads based on actions they take. Use prebuilt scoring models or user-defined scoring rules to include firmographic and demographic information, purchase details, intent and more. Track interactions through various touch points, including emails, texts, calls and website visits. 
  • Email Marketing: Personalize and design emails with handy templates. Set up automated communication for upcoming events and activities and schedule bulk emailing. Manage unsubscribe requests, spam, bounced emails and email deliverability to ensure emails reach inboxes successfully. 
  • Online Marketing: Customize landing pages and lead capture forms to maximize conversion rates. Deliver mobile-optimized communication and test alternate versions of emails and landing pages to see what works best. Improve page performance by optimizing SEO and tracking keywords and search rankings. 
  • Campaign Management: Create, manage and track event attendees, both online and offline. Sync campaign data with a CRM, deploy automated event nurture campaigns and manage multi-session events. Promote via social networks, online ads, virtual events and landing pages and analyze the impact on ROI.
    • Personalize invites, set up registration and reminders and follow up post-event. 
    • Track and manage the budget for all aspects of marketing campaigns. 
  • Native CRM Integrations: Integrate with many popular CRMs, including Sugar Sell, Salesforce, Microsoft Dynamics 365, Infor CRM, Sage and Oracle NetSuite to support real-time syncs and custom fields. Align sales and marketing to get visibility into lead information and activities.
  • Dashboards and Reporting: Interactive dashboards enable data sourcing from various marketing initiatives. Build visually dynamic charts with filters to refine and create new views.
    • Get detailed reports to assess email, landing page, revenue and team performance.
    • Monitor where leads are in the pipeline, track how the company ranks for certain keywords and compare performance against competitors. 
  • Social Tracking: Manage multiple social profiles in one place, schedule and share social posts, and measure results.
    • Track prospect interactions, likes, comments, retweets, who’s sharing the company’s content and how much.
    • Enhance social media advertising, engage the audience through polls and assess employees’ social performance through the employee leaderboard. 
  • Surveys: Create custom survey questions in check box, list, slider or rating formats. Embed surveys within forms or landing pages to capture insights and track results.
  • Ad Campaigns: Integrate with Google Ads to manage and run paid search ad campaigns. Get simplified account setups, ad creations, automated optimizations, bidding and performance reporting. Monitor and adjust bids for optimal conversion rates with an AI-powered bidding algorithm.
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Product Ranking

#14

among all
Marketing Automation Software

#26

among all
Marketing Automation Software

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User Sentiment Summary

Good User Sentiment 1950 reviews
Good User Sentiment 212 reviews
79%
of users recommend this product

Salesforce Marketing Cloud has a 'good' User Satisfaction Rating of 79% when considering 1950 user reviews from 5 recognized software review sites.

79%
of users recommend this product

Sugar Market has a 'good' User Satisfaction Rating of 79% when considering 212 user reviews from 4 recognized software review sites.

5.0 (33)
n/a
3.9 (1166)
4.2 (129)
4.1 (258)
4.1 (61)
4.4 (102)
4.8 (4)
3.8 (391)
1.5 (18)

Synopsis of User Ratings and Reviews

Reporting: All users who mention reports and analytics indicated that the reporting capabilities are a key benefit.
Features: A robust set of features enable cross-channel marketing, according to 75% of users referencing capabilities.
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Email Builder: Every user who reviewed this feature found the platform's email management capabilities, email builder and landing page builder useful.
Data Visualization: The platform gives complete and easily comprehendible data views, according to 75% of reviewers who mentioned this aspect.
Automation Capabilities: Regarding this feature, 100% of users find it useful for workflow and marketing automation.
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Cost: All reviews on this topic noted additional costs as a concern associated with using this product.
Complexity: About 95% of user feedback on this issue suggested that assistance is necessary for understanding of all features and functions.
Customer Support: The customer support is unhelpful and concerns might go unsolved for days, according to 88% of users who mention service.
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Training: The software requires training and can be difficult to use, according to 63% of users who reviewed this feature.
Non-friendly user interface: According to 75% of users who discussed this aspect, the solution isn’t intuitive or user-friendly.
Too many features: Every user who mentioned this element said additional features are unnecessary and make navigation difficult.
Expensive: The software is on the costlier side, according to every user who reviewed the price.
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Salesforce Marketing Cloud can be leveraged for its powerful set of features for effective cross-channel marketing, according to user feedback. Another common strength is its reporting features to analyze and plan marketing strategies. However, users raise concerns about the system’s complexity, which may require outside assistance at additional costs, especially due to unresponsive customer support. Another major drawback reviews agree on is the lack of cost-effectiveness due to additional costs and charges. Overall, the product can be a good pick for large companies looking to strategize and execute marketing effectively.

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Sugar Market is an enterprise-grade marketing platform with good automation capabilities. Its email builder helps in email management and template creation. Many users find data visualization and landing page capabilities to be helpful. There are mixed reviews for support and integrations. While some find them adequate, others say they need an update.Most users report the interface isn’t intuitive or easy to navigate. Having too many features complicates it further and can make it difficult to find certain workflows. Many reviewers find the software a bit pricey and say it requires training and includes a learning curve. Overall, it’s a robust solution that helps enterprise companies with technical expertise meet their marketing needs.

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