Home > Marketing Automation Software > iContact > iContact vs ActiveDEMAND

iContact vs ActiveDEMAND

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Our analysts compared iContact vs ActiveDEMAND based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features User Ratings Analyst Summary Screenshots
iContact Software Tool
ActiveDEMAND Software Tool
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Product Basics

iContact is an email automation and marketing tool geared towards small and medium-sized businesses running Windows, MacOS and Linux. It offers several standard features, with a distinct focus on email features and easy-to-use technology. These include templates, a drag-and-drop editor, automation, A/B testing, list segmentation and campaigns.

It also comes bundled with a handful of additional features to support marketing and sales activities, such as reporting, landing pages, sign-up forms and a free email lookbook.
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ActiveDEMAND, developed by JumpDEMAND, is a comprehensive marketing automation platform designed to streamline various marketing tasks. It is particularly well-suited for small to medium-sized businesses seeking to enhance their marketing efforts through automation, lead tracking, and detailed analytics. One of the significant benefits of ActiveDEMAND is its ability to consolidate multiple marketing functions into a single, user-friendly interface, making it easier for marketers to manage campaigns, analyze performance, and adjust strategies in real-time. Among its popular features are email marketing, social media management, and web analytics, which collectively help businesses target their audience more effectively and measure the impact of their marketing activities. When compared to similar products, users often highlight ActiveDEMAND's flexibility and the depth of its features as key differentiators. Pricing for ActiveDEMAND varies based on the scale of the business's needs, with options ranging from basic packages suitable for smaller operations to more advanced plans that cater to larger marketing teams, billed on a monthly basis. This tiered pricing structure ensures that businesses only pay for the features they need, making ActiveDEMAND a cost-effective choice for companies looking to maximize their marketing automation investment.

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$8.50 Monthly
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$15 Monthly
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Tailored to your specific needs
Small 
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Medium 
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Large 
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Small 
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Medium 
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Large 
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Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Automate Funnels: Streamline all levels of the marketing funnel, taking the work of a whole marketing team and automating it. 
  • Manage Subscribers: Easily access and manage contacts list, facilitating healthy relationships with the right leads. 
  • Boost Sales: Nurture leads and pass them along to sales with included CRM integrations. 
  • Unlimited Users: Onboard unlimited new users at no additional cost. 
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  • Enhanced Customer Engagement: ActiveDEMAND enables businesses to create personalized marketing campaigns that resonate with their audience, leading to higher engagement rates and stronger customer relationships.
  • Streamlined Marketing Processes: By automating repetitive tasks, ActiveDEMAND allows marketing teams to focus on strategy and creative initiatives, improving productivity and efficiency.
  • Comprehensive Analytics: With detailed insights into campaign performance and customer behavior, businesses can make data-driven decisions to optimize their marketing efforts for better results.
  • Improved Lead Generation: ActiveDEMAND’s targeted marketing capabilities help businesses attract more qualified leads, increasing the chances of conversion and boosting sales.
  • Seamless Integration: The software integrates with a wide range of CRM and sales platforms, ensuring a smooth flow of information and enabling a unified approach to customer management.
  • Cost Efficiency: By automating various marketing tasks, ActiveDEMAND helps reduce manual labor and associated costs, offering a cost-effective solution for businesses of all sizes.
  • Scalability: ActiveDEMAND can easily adapt to the growing needs of a business, supporting marketing efforts at every stage of growth without the need for significant changes in infrastructure.
  • Enhanced ROI: With its ability to fine-tune marketing campaigns and target the right audience, ActiveDEMAND helps businesses achieve a higher return on investment by maximizing the impact of their marketing spend.
  • Real-Time Insights: ActiveDEMAND provides real-time analytics, allowing businesses to quickly adjust their marketing strategies in response to market trends and customer feedback.
  • Multi-Channel Marketing: The platform supports a variety of marketing channels, including email, social media, and PPC, enabling businesses to reach their audience wherever they are.
  • Regulatory Compliance: ActiveDEMAND helps businesses comply with marketing regulations and data protection laws, reducing the risk of legal issues and building trust with their audience.
  • Customer Journey Mapping: By tracking customer interactions across multiple touchpoints, ActiveDEMAND helps businesses understand and optimize the customer journey for better engagement and conversion rates.
  • Content Optimization: The software offers tools for A/B testing and content optimization, helping businesses refine their messaging and visuals for maximum appeal to their target audience.
  • Dynamic Content Personalization: ActiveDEMAND enables the creation of dynamic content that adjusts based on user behavior and preferences, delivering a highly personalized and engaging experience to each visitor.
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  • Email Builder: A no-code interface is included, making it easy to build effective emails without any programming experience. 
  • Automatic Email: Running without user intervention, it can accurately deliver emails on time. 
  • Scalable Templates: Built to be delivered efficiently, effectively and to display correctly on mobile or desktop platforms. 
  • Time-Based Campaigns: Create and map out time-based campaigns in a short amount of time by utilizing multiple email templates and building platforms.  
  • A/B Testing: Test content performance and customer reception by splitting email campaigns into groups. 
  • Email Lookbook: Select from 55 prebuilt email designs, free of cost, that have been proven to generate high ROI.
  • List Segmentation: Send relevant and personalized emails using audience segmentation, increase subscription chances by creating and targeting audience lists based on defined conditions, and send dynamic content by incorporating merge fields into messaging. 
  • Reporting: Stay informed with updates about campaigns through dashboards, make informed business decisions with real-time reports, and track and analyze data using granular reports. 
  • Integrations: Integrates with major platforms such as Google Forms, HubSpot CRM, Salesforce, PayPal, Zoho CRM, WordPress, Zapier, Magento, Shopify, LeadsBridge and more. 
  • Sign-Up Forms: Create forms quickly using an easy interface and embed them on a website or business Facebook page.  
  • Salesforce Mass Email: Gain insights into campaign effectiveness through reports and dashboards, send personalized emails using templates, track opens and clicks, and explore customers’ response to email campaigns. 
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  • Call Tracking: Track calls from different channels, access in-depth insights about keywords, ads, campaigns and webpages, and choose between toll-free and local call tracking numbers to fit campaign needs. Other capabilities include call recording, automated call, whisper messages, call context, dynamic number insertion, call transcription, smart call redirection, actionable keyword monitoring and more. 
  • Email Marketing: Set up email campaigns quickly and easily using wizards, an image library, templates, a drag-and-drop editor, dynamic variables and more. Includes detailed reports on prospect engagement and email delivery, along with automatic A/B testing and multivariate options to ensure optimal delivery of the best-performing emails. 
  • Personalized Web Content: Customize CTAs dynamically and make quick changes to the website using complete control. Target different audiences using dynamic content and use real-time behavioral segmentation to drive content automatically. 
  • Social Media Marketing: Integration with Twitter, Facebook and LinkedIn helps manage a social presence from a single platform. Schedule posts and connect them with specific campaigns, utilize dynamically generated posts, and track web visits, conversions and leads from a dashboard. 
  • Lead Generation: A suite of lead generation tools helps check what’s working and improve productivity. Bring in leads, ensure personalized customer experience and leverage easy reporting. 
  • Appointment Scheduling: Each team member can get customized web forms, an appointment intake landing page and links to their calendar. Book meetings and appointments easily, leverage SMS and robocall reminders, and determine response time. It’s also possible to control availability, schedule, length and spacing of meetings. 
  • Dashboards and Reports: Create unlimited dashboards and templates, share those with co-workers and clients, create real-time alerts, and customize dashboards, emails and reports according to brand rules. Leverage dynamically generated client reports to save manual labor and time. 
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Product Ranking

