Home > Marketing Automation Software > Marketing Cloud Account Engagement > Marketing Cloud Account Engagement vs Adobe Marketing Cloud

Marketing Cloud Account Engagement vs Adobe Marketing Cloud

Last Updated: November 18th, 2024

Our analysts compared Marketing Cloud Account Engagement vs Adobe Marketing Cloud based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots

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Product Basics

Marketing Cloud Account Engagement (formerly Pardot) aligns marketing and sales to meet KPI goals. A variety of tools help users measure and optimize efforts to produce better results. It offers powerful features like lead management, automated email marketing, analytics generated by AI to help augment the user experience, landing page generation, lead generation and more.

As part of the Salesforce ecosystem, it can seamlessly connect with other offerings to enhance data flow and more easily extend capabilities.

Adobe Marketing Cloud is a marketing automation software that empowers businesses to streamline their marketing efforts and deliver personalized experiences across multiple channels. It provides a comprehensive suite of tools for campaign management, email marketing, social media marketing, web analytics, and more. Its robust capabilities make it an ideal solution for enterprises and large organizations seeking to optimize their marketing strategies.

Key benefits include improved customer engagement, increased marketing efficiency, and enhanced data-driven decision-making. Its popular features encompass real-time analytics, predictive modeling, cross-channel campaign orchestration, and customizable dashboards. Adobe Marketing Cloud's pricing structure is flexible and tailored to the specific needs of each organization, with options for both monthly and annual subscriptions.

$1,250 Monthly

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Tailored to your specific needs

$20,000 Annually

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Tailored to your specific needs

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Product Insights

Generate Leads: Ensure pipelines which are fully stocked with leads using automation, smart forms, landing pages and more.
Customizable Dashboards: Access a bird’s-eye view of the marketing workflow and reports with custom views and shareable insights.
Enable Re-Engagement: Re-engage dormant leads by sending automated emails based on triggers such as time, interactions and other custom parameters.
Improve Analysis: Associate webinars and live events with revenue and analyze customer interactions across channels. Leverage Google AdWords to track prospects for paid search.
Streamline Lead Management: Find the right leads and deliver targeted messaging for seamless digital marketing.
Align Sales and Marketing: Unify the efforts of marketing and sales teams using engaging campaigns, CRM integration and real-time alerts.
ROI Reporting: Track, evaluate and measure campaign performance to tweak variables on the fly and meet KPIs.
Lifecycle Reporting: Analyze a sales funnel, identify stuck opportunities and adapt marketing efforts according to requirements.
Improve Marketing Performance: Discover insights quickly with campaign health metrics and then make adjustments in real time.
Visualize Campaigns: Visual tools make it easy to see where intervention might be needed or how customers travel through the sales funnel.

Adaptive Website: Design websites that are adaptive to different form factors and run smoothly across multiple devices. This ensures a hassle-free navigation experience for users.
Self-Service Portal: Permit external teams and agency partners to search and distribute approved assets by leveraging the AEM Assets brand portal. They can upload new assets directly. Specify access to permitted folders, collections and assets.
Improved Translation Services: Offer services in any preconfigured languages by connecting content to machine or human translation services using AEM Forms. AEM Sites integrates with several translation vendors to help configure site assets in multiple languages and manage global translation projects.
Creative Cloud Integration: Enable edits in asset templates or upload files using the AEM Assets and InDesign integration. Leverage predesigned templates, modify, preview or merge marketing collateral, and design, revise, review and approve any asset directly in Photoshop, Illustrator or InDesign.
Personalized Communication: Ensure a personal touch for every interaction with customers using personalized content and embedded charts. It’s possible to personalize communications using customer segment data and drag-and-drop components.
AI-Enabled Insights: Predict customer behavior and preference. Measure campaign impact to recognize customers with higher chances of responding and activities with better ROI.
Enhanced Optimization: Adobe Target helps optimize, test and personalize from a single-delivery platform. Enable employees to personalize customer experiences by providing them with the required information.

