Marketing Cloud Account Engagement vs BrandMuscle

Last Updated:

Our analysts compared Marketing Cloud Account Engagement vs BrandMuscle based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

BrandMuscle Software Tool

Product Basics

Marketing Cloud Account Engagement (formerly Pardot) aligns marketing and sales to meet KPI goals. A variety of tools help users measure and optimize efforts to produce better results. It offers powerful features like lead management, automated email marketing, analytics generated by AI to help augment the user experience, landing page generation, lead generation and more.

As part of the Salesforce ecosystem, it can seamlessly connect with other offerings to enhance data flow and more easily extend capabilities.
read more...

BrandMuscle's Marketing Automation Software empowers businesses to streamline their marketing campaigns and optimize brand consistency across multiple channels. It's particularly beneficial for organizations with complex marketing ecosystems and franchise networks that require centralized control and local execution.

Key benefits include centralized campaign management, automated content distribution, brand compliance, and performance tracking. Popular features encompass customizable templates, asset libraries, approval workflows, and robust reporting.

Compared to similar products, BrandMuscle excels in its comprehensive approach, providing a unified platform for campaign planning, execution, and measurement. It enables users to seamlessly manage marketing initiatives from a single dashboard, ensuring brand consistency and campaign effectiveness.

Pricing varies based on the number of users, campaign volume, and additional modules. It typically falls within the mid-range for marketing automation software.

read more...
$1,250 Monthly
Get a free price quote
Tailored to your specific needs
$4,500 Monthly
Free Trial is unavailable →
Get a free price quote
Tailored to your specific needs
Small 
i
Medium 
i
Large 
i
Small 
i
Medium 
i
Large 
i
Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Generate Leads: Ensure pipelines which are fully stocked with leads using automation, smart forms, landing pages and more. 
  • Customizable Dashboards: Access a bird’s-eye view of the marketing workflow and reports with custom views and shareable insights. 
  • Enable Re-Engagement: Re-engage dormant leads by sending automated emails based on triggers such as time, interactions and other custom parameters. 
  • Improve Analysis: Associate webinars and live events with revenue and analyze customer interactions across channels. Leverage Google AdWords to track prospects for paid search. 
  • Streamline Lead Management: Find the right leads and deliver targeted messaging for seamless digital marketing. 
  • Align Sales and Marketing: Unify the efforts of marketing and sales teams using engaging campaigns, CRM integration and real-time alerts. 
  • ROI Reporting: Track, evaluate and measure campaign performance to tweak variables on the fly and meet KPIs. 
  • Lifecycle Reporting: Analyze a sales funnel, identify stuck opportunities and adapt marketing efforts according to requirements. 
  • Improve Marketing Performance: Discover insights quickly with campaign health metrics and then make adjustments in real time. 
  • Visualize Campaigns: Visual tools make it easy to see where intervention might be needed or how customers travel through the sales funnel. 
read more...
  • Take Back Your Time: Marketing automation software is built around automating the tedious tasks that often consume the time of marketers. BrandMuscle comes packed with campaign auto-pilot and intuitive email scheduling features that help you reclaim your time. 
  • Nurture Leads to Close: From start to close, you can automate the entire lead nurturing process, communicating the right messages at the right stage in their buyer’s journey. 
  • Free Consulting: The company offers best-practice guides and recommendations based on your unique position in the market. 
  • Substantially Grow Revenue: Automated systems are ideal for growing revenue. You’ll be able to generate a consistent stream of revenue by automating the lead generation process. 
  • Grow Marketing Maturity: Cover all avenues of your marketing strategy, from blogs to email to branded content. 
read more...
  • Campaign Visualizer: Tracks marketing and sales efforts as customers move through the sales funnel and provides a high-level overview of a campaign. 
  • Dynamic Content: Improve lead generation and customer experiences with dynamic and useful content specifically tailored to a target audience’s needs, wants and interests. 
  • Landing Page Builder: Standard, easy-to-use and customizable templates enable better customer service and increase lead counts. 
  • Smart Forms: Collect information at every interaction and enrich data pools with a simple drag-and-drop form builder. 
  • Organic and Paid Search Tools: Integrate with Google AdWords to determine ROI and then analyze keywords to improve performance. 
  • Social Posting: Track prospects and leads in social platforms. Schedule posts at optimal times for the greatest impact. 
  • Email Builder: The email builder is simple to use, yet powerful, and can be attached to any number of automated tools and tracking measures. 
  • Einstein: Gain insights on campaigns to optimize marketing assets and find new audiences using machine learning. 
  • Email Reporting: Track metrics like clicks, opens and more. Provides SPAM analysis and preview services to extend email reporting. 
  • Auto Segmentation: Deliver a personalized experience with dynamic content by leveraging automatic contact segmentation. 
  • Activity Tracking: Track prospect activities and maintain an activity history from a CRM, Gmail or smartphones. 
read more...
  • Brand Management: You have a bevy of tools to help build your brand, including data-driven templates, easy site builders, scalable automation tools, custom creative services, integrated channel funds, list scrubbing, custom approval loops, dynamic landing pages, social media management and much, much more. 
  • Fund Management: With BrandMuscle’s robust fund management suite, you have access to tools and features that help you manage your organization’s ad spend and marketing budget. You get access to co-op programs, reimbursements, KPI tracking, capped spending suites, incentive programs, auditing tools and other features. 
  • Analytics: The software’s analytics suite gives you the ability to deliver any kind of intelligence at any time. It comes with a full-featured, intuitive UI and outbound reporting capabilities, meaning your insights and KPIs are as shareable as they are consumable. 
  • Print: The app has access to a fully-featured printing service that integrates well with BrandMuscle’s creative auditing suite. 
  • BrandMuscle Labs: BrandMuscle Labs employs research and innovation teams to help you integrate the latest technologies into your marketing workflow. Simply present an idea to the lab team, and they’ll work on ways to incorporate it into their system. 
  • Integrations: Like any good marketing automation tool, BrandMuscle has integrations with popular tools like Salesforce and Google AdWords. 
read more...

