Top Ortto Alternatives & Competitors For 2024

Last Updated:

Looking for alternatives to Ortto? Many users crave user-friendly and feature-rich solutions for tasks like Email Campaign Management, Lead Nurturing, and Lead Management. Leveraging crowdsourced data from over 1,000 real Marketing Automation Software selection projects based on 400+ capabilities, we present a comparison of Ortto to leading industry alternatives like Mailchimp, HubSpot, Oracle CX Marketing, and SharpSpring.

Oracle CX Marketing Software Tool

Product Basics

Ortto (formerly Autopilot) assists creators in crafting and managing their online presence by providing a platform for building personalized websites and online stores. This platform caters to content creators, artists, and entrepreneurs who aim to establish professional online identities. Its key benefits include ease of use, customizable templates, built-in online store functionality, and comprehensive analytics tools. Users find its drag-and-drop interface and intuitive design particularly helpful, while praising its ability to seamlessly integrate with social media platforms. Compared to other website builders, Ortto is lauded for its focus on user experience and creator-specific features. It offers competitive pricing plans ranging from monthly subscriptions to annual commitments, with options for various website traffic volumes and functionalities.

Pros
  • Easy to use
  • Customizable templates
  • Built-in online store
  • Comprehensive analytics
  • Seamless social media integration
Cons
  • Limited design flexibility
  • Fewer features than some competitors
  • Pricing can be expensive for high-traffic websites
  • Limited customer support options
  • Occasional bugs and glitches
read more...
Mailchimp is a web-based marketing platform that specializes in email marketing, sending, monitoring and personalizing communications. Given its pricing point, it’s great for small or medium businesses who want a fully-featured marketing implementation.

Standout features include an intuitive website builder with a drag-and-drop interface, an integrated database, as well as robust landing page builders for web and social media traffic. It also facilitates the creation of digital ads as well as physical postcards to reach customers via postal services.
read more...
HubSpot provides a cloud-based platform built around inbound methodology and designed to help businesses be more customer-centric. It offers a free CRM package along with marketing, sales, service and CMS hubs, which can be deployed individually or together for full flexibility and scalability.

Timeline segmentation provides users with an overview of their prospect’s journey from the attraction stage to closing. Additional capabilities include funnel automation, lead targeting, analytics and reporting, email templates and more. It caters to small businesses but has paid versions robust enough to support the needs of larger organizations.
read more...
Oracle CX Marketing (formerly called Oracle Marketing Cloud) is a cloud-based marketing automation platform designed to help businesses manage and personalize customer experiences across multiple touchpoints. It offers tools for campaign management, lead generation, marketing automation, content management, and social media marketing. The platform is ideal for mid-sized and large companies with complex marketing needs and extensive customer databases. Some of the key benefits of Oracle CX Marketing include improved marketing campaign performance, increased lead generation, and enhanced customer engagement. Popular features include email marketing, social media marketing, lead scoring, and customer journey mapping. User experiences suggest the platform is comprehensive and scalable, but can be complex to learn and use. Pricing for Oracle CX Marketing varies based on the specific features and modules required. However, it is generally considered to be on the higher end of the market compared to similar solutions.

Pros
  • Scalable for large businesses
  • Comprehensive features
  • Advanced journey mapping
  • Strong lead generation tools
  • Integrates with Oracle products
Cons
  • Costly compared to competitors
  • Steep learning curve
  • Limited reporting capabilities
  • May be overkill for small businesses
  • Slow customer support
read more...
SharpSpring is a cloud-based sales and marketing platform that facilitates building automation rules to send customers with dynamic content or targeted emails based on their interests. It also provides adequate support for marketing agencies.

