Ortto vs Omnisend

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Our analysts compared Ortto vs Omnisend based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Ortto (formerly Autopilot) assists creators in crafting and managing their online presence by providing a platform for building personalized websites and online stores. This platform caters to content creators, artists, and entrepreneurs who aim to establish professional online identities. Its key benefits include ease of use, customizable templates, built-in online store functionality, and comprehensive analytics tools. Users find its drag-and-drop interface and intuitive design particularly helpful, while praising its ability to seamlessly integrate with social media platforms. Compared to other website builders, Ortto is lauded for its focus on user experience and creator-specific features. It offers competitive pricing plans ranging from monthly subscriptions to annual commitments, with options for various website traffic volumes and functionalities.

Pros
  • Easy to use
  • Customizable templates
  • Built-in online store
  • Comprehensive analytics
  • Seamless social media integration
Cons
  • Limited design flexibility
  • Fewer features than some competitors
  • Pricing can be expensive for high-traffic websites
  • Limited customer support options
  • Occasional bugs and glitches
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Omnisend is a comprehensive marketing automation software designed primarily for e-commerce businesses looking to streamline their marketing efforts. It's particularly well-suited for small to medium-sized online stores seeking to enhance their customer engagement and retention through personalized communication. One of the key benefits of Omnisend is its ability to automate various aspects of marketing, from email campaigns to SMS and social media messages, allowing businesses to reach their customers across multiple channels seamlessly. Users appreciate its user-friendly interface and the depth of customization options available, enabling them to tailor their marketing messages precisely. Compared to similar products in the market, Omnisend stands out for its focus on e-commerce integration, offering detailed insights into customer behavior and the effectiveness of marketing strategies. Pricing for Omnisend varies based on the scale of usage, with options ranging from a basic free plan to more advanced plans billed monthly, making it accessible for businesses at different stages of growth.
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$509 Monthly
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$16 Monthly, Freemium
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Tailored to your specific needs
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Product Assistance

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24/7 Live Support
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Product Insights

