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Marketing Cloud Account Engagement vs Keap

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Our analysts compared Marketing Cloud Account Engagement vs Keap based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots
Marketing Cloud Account Engagement Software Tool
SelectHub Award Winner
Keap Software Tool
SelectHub Award Winner
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Product Basics

Analyst Rating

78 Detailed Analysis

User Sentiment

Good User Sentiment (3522 Reviews)

Analyst Rating

80 Detailed Analysis

User Sentiment

Great User Sentiment (3344 Reviews)
Marketing Cloud Account Engagement (formerly Pardot) aligns marketing and sales to meet KPI goals. A variety of tools help users measure and optimize efforts to produce better results. It offers powerful features like lead management, automated email marketing, analytics generated by AI to help augment the user experience, landing page generation, lead generation and more.

As part of the Salesforce ecosystem, it can seamlessly connect with other offerings to enhance data flow and more easily extend capabilities.
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Keap, formerly Infusionsoft, is a cloud-based solution designed to help small businesses optimize their CRM. It allows users to build custom marketing campaigns, set up workflow automations with a drag-and-drop builder and visualize their sales pipelines to improve efficiency.

It acts as a centralized platform for contact details, client activity and communication. Additionally, users can access robust integrations and a mobile app to expand potential and increase accessibility. Its extensive automation capabilities can streamline repetitive tasks, segment and score leads, and trigger follow-ups.

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$1,250 Monthly
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$59 Monthly
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Product Assistance

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24/7 Live Support
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Product Insights