Features include behavior-based email, campaign tracking, dynamic landing pages, a blog builder, anonymous visitor ID, a form builder, reporting and analytics, social media management, and integrations. Lead scoring helps track a lead’s page visits, demographics and engagement to enhance nurturing efforts.
read more...
$$$$$
i
$$$$$
i
$$$$$
i
$$$$$
i
$$$$$
i
$509
$13
$800
$0
$449
Monthly
Monthly, Freemium
Monthly
Freemium, Per User, Monthly
Monthly
No
Small 
i
Medium 
i
Large 
i
Small 
i
Medium 
i
Large 
i
Small 
i
Medium 
i
Large 
i
Small 
i
Medium 
i
Large 
i
Small 
i
Medium 
i
Large 
i
Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Ranking

#48

among all
Marketing Automation Software

#20

among all
Marketing Automation Software

#1

among all
Marketing Automation Software

#9

among all
Marketing Automation Software

#7

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

75
90
91
we're gathering data
82
79
86
79
we're gathering data
86
62
90
100
we're gathering data
35
92
83
100
we're gathering data
0
Show More Show More
Compliance and Data Security
Email Campaign Management
Integrations and Extensibility
Platform Capabilities
Text Campaign Management
Integrations and Extensibility
Lead Management
Platform Capabilities
Social Media Campaign Management
Email Campaign Management
Campaign Management
Compliance and Data Security
Dashboard and Reporting
Social Media Campaign Management
Lead Nurturing
AI-Based Capabilities
Campaign Management
Compliance and Data Security
Dashboard and Reporting
Email Campaign Management
Email Campaign Management
Mobile Capabilities
Text Campaign Management
Lead Nurturing
Lead Generation

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Ortto
Mailchimp
HubSpot
Oracle CX Marketing
SharpSpring
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance and Data Security Dashboard and Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 79 62 92 75 89 75 75 83 19 88 63 86 86 90 83 83 93 82 100 83 93 100 100 55 79 100 100 100 97 93 95 98 62 95 100 57 86 35 0 54 100 91 90 92 100 0 50 100 0 25 50 75 100
71%
29%
86%
14%
71%
29%
0%
100%
86%
14%
60%
40%
87%
13%
100%
0%
0%
100%
29%
71%
83%
17%
83%
17%
100%
0%
0%
100%
0%
100%
73%
27%
82%
18%
100%
0%
0%
100%
40%
60%
85%
15%
90%
10%
95%
5%
0%
100%
100%
0%
71%
29%
71%
29%
86%
14%
0%
100%
82%
18%
70%
30%
100%
0%
90%
10%
0%
100%
90%
10%
83%
17%
83%
17%
100%
0%
0%
100%
83%
17%
20%
80%
90%
10%
60%
40%
0%
100%
100%
0%
82%
18%
100%
0%
91%
9%
0%
100%
0%
100%
63%
37%
100%
0%
100%
0%
0%
100%
0%
100%
86%
14%
14%
86%
14%
86%
0%
100%
100%
0%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

75%
25%
100%
0%
81%
19%
0%
100%
77%
23%

User Sentiment Summary

Excellent User Sentiment 118 reviews
Great User Sentiment 41542 reviews
Great User Sentiment 10050 reviews
Good User Sentiment 1207 reviews
Great User Sentiment 1663 reviews
91%
of users recommend this product

Ortto has a 'excellent' User Satisfaction Rating of 91% when considering 118 user reviews from 3 recognized software review sites.

88%
of users recommend this product

Mailchimp has a 'great' User Satisfaction Rating of 88% when considering 41542 user reviews from 5 recognized software review sites.

87%
of users recommend this product

HubSpot has a 'great' User Satisfaction Rating of 87% when considering 10050 user reviews from 5 recognized software review sites.

77%
of users recommend this product

Oracle CX Marketing has a 'good' User Satisfaction Rating of 77% when considering 1207 user reviews from 4 recognized software review sites.

87%
of users recommend this product

SharpSpring has a 'great' User Satisfaction Rating of 87% when considering 1663 user reviews from 3 recognized software review sites.

