Home > Marketing Automation Software > Ontraport > Ontraport vs Act-On

Ontraport vs Act-On

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Our analysts compared Ontraport vs Act-On based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features User Ratings Analyst Summary Screenshots
Ontraport Software Tool
Act-On Software Tool
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Product Basics

Ontraport provides a cloud-based set of solutions that help small businesses handle marketing and sales processes. The all-in-one design allows users to seamlessly switch between tasks and access information from a central location.

Users can leverage the capabilities to store and track contacts, send multichannel messages, automate sales processes, create landing pages, analyze metrics, engage in e-commerce activities and more.
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Established in 2008, Act-On is a comprehensive platform that offers marketing professionals all the standard features in an automation tool, alongside several other unique features.

Sophisticated email automation, landing page construction, analytics, automated campaigns, useful templates, and social channels are just some of the features that are available to users. This product is ideal for medium to large enterprises, especially those that have dedicated marketing departments.

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$24 Monthly
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Tailored to your specific needs
$1,000 Monthly
Free Trial is available →
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Tailored to your specific needs
Small 
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Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Small Business Expertise: Founded by a small business owner, it’s designed to address the specific challenges faced by individuals and small companies. 
  • User-Friendly: Leverage easy-to-use software, even without technical knowledge. Includes an intuitive interface, drag-and-drop functionality, lots of prebuilt features, templates and visual builders. 
  • Simpler Business Management: Streamlines business processes and consolidates information by combining all the tools a small business needs into one system. 
  • Data Migration Support: If needed, a setup specialist can help migrate data (emails, contacts, pages) from old platforms without losing any information. This support is available for all plans except Basic. 
  • Free Trial: Try free for 14 days to see if it’s a good fit. 
  • No Long-Term Commitment: The pricing plans are month-to-month by default, providing flexibility based on needs. However, discounted annual plans are also available. 
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  • Make Sense of Digital Breadcrumbs: Better track and score campaigns with this piece of software. This tool helps marketers attain a high-level overview of their campaigns and enterprises.
  • Inbound Marketing: Act-On provides support for inbound marketing techniques, enabling users to organically and dynamically pull in leads from across channels.
  • Outbound Marketing: Automated campaigns, lead scoring and list management are built into the software to support outbound marketing techniques and conversion tracking.
  • Sales Effectiveness: The software helps to unify sales and marketing teams effectively by providing a sales-funnel overview and campaign attribution, assisting users in scoring their leads.
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  • Marketing Automation: Strengthen marketing efforts while automating daily tasks throughout the customer lifecycle. Create unified campaigns, set up marketing funnels, personalize customer journeys, send messages on multiple channels and build a variety of automated user paths. 
  • Lead Management: Visual elements and intuitive tools make it easy to track, store and update leads. A complete view of customers from lead score to engagement history helps make data-based decisions. Import leads from multiple sources, including API, SMS, direct import and lead-capture forms. 
  • Segmentation: Send the right content and campaigns to the right audience using behavior-based tagging, automatic lead assignment to campaigns and multiple segmentation criteria. 
  • Sales Force Automation: Sales team can simplify all sales-based activities and processes with task automation and pipeline management. Features help bring the most important information forward, identify the best leads, equally distribute leads and keep everything organized. 
  • Email Marketing: Drive higher engagement with contacts by seamlessly connecting and following up with them. Analytics tools optimize efforts for better results while a private IP ensures a strong email reputation. Offers a mobile-responsive design, templates, scheduling, SMS reminders and opt-ins, and automated lead assignment. 
  • Landing Pages: Build landing pages without knowing code or hiring a developer thanks to drag-and-drop tools, templates and predesigned elements. Pages are mobile-responsive and can connect with contact databases to provide dynamic content and personalize each visitor’s experience. 
  • Analytics: Provides reports and real-time analytics, measuring things like campaign performance, engagement, customer lifetime value (CLTV), UTM data, A/B results and conversion rates. 
  • Process Automation: Save time, standardize processes and scale more effectively using this suite of tools to automate time-consuming tasks. Supports blending manual and automated tasks for full control. 
  • E-Commerce: Seamlessly manage business online, giving customers a smooth shopping experience. Includes upsells and add-ons to boost revenue. Also offers integration for payment gateways such as Stripe and PayPal, coupons, web forms, and automated management for scenarios like refunds. 
  • Referral Programs: Drive more sales by providing partners with referral management capabilities. Supports end-to-end management to offer incentives, set commission rates, measure results, integrate with WordPress sites via plugin and centralize data storage.  
  • Membership Sites: Provides a single, hassle-free platform to get the site up and running quickly. Includes prebuilt page templates, free hosting, an Ontraport domain, a user-friendly page builder and automated management for things like access levels and registration. Supports WordPress integration if needed. 
  • Integrations: Integrates with dozens of third-party applications for e-commerce, help desk, accounting, forms, learning platforms, reporting and tracking, video, social media, webinars, voice and SMS, API connectors and more. 
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  • CRM Integration: Act-On can integrate with SalesForce, Microsoft Dynamics, SugarCRM, NetSuite, Infor and Simpleview. Using any of these integrated CRMs, marketers can engage segmented contacts through targeted account activity.
  • Account-Based Marketing Automation: Account profiles provide an overview of accounts and buyer behaviors, giving users a clear picture of aggregate customer behavior.
  • Progressive Profiling: Collect information without making customers fill out a large number of forms. Adaptive forms, which present and collect information incrementally over time, help users gain valuable insights without being intrusive.
  • Targeted Email Automation: With easy-to-use templates, code-free interfaces and a diverse template catalog, users have access to a variety of content to push out through automated email campaigns. Act-On also integrates its analytics platform into its email outreach, letting users track open rates and measure success.
  • Report Sharing: The solution’s analytics platform can generate robust and interactive reports for users to easily share with decisionmakers.
  • Data Studio: This program comes equipped with an analytical engine called Data Studio, which can pull data from a variety of sources such as CSV, Excel, Amazon, Google and Microsoft Azure.
  • Social Media Engagement: Build brand awareness with automated social posting and metrics aggregation. Act-On’s content curation engine provides insights into content that can generate higher levels of engagement for a user’s business.
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Product Ranking

