Home > Marketing Automation Software > Marketo > Marketo vs Adobe Marketing Cloud

Marketo vs Adobe Marketing Cloud

Last Updated: November 18th, 2024

Our analysts compared Marketo vs Adobe Marketing Cloud based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots

Get Free Demo Demo Request Pricing Pricing

Product Basics

Marketo Engage offers a cloud-based marketing platform for companies to manage and monitor customer relationships. Its integrated modules include marketing automation, social marketing, email marketing, lead nurturing, budget management, analytics, sales insight and website personalization.

It’s designed to serve both B2B and B2C environments. There’s also an active marketers’ community named the Marketo Marketing Nation in which marketers around the globe share their knowledge, ideas and best practices.

Adobe Marketing Cloud is a marketing automation software that empowers businesses to streamline their marketing efforts and deliver personalized experiences across multiple channels. It provides a comprehensive suite of tools for campaign management, email marketing, social media marketing, web analytics, and more. Its robust capabilities make it an ideal solution for enterprises and large organizations seeking to optimize their marketing strategies.

Key benefits include improved customer engagement, increased marketing efficiency, and enhanced data-driven decision-making. Its popular features encompass real-time analytics, predictive modeling, cross-channel campaign orchestration, and customizable dashboards. Adobe Marketing Cloud's pricing structure is flexible and tailored to the specific needs of each organization, with options for both monthly and annual subscriptions.

$895 Monthly

Free Trial is available →

Get a free price quote

Tailored to your specific needs

$20,000 Annually

Free Trial is available →

Get a free price quote

Tailored to your specific needs

Small

Medium

Large

Small

Medium

Large

Windows

Mac

Linux

Android

Chromebook

Windows

Mac

Linux

Android

Chromebook

Cloud

On-Premise

Mobile

Cloud

On-Premise

Mobile

Product Assistance

Documentation

In Person

Live Online

Videos

Webinars

Documentation

In Person

Live Online

Videos

Webinars

Phone

Chat

FAQ

Forum

Knowledge Base

24/7 Live Support

Phone

Chat

FAQ

Forum

Knowledge Base

24/7 Live Support

Product Insights

Web Forms: Generate complete customer profiles via social form fills and progressive forms that can recognize known website visitors. Also, ask new questions to visitors.
AI-Powered Content Suggestions: Automatically present relevant content across multiple channels using machine learning and predictive analytics, which identifies top-performing content. Choose content recommendations from the website assets such as videos, e-books, case studies and blog posts.
Marketo Sales Connect: Connect sales and marketing with a single workflow for automated and personalized inbound and outbound engagements.
Better Focus: Sales reps can prioritize and close deals by accessing real-time insights about customers from both sales and marketing touchpoints.
Team Coordination: Plan, coordinate and share marketing activities through a centralized calendar. This simplifies scheduling individual components of a single campaign or coordinating activities across teams.
Campaign Control: Build and modify marketing campaigns directly in the calendar with simple drag-and-drop functionality.
Data Tracking: Track goals and progress with calendar HD, using rotating calendar views and custom background images.
Customer Segmentation: The built-in Audience Hub tool automatically updates members in each segment as their behaviors or demographics change.
AI-Powered Account Profiling: Uses AI-based best-fit indicators for converting into ABM filters to personalize and deploy ABM campaigns by activating the target account list. Also provides predictive customer profile models, custom model tuning and recommendations based on predictive scoring.

Adaptive Website: Design websites that are adaptive to different form factors and run smoothly across multiple devices. This ensures a hassle-free navigation experience for users.
Self-Service Portal: Permit external teams and agency partners to search and distribute approved assets by leveraging the AEM Assets brand portal. They can upload new assets directly. Specify access to permitted folders, collections and assets.
Improved Translation Services: Offer services in any preconfigured languages by connecting content to machine or human translation services using AEM Forms. AEM Sites integrates with several translation vendors to help configure site assets in multiple languages and manage global translation projects.
Creative Cloud Integration: Enable edits in asset templates or upload files using the AEM Assets and InDesign integration. Leverage predesigned templates, modify, preview or merge marketing collateral, and design, revise, review and approve any asset directly in Photoshop, Illustrator or InDesign.
Personalized Communication: Ensure a personal touch for every interaction with customers using personalized content and embedded charts. It’s possible to personalize communications using customer segment data and drag-and-drop components.
AI-Enabled Insights: Predict customer behavior and preference. Measure campaign impact to recognize customers with higher chances of responding and activities with better ROI.
Enhanced Optimization: Adobe Target helps optimize, test and personalize from a single-delivery platform. Enable employees to personalize customer experiences by providing them with the required information.

