Home > Marketing Automation Software > HubSpot > HubSpot vs Ontraport

HubSpot vs Ontraport

Last Updated: November 18th, 2024

Our analysts compared HubSpot vs Ontraport based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots

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Product Basics

HubSpot provides a cloud-based platform built around inbound methodology and designed to help businesses be more customer-centric. It offers a free CRM package along with marketing, sales, service and CMS hubs, which can be deployed individually or together for full flexibility and scalability.

Timeline segmentation provides users with an overview of their prospect’s journey from the attraction stage to closing. Additional capabilities include funnel automation, lead targeting, analytics and reporting, email templates and more. It caters to small businesses but has paid versions robust enough to support the needs of larger organizations.

Ontraport provides a cloud-based set of solutions that help small businesses handle marketing and sales processes. The all-in-one design allows users to seamlessly switch between tasks and access information from a central location.

Users can leverage the capabilities to store and track contacts, send multichannel messages, automate sales processes, create landing pages, analyze metrics, engage in e-commerce activities and more.

$800 Monthly

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$24 Monthly

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Tailored to your specific needs

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Product Insights

Built Around Inbound: Designed to attract leads and nurture them with helpful information and inbound best practices, all at the push of a button.
All-in-One Software: Managing every aspect of customer relationships is seamless with an integrated suite that helps engage with leads and customers at any stage. Offers a cohesive experience, process alignment and holistic data.
Free CRM: Small businesses can leverage capabilities to enhance and grow without spending a dime. Includes sales, marketing and service tools in addition to foundational CRM features. Supports unlimited users and can store up to a million contact records.
User-Friendly: An intuitive UI and no-code tools make it easy to leverage regardless of technical ability.
Better Organization: Keep teams and data more organized via an all-in-one, centralized structure and tools that simplify tracking and updating information. Managers can use hierarchies and partitioning to focus each team member in the right area and ensure they have the most appropriate content.
Full Scalability: Support business growth at any stage by deploying the free toolsets and adding premium features along the way, all within a single ecosystem.
Salesforce Integration: Achieve a seamless marketing and sales strategy by setting up two-way sync between HubSpot and Salesforce databases. Deliver insights to Salesforce for sales activities and pull relevant information back into HubSpot to enhance marketing efforts. The integration doesn’t require technical setup and is supported by a team of HubSpot engineers.
Free Website Insights: Optimize a website using a free website grader, which determines strengths and weaknesses and offers free improvement tips.
Generators: Receive creative or strategic direction through tools that generate blog topics, build buyer personas, craft email signatures and suggest invoice templates. Go through a step-by-step process that produces a marketing plan based on company needs.
Prospect Journeys: Track prospects from the attraction phase of the buyer’s journey to the closing stage for a high-level overview of where leads are coming from and where they’re going afterward.

Small Business Expertise: Founded by a small business owner, it’s designed to address the specific challenges faced by individuals and small companies.
User-Friendly: Leverage easy-to-use software, even without technical knowledge. Includes an intuitive interface, drag-and-drop functionality, lots of prebuilt features, templates and visual builders.
Simpler Business Management: Streamlines business processes and consolidates information by combining all the tools a small business needs into one system.
Data Migration Support: If needed, a setup specialist can help migrate data (emails, contacts, pages) from old platforms without losing any information. This support is available for all plans except Basic.
Free Trial: Try free for 14 days to see if it’s a good fit.
No Long-Term Commitment: The pricing plans are month-to-month by default, providing flexibility based on needs. However, discounted annual plans are also available.

Pipeline Management:
- Reduces data entry through auto-populated data and grants control over pipelines to match how users work.
- User-friendly edit tools alongside a drag-and-drop interface simplify the entire management process.
- Quick access to key metrics is available with a sales dashboard.
Lead Management: Perform CRM activities without the hassle of reconciling different data sets and gain full visibility into contacts by accessing data-rich profiles in one location. Capabilities include lead segmentation, contact activity history and tasks.
Messaging: Facilitates better internal and external communication, promotes strong customer experiences, supports lead generation and enables more timely follow up. Offers Facebook Messenger, a customizable live chat widget, shared email and a chatbot builder.
Conversations Inbox:
- Provides context, alignment and transparency for marketing, sales and service teams through a team-wide inbox.
- Aids cross-functional collaboration via a central hub for communicating with prospects, leads and customers. Routing rules deliver emails to the most relevant team or member.
- Offers a seamless experience to customers no matter what stage they’re in.
Contact Activity: Gain deeper insights by leveraging analytics that show website interactions. Track form submissions, page visits and more.

