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HubSpot vs HubSpot Marketing Hub

Last Updated: November 18th, 2024

Our analysts compared HubSpot vs HubSpot Marketing Hub based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots

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Product Basics

HubSpot provides a cloud-based platform built around inbound methodology and designed to help businesses be more customer-centric. It offers a free CRM package along with marketing, sales, service and CMS hubs, which can be deployed individually or together for full flexibility and scalability.

Timeline segmentation provides users with an overview of their prospect’s journey from the attraction stage to closing. Additional capabilities include funnel automation, lead targeting, analytics and reporting, email templates and more. It caters to small businesses but has paid versions robust enough to support the needs of larger organizations.

HubSpot Marketing Hub is a comprehensive software solution designed to streamline marketing automation and manage various marketing tasks. It excels in automating email campaigns, managing social media, creating landing pages, and analyzing marketing performance. This platform is particularly well-suited for small to medium-sized businesses across industries such as technology, e-commerce, and professional services, due to its user-friendly interface and robust feature set.

One of the standout benefits of HubSpot Marketing Hub is its ability to integrate seamlessly with other tools, providing a cohesive marketing ecosystem. Popular features include advanced email marketing automation, detailed analytics, and customizable workflows, which empower marketers to optimize their strategies effectively. Users often praise its intuitive design and comprehensive support resources, which make it accessible even for those with limited technical expertise.

Pricing for HubSpot Marketing Hub varies based on the number of contacts and features required, with options for monthly or annual payments. For precise pricing tailored to specific needs, it is recommended to contact SelectHub for a detailed quote. Compared to similar products, HubSpot Marketing Hub is frequently noted for its ease of use and extensive functionality, making it a preferred choice for many marketing professionals.

$800 Monthly

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$50 Monthly, Freemium

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Product Insights

Built Around Inbound: Designed to attract leads and nurture them with helpful information and inbound best practices, all at the push of a button.
All-in-One Software: Managing every aspect of customer relationships is seamless with an integrated suite that helps engage with leads and customers at any stage. Offers a cohesive experience, process alignment and holistic data.
Free CRM: Small businesses can leverage capabilities to enhance and grow without spending a dime. Includes sales, marketing and service tools in addition to foundational CRM features. Supports unlimited users and can store up to a million contact records.
User-Friendly: An intuitive UI and no-code tools make it easy to leverage regardless of technical ability.
Better Organization: Keep teams and data more organized via an all-in-one, centralized structure and tools that simplify tracking and updating information. Managers can use hierarchies and partitioning to focus each team member in the right area and ensure they have the most appropriate content.
Full Scalability: Support business growth at any stage by deploying the free toolsets and adding premium features along the way, all within a single ecosystem.
Salesforce Integration: Achieve a seamless marketing and sales strategy by setting up two-way sync between HubSpot and Salesforce databases. Deliver insights to Salesforce for sales activities and pull relevant information back into HubSpot to enhance marketing efforts. The integration doesn’t require technical setup and is supported by a team of HubSpot engineers.
Free Website Insights: Optimize a website using a free website grader, which determines strengths and weaknesses and offers free improvement tips.
Generators: Receive creative or strategic direction through tools that generate blog topics, build buyer personas, craft email signatures and suggest invoice templates. Go through a step-by-step process that produces a marketing plan based on company needs.
Prospect Journeys: Track prospects from the attraction phase of the buyer’s journey to the closing stage for a high-level overview of where leads are coming from and where they’re going afterward.

Improved Lead Nurturing: Automate personalized email campaigns to guide prospects through the buyer's journey, increasing the likelihood of conversion.
Enhanced Customer Segmentation: Use detailed segmentation to target specific groups with tailored content, improving engagement and relevance.
Streamlined Campaign Management: Centralize all marketing activities in one platform, simplifying the coordination and execution of campaigns.
Data-Driven Insights: Access comprehensive analytics to measure the effectiveness of marketing efforts and make informed decisions.
Increased Efficiency: Automate repetitive tasks such as email follow-ups and social media posting, freeing up time for strategic planning.
Better ROI Tracking: Track the return on investment for each campaign, allowing for more accurate budget allocation and strategy adjustments.
Seamless Integration: Integrate with other tools and platforms, ensuring a cohesive marketing ecosystem and smoother data flow.
Enhanced Customer Experience: Deliver consistent and personalized interactions across multiple channels, improving overall customer satisfaction.
Scalable Solutions: Adapt the platform to grow with your business, ensuring it meets evolving marketing needs without requiring a complete overhaul.
Improved Collaboration: Facilitate better teamwork by providing a unified platform where marketing teams can share insights and coordinate efforts.

Pipeline Management:
- Reduces data entry through auto-populated data and grants control over pipelines to match how users work.
- User-friendly edit tools alongside a drag-and-drop interface simplify the entire management process.
- Quick access to key metrics is available with a sales dashboard.
Lead Management: Perform CRM activities without the hassle of reconciling different data sets and gain full visibility into contacts by accessing data-rich profiles in one location. Capabilities include lead segmentation, contact activity history and tasks.
Messaging: Facilitates better internal and external communication, promotes strong customer experiences, supports lead generation and enables more timely follow up. Offers Facebook Messenger, a customizable live chat widget, shared email and a chatbot builder.
Conversations Inbox:
- Provides context, alignment and transparency for marketing, sales and service teams through a team-wide inbox.
- Aids cross-functional collaboration via a central hub for communicating with prospects, leads and customers. Routing rules deliver emails to the most relevant team or member.
- Offers a seamless experience to customers no matter what stage they’re in.
Contact Activity: Gain deeper insights by leveraging analytics that show website interactions. Track form submissions, page visits and more.

