Home > Marketing Automation Software > Ontraport > Ontraport vs Salesforce Marketing Cloud

Ontraport vs Salesforce Marketing Cloud

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Our analysts compared Ontraport vs Salesforce Marketing Cloud based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features User Ratings Analyst Summary Screenshots
Ontraport Software Tool
Salesforce Marketing Cloud Software Tool
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Product Basics

Ontraport provides a cloud-based set of solutions that help small businesses handle marketing and sales processes. The all-in-one design allows users to seamlessly switch between tasks and access information from a central location.

Users can leverage the capabilities to store and track contacts, send multichannel messages, automate sales processes, create landing pages, analyze metrics, engage in e-commerce activities and more.
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Salesforce Marketing Cloud is a comprehensive software platform designed to empower businesses in managing their marketing campaigns across various channels. It caters to businesses seeking to enhance their marketing efficiency and effectiveness, enabling them to expand their reach, monitor campaign performance, and evaluate return on investment. The platform offers a range of benefits, including streamlined email campaign creation and tracking, effective social media marketing management, and insightful website analytics. Key features encompass tools for multi-channel marketing management, customer communication, and data collection and analysis.

User experiences suggest that Salesforce Marketing Cloud excels in providing robust marketing automation capabilities, facilitating personalized customer journeys and targeted messaging. Pricing for Salesforce Marketing Cloud is based on a per-user model, with a starting price of $125 per user per month. While it may be perceived as a premium option compared to some alternatives, its extensive features and scalability make it a compelling choice for businesses with substantial marketing needs.

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$24 Monthly
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Tailored to your specific needs
$1,250 Monthly
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Tailored to your specific needs
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Windows
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Chromebook
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Android
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On-Premise
Mobile
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On-Premise
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Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Small Business Expertise: Founded by a small business owner, it’s designed to address the specific challenges faced by individuals and small companies. 
  • User-Friendly: Leverage easy-to-use software, even without technical knowledge. Includes an intuitive interface, drag-and-drop functionality, lots of prebuilt features, templates and visual builders. 
  • Simpler Business Management: Streamlines business processes and consolidates information by combining all the tools a small business needs into one system. 
  • Data Migration Support: If needed, a setup specialist can help migrate data (emails, contacts, pages) from old platforms without losing any information. This support is available for all plans except Basic. 
  • Free Trial: Try free for 14 days to see if it’s a good fit. 
  • No Long-Term Commitment: The pricing plans are month-to-month by default, providing flexibility based on needs. However, discounted annual plans are also available. 
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  • Fit to Needs: Create and customize views, page layouts, fields and filters. Personalize mobile apps with custom menus, navigation bars, color schemes, branding and more. 
  • Easily Share Data: Find new audiences and create partnerships using Data Studio. Manage data rights and monetize by exposing audiences to marketers. 
  • Access Anywhere: Get data on the go with native mobile apps for Android and iOS. Visualize, track, and manage customer experiences in real time. 
  • Optimize Mobile Marketing: Create geofenced messages to automatically send coupons or promotions to customers in a targeted area. Deliver closer proximity messages using Bluetooth low-energy beacon devices. 
  • Do More With Apps: Access both free and paid apps with AppExchange to extend and enhance all the features offered. 
  • Streamline Tasks: Execute complex marketing and data management activities with simple or multi-step automation. Automation Studio includes an overview page for automation status and error information to enable quick recovery. 
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  • Marketing Automation: Strengthen marketing efforts while automating daily tasks throughout the customer lifecycle. Create unified campaigns, set up marketing funnels, personalize customer journeys, send messages on multiple channels and build a variety of automated user paths. 
  • Lead Management: Visual elements and intuitive tools make it easy to track, store and update leads. A complete view of customers from lead score to engagement history helps make data-based decisions. Import leads from multiple sources, including API, SMS, direct import and lead-capture forms. 
  • Segmentation: Send the right content and campaigns to the right audience using behavior-based tagging, automatic lead assignment to campaigns and multiple segmentation criteria. 
  • Sales Force Automation: Sales team can simplify all sales-based activities and processes with task automation and pipeline management. Features help bring the most important information forward, identify the best leads, equally distribute leads and keep everything organized. 
  • Email Marketing: Drive higher engagement with contacts by seamlessly connecting and following up with them. Analytics tools optimize efforts for better results while a private IP ensures a strong email reputation. Offers a mobile-responsive design, templates, scheduling, SMS reminders and opt-ins, and automated lead assignment. 
  • Landing Pages: Build landing pages without knowing code or hiring a developer thanks to drag-and-drop tools, templates and predesigned elements. Pages are mobile-responsive and can connect with contact databases to provide dynamic content and personalize each visitor’s experience. 
  • Analytics: Provides reports and real-time analytics, measuring things like campaign performance, engagement, customer lifetime value (CLTV), UTM data, A/B results and conversion rates. 
  • Process Automation: Save time, standardize processes and scale more effectively using this suite of tools to automate time-consuming tasks. Supports blending manual and automated tasks for full control. 
  • E-Commerce: Seamlessly manage business online, giving customers a smooth shopping experience. Includes upsells and add-ons to boost revenue. Also offers integration for payment gateways such as Stripe and PayPal, coupons, web forms, and automated management for scenarios like refunds. 
  • Referral Programs: Drive more sales by providing partners with referral management capabilities. Supports end-to-end management to offer incentives, set commission rates, measure results, integrate with WordPress sites via plugin and centralize data storage.  
  • Membership Sites: Provides a single, hassle-free platform to get the site up and running quickly. Includes prebuilt page templates, free hosting, an Ontraport domain, a user-friendly page builder and automated management for things like access levels and registration. Supports WordPress integration if needed. 
  • Integrations: Integrates with dozens of third-party applications for e-commerce, help desk, accounting, forms, learning platforms, reporting and tracking, video, social media, webinars, voice and SMS, API connectors and more. 
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  • Audience Management: Utilizes data, machine learning and AI to provide deep insights into customer behavior and deliver personalized, relevant messages. 
  • Customer Engagement: Capture, unify, segment and act on customer data across multiple teams, devices and systems. Also, manage dashboards and safe provisioning measures, as well as optimize live campaigns based on data. 
  • Email Marketing: Engage audiences with marketing campaigns using tools such as: 
    •  Drag-and drop segmentation and built-in intelligence. 
    •  Test messages and automated emails with delivery schedules. 
    •  Campaign targeting to reach any number of customers. 
  • Mobile Marketing: Automate and customize mobile campaigns seamlessly. Includes: 
    •  Personalized messaging based on preferences and time-sensitivity. 
    •  Geofenced messages for promotions. 
    •  Mobile reports on the app. 
    •  Alignment of mobile campaigns with other marketing channels. 
  • Social Media Marketing: Manage and monitor content and conversations across social media platforms for insights. Machine learning and photo recognition drive marketing strategies and customizable dashboards help keep up with trends. 
  • Datorama: Use one marketing dashboard of cross-channel analytics and built-in reporting for ROI, speed and growth. Gain insights from advertising efforts, events, email, social media channels, a website and a CRM database. 
  • Pardot: Automates B2B marketing for connections and targeted sales pitches. Segmentation aids marketing tasks and email paths personalize the customer experience. 
  • Google Marketing Platform: Access advanced marketing solutions with powerful tools for identifying insights. Conduct deep analysis of user engagement with content and boost marketing performance. 
  • Advertising Studio: Gain new prospects like current high-value customers and reconnect with old customers. Coordinate advertising with email for more purchase intent and optimize spending by controlling advertising to current customers. 
  • Data Studio: Find new audiences with advanced discovery tools, integrate into over 200 channels and create new partnerships with premium data providers. 
  • Interaction Studio: Drive customer engagement by visualizing, tracking and managing customer experiences in real time. Control message frequency and connect online and offline interactions. 
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Product Ranking