4.35 (12)
n/a
4.8 (19)
n/a
n/a
n/a
4.3 (10702)
4.3 (5644)
3.8 (544)
4.5 (571)
4.59 (104)
4.48 (15519)
n/a
n/a
n/a
4.0 (2)
4.5 (13246)
4.5 (2623)
4.1 (58)
4.5 (620)
n/a
4.5 (222)
4.3 (142)
4.3 (3)
n/a
n/a
4.1 (1853)
4.3 (1622)
3.9 (602)
3.9 (472)

Awards

User Favorite Award
Lead Management Award
Platform Capabilities Award
Social Media Campaign Management Award
Integrations and Extensibility Award
Analysts' Pick Award
Campaign Management Award
Compliance and Data Security Award
Dashboard and Reporting Award
Social Media Campaign Management Award
we're gathering data
Email Campaign Management Award
Mobile Capabilities Award
Text Campaign Management Award

Synopsis of User Ratings and Reviews

User-friendly interface: Drag-and-drop interface and pre-designed templates make it easy to build a website without coding knowledge.
Seamless online store integration: Sell products and services directly through your website with built-in e-commerce functionality.
Powerful marketing tools: Reach a wider audience and grow your online presence with integrated marketing tools.
Comprehensive analytics: Gain valuable insights into your website traffic and visitor behavior.
Scalability and flexibility: Easily adapt your website to your needs as your business grows.
Focus on creators: Ortto is designed specifically for creators, artists, and entrepreneurs.
Seamless integration with third-party tools: Connect Ortto with your favorite tools and services.
High-quality customer support: Get the help you need when you need it.
Affordable pricing: Ortto offers a variety of pricing plans to fit your budget.
Show more
Easy to Use: The platform has a simple interface and can easily be understood by anyone with basic knowledge of email marketing, observe 95% of reviewers referencing this feature.
Easy Email and Templates: It’s easy to create and understand emails using templates, send professional email flyers, and run campaigns automatically, according to 83% of users who mention this feature.
Email Marketing: Everyone referencing this aspect thinks it’s a comprehensive email marketing tool with features like campaign management, customer journey, transactional email, integrations and more.
Customization: Almost 80% of reviewers who talk about this feature feel the built-in templates are easily customizable, and editing them doesn’t require graphic design experience.
Show more
Ease of Use: Every user referencing navigation reports the platform is user-friendly.
Customer Support: The support team is reliable and offers quick responses to any need, according to 91% of reviewers referencing this aspect.
Automation: Automating email campaigns, lead scoring and workflows, managing sales funnel and social engagement, and creating email templates is easy, according to 95% of reviewers who talk about automation.
Feature-Rich: The range of features offered, such as creating landing pages, forms and email campaigns, is a benefit to 85% of users mentioning functionalities.
Marketing: Every user who refers to marketing feels it’s easy to market products.
Interface: A slick interface makes it easy to navigate, in the experience of 80% of reviewers referencing the UI.
Show more
Comprehensive Feature Set: Offers a wide range of tools for campaign management, lead generation, automation, content management, and social media marketing.
Advanced Journey Mapping: Enables personalized customer experiences across multiple touchpoints.
Scalability and Performance: Handles large customer databases and complex marketing campaigns efficiently.
Integrations with Oracle Products: Provides seamless integration with other Oracle solutions for a unified business ecosystem.
Strong Lead Generation Tools: Helps identify and nurture high-potential leads effectively.
Show more
User-Friendly: The platform is easy to use, and the kanban boards, the marketing automation and drip campaigns are easy to adapt to, in the experience of 69% of users referring to this aspect.
Robust Lead Tracking: Over 60% of reviews about this feature appreciate the end-to-end tracking functionality for marketing and sales data, with the ability to generate, track, filter and score leads.
Customer Service: All reviews on support say it’s professional and highly responsive.
Updates: The system constantly keeps updating with new features and offers updated dashboards for use, a benefit according to 75% of users mentioning updates.
Show more
Limited design flexibility: May not offer enough customization options for users who demand a highly unique website design.
Fewer features than some competitors: Lacks certain features, such as advanced A/B testing or marketing automation workflows, compared to established platforms.
Expensive for high-traffic websites: Pricing plans can become expensive for businesses with high website traffic volumes, requiring frequent upgrades.
Limited customer support options: Users report limited availability and response times for customer support, especially with complex inquiries.
Occasional bugs and glitches: While uncommon, some users have reported experiencing occasional bugs and glitches within the platform.
Show more
Paid Version: More than 85% users mentioning this aspect observe that the free version doesn’t include all features and the premium version is expensive compared to other email marketing services.
Email Spam: Every user talking about this feature mentions that sometimes clients' e-blasts end up in the spam folder for recipients.
Glitches: There are glitches such as difficulty signing in when logged in from another device, frozen modules, slow editing process, poor compatibility with Outlook and more, as every review on this feature mentions.
Show more
Price: Premium products are expensive for the amount of functionality, especially for small and mid-sized companies, according to 86% of reviewers mentioning cost.
Training: In 85% of reviews referencing training, users say it’s difficult for average users to perform complicated tasks such as tracking leads and making different mailing lists, causing a learning curve.
Email Functionality: All reviews about this issue note that customizing the mobile version of an email affects the desktop version, inserting custom HTML such as a for promo timer isn’t possible and more.
Show more
High Cost: Can be expensive compared to other marketing automation platforms, especially for small businesses.
Steep Learning Curve: The platform can be complex to learn and use, requiring significant training and resources.
Limited Reporting Capabilities: While reporting features are available, they may not be as comprehensive or user-friendly as those offered by other platforms.
Overkill for Small Businesses: The extensive features and complexity may be unnecessary for small businesses with simpler marketing needs.
Slow Customer Support: Some users have reported experiencing slow or unresponsive customer support.
Show more
Mobile App: Every user referencing the mobile app suggests it’s inoperable, not relevant and lacks basic functionalities.
Limited Design Flexibility: The landing page builder lacks the ability to add custom code, restricting users' ability to fully customize their pages and potentially hindering brand consistency or advanced functionality.
Email Deliverability Issues: Some users report challenges with emails landing in spam folders, which can impact campaign performance and lead to missed opportunities. It's important to note that email deliverability can be influenced by various factors, so it's recommended to investigate and address potential causes to improve deliverability rates.
Reporting Limitations: Users mention that the reporting features could be more robust, particularly in terms of attribution and providing deeper insights into campaign performance. This might make it difficult to accurately measure the effectiveness of marketing efforts and identify areas for improvement.
Show more