Campaign Visualizer: Tracks marketing and sales efforts as customers move through the sales funnel and provides a high-level overview of a campaign.
Dynamic Content: Improve lead generation and customer experiences with dynamic and useful content specifically tailored to a target audience’s needs, wants and interests.
Landing Page Builder: Standard, easy-to-use and customizable templates enable better customer service and increase lead counts.
Smart Forms: Collect information at every interaction and enrich data pools with a simple drag-and-drop form builder.
Organic and Paid Search Tools: Integrate with Google AdWords to determine ROI and then analyze keywords to improve performance.
Social Posting: Track prospects and leads in social platforms. Schedule posts at optimal times for the greatest impact.
Email Builder: The email builder is simple to use, yet powerful, and can be attached to any number of automated tools and tracking measures.
Einstein: Gain insights on campaigns to optimize marketing assets and find new audiences using machine learning.
Email Reporting: Track metrics like clicks, opens and more. Provides SPAM analysis and preview services to extend email reporting.
Auto Segmentation: Deliver a personalized experience with dynamic content by leveraging automatic contact segmentation.
Activity Tracking: Track prospect activities and maintain an activity history from a CRM, Gmail or smartphones.

AEM Sites: Uses AI-powered content management to deliver high-quality app experiences for web, mobile and emerging channels. Manage web content using marketing templates, developer tools and best practices.
- Leverage AI and NLP to summarize text automatically for smaller screens.
- Design page-independent content fragments of master content using AI-based capabilities.
- Create, publish and update pages using a visual drag-and-drop interface. Use keyboard shortcuts, visual search and reusable content.
- Design responsive pages using native components such as breadcrumbs, forms, page navigation, search and more.
- Edit and manage single-page applications built on open-source frameworks such as React and Angular.
- Power authors can create responsive templates for websites or emails to target specific content blocks.
- Track published websites using versioning and timewarp.
- Access a content repository and deliver content to several third-party applications.
- Create digital signage for product recommenders, digital menu boards, interactive kiosks, branding, wayfinding and more.
- Access content insights on total page views, unique visitors, time spent on page, bounces, sources and campaign performance.
- Real-time customer profile offers a centrally accessible profile for each customer.
- Target specific groups of site visitors with rules based on real-time data.
- Access customizable reports to understand how targeting affects sales and revenue.
AEM Assets: Manage and deliver digital assets across online and offline touchpoints. Includes digital assets management, dynamic imaging, video publishing and interactive media for merchandising.
- Create workflows to prepare digital content, input assets, add users to projects and select their roles. The system automatically assigns tasks to users with apt skills.
- Create, edit and share different types of assets including image files, PDFs and videos.
- A set of AI-powered, cloud-native microservices helps automate processes such as data transfer, integration with third-party services, managing bulk asset creation, editing, or personalization, and more.
- Leverage machine learning and pixel recognition with Adobe Sensei for relevant search results.
- Gain insights into how assets perform in different situations through a variety of reports.
AEM Forms: Helps personalize enrollment and communications across different channels and devices. Ensure digital signups and personalize onboarding journeys using responsive forms, scalable fragment-based authoring, and automated processes including customized workflows, document of record and electronic signatures.
- Use the workflow editor to route content and approvals in real-time. Leverage saved workflows to connect forms, onboarding and customer communication processes. Capture and pull data from forms and other sources into a workflow.
- Auto populate certain fields of form data from CRM and ERP systems and post the submission data to the back-end system.
- Make real-time changes to forms based on customer input on any device. Create forms using customized templates, validate fields for proper formatting and auto-fill fields with data from web services.
- Capture key metrics such as field-level usage, time spent on each field and more on customizable dashboards.
- Integrate different data sources and visually map entities to form fields, workflow steps and document content to automate application processing.
- Use fragment-based authoring to create, approve and publish reusable fragments such as an address block or legal disclaimer.
- Create or edit documents, leverage existing components across channels and preview documents before publishing.
- Automate scheduled delivery of personalized communications based on event triggers or as batch delivery to send one-time updates to a large group.

Product Ranking

#3

among all
Marketing Automation Software

#45

among all
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Analyst Rating Summary

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User Sentiment Summary

79%

of users recommend this product

Marketing Cloud Account Engagement has a 'good' User Satisfaction Rating of 79% when considering 3522 user reviews from 5 recognized software review sites.