Product Ranking

#3

among all
Marketing Automation Software

#139

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

78
we're gathering data
100
we're gathering data
85
we're gathering data
100
we're gathering data
Show More Show More

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Marketing Cloud Account Engagement
BrandMuscle
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 100 85 100 92 94 90 100 67 40 72 50 50 0 25 50 75 100
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
87%
0%
13%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
91%
0%
9%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
90%
0%
10%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
86%
7%
7%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
67%
0%
33%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
40%
0%
60%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
73%
0%
27%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
50%
0%
50%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
14%
0%
86%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

31%
0%
69%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A

User Sentiment Summary

Good User Sentiment 3522 reviews
we're gathering data
79%
of users recommend this product

Marketing Cloud Account Engagement has a 'good' User Satisfaction Rating of 79% when considering 3522 user reviews from 5 recognized software review sites.

we're gathering data
3.9 (1740)
n/a
4.12 (587)
n/a
4.1 (532)
n/a
4.0 (26)
n/a
3.8 (637)
n/a

Awards

SelectHub research analysts have evaluated Marketing Cloud Account Engagement and concluded it earns best-in-class honors for AI-Based Capabilities, Compliance and Data Security and Lead Management.

AI-Based Capabilities Award
Compliance and Data Security Award
Lead Management Award

we're gathering data

Synopsis of User Ratings and Reviews

Integration: More than 90% of users who mention integration noted the benefit of being able to connect Marketing Cloud Account Engagement with the wider Salesforce ecosystem.
Email Marketing: Users can seamlessly set up emails, create content, measure performance and report results, according to all reviews about email marketing.
Lead Generation: It offers robust tools for lead generation and nurturing, as reported by 85% of user feedback on these features.
Show more
Robust Content Management: Enables effortless creation, management, and distribution of marketing content across multiple channels, ensuring brand consistency and efficiency.
Advanced Campaign Automation: Streamlines marketing campaigns by automating tasks such as email marketing, social media posting, and lead nurturing, freeing up time for more strategic initiatives.
Powerful Analytics and Reporting: Provides detailed insights into campaign performance, customer behavior, and ROI, allowing for data-driven decision-making and optimization.
Personalized Customer Journeys: Allows for the creation of personalized customer experiences by segmenting audiences and tailoring content based on their preferences and behavior.
Seamless Integrations: Integrates with various CRM, ERP, and other business systems, enabling a unified view of customer data and seamless workflows.
Show more
Cost: The product costs more than the functionality it offers, according to all the users who mention this aspect.
Complexity: It’s difficult to understand and involves a lot of clicks, as observed by 95% of users mentioning this aspect.
Reporting: The lack of vigorous reporting tools is a matter of concern, according to 85% of user feedback on the topic.
Show more
Limited Reporting Capabilities: Users have reported difficulties in extracting and customizing reports to gain actionable insights.
Complex User Interface: The platform's interface has been described as cluttered and challenging to navigate, especially for new users.
Slow Performance: Users have encountered lags and delays when accessing the platform, impacting productivity and workflow.
Lack of Integration with Third-Party Systems: The software's limited integration capabilities can hinder data sharing and workflow automation with other business systems.
Insufficient Customer Support: Users have reported challenges in reaching customer support and receiving timely assistance with technical issues.
Show more

Marketing Cloud Account Engagement is liked among users for the seamless integration it offers with Salesforce, leading to stronger marketing capabilities. It also offers various functionalities to make email marketing more powerful and is relied upon for lead generation. However, the cost of the product might be too much for smaller companies, especially given the lack of reporting options. The complexities of the platform also make it difficult to get used to according to the majority of reviews. Overall, the product is a good pick for larger enterprises seeking robust marketing automation, particularly those already using Salesforce that can leverage the tight integration for enhanced marketing.

Show more

BrandMuscle Marketing Automation Software users frequently praise its comprehensive suite of tools for marketing campaign management, automation, and analytics. The software's user-friendly interface and intuitive workflow are consistently highlighted as strengths, enabling users to quickly create and execute complex marketing campaigns. Additionally, users appreciate the platform's robust reporting capabilities, which provide detailed insights into campaign performance and audience engagement. Compared to similar products, BrandMuscle stands out due to its focus on collaboration and scalability. Users value the ability to seamlessly share assets, campaigns, and insights across teams, fostering a collaborative marketing environment. The software's scalability allows businesses of all sizes to leverage its capabilities, accommodating both small-scale and enterprise-level marketing operations. BrandMuscle is particularly well-suited for businesses seeking a comprehensive and scalable marketing automation solution. Its strengths in collaboration, reporting, and scalability make it an ideal choice for organizations looking to streamline their marketing processes, improve campaign effectiveness, and gain actionable insights into their marketing efforts.

Show more

Screenshots

Top Alternatives in Marketing Automation Software


ActiveCampaign

AWeber

Brevo

Constant Contact

Eloqua

GetResponse

HubSpot

Keap

Klaviyo

Mailchimp

Marketo

Omnisend

Ortto

Sendinblue

SharpSpring

Zoho Marketing Automation

Related Categories

Head-to-Head Comparison

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

Compare products
Comparison Report
Just drag this link to the bookmark bar.
?
Table settings