Marketing Automation: Strengthen marketing efforts while automating daily tasks throughout the customer lifecycle. Create unified campaigns, set up marketing funnels, personalize customer journeys, send messages on multiple channels and build a variety of automated user paths.
Lead Management: Visual elements and intuitive tools make it easy to track, store and update leads. A complete view of customers from lead score to engagement history helps make data-based decisions. Import leads from multiple sources, including API, SMS, direct import and lead-capture forms.
Segmentation: Send the right content and campaigns to the right audience using behavior-based tagging, automatic lead assignment to campaigns and multiple segmentation criteria.
Sales Force Automation: Sales team can simplify all sales-based activities and processes with task automation and pipeline management. Features help bring the most important information forward, identify the best leads, equally distribute leads and keep everything organized.
Email Marketing: Drive higher engagement with contacts by seamlessly connecting and following up with them. Analytics tools optimize efforts for better results while a private IP ensures a strong email reputation. Offers a mobile-responsive design, templates, scheduling, SMS reminders and opt-ins, and automated lead assignment.
Landing Pages: Build landing pages without knowing code or hiring a developer thanks to drag-and-drop tools, templates and predesigned elements. Pages are mobile-responsive and can connect with contact databases to provide dynamic content and personalize each visitor’s experience.
Analytics: Provides reports and real-time analytics, measuring things like campaign performance, engagement, customer lifetime value (CLTV), UTM data, A/B results and conversion rates.
Process Automation: Save time, standardize processes and scale more effectively using this suite of tools to automate time-consuming tasks. Supports blending manual and automated tasks for full control.
E-Commerce: Seamlessly manage business online, giving customers a smooth shopping experience. Includes upsells and add-ons to boost revenue. Also offers integration for payment gateways such as Stripe and PayPal, coupons, web forms, and automated management for scenarios like refunds.
Referral Programs: Drive more sales by providing partners with referral management capabilities. Supports end-to-end management to offer incentives, set commission rates, measure results, integrate with WordPress sites via plugin and centralize data storage.
Membership Sites: Provides a single, hassle-free platform to get the site up and running quickly. Includes prebuilt page templates, free hosting, an Ontraport domain, a user-friendly page builder and automated management for things like access levels and registration. Supports WordPress integration if needed.
Integrations: Integrates with dozens of third-party applications for e-commerce, help desk, accounting, forms, learning platforms, reporting and tracking, video, social media, webinars, voice and SMS, API connectors and more.

Product Ranking

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#12

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Analyst Rating Summary

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User Sentiment Summary

87%

of users recommend this product

HubSpot has a 'great' User Satisfaction Rating of 87% when considering 10050 user reviews from 5 recognized software review sites.

81%

of users recommend this product

Ontraport has a 'great' User Satisfaction Rating of 81% when considering 189 user reviews from 3 recognized software review sites.

4.8 (19)

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4.3 (5644)

4.2 (96)

4.5 (2623)

4.1 (60)

4.3 (142)

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4.3 (1622)

3.5 (33)

Awards

Synopsis of User Ratings and Reviews

Ease of Use: Every user referencing navigation reports the platform is user-friendly.

Customer Support: The support team is reliable and offers quick responses to any need, according to 91% of reviewers referencing this aspect.

Automation: Automating email campaigns, lead scoring and workflows, managing sales funnel and social engagement, and creating email templates is easy, according to 95% of reviewers who talk about automation.

Feature-Rich: The range of features offered, such as creating landing pages, forms and email campaigns, is a benefit to 85% of users mentioning functionalities.

Marketing: Every user who refers to marketing feels it’s easy to market products.

Interface: A slick interface makes it easy to navigate, in the experience of 80% of reviewers referencing the UI.

User-Friendly: Of users mentioning the platform, 60% describe it as intuitive, easy to use and powerful.

Highly Customizable: All users reviewing this aspect suggest it offers a full range of capabilities and can be personalized to fit tailored requirements.

Workflow Management: Useful metrics are available to help guide workflows and delegate work based on results, say 72% of users who review this feature.

Campaign Management: Nearly 85% of users reviewing this feature find benefit from its data tracking, data management, open and click-through rates, sales data, form creation and useful metrics.

Customer Service: Customer support is very diligent and is well-versed with product knowledge, in the experience of 87% of users citing support.

Timely Updates: More than 65% of users referencing this aspect agree that the platform is continuously evolving and improving with every update.

Community Support: All reviews on this subject appreciate the dedicated Facebook community that provides insights and lets users offer feedback on improvements.

Price: Premium products are expensive for the amount of functionality, especially for small and mid-sized companies, according to 86% of reviewers mentioning cost.

Training: In 85% of reviews referencing training, users say it’s difficult for average users to perform complicated tasks such as tracking leads and making different mailing lists, causing a learning curve.

Email Functionality: All reviews about this issue note that customizing the mobile version of an email affects the desktop version, inserting custom HTML such as a for promo timer isn’t possible and more.

Not Budget-Friendly: Despite being for small businesses, the software price is more suited for larger companies, according to 75% of users referencing price.

Slow Reporting: The reporting feature is not very robust and has a fixed time frame that restricts deriving reports as per requirement, state 87% of users talking about this.

Lacks Integration: In 66% of reviews on this topic, users note the platform isn’t fully compatible with browsers like Safari and lacks integrations such as payment gateways, making it difficult to process campaigns.

With basic CRM alongside marketing, sales, service and content management, Hubspot offers a lot of functionalities, which users cite as a primary benefit. Its slick interface ensures an intuitive experience and extensive automation simplifies tasks, although some complicated functions make it time-consuming to learn. Users also appreciate how prompt customer support is, and that there’s a free version that’s ideal for small and mid-sized businesses. However, certain email elements present issues and the paid versions are expensive for what they offer. Overall, businesses that are in need of a robust and scalable product suite, especially those with a focus on inbound marketing, might find this to be a good fit.

Ontraport is an all-in-one platform providing combined CRM and marketing automation, with intuitive features for a host of needs. Users report a high level of customization, along with excellent service and community support, as chief benefits. The platform also offers useful features such as campaign management, workflow management and time-saving automation. However, the price and lack of basic integrations and compatibility are drawbacks. Users also find the reporting features are slow, making it difficult to run campaigns. The system overall is a solid pick particularly for small businesses with a big enough budget that wish to upscale operations and deliver marketing outcomes.

Screenshots

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FAQ

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