Bronto vs BrandMuscle

Last Updated:

Our analysts compared Bronto vs BrandMuscle based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Bronto Software Tool
BrandMuscle Software Tool

Product Basics

Bronto is a cloud-based marketing automation software designed to help businesses automate and personalize their marketing campaigns. It offers a comprehensive suite of features, including email marketing, SMS messaging, and marketing analytics. Bronto is most suitable for medium to large businesses with complex marketing needs.

Key benefits of Bronto include its ability to automate repetitive tasks, personalize customer experiences, and track campaign performance. Popular features include its drag-and-drop email builder, segmentation tools, and real-time reporting. User experiences within the context of marketing automation software indicate that Bronto is a reliable and user-friendly platform.

Pricing for Bronto is based on the number of contacts in a business's database. The basic plan starts at $1,200 per month for up to 10,000 contacts. Additional contacts can be purchased in increments of 10,000. Bronto also offers a variety of add-on services, such as implementation and training, at an additional cost.

read more...

BrandMuscle's Marketing Automation Software empowers businesses to streamline their marketing campaigns and optimize brand consistency across multiple channels. It's particularly beneficial for organizations with complex marketing ecosystems and franchise networks that require centralized control and local execution.

Key benefits include centralized campaign management, automated content distribution, brand compliance, and performance tracking. Popular features encompass customizable templates, asset libraries, approval workflows, and robust reporting.

Compared to similar products, BrandMuscle excels in its comprehensive approach, providing a unified platform for campaign planning, execution, and measurement. It enables users to seamlessly manage marketing initiatives from a single dashboard, ensuring brand consistency and campaign effectiveness.

Pricing varies based on the number of users, campaign volume, and additional modules. It typically falls within the mid-range for marketing automation software.

read more...
$1,295 Monthly
Free Trial is unavailable →
Get a free price quote
Tailored to your specific needs
$4,500 Monthly
Free Trial is unavailable →
Get a free price quote
Tailored to your specific needs
Small 
i
Medium 
i
Large 
i
Small 
i
Medium 
i
Large 
i
Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • More Sales: Drive increased sales and better customer engagement using highly relevant messages at every step of the buying cycle. 
  • User-Friendly: Intuitive marketing tools including segmentation and automation make it easy to manage complex campaigns. 
  • Data-Based Engagement: Create highly relevant emails which are backed by data to generate more conversions and offer a better customer experience. 
  • Relevant Communications: Filter segments using subscriber profile data, purchase information, click and visit behavior, geolocation, demographic data, and more to ensure customers feel unique. 
  • Personalization: Generate personalized recommendations in emails or even on transactional emails, which leads to increased sales and revenue. 
read more...
  • Take Back Your Time: Marketing automation software is built around automating the tedious tasks that often consume the time of marketers. BrandMuscle comes packed with campaign auto-pilot and intuitive email scheduling features that help you reclaim your time. 
  • Nurture Leads to Close: From start to close, you can automate the entire lead nurturing process, communicating the right messages at the right stage in their buyer’s journey. 
  • Free Consulting: The company offers best-practice guides and recommendations based on your unique position in the market. 
  • Substantially Grow Revenue: Automated systems are ideal for growing revenue. You’ll be able to generate a consistent stream of revenue by automating the lead generation process. 
  • Grow Marketing Maturity: Cover all avenues of your marketing strategy, from blogs to email to branded content. 
read more...
  • Automation: Easily create automated campaigns with dynamic workflows and a drag-and-drop palette to send automated emails like welcome series, cart abandonment and more, based on subscriber behavior or data. 
  • Segmentation: Segment data easily and monitor it based on purchaser location, demographics, engagement and more. Also offers automatic segments updates to reach the right audience. 
  • Product Recommendations: Personalize emails and website content automatically with product recommendations for relevant branding and customer experiences. Also available for transactional messages. 
  • Integrations: Enhance email marketing capabilities by seamlessly integrating with AddShoppers, Annex Cloud, Barilliance, Chamaileon, Custora and more. Also, integrate with Netsuite, Magento and Shopify for data. 
  • Coupon Generator: Manage unique discount codes in pop-ups, emails and SMS messages. Provides insights into redemption metrics and revenue per coupon campaigns. 
  • Email Analytics and Reporting: View core metrics, analyze campaign performance and understand each campaign’s performance using customizable, role-based dashboards. 
  • Social Media Marketing: Drive more engagement and increase revenue using Social Bridge and integrate with Facebook to generate Facebook Tab, Lead Ads, and Audience campaigns to deliver brand experiences. Targeted lead ads on Instagram are supported as well. 
  • SMS: Design two-way conversations so customers reply with specific keywords to trigger programmed responses. Includes multimedia messaging, special tags, unique coupon codes and more to personalize SMS. 
read more...
  • Brand Management: You have a bevy of tools to help build your brand, including data-driven templates, easy site builders, scalable automation tools, custom creative services, integrated channel funds, list scrubbing, custom approval loops, dynamic landing pages, social media management and much, much more. 
  • Fund Management: With BrandMuscle’s robust fund management suite, you have access to tools and features that help you manage your organization’s ad spend and marketing budget. You get access to co-op programs, reimbursements, KPI tracking, capped spending suites, incentive programs, auditing tools and other features. 
  • Analytics: The software’s analytics suite gives you the ability to deliver any kind of intelligence at any time. It comes with a full-featured, intuitive UI and outbound reporting capabilities, meaning your insights and KPIs are as shareable as they are consumable. 
  • Print: The app has access to a fully-featured printing service that integrates well with BrandMuscle’s creative auditing suite. 
  • BrandMuscle Labs: BrandMuscle Labs employs research and innovation teams to help you integrate the latest technologies into your marketing workflow. Simply present an idea to the lab team, and they’ll work on ways to incorporate it into their system. 
  • Integrations: Like any good marketing automation tool, BrandMuscle has integrations with popular tools like Salesforce and Google AdWords. 
read more...