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Synopsis of User Ratings and Reviews

Integration: More than 90% of users who mention integration noted the benefit of being able to connect Marketing Cloud Account Engagement with the wider Salesforce ecosystem.

Email Marketing: Users can seamlessly set up emails, create content, measure performance and report results, according to all reviews about email marketing.

Lead Generation: It offers robust tools for lead generation and nurturing, as reported by 85% of user feedback on these features.

Seamless Integration: Connects seamlessly with other Adobe products, including Analytics and Creative Cloud, enabling streamlined workflows and data sharing.

Personalization Capabilities: Provides advanced personalization tools to tailor marketing campaigns to individual customer preferences, increasing engagement and conversions.

Cross-Channel Campaign Management: Orchestrates marketing campaigns across multiple channels, including email, social media, and web, ensuring consistent brand messaging and customer experiences.

Real-Time Data Insights: Offers real-time data analytics and reporting, providing actionable insights into campaign performance and customer behavior, enabling informed decision-making.

Customer Relationship Management (CRM) Integration: Integrates with popular CRM systems, allowing for seamless synchronization of customer data and improved customer management.

Cost: The product costs more than the functionality it offers, according to all the users who mention this aspect.

Complexity: It’s difficult to understand and involves a lot of clicks, as observed by 95% of users mentioning this aspect.

Reporting: The lack of vigorous reporting tools is a matter of concern, according to 85% of user feedback on the topic.

Lack of Integration: Adobe Marketing Cloud's integration with other software and platforms can be limited, requiring users to purchase additional connectors or workarounds to achieve desired functionality.

Steep Learning Curve: The platform's complex interface and extensive feature set can make it challenging for users to navigate and master, leading to a steep learning curve and reduced efficiency.

High Cost: Adobe Marketing Cloud is a premium solution with a high price point, which may not be feasible for businesses with limited budgets or those seeking a more cost-effective option.

Limited Customization: While the platform offers a range of features, its customization options may be restricted, limiting users' ability to tailor the software to their specific business needs.

Data Privacy Concerns: Adobe Marketing Cloud's data collection and processing practices have raised concerns among users regarding privacy and data security, requiring careful consideration of data governance and compliance.

Marketing Cloud Account Engagement is liked among users for the seamless integration it offers with Salesforce, leading to stronger marketing capabilities. It also offers various functionalities to make email marketing more powerful and is relied upon for lead generation. However, the cost of the product might be too much for smaller companies, especially given the lack of reporting options. The complexities of the platform also make it difficult to get used to according to the majority of reviews. Overall, the product is a good pick for larger enterprises seeking robust marketing automation, particularly those already using Salesforce that can leverage the tight integration for enhanced marketing.

Adobe Marketing Cloud (AMC) users have praised its robust feature set, seamless integration with other Adobe products, and advanced analytics capabilities. They appreciate the ability to automate marketing campaigns, track customer behavior, and gain valuable insights into campaign performance. However, some users have expressed concerns about its complexity and high cost, which may be a deterrent for smaller businesses or those with limited budgets. AMC's key strengths lie in its comprehensive functionality, allowing users to manage all aspects of their marketing campaigns from a single platform. Its integration with Adobe Analytics and Adobe Experience Manager provides a holistic view of customer data and enables personalized marketing experiences. AMC's advanced segmentation and targeting capabilities empower users to deliver highly targeted campaigns, maximizing ROI. Compared to competitors like Salesforce Marketing Cloud and Oracle Marketing Cloud, AMC stands out with its focus on creativity and content management. Its integration with Adobe Creative Cloud streamlines the production and delivery of marketing content, enabling users to create engaging campaigns that resonate with their target audience. AMC is best suited for large enterprises and marketing teams with complex needs and a significant budget. Its comprehensive feature set and advanced capabilities make it an ideal choice for businesses looking to optimize their marketing operations and drive growth. However, smaller businesses or those with limited resources may find it too complex and expensive.

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FAQ

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