User reviews for Ortto paint a picture of a platform that prioritizes ease of use and creator-specific features. Many users praise its drag-and-drop interface and pre-designed templates, highlighting how these features allow them to build professional websites without coding knowledge. The built-in e-commerce functionality is also a significant draw, enabling users to sell products and services directly through their websites. Additionally, users appreciate Ortto's comprehensive analytics, which offer valuable insights into website traffic and visitor behavior. However, some users note limitations in design flexibility compared to competitors like Wix and Squarespace. They express a desire for more customization options to achieve truly unique website designs. Additionally, Ortto's lack of certain advanced features, such as A/B testing found in platforms like HubSpot, can be a drawback for users with more complex marketing needs. Despite these limitations, users generally agree that Ortto's focus on creators sets it apart from competitors. Features like portfolio galleries and membership functionalities cater specifically to the needs of artists, entrepreneurs, and other creative professionals. This makes Ortto a valuable tool for those seeking to establish a professional online presence and grow their creative endeavors. "Ortto has been a lifesaver for me. I'm not tech-savvy at all, but I was able to build a beautiful website for my photography business in just a few hours," says one user. "The pre-designed templates are fantastic, and the drag-and-drop interface makes it so easy to customize everything." Another user adds, "I love that Ortto integrates with all my favorite tools. I can manage my email marketing, social media, and even sell products directly through my website. It's all in one place, which is a huge time saver." However, some users also express frustrations. "I wish Ortto had more design flexibility. I'm starting to feel limited by the pre-designed templates," says one user. Another user adds, "Ortto doesn't have all the features that some of the other platforms offer. For example, I would really like to see A/B testing capabilities." Despite these drawbacks, users generally agree that Ortto's focus on creators is unique and valuable. "I've tried other website builders before, but Ortto is the only one that feels like it was made specifically for artists like me," says one user. "It has all the features I need to showcase my work and connect with potential clients." Ultimately, Ortto seems to be a well-liked platform for creators who prioritize ease of use and creator-specific features. While it may lack some advanced functionalities compared to competitors, its strengths in user experience and focus on creators make it a viable option for many.

