Top Constant Contact Alternatives & Competitors For 2024

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Looking for alternatives to Constant Contact? Many users crave user-friendly and feature-rich solutions for tasks like Email Campaign Management, Lead Nurturing, and Lead Management. Leveraging crowdsourced data from over 1,000 real Marketing Automation Software selection projects based on 400+ capabilities, we present a comparison of Constant Contact to leading industry alternatives like ActiveCampaign, Ontraport, SharpSpring, and SALESmanago.

Ontraport Software Tool
SALESmanago Software Tool

Product Basics

Constant Contact is a comprehensive software solution designed for managing marketing automation tasks, making it particularly suitable for small to medium-sized businesses looking to enhance their email marketing efforts. This platform offers a range of important benefits, including the ability to easily create professional-looking emails, track campaign performance, and segment audiences for targeted messaging. Among its popular features are customizable email templates, robust analytics, and integration capabilities with other tools, which collectively help businesses improve their engagement rates and ROI on marketing campaigns. When compared to similar products, users often highlight Constant Contact's user-friendly interface and responsive customer support as key differentiators. Pricing for Constant Contact varies based on the features and scale of use, typically following a monthly subscription model that allows businesses to choose a plan that best fits their needs and budget. This flexibility in pricing, combined with its comprehensive feature set, makes Constant Contact a competitive option in the realm of marketing automation tools.

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ActiveCampaign provides cloud-based marketing services, with robust capabilities ranging from automation and reporting to lead scoring and contact segmentation. It’s ideal for businesses of any size, as it offers a flexible, device-agnostic deployment model. It also functions as a marketing-oriented CRM with different integrations and exporting options to assist sales.

It provides machine learning that can be used on data including phone calls, emails and sales. Machine learning enables predicting win probability and using predictive sending. Customers can also take advantage of a consultant directory with certified consultants from different countries.
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Ontraport provides a cloud-based set of solutions that help small businesses handle marketing and sales processes. The all-in-one design allows users to seamlessly switch between tasks and access information from a central location.

Users can leverage the capabilities to store and track contacts, send multichannel messages, automate sales processes, create landing pages, analyze metrics, engage in e-commerce activities and more.
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SharpSpring is a cloud-based sales and marketing platform that facilitates building automation rules to send customers with dynamic content or targeted emails based on their interests. It also provides adequate support for marketing agencies.

Features include behavior-based email, campaign tracking, dynamic landing pages, a blog builder, anonymous visitor ID, a form builder, reporting and analytics, social media management, and integrations. Lead scoring helps track a lead’s page visits, demographics and engagement to enhance nurturing efforts.
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SALESmanago is a complete AI-powered solution that delivers configurable, personalized experiences across a range of native and integrated marketing execution channels. It accomplishes this by combining advanced analytics and AI automation.

Users can deliver enhanced customer experiences and improve metrics and KPIs. Capabilities include web push, website personalization, social proof, live chat, predictive analytics, advertising, a data management platform, A/B/X testing and optimization, loyalty programs and more.
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$9.99
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$449
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Chromebook
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Chromebook
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On-Premise
Mobile
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On-Premise
Mobile
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On-Premise
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Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Documentation
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Live Online
Videos
Webinars
Documentation
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Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
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Knowledge Base
24/7 Live Support
Email
Phone
Chat
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24/7 Live Support
Email
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24/7 Live Support
Email
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24/7 Live Support

Product Ranking

#19

among all
Marketing Automation Software

#2

among all
Marketing Automation Software

#12

among all
Marketing Automation Software

#7

among all
Marketing Automation Software

#15

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

90
86
we're gathering data
82
we're gathering data
21
57
we're gathering data
86
we're gathering data
86
93
we're gathering data
35
we're gathering data
98
83
we're gathering data
0
we're gathering data
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Integrations and Extensibility
Lead Management
Lead Nurturing
Platform Capabilities
Social Media Campaign Management
Lead Management
Lead Nurturing
Email Campaign Management
Platform Capabilities
Campaign Management
AI-Based Capabilities
Campaign Management
Compliance and Data Security
Dashboard and Reporting
Email Campaign Management
Email Campaign Management
Mobile Capabilities
Text Campaign Management
Lead Nurturing
Lead Generation
AI-Based Capabilities
Campaign Management
Compliance and Data Security
Dashboard and Reporting
Email Campaign Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Constant Contact
ActiveCampaign
Ontraport
SharpSpring
SALESmanago
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance and Data Security Dashboard and Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 21 86 98 99 94 75 100 100 81 100 100 93 57 93 83 81 95 75 100 100 62 95 88 76 86 35 0 54 100 91 90 92 100 0 50 100 0 25 50 75 100
14%
86%
57%
43%
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29%
71%
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64%
36%
57%
43%
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82%
18%
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90%
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83%
17%
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80%
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91%
9%
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86%
14%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

100%
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81%
19%
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77%
23%
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User Sentiment Summary

Great User Sentiment 8703 reviews
Excellent User Sentiment 6420 reviews
Great User Sentiment 189 reviews
Great User Sentiment 1663 reviews
Great User Sentiment 468 reviews
81%
of users recommend this product

Constant Contact has a 'great' User Satisfaction Rating of 81% when considering 8703 user reviews from 4 recognized software review sites.

