emfluence vs ActiveDEMAND

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Our analysts compared emfluence vs ActiveDEMAND based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

emfluence Software Tool
ActiveDEMAND Software Tool

Product Basics

Emfluence is a marketing automation platform designed to streamline and automate marketing campaigns across various channels. It caters to businesses of all sizes, particularly those seeking to optimize lead generation, nurture leads, and drive sales. Emfluence offers a range of features, including email marketing, lead scoring, social media management, and marketing analytics. These features help businesses automate repetitive tasks, personalize their marketing messages, and gain insights into their campaign performance. Some of the key benefits of using Emfluence include increased marketing efficiency, improved lead conversion rates, and enhanced customer engagement. Additionally, users often find Emfluence's intuitive interface and robust reporting features to be valuable assets. Pricing for Emfluence varies depending on the specific features and functionality required. However, generally, it falls within the mid-range pricing spectrum for marketing automation solutions, with plans available on a monthly or annual subscription basis. In comparison to other marketing automation platforms, Emfluence is often praised for its ease of use and affordability. However, some users have noted that its features may not be as comprehensive as some of the more expensive solutions on the market.

Pros
  • Easy to use
  • Affordable
  • Intuitive interface
  • Robust reporting
  • Good customer support
Cons
  • Limited features
  • Not ideal for large companies
  • Buggy integrations
  • Limited customization
  • Advanced features require learning
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ActiveDEMAND, developed by JumpDEMAND, is a comprehensive marketing automation platform designed to streamline various marketing tasks. It is particularly well-suited for small to medium-sized businesses seeking to enhance their marketing efforts through automation, lead tracking, and detailed analytics. One of the significant benefits of ActiveDEMAND is its ability to consolidate multiple marketing functions into a single, user-friendly interface, making it easier for marketers to manage campaigns, analyze performance, and adjust strategies in real-time. Among its popular features are email marketing, social media management, and web analytics, which collectively help businesses target their audience more effectively and measure the impact of their marketing activities. When compared to similar products, users often highlight ActiveDEMAND's flexibility and the depth of its features as key differentiators. Pricing for ActiveDEMAND varies based on the scale of the business's needs, with options ranging from basic packages suitable for smaller operations to more advanced plans that cater to larger marketing teams, billed on a monthly basis. This tiered pricing structure ensures that businesses only pay for the features they need, making ActiveDEMAND a cost-effective choice for companies looking to maximize their marketing automation investment.

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$1,500 Monthly
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$15 Monthly
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Tailored to your specific needs
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Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
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Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
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24/7 Live Support