Product Ranking

#43

among all
Marketing Automation Software

#139

among all
Marketing Automation Software

Find out who the leaders are

User Sentiment Summary

Great User Sentiment 70 reviews
we're gathering data
81%
of users recommend this product

Bronto has a 'great' User Satisfaction Rating of 81% when considering 70 user reviews from 1 recognized software review sites.

we're gathering data
4.06 (70)
n/a

Synopsis of User Ratings and Reviews

Intuitive Interface: Bronto's user-friendly interface makes it easy for marketers to navigate and manage their email campaigns, even for those with limited technical experience.
Powerful Segmentation: Bronto allows for granular segmentation of email lists, enabling marketers to target specific customer groups with tailored messaging.
Robust Analytics: Bronto provides comprehensive analytics and reporting tools that offer deep insights into campaign performance, allowing marketers to optimize their strategies.
Exceptional Customer Support: Bronto's dedicated customer support team is highly responsive and knowledgeable, providing valuable assistance and guidance to users.
Flexible Integrations: Bronto seamlessly integrates with popular CRM and e-commerce platforms, enabling marketers to streamline their workflows and automate tasks.
Show more
Robust Content Management: Enables effortless creation, management, and distribution of marketing content across multiple channels, ensuring brand consistency and efficiency.
Advanced Campaign Automation: Streamlines marketing campaigns by automating tasks such as email marketing, social media posting, and lead nurturing, freeing up time for more strategic initiatives.
Powerful Analytics and Reporting: Provides detailed insights into campaign performance, customer behavior, and ROI, allowing for data-driven decision-making and optimization.
Personalized Customer Journeys: Allows for the creation of personalized customer experiences by segmenting audiences and tailoring content based on their preferences and behavior.
Seamless Integrations: Integrates with various CRM, ERP, and other business systems, enabling a unified view of customer data and seamless workflows.
Show more
Complex UI: Users complain about Bronto's cluttered interface, making it difficult to navigate and find the necessary features.
Limited Automation Capabilities: Bronto falls short in providing advanced automation capabilities, restricting users from creating complex workflows.
Insufficient Reporting and Analytics: Users find Bronto's reporting and analytics capabilities to be lacking, hindering their ability to track campaign performance effectively.
Poor Customer Support: Users express dissatisfaction with Bronto's customer support, citing slow response times and limited assistance.
High Cost: Bronto's pricing structure is considered expensive compared to other marketing automation solutions.
Show more
Limited Reporting Capabilities: Users have reported difficulties in extracting and customizing reports to gain actionable insights.
Complex User Interface: The platform's interface has been described as cluttered and challenging to navigate, especially for new users.
Slow Performance: Users have encountered lags and delays when accessing the platform, impacting productivity and workflow.
Lack of Integration with Third-Party Systems: The software's limited integration capabilities can hinder data sharing and workflow automation with other business systems.
Insufficient Customer Support: Users have reported challenges in reaching customer support and receiving timely assistance with technical issues.
Show more

Bronto consistently receives high marks for its user-friendly interface, robust segmentation capabilities, and reliable email delivery. Its drag-and-drop editor simplifies campaign creation, and pre-built templates provide a starting point for beginners. Advanced users appreciate the flexibility to customize templates and segment audiences based on complex criteria. Bronto's email deliverability rates are among the highest in the industry, ensuring that messages reach their intended recipients. Compared to competitors, Bronto stands out with its superior segmentation capabilities. Its advanced filtering options allow users to create highly targeted campaigns based on demographics, behavior, and engagement history. This granularity enables businesses to deliver personalized messages that resonate with each segment. Bronto also integrates seamlessly with popular e-commerce platforms, making it easy to track customer behavior and trigger automated campaigns based on purchase history or website activity. Bronto is an excellent choice for businesses that prioritize customer segmentation and personalized marketing. Its user-friendly interface, robust segmentation capabilities, and reliable email delivery make it a valuable tool for marketing teams of all sizes. Businesses looking for advanced segmentation and personalization features will find Bronto an excellent option, particularly if they have complex customer segments or a high volume of email campaigns.

Show more

BrandMuscle Marketing Automation Software users frequently praise its comprehensive suite of tools for marketing campaign management, automation, and analytics. The software's user-friendly interface and intuitive workflow are consistently highlighted as strengths, enabling users to quickly create and execute complex marketing campaigns. Additionally, users appreciate the platform's robust reporting capabilities, which provide detailed insights into campaign performance and audience engagement. Compared to similar products, BrandMuscle stands out due to its focus on collaboration and scalability. Users value the ability to seamlessly share assets, campaigns, and insights across teams, fostering a collaborative marketing environment. The software's scalability allows businesses of all sizes to leverage its capabilities, accommodating both small-scale and enterprise-level marketing operations. BrandMuscle is particularly well-suited for businesses seeking a comprehensive and scalable marketing automation solution. Its strengths in collaboration, reporting, and scalability make it an ideal choice for organizations looking to streamline their marketing processes, improve campaign effectiveness, and gain actionable insights into their marketing efforts.

Show more

Screenshots

Top Alternatives in Marketing Automation Software


ActiveCampaign

AWeber

Brevo

Constant Contact

Eloqua

GetResponse

HubSpot

Keap

Klaviyo

Mailchimp

Marketing Cloud Account Engagement

Marketo

Omnisend

Ortto

Sendinblue

SharpSpring

Zoho Marketing Automation

Related Categories

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

Compare products
Comparison Report
Just drag this link to the bookmark bar.
?
Table settings