92%
of users recommend this product

ActiveCampaign has a 'excellent' User Satisfaction Rating of 92% when considering 6420 user reviews from 3 recognized software review sites.

81%
of users recommend this product

Ontraport has a 'great' User Satisfaction Rating of 81% when considering 189 user reviews from 3 recognized software review sites.

87%
of users recommend this product

SharpSpring has a 'great' User Satisfaction Rating of 87% when considering 1663 user reviews from 3 recognized software review sites.

89%
of users recommend this product

SALESmanago has a 'great' User Satisfaction Rating of 89% when considering 468 user reviews from 4 recognized software review sites.

3.9 (4359)
4.6 (5328)
4.2 (96)
4.5 (571)
4.4 (152)
4.3 (2131)
n/a
n/a
n/a
4.53 (159)
4.3 (1670)
4.6 (800)
4.1 (60)
4.5 (620)
4.5 (149)
3.8 (543)
4.5 (292)
3.5 (33)
3.9 (472)
2.0 (8)

Awards

Lead Management Award
Platform Capabilities Award
Social Media Campaign Management Award
Integrations and Extensibility Award
User Favorite Award
Lead Management Award
we're gathering data
Email Campaign Management Award
Mobile Capabilities Award
Text Campaign Management Award
we're gathering data

Synopsis of User Ratings and Reviews

Email Campaigns: It’s possible to add tables and buttons, check open and click rates, and schedule, customize and manage emails, according to 90% of reviewers who mention this aspect.
Ease of Use: More than 95% of users who talk about this aspect report it’s easy to navigate.
Templates: Creating and using pre-built templates, including those for different occasions, aid announcements and sales marketing, as 70% of users referencing this aspect observe.
Contact Management: The system helps save and organize contacts in one place, as well as create emails and events to send out to different groups of contacts, according to 90% of reviewers who talk about this feature.
Customer Service: The customer support team is helpful and always available to assist, note 82% of users mentioning it.
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User-Friendly: Everyone referencing this aspect states the software is easy to use.
Automation: It helps run customer and lead campaigns, triggered automatically based on set specifications, note 98% of reviewers referring to this feature.
Customer Support: The support team is easy to reach and very responsive, according to 93% of reviewers talking about this aspect.
Functionalities: Every user mentioning features states the system offers robust capabilities including client onboarding, lead funnels, newsletters, contact tracking and more.
Email Campaigns: In the view of 85% of reviews about this feature, it’s easy to send weekly emails, replicate earlier emails and develop templates for other uses.
Integration: Connecting with Zapier and other platforms makes it easy to transfer leads, according to 88% of reviewers referencing integration.
Help Resource: Everyone mentioning training reports there are helpful tutorials and webinars.
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User-Friendly: Of users mentioning the platform, 60% describe it as intuitive, easy to use and powerful.
Highly Customizable: All users reviewing this aspect suggest it offers a full range of capabilities and can be personalized to fit tailored requirements.
Workflow Management: Useful metrics are available to help guide workflows and delegate work based on results, say 72% of users who review this feature.
Campaign Management: Nearly 85% of users reviewing this feature find benefit from its data tracking, data management, open and click-through rates, sales data, form creation and useful metrics.
Customer Service: Customer support is very diligent and is well-versed with product knowledge, in the experience of 87% of users citing support.
Timely Updates: More than 65% of users referencing this aspect agree that the platform is continuously evolving and improving with every update.
Community Support: All reviews on this subject appreciate the dedicated Facebook community that provides insights and lets users offer feedback on improvements.
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User-Friendly: The platform is easy to use, and the kanban boards, the marketing automation and drip campaigns are easy to adapt to, in the experience of 69% of users referring to this aspect.
Robust Lead Tracking: Over 60% of reviews about this feature appreciate the end-to-end tracking functionality for marketing and sales data, with the ability to generate, track, filter and score leads.
Customer Service: All reviews on support say it’s professional and highly responsive.
Updates: The system constantly keeps updating with new features and offers updated dashboards for use, a benefit according to 75% of users mentioning updates.
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Customer Service: The support team is helpful, very fast and competent, note 98% of reviewers mentioning this aspect.
Ease of Use: Every user mentioning this feature says it’s user-friendly and can be accessed without advanced knowledge of CRM tools.
Feature-Rich: According to every review referencing functionalities, the wide features and possibilities is a benefit.
Marketing Automation: This feature helps save time and improve email marketing through dynamic content, according to every user mentioning it.
Powerful App: The system is reliable, offering a variety of tools to build strong online presence and boost performance, as every user talking about the app notes.
Price: Affordable pricing and flexible payment method prove to be beneficial for every user mentioning cost.
Regular Updates: Consistent system updates expand capabilities according to all reviews referencing this aspect.
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Lack of Features: The system lacks certain features such as Google Analytics tracking, configuration options, CRM capabilities and automation options, note 90% of reviewers talking about this aspect.
Spam Emails: Most of the emails sent via the platform go to junk folders, according to 83% of users referencing this issue.
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Learning Curve: According to 77% of reviewers talking about training, it’s tough and time consuming to learn the platform.
Glitches: Every user mentioning this aspect notes it can be glitchy at times and quite slow to load during peak business hours.
Interface: The interface is slow and not very intuitive, according to 62% of reviewers referencing this aspect.
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Not Budget-Friendly: Despite being for small businesses, the software price is more suited for larger companies, according to 75% of users referencing price.
Slow Reporting: The reporting feature is not very robust and has a fixed time frame that restricts deriving reports as per requirement, state 87% of users talking about this.
Lacks Integration: In 66% of reviews on this topic, users note the platform isn’t fully compatible with browsers like Safari and lacks integrations such as payment gateways, making it difficult to process campaigns.
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Mobile App: Every user referencing the mobile app suggests it’s inoperable, not relevant and lacks basic functionalities.
Limited Design Flexibility: The landing page builder lacks the ability to add custom code, restricting users' ability to fully customize their pages and potentially hindering brand consistency or advanced functionality.
Email Deliverability Issues: Some users report challenges with emails landing in spam folders, which can impact campaign performance and lead to missed opportunities. It's important to note that email deliverability can be influenced by various factors, so it's recommended to investigate and address potential causes to improve deliverability rates.
Reporting Limitations: Users mention that the reporting features could be more robust, particularly in terms of attribution and providing deeper insights into campaign performance. This might make it difficult to accurately measure the effectiveness of marketing efforts and identify areas for improvement.
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Knowledge Base: Almost 70% of reviewers who talk about this aspect feel the need for written, customized instructions on how to use the system.
CRM: The list of company contacts in a CRM solution are not accessible, observe 80% of reviewers mentioning this feature.
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Designed for small businesses, Constant Contact delivers web-based email marketing that’s easy to use. Most users find its robust email marketing and campaign management feature beneficial. It offers lots of templates and strong contact management capabilities. The customer support team is quite helpful as well. However, it lacks some important features such as Google Analytics and automation settings, limiting its usefulness in some key areas. Additionally, reviews indicate most of the emails users send are marked as spam. Overall, it’s a decent software for small businesses that are in need of an efficient, lightweight solution.