  • Effortless website creation: Build a professional website without coding knowledge using Ortto's intuitive drag-and-drop interface and pre-designed templates. Create a website that reflects your unique brand and style in minutes.
  • Seamless online store integration: Sell your products and services directly through your website with Ortto's built-in e-commerce functionality. Manage inventory, process payments, and track sales all in one place.
  • Powerful marketing tools: Reach a wider audience and grow your online presence with Ortto's integrated marketing tools, including email marketing, social media integration, and SEO optimization. Get your content in front of the right people and convert visitors into customers.
  • Comprehensive analytics: Gain valuable insights into your website traffic and visitor behavior with Ortto's detailed analytics reports. Track website performance, understand your audience, and make data-driven decisions to improve your website and marketing efforts.
  • Scalability and flexibility: Easily adapt your website to your needs as your business grows with Ortto's flexible platform and upgradeable plans. Start small and add features as you need them, without having to rebuild your entire website.
  • Focus on creators: Ortto is designed specifically for creators, artists, and entrepreneurs who want to establish a professional online presence. It offers features and tools that are tailored to your needs, such as portfolio galleries, blog management, and membership functionalities.
  • Seamless integration with third-party tools: Connect Ortto with your favorite third-party tools and services, including payment gateways, email marketing platforms, and social media accounts. Keep your workflow organized and manage everything from one central location.
  • High-quality customer support: Get the help you need when you need it with Ortto's responsive and knowledgeable customer support team. They are available via email, live chat, and phone to answer your questions and help you troubleshoot any issues you may encounter.
  • Affordable pricing: Ortto offers a variety of pricing plans to fit your budget and needs. Choose from monthly or annual subscriptions, and upgrade as your website grows. There is a plan to fit every budget, so you can start building your online presence without breaking the bank.
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  • Free Version: Omnisend provides email campaigns, signup forms and reports in the free version. It enables sending promotional email campaigns to customers or to specific segments. It also provides a campaign booster to improve open and click rates. 
  • Click Map: A variable click map, which functions like a heat map, gives insights into where customers are on a page and what products they’re viewing. 
  • Customer Feedback Tools: Companies can determine customer sentiment by gathering post-sale customer feedback. The software accomplishes this with one-click and quick feedback responses, automated emails and more. 
  • SMS Messages: Marketing teams can expand their reach through integrated SMS automation, which works in tandem with email automation. The system supports all country codes for sending messages to international customers. 
  • Email Marketing Report: Omnisend’s actionable email marketing reports enable tracking the performance of automation workflows, email campaigns and signup forms. Users can compare performance metrics daily, weekly or monthly to see the campaigns that generated the highest sales, and the content or products that received the highest click-through rates and bounce rates. 
  • Streamlined Processes: Users can reduce manual tasks via prebuilt marketing automation workflows that are based on e-commerce best practices. It also offers smart triggers and automated communication. 
  • Customer Loyalty: The software can send customers follow-up messages and cross-selling offers. It also facilitates reactivating inactive customers. 
  • Real-Time Updates for Customers: The system ensures customers are kept updated through updates on order confirmation, shipping confirmation and order follow ups. It also has abandoned cart recovery. All these capabilities are offered through WhatsApp mobile messaging engagement. 
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  • Drag-and-drop website builder: Create and customize your website with ease using Ortto's intuitive drag-and-drop interface. No coding required!
  • Pre-designed templates: Choose from a variety of pre-designed templates to get started quickly. You can customize these templates to create a website that is unique to your brand.
  • Built-in e-commerce functionality: Sell your products and services directly through your website without the need for a separate e-commerce platform. Ortto handles everything from inventory management to payment processing.
  • Email marketing tools: Create and send targeted email campaigns to your subscribers with Ortto's built-in email marketing tools. Track your results and see how your emails are performing.
  • Social media integration: Easily connect your website to your social media accounts and share your content with your followers. Ortto makes it easy to manage your social media presence from one central location.
  • SEO optimization tools: Optimize your website for search engines and improve your website's visibility in search results with Ortto's built-in SEO tools.
  • Detailed analytics reports: Track your website traffic and visitor behavior with Ortto's comprehensive analytics reports. Gain valuable insights into how people are finding your website and what they are doing once they arrive.
  • Membership functionalities: Create a members-only area on your website and offer exclusive content and discounts to your most loyal supporters.
  • Blog management tools: Start a blog and share your thoughts and ideas with the world. Ortto's blog management tools make it easy to create and publish blog posts.
  • Portfolio galleries: Showcase your work and talents with Ortto's beautiful portfolio galleries. Customize the layout and design to create a portfolio that is unique to you.
  • Mobile-friendly websites: Ensure that your website looks great and is easy to use on all devices. Ortto automatically creates mobile-friendly versions of your website.
  • Secure and reliable platform: Ortto is a secure and reliable platform that is hosted on Amazon Web Services. Your data is safe and secure with Ortto.
  • 24/7 customer support: Get the help you need when you need it with Ortto's responsive and knowledgeable customer support team. They are available via email, live chat, and phone to answer your questions and help you troubleshoot any issues you may encounter.
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  • A/B Testing: This feature helps users optimize their marketing efforts by sending out two subject lines or two different sender names to a small percentage of recipients to see which one worked best. The one with the highest click-through rate then gets sent automatically to the rest of the recipients. 
  • Campaign Booster: This feature helps optimize engagement rates by letting users resend a campaign with a new subject line to contacts who are likely to buy but didn’t open the first email. 
  • Email Template: Several types of templates simplify the process of customizing email campaigns. 
  • Abandoned Cart: The software tracks visitors who abandoned their carts so users can send follow-up emails to win them back and boost revenue. It does this by showing abandoned carts at multiple stages — after shoppers have entered their email address or directly from cookies in their browser. 
  • Content Editor: A product picker feature lets users create newsletters and allows them to have a unique discount code for every customer. It can also add automatic product recommendations. 
  • Audience Segmentation: Marketers can be sure to reach subscribers with relevant content with this feature. A variety of criteria are available to build segments, such as customers who placed orders and contacts who opened and clicked on campaigns. Users can also target subscribers based on their demographic data or where they signed up. 
  • Powerful Integrations: One-click integrations are available with major e-commerce apps like Shopify, ShopifyPlus and WooCommerce. It can also connect with Zapier and Magento. It supports custom integrations via API. 
  • Push Notifications: Users can optimize interactions with leads and customers by adding push notifications to automated flows and campaigns. They can use notifications to announce flash promotions, confirm orders and more. 
  • Forms: A signup box widget displays at the bottom of web pages, so it’s available to click while visitors browse without being a distraction. The software also provides a game-based sign-up form to collect subscribers by offering them a chance to win a prize, discount or anything else by entering their email address and spinning the wheel. 
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Product Ranking