Product Insights

  • Compact Email Marketing: Users can ensure enhanced reach by launching new email marketing strategies, sharing personalized emails and monthly newsletters, and automating campaigns. They can check formatting, correct deliverability issues and review SPAM warnings via workflows. It’s also possible to create lists automatically, save them as dynamic or static, and resize, filter, edit uploaded images. 
  • Expert Services: Emfluence offers a wide range of professional services including digital strategy and planning, email strategy, content strategy, marketing automation, paid media, marketing analytics and pay per lead advertising. They also specialize in SEO, PPC, social media strategy and consulting, website design and development, cross-channel marketing, sales cycle management, and complex hosting. 
  • Personalized Nurture Campaigns: It’s possible to ensure personalized responses by designing multi-step email campaigns for chosen groups, sending interaction-based messages, sharing tailored marketing paths and creating download responses. The Workflow Decisions feature lets users send contacts from a single source group into branches based on email views, clicks or custom queries. 
  • Strategic Social Media Marketing: Users can manage social media platforms efficiently and design robust marketing plans using different tools, such as a marketing calendar, link shortener and image size suggestions. Users can understand audience growth from social channel growth graphs and track results with drill-down campaign reports. 
  • Effective Surveys: Companies can measure customer loyalty and understand employees’ feelings with this feature. The multi-page, multi-question tools help uncover potential, identify weak spots, shape future development, spot trends, follow up with buyers and evaluate company offerings like events, products and services. Skip Logic helps create unique endings for targeted campaigns and ensure a logical response-based experience. 
  • Accurate Website Tracking: Users can engage with customers more effectively by gathering insights about visitor engagement and calculating the impact of inbound traffic sources. They can also monitor the bounce rate for social media traffic, track contacts across individual pages and check their impact on contact score. 
  • Analytical Reports: Emfluence helps users evaluate digital marketing efforts by generating and automatically delivering custom reports on social media, email marketing, website traffic and campaigns. It offers prebuilt and granular reports with variable search capabilities, remarketing list generation and Google Analytics tracking via UTMs. Landing page reports help determine referral traffic as well as clicks, visits and conversions, social media reports reflect audience size, and survey reports help identify trends, preferences or potential anomalies. 
  • Easy Integration: Users can create effective online campaigns to gain a competitive edge. Emfluence integrates with a wide range of systems including Microsoft Dynamics 365, Salesforce, Zapier, Nifty Images, ReturnPath, Email on Acid, Yext, TapClicks and ESPC. The software also supports API and custom integrations, and it offers WordPress plugins. 
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  • Enhanced Customer Engagement: ActiveDEMAND enables businesses to create personalized marketing campaigns that resonate with their audience, leading to higher engagement rates and stronger customer relationships.
  • Streamlined Marketing Processes: By automating repetitive tasks, ActiveDEMAND allows marketing teams to focus on strategy and creative initiatives, improving productivity and efficiency.
  • Comprehensive Analytics: With detailed insights into campaign performance and customer behavior, businesses can make data-driven decisions to optimize their marketing efforts for better results.
  • Improved Lead Generation: ActiveDEMAND’s targeted marketing capabilities help businesses attract more qualified leads, increasing the chances of conversion and boosting sales.
  • Seamless Integration: The software integrates with a wide range of CRM and sales platforms, ensuring a smooth flow of information and enabling a unified approach to customer management.
  • Cost Efficiency: By automating various marketing tasks, ActiveDEMAND helps reduce manual labor and associated costs, offering a cost-effective solution for businesses of all sizes.
  • Scalability: ActiveDEMAND can easily adapt to the growing needs of a business, supporting marketing efforts at every stage of growth without the need for significant changes in infrastructure.
  • Enhanced ROI: With its ability to fine-tune marketing campaigns and target the right audience, ActiveDEMAND helps businesses achieve a higher return on investment by maximizing the impact of their marketing spend.
  • Real-Time Insights: ActiveDEMAND provides real-time analytics, allowing businesses to quickly adjust their marketing strategies in response to market trends and customer feedback.
  • Multi-Channel Marketing: The platform supports a variety of marketing channels, including email, social media, and PPC, enabling businesses to reach their audience wherever they are.
  • Regulatory Compliance: ActiveDEMAND helps businesses comply with marketing regulations and data protection laws, reducing the risk of legal issues and building trust with their audience.
  • Customer Journey Mapping: By tracking customer interactions across multiple touchpoints, ActiveDEMAND helps businesses understand and optimize the customer journey for better engagement and conversion rates.
  • Content Optimization: The software offers tools for A/B testing and content optimization, helping businesses refine their messaging and visuals for maximum appeal to their target audience.
  • Dynamic Content Personalization: ActiveDEMAND enables the creation of dynamic content that adjusts based on user behavior and preferences, delivering a highly personalized and engaging experience to each visitor.
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  • Drag-and-Drop Builder: Users can create reusable and responsive email templates based on requirements and nurture campaigns by setting conditions and permissions. They can also create a dynamic group to trigger automatic nurture campaigns. 
  • Automated Split Testing: This feature enables users to create up to five variations of an email, with a provision to modify subject lines, names, email content, CTAs and more. Users can choose the time frame, winning criteria and percentage of the list to be tested in order to receive the winning version automatically on completion of the test. 
  • Marketing Automation: Workflow Canvas lets users create, visualize and automate marketing campaigns. They can create dynamic groups to trigger emails, plan customer journeys and send automated emails on birthdays. It’s also possible to run the same campaigns with edited messages. 
  • Form Builder: This feature helps users create and implement unique and customized forms for event registrations and lead generation. No-code tools make it easy to set up and deploy forms on websites, capture contact information from prospects and leads, and grow email lists. It’s possible to use the forms in integrated online campaigns, preload drip campaigns, notify support teams, send out instant responses and improve ROI. 
  • Landing Page: Emfluence lets users create personalized, interactive and customizable webpages for campaigns by leveraging variable data. It supports paid search landing pages and PURLs, with the flexibility to import iFrame landing page content into an existing URL or host customized URLs. Landing page reporting offers insights into CTRs, conversions and traffic. 
  • Marketing Calendar: Users can organize email marketing and social media campaigns using a calendar. Capabilities include content scheduling and emailing, post and email attachments, and keyword, campaign and time frame search across social media and marketing channels. It’s also possible to create, schedule and track social media posts using the calendar. 
  • Modals and Lightbox: This feature helps users grab visitors’ attention quickly by delivering personalized messages and declaring current offers. Users can collect information and set delays or expiration dates for visitors to see modals. Mobile-friendly design, customizations, photos and forms are some of the tools available. 
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  • Call Tracking: Track calls from different channels, access in-depth insights about keywords, ads, campaigns and webpages, and choose between toll-free and local call tracking numbers to fit campaign needs. Other capabilities include call recording, automated call, whisper messages, call context, dynamic number insertion, call transcription, smart call redirection, actionable keyword monitoring and more. 
  • Email Marketing: Set up email campaigns quickly and easily using wizards, an image library, templates, a drag-and-drop editor, dynamic variables and more. Includes detailed reports on prospect engagement and email delivery, along with automatic A/B testing and multivariate options to ensure optimal delivery of the best-performing emails. 
  • Personalized Web Content: Customize CTAs dynamically and make quick changes to the website using complete control. Target different audiences using dynamic content and use real-time behavioral segmentation to drive content automatically. 
  • Social Media Marketing: Integration with Twitter, Facebook and LinkedIn helps manage a social presence from a single platform. Schedule posts and connect them with specific campaigns, utilize dynamically generated posts, and track web visits, conversions and leads from a dashboard. 
  • Lead Generation: A suite of lead generation tools helps check what’s working and improve productivity. Bring in leads, ensure personalized customer experience and leverage easy reporting. 
  • Appointment Scheduling: Each team member can get customized web forms, an appointment intake landing page and links to their calendar. Book meetings and appointments easily, leverage SMS and robocall reminders, and determine response time. It’s also possible to control availability, schedule, length and spacing of meetings. 
  • Dashboards and Reports: Create unlimited dashboards and templates, share those with co-workers and clients, create real-time alerts, and customize dashboards, emails and reports according to brand rules. Leverage dynamically generated client reports to save manual labor and time. 
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Product Ranking