  • Generate Leads: Ensure pipelines which are fully stocked with leads using automation, smart forms, landing pages and more. 
  • Customizable Dashboards: Access a bird’s-eye view of the marketing workflow and reports with custom views and shareable insights. 
  • Enable Re-Engagement: Re-engage dormant leads by sending automated emails based on triggers such as time, interactions and other custom parameters. 
  • Improve Analysis: Associate webinars and live events with revenue and analyze customer interactions across channels. Leverage Google AdWords to track prospects for paid search. 
  • Streamline Lead Management: Find the right leads and deliver targeted messaging for seamless digital marketing. 
  • Align Sales and Marketing: Unify the efforts of marketing and sales teams using engaging campaigns, CRM integration and real-time alerts. 
  • ROI Reporting: Track, evaluate and measure campaign performance to tweak variables on the fly and meet KPIs. 
  • Lifecycle Reporting: Analyze a sales funnel, identify stuck opportunities and adapt marketing efforts according to requirements. 
  • Improve Marketing Performance: Discover insights quickly with campaign health metrics and then make adjustments in real time. 
  • Visualize Campaigns: Visual tools make it easy to see where intervention might be needed or how customers travel through the sales funnel. 
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  • Streamline Payment: Set up daily, weekly or monthly recurring payments based on business needs and send automatic reminders for faster payment. Generate and track invoices equipped with a “pay now” button, and charge the credit card on file. Integrations with tools like Xero or QuickBooks help keep data synced.
  • Save Time: Streamline your sales process by automating lead segmentation, task assignments, lead follow-ups and repetitive tasks.
  • Increase Conversion Rates: Keep leads engaged using automated follow-ups and personalized emails. Prioritize highly rated leads by using tags and creating custom lists with filters to send personalized messages.
  • Enhance Performance for Sales Reps: Empower your team by maintaining client activity, communication and contact data in a centralized platform. Delegate sales tasks, send reminders and alerts, and track progress for improved collaboration and accountability. Access appointments, messages, tasks and contacts remotely via a mobile app.
  • Strengthen Client Relationships: Respond quicker to queries and boost lead engagement with automated workflows and reminders for sales teams. Simplify appointment scheduling and client communication.
  • Optimize Sales Performance: Make data-driven decisions with comparative data reports that show ROI and areas to improve. Access updated information on KPIs via customized dashboard.
  • Improve Sales Management: Track and manage leads as they move through the sales pipeline, all from a single access point. Customize each sales stage to prioritize tasks. Send automated emails when leads move from one stage to another and enable sales reps to close deals consistently.
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  • Campaign Visualizer: Tracks marketing and sales efforts as customers move through the sales funnel and provides a high-level overview of a campaign. 
  • Dynamic Content: Improve lead generation and customer experiences with dynamic and useful content specifically tailored to a target audience’s needs, wants and interests. 
  • Landing Page Builder: Standard, easy-to-use and customizable templates enable better customer service and increase lead counts. 
  • Smart Forms: Collect information at every interaction and enrich data pools with a simple drag-and-drop form builder. 
  • Organic and Paid Search Tools: Integrate with Google AdWords to determine ROI and then analyze keywords to improve performance. 
  • Social Posting: Track prospects and leads in social platforms. Schedule posts at optimal times for the greatest impact. 
  • Email Builder: The email builder is simple to use, yet powerful, and can be attached to any number of automated tools and tracking measures. 
  • Einstein: Gain insights on campaigns to optimize marketing assets and find new audiences using machine learning. 
  • Email Reporting: Track metrics like clicks, opens and more. Provides SPAM analysis and preview services to extend email reporting. 
  • Auto Segmentation: Deliver a personalized experience with dynamic content by leveraging automatic contact segmentation. 
  • Activity Tracking: Track prospect activities and maintain an activity history from a CRM, Gmail or smartphones. 
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  • Workflow Automation: Design multi-step workflows to nurture leads, follow up with prospects and trigger actions based on client behavior. Automate lead segmentation, task assignment and onboarding.
  • Email Management: Build high-converting email campaigns using default templates and creating your own templates with a drag-and-drop editor. Minimize emailing clients twice by syncing with Gmail and Outlook. Personalize emails based on client activity and track campaign performance.
  • Lead Management: Prioritize “hot” leads using lead scoring, tags and automated campaigns triggered by likelihood of making a sale. Auto-assign leads to sales reps when they meet pre-set requirements. Pinpoint key demographics and locations by tracking lead sources.
  • Sales Pipeline: Close sales faster and manage leads through different stages of the funnel by building customizable sales pipelines using a drag-and-drop editor to automate stages, move leads and track statuses.
  • Appointment Scheduling: Streamline the scheduling process by enabling clients to book appointments during open calendar slots. Sync with Gmail and Outlook to avoid double-booking.
  • Text Management: Engage with high-scoring leads with text broadcasts. Improve open rates and minimize costs by sending personalized text messages via a toll-free number.
  • Reports and Dashboard: Optimize performance by monitoring comparative data that highlights key metrics and improvement areas. View and send important data updates to team members via a personalized dashboard.
  • Payment Processing: Simplify payment processes with instant quote creation, one-time or recurring invoices, and integration with payment processors including PayPal, Venmo and Stripe. Manage and monitor subscriptions and recurring payments.
  • Integrations: Expand your CRM capabilities with over 5,000 integrations using Zapier. Simplify usability by viewing integrated apps and their performance in one place. Create custom integrations by hiring a certified developer partner.
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Product Ranking

#3

among all
Marketing Automation Software

#74

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

78
80
100
7
85
84
100
92
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AI-Based Capabilities
Compliance and Data Security
Lead Management
Email Campaign Management
Dashboard and Reporting
Lead Management
Dashboard and Reporting
Text Campaign Management
Compliance and Data Security
Email Campaign Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Marketing Cloud Account Engagement
Keap
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 100 85 100 92 94 90 100 67 40 72 50 50 7 84 92 99 92 86 100 83 61 86 25 93 0 25 50 75 100
100%
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0%
100%
87%
0%
13%
73%
7%
20%
100%
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83%
0%
17%
91%
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9%
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90%
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10%
90%
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10%
86%
7%
7%
79%
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21%
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67%
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33%
83%
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73%
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27%
82%
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18%
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13%
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87%
14%
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86%
86%
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14%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

31%
0%
69%
63%
0%
37%

User Sentiment Summary

Good User Sentiment 3522 reviews
Great User Sentiment 3344 reviews
79%
of users recommend this product

Marketing Cloud Account Engagement has a 'good' User Satisfaction Rating of 79% when considering 3522 user reviews from 5 recognized software review sites.