Search Engine Optimization: Compares keyword rankings of competitors, provides recommendations for new keywords for higher ranking web pages, and discovers inbound link opportunities based on targeted keywords and competitors’ links.
CRM Integration: Offers native integrations for Salesforce and Microsoft Dynamics 365 applications to provide a bi-directional data sync that auto-updates every five minutes. Also facilitates custom-configured integrations for various CRM platforms such as NetSuite, Oracle, SAP Sales Cloud and SugarCRM.
Lead Scoring: Rank customers by assigning positive and negative scores based on demographics or their likelihood to exhibit certain behaviors, such as making a new purchase, being open to cross-sell offers and more.
Email Marketing: Supports both batch and real-time triggered emails. Helps:

Create personalized campaigns for mobile, web, ads and more using a visual editor and responsive templates.
Personalize content based on inferred information from website visitors, such as company, country, zip code and city, helping segment and localize content.
Use browsing behavior to identify product interest for target accounts.

Mobile Marketing:

Helps connect with customers on the go, track inputs from different marketing channels and respond via mobile apps.
Sends push notifications and in-app messages, and incorporates beacon and geo-fencing technology to send location-relevant messages to customers.
Visual dashboards measure overall performance by opens, installs and session duration across multiple apps.

Social Media Marketing: Facilitates running social polls, sweepstakes and referral campaigns with built-in social share buttons and shareable videos. Integrates social metrics into marketing reports to help measure the impact of social activity on conversions and revenue.
Digital Ad Campaigns: Connects with Facebook, Google, LinkedIn and other advertising platforms, and targets customers with relevant ad campaigns.
Analytics and Reporting: Automatically connect data from different sources into a unified platform. Enables:

Mapping and measuring a customer journey at every stage through shareable, prebuilt dashboards and ad-hoc reporting tools.
Designing custom models with the help of AI.
Leveraging a suite of attribution models.

AEM Sites: Uses AI-powered content management to deliver high-quality app experiences for web, mobile and emerging channels. Manage web content using marketing templates, developer tools and best practices.
- Leverage AI and NLP to summarize text automatically for smaller screens.
- Design page-independent content fragments of master content using AI-based capabilities.
- Create, publish and update pages using a visual drag-and-drop interface. Use keyboard shortcuts, visual search and reusable content.
- Design responsive pages using native components such as breadcrumbs, forms, page navigation, search and more.
- Edit and manage single-page applications built on open-source frameworks such as React and Angular.
- Power authors can create responsive templates for websites or emails to target specific content blocks.
- Track published websites using versioning and timewarp.
- Access a content repository and deliver content to several third-party applications.
- Create digital signage for product recommenders, digital menu boards, interactive kiosks, branding, wayfinding and more.
- Access content insights on total page views, unique visitors, time spent on page, bounces, sources and campaign performance.
- Real-time customer profile offers a centrally accessible profile for each customer.
- Target specific groups of site visitors with rules based on real-time data.
- Access customizable reports to understand how targeting affects sales and revenue.
AEM Assets: Manage and deliver digital assets across online and offline touchpoints. Includes digital assets management, dynamic imaging, video publishing and interactive media for merchandising.
- Create workflows to prepare digital content, input assets, add users to projects and select their roles. The system automatically assigns tasks to users with apt skills.
- Create, edit and share different types of assets including image files, PDFs and videos.
- A set of AI-powered, cloud-native microservices helps automate processes such as data transfer, integration with third-party services, managing bulk asset creation, editing, or personalization, and more.
- Leverage machine learning and pixel recognition with Adobe Sensei for relevant search results.
- Gain insights into how assets perform in different situations through a variety of reports.
AEM Forms: Helps personalize enrollment and communications across different channels and devices. Ensure digital signups and personalize onboarding journeys using responsive forms, scalable fragment-based authoring, and automated processes including customized workflows, document of record and electronic signatures.
- Use the workflow editor to route content and approvals in real-time. Leverage saved workflows to connect forms, onboarding and customer communication processes. Capture and pull data from forms and other sources into a workflow.
- Auto populate certain fields of form data from CRM and ERP systems and post the submission data to the back-end system.
- Make real-time changes to forms based on customer input on any device. Create forms using customized templates, validate fields for proper formatting and auto-fill fields with data from web services.
- Capture key metrics such as field-level usage, time spent on each field and more on customizable dashboards.
- Integrate different data sources and visually map entities to form fields, workflow steps and document content to automate application processing.
- Use fragment-based authoring to create, approve and publish reusable fragments such as an address block or legal disclaimer.
- Create or edit documents, leverage existing components across channels and preview documents before publishing.
- Automate scheduled delivery of personalized communications based on event triggers or as batch delivery to send one-time updates to a large group.

