HootSuite vs Sendinblue

Last Updated:

Our analysts compared HootSuite vs Sendinblue based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

HootSuite Software Tool

Product Basics

Hootsuite, a social media management platform, empowers users to oversee multiple social media accounts from a centralized hub. Its array of features encompasses scheduling posts, tracking analytics, and fostering follower engagement. Catering primarily to businesses and organizations striving for effective social media management, Hootsuite offers user-friendly tools that simplify the complexities of social media marketing.

Notable advantages include its intuitive interface, comprehensive feature set, and cost-effective pricing structure. Plans commence at $29 per month, rendering it an attractive option for budget-conscious entities. Hootsuite's popularity is evidenced by its widespread adoption among diverse businesses and organizations, including industry giants like Coca-Cola and Nike.

While Hootsuite garners praise for its ease of use and affordability, it's essential to acknowledge that alternative social media management platforms exist, each presenting unique strengths and weaknesses. Discerning users often compare features, pricing models, and user experiences to determine the optimal solution aligned with their specific requirements.

read more...
Sendinblue is a cloud-based suite of communication capabilities, including email marketing, transactional emails, text messages, CRM, sign-up forms and more.

It includes features such as segmentation, retargeting, real-time statistics and website chat, and is suitable for companies of any size. Heat maps enable visualizing the engagement path of readers in a newsletter-type email by tracking clicks and aggregating them.
read more...
$99 Monthly
Get a free price quote
Tailored to your specific needs
$25 Monthly
Get a free price quote
Tailored to your specific needs
Small 
i
Medium 
i
Large 
i
Small 
i
Medium 
i
Large 
i
Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • User-Friendly: It’s easy to create immediate or scheduled posts using the point-and-click interface. Upload media files or choose from a built-in library. 
  • Time Savings: Publish a post to multiple networks at once rather than doing each individually. 
  • Effective Advertising: Automate ad solutions in one place as well as create and launch simple campaigns quickly. Teams can collaborate directly from Hootsuite Ads. 
  • Improved Social Reach: Securely share content to boost social reach with scalable advocacy solutions. The clean mobile-first environment also boosts employee management. 
  • Better Market Understanding: Gain improved insights from organic and paid social media content with social analytics. Customized dashboards help understand what drives conversions, leads and sales. Connect with Adobe Analytics and other BI tools as well. 
  • Real-Time Social Analytics: Stay up-to-date with information about competitors, measure risks and opportunities, and set alerts for unusual spikes in volume or brand sentiment. 
  • Accessibility: Easily manage and maintain a social media presence by refining content and handling the content schedule on the go, from any device. 
  • Integration: Seamlessly integrate with third-party tools like Salesforce, Zendesk, Canva, Adobe, Brandwatch, Panoramiq Multiview, Talkwalker and more for effective brand management. 
read more...
  • Free Version: Access the software for free, with unlimited contacts and a 300 email daily limit. Offers all contact management features, real-time reporting, SMS marketing, email templates and designer, personalization options, core API functionality, page tracking and marketing automation workflows (limit of 2,000 contacts). 
  • Transactional Emails: Handle repetitive tasks such as building transactional emails for common situations — for example, account creation, orders or new password requests. Include dynamic contact attributes including contact name and address as needed. 
