Ontraport vs BrandMuscle

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Our analysts compared Ontraport vs BrandMuscle based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Ontraport Software Tool
BrandMuscle Software Tool

Product Basics

Ontraport provides a cloud-based set of solutions that help small businesses handle marketing and sales processes. The all-in-one design allows users to seamlessly switch between tasks and access information from a central location.

Users can leverage the capabilities to store and track contacts, send multichannel messages, automate sales processes, create landing pages, analyze metrics, engage in e-commerce activities and more.
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BrandMuscle's Marketing Automation Software empowers businesses to streamline their marketing campaigns and optimize brand consistency across multiple channels. It's particularly beneficial for organizations with complex marketing ecosystems and franchise networks that require centralized control and local execution.

Key benefits include centralized campaign management, automated content distribution, brand compliance, and performance tracking. Popular features encompass customizable templates, asset libraries, approval workflows, and robust reporting.

Compared to similar products, BrandMuscle excels in its comprehensive approach, providing a unified platform for campaign planning, execution, and measurement. It enables users to seamlessly manage marketing initiatives from a single dashboard, ensuring brand consistency and campaign effectiveness.

Pricing varies based on the number of users, campaign volume, and additional modules. It typically falls within the mid-range for marketing automation software.

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Product Assistance

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Product Insights

  • Small Business Expertise: Founded by a small business owner, it’s designed to address the specific challenges faced by individuals and small companies. 
  • User-Friendly: Leverage easy-to-use software, even without technical knowledge. Includes an intuitive interface, drag-and-drop functionality, lots of prebuilt features, templates and visual builders. 
  • Simpler Business Management: Streamlines business processes and consolidates information by combining all the tools a small business needs into one system. 
  • Data Migration Support: If needed, a setup specialist can help migrate data (emails, contacts, pages) from old platforms without losing any information. This support is available for all plans except Basic. 
  • Free Trial: Try free for 14 days to see if it’s a good fit. 
  • No Long-Term Commitment: The pricing plans are month-to-month by default, providing flexibility based on needs. However, discounted annual plans are also available. 
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  • Take Back Your Time: Marketing automation software is built around automating the tedious tasks that often consume the time of marketers. BrandMuscle comes packed with campaign auto-pilot and intuitive email scheduling features that help you reclaim your time. 
  • Nurture Leads to Close: From start to close, you can automate the entire lead nurturing process, communicating the right messages at the right stage in their buyer’s journey. 
  • Free Consulting: The company offers best-practice guides and recommendations based on your unique position in the market. 
  • Substantially Grow Revenue: Automated systems are ideal for growing revenue. You’ll be able to generate a consistent stream of revenue by automating the lead generation process. 
  • Grow Marketing Maturity: Cover all avenues of your marketing strategy, from blogs to email to branded content. 
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  • Marketing Automation: Strengthen marketing efforts while automating daily tasks throughout the customer lifecycle. Create unified campaigns, set up marketing funnels, personalize customer journeys, send messages on multiple channels and build a variety of automated user paths. 
  • Lead Management: Visual elements and intuitive tools make it easy to track, store and update leads. A complete view of customers from lead score to engagement history helps make data-based decisions. Import leads from multiple sources, including API, SMS, direct import and lead-capture forms. 
  • Segmentation: Send the right content and campaigns to the right audience using behavior-based tagging, automatic lead assignment to campaigns and multiple segmentation criteria. 
  • Sales Force Automation: Sales team can simplify all sales-based activities and processes with task automation and pipeline management. Features help bring the most important information forward, identify the best leads, equally distribute leads and keep everything organized. 
  • Email Marketing: Drive higher engagement with contacts by seamlessly connecting and following up with them. Analytics tools optimize efforts for better results while a private IP ensures a strong email reputation. Offers a mobile-responsive design, templates, scheduling, SMS reminders and opt-ins, and automated lead assignment. 
  • Landing Pages: Build landing pages without knowing code or hiring a developer thanks to drag-and-drop tools, templates and predesigned elements. Pages are mobile-responsive and can connect with contact databases to provide dynamic content and personalize each visitor’s experience. 
  • Analytics: Provides reports and real-time analytics, measuring things like campaign performance, engagement, customer lifetime value (CLTV), UTM data, A/B results and conversion rates. 
  • Process Automation: Save time, standardize processes and scale more effectively using this suite of tools to automate time-consuming tasks. Supports blending manual and automated tasks for full control. 
  • E-Commerce: Seamlessly manage business online, giving customers a smooth shopping experience. Includes upsells and add-ons to boost revenue. Also offers integration for payment gateways such as Stripe and PayPal, coupons, web forms, and automated management for scenarios like refunds. 
  • Referral Programs: Drive more sales by providing partners with referral management capabilities. Supports end-to-end management to offer incentives, set commission rates, measure results, integrate with WordPress sites via plugin and centralize data storage.  
  • Membership Sites: Provides a single, hassle-free platform to get the site up and running quickly. Includes prebuilt page templates, free hosting, an Ontraport domain, a user-friendly page builder and automated management for things like access levels and registration. Supports WordPress integration if needed. 
  • Integrations: Integrates with dozens of third-party applications for e-commerce, help desk, accounting, forms, learning platforms, reporting and tracking, video, social media, webinars, voice and SMS, API connectors and more. 
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  • Brand Management: You have a bevy of tools to help build your brand, including data-driven templates, easy site builders, scalable automation tools, custom creative services, integrated channel funds, list scrubbing, custom approval loops, dynamic landing pages, social media management and much, much more. 
  • Fund Management: With BrandMuscle’s robust fund management suite, you have access to tools and features that help you manage your organization’s ad spend and marketing budget. You get access to co-op programs, reimbursements, KPI tracking, capped spending suites, incentive programs, auditing tools and other features. 
  • Analytics: The software’s analytics suite gives you the ability to deliver any kind of intelligence at any time. It comes with a full-featured, intuitive UI and outbound reporting capabilities, meaning your insights and KPIs are as shareable as they are consumable. 
  • Print: The app has access to a fully-featured printing service that integrates well with BrandMuscle’s creative auditing suite. 
  • BrandMuscle Labs: BrandMuscle Labs employs research and innovation teams to help you integrate the latest technologies into your marketing workflow. Simply present an idea to the lab team, and they’ll work on ways to incorporate it into their system. 
  • Integrations: Like any good marketing automation tool, BrandMuscle has integrations with popular tools like Salesforce and Google AdWords. 
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Product Ranking