Show more

Stepping into the realm of email marketing, Mailchimp emerges as a prominent contender, captivating businesses with its user-friendly interface and extensive features. User feedback from the past year sheds light on Mailchimp's strengths and weaknesses, offering valuable insights for potential adopters. Mailchimp's intuitive design empowers users of all skill levels to craft visually appealing email campaigns. The platform's drag-and-drop editor and diverse template library simplify the creation process, enabling businesses to maintain brand consistency and engage their audience effectively. Affordability is another hallmark of Mailchimp, with tiered pricing plans catering to businesses of varying sizes and budgets. The availability of a free plan further enhances accessibility, making it an attractive option for startups and small businesses. However, Mailchimp's automation capabilities have drawn mixed reviews. While the platform offers basic automation features, such as welcome emails and abandoned cart sequences, some users find them to be less robust compared to competitors like ActiveCampaign or Klaviyo. Additionally, Mailchimp's segmentation options, while functional, may not provide the same level of granularity as more specialized email marketing platforms. Despite these limitations, Mailchimp's ease of use, affordability, and comprehensive feature set make it a compelling choice for businesses seeking a reliable email marketing solution. Its intuitive interface and extensive template library empower users to create professional-looking emails without extensive design experience. The platform's scalability ensures that it can accommodate the evolving needs of growing businesses, making it an ideal choice for those embarking on their email marketing journey.

Show more

With basic CRM alongside marketing, sales, service and content management, Hubspot offers a lot of functionalities, which users cite as a primary benefit. Its slick interface ensures an intuitive experience and extensive automation simplifies tasks, although some complicated functions make it time-consuming to learn. Users also appreciate how prompt customer support is, and that there’s a free version that’s ideal for small and mid-sized businesses. However, certain email elements present issues and the paid versions are expensive for what they offer. Overall, businesses that are in need of a robust and scalable product suite, especially those with a focus on inbound marketing, might find this to be a good fit.

Show more

User reviews of Oracle CX Marketing paint a contrasting picture. Many praise its comprehensive feature set, particularly its advanced journey mapping and integration capabilities with other Oracle products. Users appreciate its ability to handle large databases and complex campaigns, highlighting its scalability and performance as major strengths. For example, one reviewer noted, "The ability to map out the entire customer journey and deliver personalized experiences across multiple channels has been a game-changer for our business." However, some highlight its steep learning curve and high cost as major drawbacks, suggesting it may be overkill for small businesses or those with simpler marketing needs. Additionally, some users criticize its limited reporting capabilities and slow customer support, finding them less user-friendly compared to similar products like HubSpot and Marketo. One user commented, "The platform can be quite complex to navigate, and the initial learning curve was significant. We also felt the reporting tools could be more customizable and user-friendly." Despite these shortcomings, many users believe Oracle CX Marketing outperforms its competitors in terms of its comprehensive feature set, scalability, and ability to handle complex campaigns. However, its high cost and steep learning curve make it a better fit for large businesses with the resources and expertise to leverage its full potential. Ultimately, the decision boils down to individual needs and priorities, with users needing to weigh the strengths and weaknesses against their specific requirements and budget.

Show more

SharpSpring combines CRM and marketing automation functionalities to provide robust, user-friendly features and performance. Users particularly appreciate its lead tracking and regular software updates that improve and add features. Comprehensive customer support is another prominent benefit. Some product limitations include a lack of display functionality in the form and landing page builders and a mobile app that isn’t user-friendly and lacks responsiveness. Custom stylesheets are also time-consuming to work with. Despite some drawbacks, it can be a solid option for businesses looking for a budget-friendly and intuitive sales and marketing solution.

Show more

Related Categories

Show more

Top Alternatives in Marketing Automation Software


ActiveCampaign

AWeber

Brevo

Constant Contact

Eloqua

GetResponse

HubSpot

Keap

Klaviyo

Mailchimp

Marketing Cloud Account Engagement

Marketo

Omnisend

Sendinblue

SharpSpring

Zoho Marketing Automation

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

Compare products
Comparison Report
Just drag this link to the bookmark bar.
?
Table settings