  • Browser Preview: Ensure proper email formatting by previewing how campaigns will appear on mobile devices. See what the email will look like in web-based emails apps such as Gmail, Yahoo Mail, Outlook.com for Firefox, Chrome and more. 
  • Optimized Send Times: Determine an appropriate time to send email campaigns using machine learning to generate the most engagement. 
  • SMS Campaigns: Send bulk SMS marketing campaigns to a contact list by writing a message, choosing a list and scheduling it. Set up transactional SMS for order confirmations, shipping updates and more using the API. 
  • Enhanced Marketing Efforts: List segmentation helps optimize open and click rates as well as further personalize relationships with the public, prospects and customers. Track the metrics and KPIs of different marketing strategies as well. 
read more...
  • Content Creation: Create, curate, review and publish content seamlessly from a single dashboard. Efficiently develop media-rich content and streamline post scheduling with Auto Scheduler for a strong social media presence. 
  • Audience Engagement: Monitor trends and post performances across profiles and manage customer messages from different networks in a single stream with Hootsuite’s Inbox. Efficient chatbots respond to straightforward audience inquiries quickly. 
  • Advertise: Leverage tools to create and manage ad campaigns with ease. 
    •  Boost organic Facebook content with the Hootsuite Composer. 
    •  Promote organic posts as Sponsored Content ads to target audiences on LinkedIn. 
    •  Oversee campaigns, review results, collaborate and launch creative campaigns with Hootsuite Ads. 
  • Monitoring: Understand key topics, track post performances and brand mentions, and monitor competitor activities from a single dashboard. Hootsuite Insights provides an instant overview of online conversations in real time. 
  • Analysis: Customizable reports enable setting and monitoring performance benchmarks. Calculate the real return on social media investment using Hootsuite Impact. 
read more...
  • Email Templates: Simplifies GDPR compliance with email templates built to follow regulations. Enables user-friendly editing via drag-and-drop functionality. 
  • Email Personalization: Helps increase email open rates. Dynamic personalization helps use subscriber-provided information from newsletters to achieve a more relevant experience. Personalization attributes include last name, first name, gender preferences, date of birth and more. 
  • Retargeting: Create a retargeting audience for ads by retargeting visitors based on specific page visits or actions (visiting a checkout page, abandoning a cart). Upload different styles of ad creatives, define budgets and monitor performance on key metrics. 
  • Sign-Up Forms: A drag-and-drop tool makes it easy to build sign-up forms and helps collect information from different fields. Additionally, give contacts a chance to opt in to receive different types of emails according to GDPR regulations. 
  • Real-Time Statistics: Access a global overview of email performance. Enables tracking events, deliveries, opens, clicks and bounces in real time, providing live monitoring of any campaign. 
  • Landing Pages: Create custom landing pages without any coding skills using the drag-and-drop landing page builder. Add the URL of landing pages in emails, advertisements, social posts and more. 
  • API: Developers have access to the entire range of the platform’s capabilities. APIs are available in several coding languages including PHP, Python, Node.js, Ruby and C Sharp. 
  • Integrations: Extend the platform’s functionality and keep using familiar apps. Supports integrations for CRM, e-commerce, forms, CMS, analytics and more, including Magento, PayPal, WordPress and Google Analytics. 
  • Chat: Developers can install a chat window on the company website so users can talk to customers and leads in real time. 
read more...