#48

among all
Marketing Automation Software

#97

among all
Marketing Automation Software

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Analyst Rating Summary

75
83
79
21
62
76
92
81
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Compliance and Data Security
Email Campaign Management
Integrations and Extensibility
Platform Capabilities
Text Campaign Management
Lead Nurturing
Platform Capabilities
Social Media Campaign Management
Email Campaign Management
Text Campaign Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Ortto
Omnisend
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 79 62 92 75 89 75 75 83 19 88 63 86 21 76 81 74 97 88 89 100 52 100 100 93 0 25 50 75 100
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14%
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86%
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83%
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83%
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27%
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85%
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15%
95%
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71%
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79%
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90%
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83%
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17%
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63%
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37%
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86%
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14%
86%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

75%
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25%
50%
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50%

User Sentiment Summary

Excellent User Sentiment 118 reviews
Excellent User Sentiment 1122 reviews
91%
of users recommend this product

Ortto has a 'excellent' User Satisfaction Rating of 91% when considering 118 user reviews from 3 recognized software review sites.

94%
of users recommend this product

Omnisend has a 'excellent' User Satisfaction Rating of 94% when considering 1122 user reviews from 2 recognized software review sites.

4.35 (12)
n/a
4.59 (104)
4.74 (560)
4.0 (2)
4.7 (562)

Awards

Ortto stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

SelectHub research analysts have evaluated Omnisend and concluded it earns best-in-class honors for Platform Capabilities and Social Media Campaign Management. Omnisend stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Platform Capabilities Award
Social Media Campaign Management Award