#12

among all
Marketing Automation Software

#50

among all
Marketing Automation Software

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User Sentiment Summary

Great User Sentiment 189 reviews
Great User Sentiment 656 reviews
81%
of users recommend this product

Ontraport has a 'great' User Satisfaction Rating of 81% when considering 189 user reviews from 3 recognized software review sites.

84%
of users recommend this product

Act-On has a 'great' User Satisfaction Rating of 84% when considering 656 user reviews from 2 recognized software review sites.

4.2 (96)
n/a
n/a
4.26 (250)
4.1 (60)
n/a
3.5 (33)
4.15 (406)

Synopsis of User Ratings and Reviews

User-Friendly: Of users mentioning the platform, 60% describe it as intuitive, easy to use and powerful.
Highly Customizable: All users reviewing this aspect suggest it offers a full range of capabilities and can be personalized to fit tailored requirements.
Workflow Management: Useful metrics are available to help guide workflows and delegate work based on results, say 72% of users who review this feature.
Campaign Management: Nearly 85% of users reviewing this feature find benefit from its data tracking, data management, open and click-through rates, sales data, form creation and useful metrics.
Customer Service: Customer support is very diligent and is well-versed with product knowledge, in the experience of 87% of users citing support.
Timely Updates: More than 65% of users referencing this aspect agree that the platform is continuously evolving and improving with every update.
Community Support: All reviews on this subject appreciate the dedicated Facebook community that provides insights and lets users offer feedback on improvements.
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Intuitive Interface: Act-On's user-friendly interface streamlines campaign creation and management, reducing the learning curve for users.
Robust Reporting: Advanced reporting capabilities provide detailed insights into campaign performance, allowing users to track results and optimize future efforts.
Email Marketing Automation: Automated email sequences nurture leads, deliver targeted content, and improve campaign efficiency.
Social Media Integration: Act-On seamlessly integrates with social media platforms, enabling users to manage campaigns and track engagement across multiple channels.
Excellent Customer Support: Act-On provides responsive and knowledgeable customer support, ensuring users receive assistance when needed.
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Not Budget-Friendly: Despite being for small businesses, the software price is more suited for larger companies, according to 75% of users referencing price.
Slow Reporting: The reporting feature is not very robust and has a fixed time frame that restricts deriving reports as per requirement, state 87% of users talking about this.
Lacks Integration: In 66% of reviews on this topic, users note the platform isn’t fully compatible with browsers like Safari and lacks integrations such as payment gateways, making it difficult to process campaigns.
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Unintuitive Interface: Act-On's user interface is often criticized for being complex and difficult to navigate, leading to a steep learning curve for new users.
Limited Integrations: Act-On lacks integrations with popular third-party applications, making it challenging to connect with other systems used in the marketing ecosystem.
Costly: Act-On's pricing can be prohibitive for small businesses and startups, with limited flexibility in pricing options.
Lack of Reporting Capabilities: Users have reported that Act-On's reporting features are limited, making it difficult to gain insights into campaign performance.
Poor Customer Support: Some users have experienced delays and unsatisfactory responses from Act-On's customer support team.
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Ontraport is an all-in-one platform providing combined CRM and marketing automation, with intuitive features for a host of needs. Users report a high level of customization, along with excellent service and community support, as chief benefits. The platform also offers useful features such as campaign management, workflow management and time-saving automation. However, the price and lack of basic integrations and compatibility are drawbacks. Users also find the reporting features are slow, making it difficult to run campaigns. The system overall is a solid pick particularly for small businesses with a big enough budget that wish to upscale operations and deliver marketing outcomes.

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Act-On consistently receives high praise for its intuitive user interface, which allows marketers to quickly create and automate campaigns without extensive training. It is also lauded for its robust reporting capabilities, which provide detailed insights into campaign performance. However, some users have reported occasional bugs and glitches, and its customer support has been criticized for being slow to respond at times. Compared to competitors like HubSpot and Salesforce Marketing Cloud, Act-On is often seen as a more affordable and user-friendly option, particularly for small and mid-sized businesses. Its focus on ease of use and affordability sets it apart from more complex and expensive solutions. Act-On's intuitive drag-and-drop interface makes it easy to create automated workflows, and its pre-built templates help users get started quickly. Overall, Act-On is a solid choice for businesses looking for an affordable and easy-to-use marketing automation solution. Its strengths lie in its user-friendly interface, robust reporting capabilities, and affordability. While it may not have all the bells and whistles of more expensive solutions, it offers a comprehensive suite of features that can meet the needs of most businesses.

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Screenshots

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