Product Ranking

#27

among all
Marketing Automation Software

#10

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

we're gathering data
68
we're gathering data
79
we're gathering data
45
we're gathering data
0
Show More Show More

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

HootSuite
Sendinblue
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 79 45 0 25 71 68 60 83 80 0 100 86 0 25 50 75 100
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
71%
0%
29%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
43%
0%
57%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
20%
0%
80%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
71%
0%
29%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
45%
0%
55%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
60%
0%
40%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
83%
0%
17%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
80%
0%
20%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
86%
0%
14%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
62%
0%
38%

User Sentiment Summary

Great User Sentiment 6045 reviews
Excellent User Sentiment 3032 reviews
83%
of users recommend this product

HootSuite has a 'great' User Satisfaction Rating of 83% when considering 6045 user reviews from 4 recognized software review sites.

90%
of users recommend this product

Sendinblue has a 'excellent' User Satisfaction Rating of 90% when considering 3032 user reviews from 4 recognized software review sites.

4.1 (2919)
4.6 (1057)
n/a
4.55 (1414)
4.3 (2516)
4.4 (492)
4.3 (81)
n/a
3.9 (529)
2.7 (69)

Awards

we're gathering data

SelectHub research analysts have evaluated Sendinblue and concluded it earns best-in-class honors for Social Media Campaign Management. Sendinblue stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Social Media Campaign Management Award

Synopsis of User Ratings and Reviews

Planning: All users who mention scheduling of posts noted that the ability to plan posts ahead of time is the key benefit of this solution.
Monitoring: The solution offers easy capabilities for analysis, according to all reviews referencing this aspect.
Multiple Accounts Access: All users referring to this element noted the ability to access different social media accounts from one platform as an important advantage.
Show more
Ease of Use: More than 90% of reviewers referencing this feature mention it’s easy and simple to use the platform.
Email Marketing Tool: It’s easy to create, customize and deliver emails using a complete range of email automation tools, note more than 90% of reviewers who talk about this feature.
Support: The customer service team is helpful and responds in a timely manner, according to 82% of users mentioning it.
Interface: In the view of 91% of users referencing the interface, it’s efficient and pleasant to use.
Contact Management: It’s easy to import and categorize contacts, and communicating with customers is also straightforward, in the experience of 75% of reviewers mentioning contact management.
Show more
Instagram: The product doesn’t offer many tools to integrate well with Instagram, according to all the users who mention this aspect.
Glitches: All reviews about downtime and bugs noted that the solution is prone to glitchy behavior.
Learning Curve: All users talking about setup and implementation reported that the product takes some time to get used to.
Show more
Limitations: Every user talking about this aspect mentions limitations such as difficulty adding a new folder and finding bounce email issues.
Design Tool: As every user observes, the design tool is basic and doesn’t offer many functions.
Show more

HootSuite helps businesses of all sizes manage their social media presence from one convenient platform. It allows users to schedule posts, track analytics, and engage with followers across multiple social media platforms. HootSuite is praised for its user-friendly interface and comprehensive features, making it a popular choice for businesses looking to streamline their social media management. However, some users find the pricing to be on the higher side, especially for larger teams or businesses with extensive social media needs. Additionally, while HootSuite offers integrations with various tools, it may not have the same level of integration with other marketing automation platforms as some competitors, which could be a drawback for businesses with complex marketing workflows. HootSuite's strengths lie in its ease of use, scheduling capabilities, and analytics tools. Users appreciate the ability to schedule posts in advance, ensuring a consistent social media presence. The platform's analytics provide valuable insights into audience engagement and campaign performance, allowing businesses to optimize their social media strategies. HootSuite's ability to manage multiple social media accounts from a single dashboard is a significant advantage, saving time and effort for social media managers. Compared to similar products like Sprout Social and Buffer, HootSuite offers a wider range of features and integrations, making it a more comprehensive solution for businesses with diverse social media needs. However, Sprout Social is often lauded for its superior customer support and user interface, while Buffer is known for its affordability and simplicity. Ultimately, the best choice depends on the specific requirements and budget of each business. HootSuite is well-suited for businesses of all sizes, from small startups to large enterprises. Its scalability and flexibility make it adaptable to different social media strategies and team structures. For businesses looking to improve their social media efficiency and gain valuable insights into their audience, HootSuite is a powerful tool that can help them achieve their social media goals. However, it's essential to consider the pricing and integration options before making a decision. Businesses with extensive marketing automation needs may want to explore alternative platforms that offer more robust integrations. Overall, HootSuite remains a leading social media management platform, providing businesses with the tools they need to succeed in the ever-evolving social media landscape.

Show more

Sendinblue provides a cloud-based suite of communication tools available through a simple interface, ensuring ease of use. It offers a wide range of marketing automation tools and helps manage contacts efficiently, as many users note. The support team is prompt and thoroughly helpful. Users also find the free plan to be beneficial, as it offers good features with up to 300 emails per day. However, the system suffers from certain functional limitations and the design tool needs improvement. Overall, it’s an efficient, user-friendly option for businesses of any size looking to support all aspects of email marketing.

Show more

Screenshots

Top Alternatives in Marketing Automation Software


ActiveCampaign

AWeber

Brevo

Constant Contact

Eloqua

GetResponse

HubSpot

Keap

Klaviyo

Mailchimp

Marketing Cloud Account Engagement

Marketo

Omnisend

Ortto

Sendinblue

SharpSpring

Zoho Marketing Automation

Related Categories

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

Compare products
Comparison Report
Just drag this link to the bookmark bar.
?
Table settings