Product Ranking

#6

among all
Marketing Automation Software

#45

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

we're gathering data

Show More Show More

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Marketo

Adobe Marketing Cloud

+ Add Product + Add Product

43%

57%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

100%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

67%

33%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

91%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

85%

15%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

57%

43%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

90%

10%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

100%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

70%

30%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

82%

18%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

88%

12%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

100%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

63%

37%

we're gathering data

N/A

we're gathering data

N/A

we're gathering data

N/A

User Sentiment Summary

81%

of users recommend this product

Marketo has a 'great' User Satisfaction Rating of 81% when considering 4522 user reviews from 3 recognized software review sites.

we're gathering data

4.1 (2125)

n/a

4.2 (582)

n/a

4.0 (1815)

n/a

Synopsis of User Ratings and Reviews

Lead Management: The ability to route and categorize leads based on requirements is helpful for staying on top of customers inputs, in the view of 60% of users talking about lead management.

Customizable: All reviews on this aspect agree that the system is highly customizable and offers email templates that can be created as per requirements.

Automation: Marketing and sales automation make it easy to use and eliminate manual entry, according to 83% of users who reviewed this feature.

Reporting: Provides custom reports that fit the user requirement and are insightful, say 75% of users referencing reporting.

Integrations: Integrations for websites, event platforms, survey platforms, mobile apps and more, along with two-way integration with CRM systems, aid functionality, according to 75% of users mentioning integrations.

Customer Support: The training is great and customer support is responsive, according to 66% of reviews on this topic.

Seamless Integration: Connects seamlessly with other Adobe products, including Analytics and Creative Cloud, enabling streamlined workflows and data sharing.

Personalization Capabilities: Provides advanced personalization tools to tailor marketing campaigns to individual customer preferences, increasing engagement and conversions.

Cross-Channel Campaign Management: Orchestrates marketing campaigns across multiple channels, including email, social media, and web, ensuring consistent brand messaging and customer experiences.

Real-Time Data Insights: Offers real-time data analytics and reporting, providing actionable insights into campaign performance and customer behavior, enabling informed decision-making.

Customer Relationship Management (CRM) Integration: Integrates with popular CRM systems, allowing for seamless synchronization of customer data and improved customer management.

Not User-Friendly: The functionality is cumbersome and pages take time to load, in the experience of 60% of users who reviewed the usability.

Dashboard: Campaign dashboards are outdated and the design needs an upgrade, according to 75% of users specifying this feature.

Lack of Integration: Adobe Marketing Cloud's integration with other software and platforms can be limited, requiring users to purchase additional connectors or workarounds to achieve desired functionality.

Steep Learning Curve: The platform's complex interface and extensive feature set can make it challenging for users to navigate and master, leading to a steep learning curve and reduced efficiency.