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ActiveCampaign provides cloud-based marketing services to businesses of any size. It’s easy to use and offers a wide range of features, along with robust automation and campaigning capabilities. The system integrates with all major platforms. Most users also find the customer support team as well as the training materials to be helpful. However, it takes time to learn the intricate features thoroughly. Reviews also state the system suffers from glitches and the interface could be more user-friendly. Businesses that need a system that caters to CRM as well as marketing needs, and that have the ability to leverage its complex functionality effectively, should consider this as a solid choice.

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Ontraport is an all-in-one platform providing combined CRM and marketing automation, with intuitive features for a host of needs. Users report a high level of customization, along with excellent service and community support, as chief benefits. The platform also offers useful features such as campaign management, workflow management and time-saving automation. However, the price and lack of basic integrations and compatibility are drawbacks. Users also find the reporting features are slow, making it difficult to run campaigns. The system overall is a solid pick particularly for small businesses with a big enough budget that wish to upscale operations and deliver marketing outcomes.

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SharpSpring combines CRM and marketing automation functionalities to provide robust, user-friendly features and performance. Users particularly appreciate its lead tracking and regular software updates that improve and add features. Comprehensive customer support is another prominent benefit. Some product limitations include a lack of display functionality in the form and landing page builders and a mobile app that isn’t user-friendly and lacks responsiveness. Custom stylesheets are also time-consuming to work with. Despite some drawbacks, it can be a solid option for businesses looking for a budget-friendly and intuitive sales and marketing solution.

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SALESmanago offers AI-based marketing automation with a wide range of features and an intuitive interface. Its customer service is prompt and helpful, and the platform is simple to use. The system is frequently updated and is available at a competitive price. Users also appreciate how much the app has to offer and say that the automation tools help save time. Although most reviewers mention they don’t find any negative aspects, its resource section and the CRM module need improvement. Overall, the platform is a good choice for small to medium businesses that wish to adopt new automated marketing processes.

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