Our analysts compared Constant Contact vs Klaviyo based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.
Analyst Rating
User Sentiment
Constant Contact is a comprehensive software solution designed for managing marketing automation tasks, making it particularly suitable for small to medium-sized businesses looking to enhance their email marketing efforts. This platform offers a range of important benefits, including the ability to easily create professional-looking emails, track campaign performance, and segment audiences for targeted messaging. Among its popular features are customizable email templates, robust analytics, and integration capabilities with other tools, which collectively help businesses improve their engagement rates and ROI on marketing campaigns. When compared to similar products, users often highlight Constant Contact's user-friendly interface and responsive customer support as key differentiators. Pricing for Constant Contact varies based on the features and scale of use, typically following a monthly subscription model that allows businesses to choose a plan that best fits their needs and budget. This flexibility in pricing, combined with its comprehensive feature set, makes Constant Contact a competitive option in the realm of marketing automation tools.
Klaviyo is a cloud-based marketing automation platform that empowers e-commerce businesses to elevate their marketing strategies through targeted email and SMS campaigns. It's particularly well-suited for businesses aiming to enhance customer engagement and drive sales by delivering personalized messages based on customer behavior and preferences. Key benefits include increased customer engagement, improved sales, and enhanced customer retention. Popular features encompass email segmentation, pre-built reports, email automation, and drip campaigns. Users often highlight its ease of use and robust features as standout qualities. Klaviyo offers transparent pricing with various plans to accommodate different business needs, typically based on the size of your contact list and desired features.
among all Marketing Automation Software
Constant Contact has a 'great' User Satisfaction Rating of 81% when considering 8703 user reviews from 4 recognized software review sites.
Klaviyo has a 'excellent' User Satisfaction Rating of 93% when considering 1001 user reviews from 4 recognized software review sites.
SelectHub research analysts have evaluated Constant Contact and concluded it earns best-in-class honors for Lead Management, Platform Capabilities, Social Media Campaign Management and Integrations and Extensibility.
Klaviyo stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.
Designed for small businesses, Constant Contact delivers web-based email marketing that’s easy to use. Most users find its robust email marketing and campaign management feature beneficial. It offers lots of templates and strong contact management capabilities. The customer support team is quite helpful as well. However, it lacks some important features such as Google Analytics and automation settings, limiting its usefulness in some key areas. Additionally, reviews indicate most of the emails users send are marked as spam. Overall, it’s a decent software for small businesses that are in need of an efficient, lightweight solution.
With an easy-to-use design and email templates, Klaviyo simplifies marketing efforts. Vigorous monitoring and analytics were other strong points according to user feedback. Users also leverage it for market segmentation, which provides useful market insights according to the segments chosen. However, getting started with the product may take some time due to the lack of training resources for implementation, and the capabilities may not justify the price tag for smaller companies according to user feedback. All in all, it’s a good choice for companies with a larger budget that require strong automation and segmentation capabilities.
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