High Cost: Adobe Marketing Cloud is a premium solution with a high price point, which may not be feasible for businesses with limited budgets or those seeking a more cost-effective option.

Limited Customization: While the platform offers a range of features, its customization options may be restricted, limiting users' ability to tailor the software to their specific business needs.

Data Privacy Concerns: Adobe Marketing Cloud's data collection and processing practices have raised concerns among users regarding privacy and data security, requiring careful consideration of data governance and compliance.

As a part of the Adobe Experience Cloud, Marketo Engage supports both demand and account-based marketing strategies that work in sync with marketing and sales. It offers a range of features that help businesses operations. Notable features that users call out include custom reports, automation tools and lead management. It’s highly customizable and can integrate with a wide range of business systems. Users also appreciate the robust customer service. Some limitations include an inconvenient mobile app, outdated user interface for campaign dashboards and cumbersome functionality. Overall, businesses looking to automate their sales and marketing efforts will find the system has a lot to offer.

Adobe Marketing Cloud (AMC) users have praised its robust feature set, seamless integration with other Adobe products, and advanced analytics capabilities. They appreciate the ability to automate marketing campaigns, track customer behavior, and gain valuable insights into campaign performance. However, some users have expressed concerns about its complexity and high cost, which may be a deterrent for smaller businesses or those with limited budgets. AMC's key strengths lie in its comprehensive functionality, allowing users to manage all aspects of their marketing campaigns from a single platform. Its integration with Adobe Analytics and Adobe Experience Manager provides a holistic view of customer data and enables personalized marketing experiences. AMC's advanced segmentation and targeting capabilities empower users to deliver highly targeted campaigns, maximizing ROI. Compared to competitors like Salesforce Marketing Cloud and Oracle Marketing Cloud, AMC stands out with its focus on creativity and content management. Its integration with Adobe Creative Cloud streamlines the production and delivery of marketing content, enabling users to create engaging campaigns that resonate with their target audience. AMC is best suited for large enterprises and marketing teams with complex needs and a significant budget. Its comprehensive feature set and advanced capabilities make it an ideal choice for businesses looking to optimize their marketing operations and drive growth. However, smaller businesses or those with limited resources may find it too complex and expensive.

Screenshots

Top Alternatives in Marketing Automation Software

ActiveCampaign

AWeber

Brevo

Constant Contact

Eloqua

GetResponse

HubSpot

Keap

Klaviyo

Mailchimp

Marketing Cloud Account Engagement

Omnisend

Ortto

Sendinblue

SharpSpring

Zoho Marketing Automation

Related Categories

All-In-One Marketing Platforms

Brand Management Software

Content Marketing Software

Customer Data Platforms

Demand Generation Software

Email Management Software

Email Marketing Software

Inbound Marketing Tools

Market Intelligence Software

Marketing Agency Software

Marketing Calendar Software

Marketing Platforms

Marketing Resource Management Software

Marketing Software

Marketing Software For Small Business

MRM Software

PPC Software

SEO Software

SMS Marketing Software

Social Media Analytics Software Tools

Social Media Marketing Software

Customer Data Platforms

Demand Generation Software

Email Management Software

Email Marketing Software

Inbound Marketing Tools

Market Intelligence Software

Marketing Agency Software

Marketing Platforms

Marketing Resource Management Software

SMS Marketing Software

Compare other software products using the SelectHub platform

Head-to-Head Comparison

Marketo VS AWeber

Marketo VS ActiveCampaign

Marketo VS Constant Contact

Marketo VS Keap

Marketo VS Klaviyo

Marketo VS Mailchimp

Marketo VS Omnisend

Marketo VS Ortto

Marketo VS Sendinblue

FAQ

How can I do a in-depth comparison of Marketo and Adobe Marketing Cloud? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

What are the top-rated propducts for Marketing Automation Software? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Which Marketing Automation Software is rated the highest by users? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Is there a requirement template for Marketing Automation Software? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

SelectHub Products Reporting and Analytics

Build Your Requirements

SelectHub Products Cost and Pricing Guide

Get Your Free Comparison Report

Table settings

Expand all details

Expand all scores

Collapsed view

Priority order