#17

among all
Marketing Automation Software

#32

among all
Marketing Automation Software

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User Sentiment Summary

Great User Sentiment 2227 reviews
Great User Sentiment 130 reviews
86%
of users recommend this product

iContact has a 'great' User Satisfaction Rating of 86% when considering 2227 user reviews from 5 recognized software review sites.

86%
of users recommend this product

ActiveDEMAND has a 'great' User Satisfaction Rating of 86% when considering 130 user reviews from 3 recognized software review sites.

4.1 (1069)
4.5 (55)
4.48 (548)
n/a
4.5 (521)
4.2 (71)
3.8 (4)
n/a
4.0 (85)
2.6 (4)

Synopsis of User Ratings and Reviews

Email Automation: Equipped with every essential feature, the tool enables quick email sending, keeping track of delivered mails, mass emails, marketing campaigns and more, according to 97% of reviewers referencing it.
Ease of Use: The system is easy to learn, understand and use, note 96% of reviewers referencing user-friendliness.
Templates: Almost 75% of reviewers mentioning templates report that well-designed, customizable templates help save time and auto-answer templates help deliver emails designed for all devices.
Interface: A clear, pleasant and clean interface is a benefit to 81% of reviewers who mention it.
Support: Every user mentioning this aspect notes that customer service is fast and attentive.
Feature-Rich: Features like A/B testing, automation, email subscriber entity management, multi-user accessibility and a drag-and-drop editor are a plus, in the experience of every user referencing them.
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Customer Support: The support team is quick, exceptional and provides detailed responses, report more than 90% of reviewers referencing this aspect.
Features: The system is feature-packed and has capabilities including automation workflows, CRM integration, lead scoring, account based marketing, and more, according to 80% of users who mention this aspect.
Call Tracking: Every user mentioning this feature notes it helps track visitors and calls, as well as offers detailed history.
Email Marketing: The email developer is easy to use and offers lots of filters, enabling seamless contact addition and removal, reports every user referencing it.
CRM Sync: Seamless integration with CRM solutions such as Nimble, PipelineDeals and more helps track data, as all users who mention this feature note.
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Cost: It has a high cost for the few tools offered, and it’s also expensive to use large volumes of data, according to almost 80% of users mentioning pricing.
Limitations: Every user talking about this aspect mentions limitations such as limited storage and email customization, difficulty in fixing mistakes, deleting files, adding contacts and spell check.
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User Experience: Almost 70% of users feel the UI is confusing and frustrating at times.
Slow System: The software is cumbersome and takes a long time to load pages, as every user mentioning this issue reports.
Learning Curve: Every review on this aspect suggests there’s a steep learning curve and it’s often hard to figure out how to do certain things.
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iContact provides email automation and marketing tools in an easy-to-use interface. It offers a wide range of features and offers a lot of options to make interesting designs and templates. It also has a prompt customer service team according to most reviewers. However, the pricing is on the higher side and there are certain limitations that prevent users from getting the most out of the solution. Overall, it has a lot to offer for email marketing, with use-friendly tools that are great for small and medium businesses, though there are more robust platforms available.

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ActiveDEMAND is a feature-rich, flexible marketing automation platform that caters to various email marketing needs. It offers a wide range of helpful features including call tracking and CRM sync, as most reviewers observe. The support team is also quite helpful. However, the user interface needs improvement, which can impact the experience, and the learning curve may hinder productivity. Most users also find the system to be slow as well. Overall, it’s an efficient solution with robust marketing capabilities, suitable for businesses of all sizes.

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Screenshots

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Related Categories

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Customer Data Platforms
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