83%
of users recommend this product

Keap has a 'great' User Satisfaction Rating of 83% when considering 3344 user reviews from 5 recognized software review sites.

n/a
5.0 (20)
3.9 (1740)
4.2 (1527)
4.12 (587)
4.1 (1273)
4.1 (532)
n/a
4.0 (26)
4.4 (148)
3.8 (637)
4.0 (376)

Awards

SelectHub research analysts have evaluated Marketing Cloud Account Engagement and concluded it earns best-in-class honors for AI-Based Capabilities, Compliance and Data Security and Lead Management.

AI-Based Capabilities Award
Compliance and Data Security Award
Lead Management Award

SelectHub research analysts have evaluated Keap and concluded it earns best-in-class honors for Lead Management.

Lead Management Award

Synopsis of User Ratings and Reviews

Integration: More than 90% of users who mention integration noted the benefit of being able to connect Marketing Cloud Account Engagement with the wider Salesforce ecosystem.
Email Marketing: Users can seamlessly set up emails, create content, measure performance and report results, according to all reviews about email marketing.
Lead Generation: It offers robust tools for lead generation and nurturing, as reported by 85% of user feedback on these features.
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User-Friendly Interface: The platform features an intuitive interface with card-based navigation, making it easy for users to understand and navigate the system. A majority of users report its ease of use for creating automations and simplifying repetitive tasks.
Centralized Database: Accessing client data, activity and communications from a centralized platform eliminates data silos for many users.
Lead Management: The ease of evaluating, nurturing and segmenting leads is another plus point users note.
Campaign Builder: Users appreciate the campaign builder's ability to streamline CRM procedures and effectively automate marketing campaigns. The drag-and-drop builder is flexible and lets you create custom campaigns and automations.
Customer Support: Responsive customer support through various channels like chat, email and phone, ensures users can get assistance when needed.
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Cost: The product costs more than the functionality it offers, according to all the users who mention this aspect.
Complexity: It’s difficult to understand and involves a lot of clicks, as observed by 95% of users mentioning this aspect.
Reporting: The lack of vigorous reporting tools is a matter of concern, according to 85% of user feedback on the topic.
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Cost for Integrations: Users mention additional costs for integration with other applications, which can be a drawback.
Learning Curve: Some users find certain features can be complex and time-consuming to pick up, requiring a significant time commitment for mastery.
Ecommerce Functionality: While suitable for many users, some find the eCommerce functionality lacks robust reporting and taxation features.
Mobile App Features: The mobile version has fewer features compared to the web version, potentially limiting functionality for users on the go.
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Marketing Cloud Account Engagement is liked among users for the seamless integration it offers with Salesforce, leading to stronger marketing capabilities. It also offers various functionalities to make email marketing more powerful and is relied upon for lead generation. However, the cost of the product might be too much for smaller companies, especially given the lack of reporting options. The complexities of the platform also make it difficult to get used to according to the majority of reviews. Overall, the product is a good pick for larger enterprises seeking robust marketing automation, particularly those already using Salesforce that can leverage the tight integration for enhanced marketing.

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Keap is a suite CRM solution designed for small and mid-sized businesses. The platform offers a user-friendly interface, praised by users for its intuitive card-based navigation and ease of use.Users particularly value the ability to create campaigns, automations, simplify repetitive tasks and streamline CRM procedures through the drag-and-drop campaign builder. Centralized data storage eliminates data silos, and responsive customer support ensures assistance is readily available.However, integrations with other applications can lead to additional costs. Certain features, while powerful, have a learning curve, requiring a time investment to master. Additionally, the eCommerce functionality might not be ideal for complex eCommerce needs due to limitations in reporting and taxation features. Finally, the mobile app may not be as extensive as the web version.All in all, Keap provides a comprehensive solution with room for scalability and custom development.

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Screenshots

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Head-to-Head Comparison

Marketing Cloud Account Engagement VS AWeber
Marketing Cloud Account Engagement VS ActiveCampaign
Marketing Cloud Account Engagement VS Constant Contact
Marketing Cloud Account Engagement VS Eloqua
Marketing Cloud Account Engagement VS Keap
Marketing Cloud Account Engagement VS Klaviyo
Marketing Cloud Account Engagement VS Mailchimp
Marketing Cloud Account Engagement VS Omnisend
Marketing Cloud Account Engagement VS Ortto
Marketing Cloud Account Engagement VS Sendinblue

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