#12

among all
Marketing Automation Software

#139

among all
Marketing Automation Software

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User Sentiment Summary

Great User Sentiment 189 reviews
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81%
of users recommend this product

Ontraport has a 'great' User Satisfaction Rating of 81% when considering 189 user reviews from 3 recognized software review sites.

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4.2 (96)
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4.1 (60)
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3.5 (33)
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Synopsis of User Ratings and Reviews

User-Friendly: Of users mentioning the platform, 60% describe it as intuitive, easy to use and powerful.
Highly Customizable: All users reviewing this aspect suggest it offers a full range of capabilities and can be personalized to fit tailored requirements.
Workflow Management: Useful metrics are available to help guide workflows and delegate work based on results, say 72% of users who review this feature.
Campaign Management: Nearly 85% of users reviewing this feature find benefit from its data tracking, data management, open and click-through rates, sales data, form creation and useful metrics.
Customer Service: Customer support is very diligent and is well-versed with product knowledge, in the experience of 87% of users citing support.
Timely Updates: More than 65% of users referencing this aspect agree that the platform is continuously evolving and improving with every update.
Community Support: All reviews on this subject appreciate the dedicated Facebook community that provides insights and lets users offer feedback on improvements.
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Robust Content Management: Enables effortless creation, management, and distribution of marketing content across multiple channels, ensuring brand consistency and efficiency.
Advanced Campaign Automation: Streamlines marketing campaigns by automating tasks such as email marketing, social media posting, and lead nurturing, freeing up time for more strategic initiatives.
Powerful Analytics and Reporting: Provides detailed insights into campaign performance, customer behavior, and ROI, allowing for data-driven decision-making and optimization.
Personalized Customer Journeys: Allows for the creation of personalized customer experiences by segmenting audiences and tailoring content based on their preferences and behavior.
Seamless Integrations: Integrates with various CRM, ERP, and other business systems, enabling a unified view of customer data and seamless workflows.
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Not Budget-Friendly: Despite being for small businesses, the software price is more suited for larger companies, according to 75% of users referencing price.
Slow Reporting: The reporting feature is not very robust and has a fixed time frame that restricts deriving reports as per requirement, state 87% of users talking about this.
Lacks Integration: In 66% of reviews on this topic, users note the platform isn’t fully compatible with browsers like Safari and lacks integrations such as payment gateways, making it difficult to process campaigns.
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Limited Reporting Capabilities: Users have reported difficulties in extracting and customizing reports to gain actionable insights.
Complex User Interface: The platform's interface has been described as cluttered and challenging to navigate, especially for new users.
Slow Performance: Users have encountered lags and delays when accessing the platform, impacting productivity and workflow.
Lack of Integration with Third-Party Systems: The software's limited integration capabilities can hinder data sharing and workflow automation with other business systems.
Insufficient Customer Support: Users have reported challenges in reaching customer support and receiving timely assistance with technical issues.
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Ontraport is an all-in-one platform providing combined CRM and marketing automation, with intuitive features for a host of needs. Users report a high level of customization, along with excellent service and community support, as chief benefits. The platform also offers useful features such as campaign management, workflow management and time-saving automation. However, the price and lack of basic integrations and compatibility are drawbacks. Users also find the reporting features are slow, making it difficult to run campaigns. The system overall is a solid pick particularly for small businesses with a big enough budget that wish to upscale operations and deliver marketing outcomes.

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BrandMuscle Marketing Automation Software users frequently praise its comprehensive suite of tools for marketing campaign management, automation, and analytics. The software's user-friendly interface and intuitive workflow are consistently highlighted as strengths, enabling users to quickly create and execute complex marketing campaigns. Additionally, users appreciate the platform's robust reporting capabilities, which provide detailed insights into campaign performance and audience engagement. Compared to similar products, BrandMuscle stands out due to its focus on collaboration and scalability. Users value the ability to seamlessly share assets, campaigns, and insights across teams, fostering a collaborative marketing environment. The software's scalability allows businesses of all sizes to leverage its capabilities, accommodating both small-scale and enterprise-level marketing operations. BrandMuscle is particularly well-suited for businesses seeking a comprehensive and scalable marketing automation solution. Its strengths in collaboration, reporting, and scalability make it an ideal choice for organizations looking to streamline their marketing processes, improve campaign effectiveness, and gain actionable insights into their marketing efforts.

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