Synopsis of User Ratings and Reviews

User-friendly interface: Drag-and-drop interface and pre-designed templates make it easy to build a website without coding knowledge.
Seamless online store integration: Sell products and services directly through your website with built-in e-commerce functionality.
Powerful marketing tools: Reach a wider audience and grow your online presence with integrated marketing tools.
Comprehensive analytics: Gain valuable insights into your website traffic and visitor behavior.
Scalability and flexibility: Easily adapt your website to your needs as your business grows.
Focus on creators: Ortto is designed specifically for creators, artists, and entrepreneurs.
Seamless integration with third-party tools: Connect Ortto with your favorite tools and services.
High-quality customer support: Get the help you need when you need it.
Affordable pricing: Ortto offers a variety of pricing plans to fit your budget.
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Easy-to-use Interface: Users appreciate the platform's intuitive design and user-friendly interface, making it easy to navigate and manage marketing campaigns effectively.
Comprehensive Feature Set: Omnisend offers a wide range of features, including email marketing, SMS marketing, automation workflows, and more, providing businesses with the tools they need to create and execute successful marketing strategies.
Effective Automation Capabilities: The platform's automation features enable businesses to automate repetitive tasks, such as sending welcome emails, abandoned cart reminders, and post-purchase follow-ups, saving time and improving efficiency.
Personalization Options: Omnisend allows businesses to personalize their marketing messages based on customer data, such as purchase history, browsing behavior, and demographics, leading to more targeted and effective campaigns.
Strong Reporting and Analytics: The platform provides detailed reporting and analytics, giving businesses insights into the performance of their campaigns and enabling them to make data-driven decisions.
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Limited design flexibility: May not offer enough customization options for users who demand a highly unique website design.
Fewer features than some competitors: Lacks certain features, such as advanced A/B testing or marketing automation workflows, compared to established platforms.
Expensive for high-traffic websites: Pricing plans can become expensive for businesses with high website traffic volumes, requiring frequent upgrades.
Limited customer support options: Users report limited availability and response times for customer support, especially with complex inquiries.
Occasional bugs and glitches: While uncommon, some users have reported experiencing occasional bugs and glitches within the platform.
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Limited Segmentation Capabilities: Users have expressed frustration with Omnisend's segmentation limitations, particularly when trying to target specific customer groups based on purchase history or engagement levels. This can hinder the ability to create highly personalized campaigns.
Email Deliverability Issues: Some users have reported challenges with email deliverability, with messages occasionally landing in spam folders or experiencing delays. This can impact campaign performance and overall reach.
Reporting and Analytics: While Omnisend offers reporting features, some users find them to be less comprehensive than those provided by other marketing automation platforms. This can make it difficult to gain deep insights into campaign performance and customer behavior.
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User reviews for Ortto paint a picture of a platform that prioritizes ease of use and creator-specific features. Many users praise its drag-and-drop interface and pre-designed templates, highlighting how these features allow them to build professional websites without coding knowledge. The built-in e-commerce functionality is also a significant draw, enabling users to sell products and services directly through their websites. Additionally, users appreciate Ortto's comprehensive analytics, which offer valuable insights into website traffic and visitor behavior. However, some users note limitations in design flexibility compared to competitors like Wix and Squarespace. They express a desire for more customization options to achieve truly unique website designs. Additionally, Ortto's lack of certain advanced features, such as A/B testing found in platforms like HubSpot, can be a drawback for users with more complex marketing needs. Despite these limitations, users generally agree that Ortto's focus on creators sets it apart from competitors. Features like portfolio galleries and membership functionalities cater specifically to the needs of artists, entrepreneurs, and other creative professionals. This makes Ortto a valuable tool for those seeking to establish a professional online presence and grow their creative endeavors. "Ortto has been a lifesaver for me. I'm not tech-savvy at all, but I was able to build a beautiful website for my photography business in just a few hours," says one user. "The pre-designed templates are fantastic, and the drag-and-drop interface makes it so easy to customize everything." Another user adds, "I love that Ortto integrates with all my favorite tools. I can manage my email marketing, social media, and even sell products directly through my website. It's all in one place, which is a huge time saver." However, some users also express frustrations. "I wish Ortto had more design flexibility. I'm starting to feel limited by the pre-designed templates," says one user. Another user adds, "Ortto doesn't have all the features that some of the other platforms offer. For example, I would really like to see A/B testing capabilities." Despite these drawbacks, users generally agree that Ortto's focus on creators is unique and valuable. "I've tried other website builders before, but Ortto is the only one that feels like it was made specifically for artists like me," says one user. "It has all the features I need to showcase my work and connect with potential clients." Ultimately, Ortto seems to be a well-liked platform for creators who prioritize ease of use and creator-specific features. While it may lack some advanced functionalities compared to competitors, its strengths in user experience and focus on creators make it a viable option for many.

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Omnisend has been making waves in the e-commerce world, but is it all smooth sailing? Let's dive into what users have been saying about this marketing automation platform over the past year. Users consistently highlight Omnisend's user-friendly interface as a major strength. The drag-and-drop email editor and intuitive campaign builder make it simple for even those with limited technical expertise to create professional-looking campaigns. This ease of use is a significant advantage over more complex platforms that require extensive training or coding knowledge. Another standout feature is Omnisend's robust automation capabilities. Users appreciate the ability to set up automated workflows triggered by specific customer actions, such as abandoned carts or purchase history. This allows businesses to send targeted and timely messages, leading to increased engagement and sales. Omnisend's multi-channel approach, which includes email, SMS, and push notifications, is also a key differentiator. Users find this particularly valuable for reaching customers on their preferred channels and creating a more cohesive brand experience. While Omnisend receives overwhelmingly positive feedback, some users note that the platform's pricing can be a barrier for smaller businesses or those just starting. Additionally, while Omnisend offers a wide range of features, some users express a desire for even more advanced segmentation and personalization options. Overall, Omnisend appears to be an ideal fit for established, growth-focused e-commerce businesses with sizable contact lists. Its user-friendly interface, powerful automation features, and multi-channel capabilities make it a valuable tool for driving sales and building customer loyalty. However, businesses should carefully consider their budget and specific needs before committing to Omnisend or any marketing automation platform. The marketing technology landscape is constantly evolving, so it's always a good idea to research and compare different options to find the best fit for your business.

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