Email Marketing: Create, personalize, and optimize email campaigns with a drag-and-drop editor and A/B testing capabilities.
Lead Management: Track and manage leads with detailed contact records, segmentation, and lead scoring.
Marketing Automation: Automate repetitive tasks and workflows, such as email sequences and lead nurturing, to save time and increase efficiency.
Landing Pages: Design and publish responsive landing pages without needing a developer, using a user-friendly editor.
Social Media Management: Schedule, publish, and monitor social media posts across multiple platforms from a single dashboard.
SEO Tools: Optimize your content for search engines with built-in SEO recommendations and performance tracking.
Analytics and Reporting: Gain insights into your marketing performance with customizable dashboards and detailed reports.
Ad Management: Create and manage ads on platforms like Google, Facebook, and LinkedIn, and track their performance within HubSpot.
Content Management System (CMS): Build and manage your website with HubSpot's integrated CMS, which includes blogging tools and content personalization.
CRM Integration: Seamlessly integrate with HubSpot CRM to align your marketing and sales efforts, ensuring a cohesive customer experience.
Forms and Pop-ups: Capture leads with customizable forms and pop-ups that can be embedded on your website or landing pages.
Campaign Management: Plan, execute, and track multi-channel marketing campaigns from a centralized platform.
ABM Tools: Leverage Account-Based Marketing (ABM) tools to target high-value accounts with personalized content and outreach.
Video Marketing: Incorporate video into your marketing strategy with tools for hosting, managing, and analyzing video content.
Chatbots and Live Chat: Engage with website visitors in real-time using customizable chatbots and live chat functionality.

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Analyst Rating Summary

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User Sentiment Summary

87%

of users recommend this product

HubSpot has a 'great' User Satisfaction Rating of 87% when considering 10050 user reviews from 5 recognized software review sites.

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Synopsis of User Ratings and Reviews

Ease of Use: Every user referencing navigation reports the platform is user-friendly.

Customer Support: The support team is reliable and offers quick responses to any need, according to 91% of reviewers referencing this aspect.

Automation: Automating email campaigns, lead scoring and workflows, managing sales funnel and social engagement, and creating email templates is easy, according to 95% of reviewers who talk about automation.

Feature-Rich: The range of features offered, such as creating landing pages, forms and email campaigns, is a benefit to 85% of users mentioning functionalities.

Marketing: Every user who refers to marketing feels it’s easy to market products.

Interface: A slick interface makes it easy to navigate, in the experience of 80% of reviewers referencing the UI.

Simple Interface: The platform is known for its user-friendly design, making it easy to navigate and utilize its features effectively.

Marketing Automation: Users can automate marketing efforts, such as email campaigns and customer journeys, saving time and increasing efficiency.

Centralized Platform: HubSpot Marketing Hub brings together various marketing functions, such as contact management and analytics, into a single location.

Great Support: Users benefit from reliable customer support and continuous product improvements, ensuring they have the resources and tools they need.

Price: Premium products are expensive for the amount of functionality, especially for small and mid-sized companies, according to 86% of reviewers mentioning cost.

Training: In 85% of reviews referencing training, users say it’s difficult for average users to perform complicated tasks such as tracking leads and making different mailing lists, causing a learning curve.

Email Functionality: All reviews about this issue note that customizing the mobile version of an email affects the desktop version, inserting custom HTML such as a for promo timer isn’t possible and more.

Price: HubSpot Marketing Hub's pricing can be prohibitive, especially for smaller businesses or those with limited marketing budgets.

Template Flexibility: Some users find the template customization options to be somewhat limited, potentially hindering their ability to fully realize their desired email designs.

With basic CRM alongside marketing, sales, service and content management, Hubspot offers a lot of functionalities, which users cite as a primary benefit. Its slick interface ensures an intuitive experience and extensive automation simplifies tasks, although some complicated functions make it time-consuming to learn. Users also appreciate how prompt customer support is, and that there’s a free version that’s ideal for small and mid-sized businesses. However, certain email elements present issues and the paid versions are expensive for what they offer. Overall, businesses that are in need of a robust and scalable product suite, especially those with a focus on inbound marketing, might find this to be a good fit.

Is HubSpot Marketing Hub the hub of your marketing universe, or does it leave you feeling lost in space? HubSpot Marketing Hub is a popular marketing automation software, but user reviews over the last year reveal a mixed bag. Users praise its user-friendly interface, comprehensive features, and robust automation capabilities. For example, one user raved about the software's ability to streamline email campaigns and monitor leads effectively. Another highlighted the seamless integration with other business tools, making it a true all-in-one platform. However, a recurring criticism is the pricing, which many users find expensive, especially as their contact list grows. Some users also expressed disappointment with the limitations of template customization, hindering their ability to create unique brand experiences. A key differentiating factor for HubSpot is its exceptional customer support and extensive educational resources. Users consistently commend the responsive and helpful support team, as well as the abundance of training materials available. This focus on user education and support makes HubSpot particularly appealing to businesses new to marketing automation. However, some users have reported that support, while helpful, is only available in English, potentially posing a barrier for international users. Overall, HubSpot Marketing Hub is best-suited for businesses with a healthy budget that prioritize ease of use, comprehensive features, and excellent customer support. It's particularly well-regarded by businesses new to marketing automation who need guidance and hand-holding. However, businesses on a tight budget or those requiring highly customized solutions might find better value elsewhere.

Screenshots

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FAQ

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