#33

among all
Marketing Automation Software

#32

among all
Marketing Automation Software

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User Sentiment Summary

Great User Sentiment 171 reviews
Great User Sentiment 130 reviews
89%
of users recommend this product

emfluence has a 'great' User Satisfaction Rating of 89% when considering 171 user reviews from 4 recognized software review sites.

86%
of users recommend this product

ActiveDEMAND has a 'great' User Satisfaction Rating of 86% when considering 130 user reviews from 3 recognized software review sites.

4.2 (77)
4.5 (55)
4.71 (48)
n/a
4.7 (44)
4.2 (71)
3.5 (2)
2.6 (4)

Synopsis of User Ratings and Reviews

Easy to Use: Intuitive interface and drag-and-drop functionality simplify campaign creation and management for users of all technical backgrounds.
Powerful Automation: Automate repetitive tasks like lead nurturing and email marketing, freeing up time for more strategic activities.
Comprehensive Reporting: Gain valuable insights into campaign performance with detailed reports and analytics, enabling data-driven decision making.
Scalable Platform: Grows with your business, accommodating increasing contact lists and campaign complexity.
Excellent Support: Dedicated customer support team is available to answer questions and provide assistance.
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Customer Support: The support team is quick, exceptional and provides detailed responses, report more than 90% of reviewers referencing this aspect.
Features: The system is feature-packed and has capabilities including automation workflows, CRM integration, lead scoring, account based marketing, and more, according to 80% of users who mention this aspect.
Call Tracking: Every user mentioning this feature notes it helps track visitors and calls, as well as offers detailed history.
Email Marketing: The email developer is easy to use and offers lots of filters, enabling seamless contact addition and removal, reports every user referencing it.
CRM Sync: Seamless integration with CRM solutions such as Nimble, PipelineDeals and more helps track data, as all users who mention this feature note.
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Limited Reporting Customization: While reporting is comprehensive, some users find it difficult to customize reports to their specific needs.
Learning Curve: The platform offers a wide range of features, which can be overwhelming for new users and require some time to learn.
Limited Integrations: While emfluence offers integrations with popular CRM platforms, some users may find the selection of available integrations to be limited.
Pricing: While emfluence offers a free trial, the monthly subscription cost can be prohibitive for some small businesses.
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User Experience: Almost 70% of users feel the UI is confusing and frustrating at times.
Slow System: The software is cumbersome and takes a long time to load pages, as every user mentioning this issue reports.
Learning Curve: Every review on this aspect suggests there’s a steep learning curve and it’s often hard to figure out how to do certain things.
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User reviews for emfluence paint a mixed picture, highlighting both its strengths and weaknesses. On the one hand, many users laud its ease of use and powerful automation features. "The drag-and-drop functionality makes campaign creation a breeze," one user said, while another commented, "The automated lead nurturing workflows have saved me countless hours." This ease of use is often contrasted with platforms like HubSpot, which some users find overwhelming and complex. However, some users express frustration with emfluence's limited reporting customization options. "I wish I could tailor the reports to my specific needs more easily," one user lamented. This lack of customization can be a significant drawback for businesses with unique reporting requirements, especially when compared to platforms like Marketo, which offer more robust reporting capabilities. Another recurring theme in user reviews is emfluence's limited integrations. While it seamlessly integrates with popular CRMs like Salesforce, some users find the available integrations insufficient for their needs. "I rely on several specific tools that don't integrate with emfluence, which creates a bit of a workflow bottleneck," one user commented. This lack of integrations can be a significant deterrent for businesses that rely on a diverse ecosystem of marketing tools. Despite these drawbacks, many users find emfluence's strengths outweigh its weaknesses. They value its affordability, user-friendly interface, and effective automation capabilities. "For the price, you simply can't find another platform that offers this level of functionality," one user commented, summarizing the sentiment of many. Ultimately, whether emfluence is the right fit for your business depends on your specific needs and priorities.

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ActiveDEMAND is a feature-rich, flexible marketing automation platform that caters to various email marketing needs. It offers a wide range of helpful features including call tracking and CRM sync, as most reviewers observe. The support team is also quite helpful. However, the user interface needs improvement, which can impact the experience, and the learning curve may hinder productivity. Most users also find the system to be slow as well. Overall, it’s an efficient solution with robust marketing capabilities, suitable for businesses of all sizes.

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