#12

among all
Marketing Automation Software

#14

among all
Marketing Automation Software

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User Sentiment Summary

Great User Sentiment 189 reviews
Good User Sentiment 1950 reviews
81%
of users recommend this product

Ontraport has a 'great' User Satisfaction Rating of 81% when considering 189 user reviews from 3 recognized software review sites.

79%
of users recommend this product

Salesforce Marketing Cloud has a 'good' User Satisfaction Rating of 79% when considering 1950 user reviews from 5 recognized software review sites.

n/a
5.0 (33)
4.2 (96)
3.9 (1166)
4.1 (60)
4.1 (258)
n/a
4.4 (102)
3.5 (33)
3.8 (391)

Synopsis of User Ratings and Reviews

User-Friendly: Of users mentioning the platform, 60% describe it as intuitive, easy to use and powerful.
Highly Customizable: All users reviewing this aspect suggest it offers a full range of capabilities and can be personalized to fit tailored requirements.
Workflow Management: Useful metrics are available to help guide workflows and delegate work based on results, say 72% of users who review this feature.
Campaign Management: Nearly 85% of users reviewing this feature find benefit from its data tracking, data management, open and click-through rates, sales data, form creation and useful metrics.
Customer Service: Customer support is very diligent and is well-versed with product knowledge, in the experience of 87% of users citing support.
Timely Updates: More than 65% of users referencing this aspect agree that the platform is continuously evolving and improving with every update.
Community Support: All reviews on this subject appreciate the dedicated Facebook community that provides insights and lets users offer feedback on improvements.
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Reporting: All users who mention reports and analytics indicated that the reporting capabilities are a key benefit.
Features: A robust set of features enable cross-channel marketing, according to 75% of users referencing capabilities.
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Not Budget-Friendly: Despite being for small businesses, the software price is more suited for larger companies, according to 75% of users referencing price.
Slow Reporting: The reporting feature is not very robust and has a fixed time frame that restricts deriving reports as per requirement, state 87% of users talking about this.
Lacks Integration: In 66% of reviews on this topic, users note the platform isn’t fully compatible with browsers like Safari and lacks integrations such as payment gateways, making it difficult to process campaigns.
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Cost: All reviews on this topic noted additional costs as a concern associated with using this product.
Complexity: About 95% of user feedback on this issue suggested that assistance is necessary for understanding of all features and functions.
Customer Support: The customer support is unhelpful and concerns might go unsolved for days, according to 88% of users who mention service.
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Ontraport is an all-in-one platform providing combined CRM and marketing automation, with intuitive features for a host of needs. Users report a high level of customization, along with excellent service and community support, as chief benefits. The platform also offers useful features such as campaign management, workflow management and time-saving automation. However, the price and lack of basic integrations and compatibility are drawbacks. Users also find the reporting features are slow, making it difficult to run campaigns. The system overall is a solid pick particularly for small businesses with a big enough budget that wish to upscale operations and deliver marketing outcomes.

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Salesforce Marketing Cloud can be leveraged for its powerful set of features for effective cross-channel marketing, according to user feedback. Another common strength is its reporting features to analyze and plan marketing strategies. However, users raise concerns about the system’s complexity, which may require outside assistance at additional costs, especially due to unresponsive customer support. Another major drawback reviews agree on is the lack of cost-effectiveness due to additional costs and charges. Overall, the product can be a good pick for large companies looking to strategize and execute marketing effectively.

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Screenshots

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