AWeber vs BrandMuscle

Last Updated:

Our analysts compared AWeber vs BrandMuscle based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

BrandMuscle Software Tool

Product Basics

AWeber is a visual dashboard solution for optimizing digital mail campaigns. It provides access to online advertisement tools, pre-engineered landing zones and alert automation resources.

Users can better understand the role and performance of informatics with client analytics and readable data. Develop personalized promotions, integrate external programs and understand the user experience in any industry.
read more...

BrandMuscle's Marketing Automation Software empowers businesses to streamline their marketing campaigns and optimize brand consistency across multiple channels. It's particularly beneficial for organizations with complex marketing ecosystems and franchise networks that require centralized control and local execution.

Key benefits include centralized campaign management, automated content distribution, brand compliance, and performance tracking. Popular features encompass customizable templates, asset libraries, approval workflows, and robust reporting.

Compared to similar products, BrandMuscle excels in its comprehensive approach, providing a unified platform for campaign planning, execution, and measurement. It enables users to seamlessly manage marketing initiatives from a single dashboard, ensuring brand consistency and campaign effectiveness.

Pricing varies based on the number of users, campaign volume, and additional modules. It typically falls within the mid-range for marketing automation software.

read more...
$20 Monthly, Freemium
Get a free price quote
Tailored to your specific needs
$4,500 Monthly
Free Trial is unavailable →
Get a free price quote
Tailored to your specific needs
Small 
i
Medium 
i
Large 
i
Small 
i
Medium 
i
Large 
i
Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Increased Productivity: Boost production and workflows with functional design tools. Create custom content faster with pre-designed layouts, features templates and quick-building tools for promotions, emails and pages.
  • Demographic Intelligence: Gain insight into consumer preferences with fluent client analytics. Plan promotions based on customer feedback.
  • Guaranteed Mail Delivery: Ensure promotional content is inbox bound with reliable mail service. Deliver targeted messages easily without ending up in junk mail.
  • Stronger Customer Connection: Support customer engagement with actionable messages and send notifications in real-time to promote website traffic.
  • Expanded Branding: Optimize business practices to support brand growth and increase market scope with comprehendible data. Create effective content with user-friendly design tools and integrate social platforms to increase consumer engagement.
read more...
  • Take Back Your Time: Marketing automation software is built around automating the tedious tasks that often consume the time of marketers. BrandMuscle comes packed with campaign auto-pilot and intuitive email scheduling features that help you reclaim your time. 
  • Nurture Leads to Close: From start to close, you can automate the entire lead nurturing process, communicating the right messages at the right stage in their buyer’s journey. 
  • Free Consulting: The company offers best-practice guides and recommendations based on your unique position in the market. 
  • Substantially Grow Revenue: Automated systems are ideal for growing revenue. You’ll be able to generate a consistent stream of revenue by automating the lead generation process. 
  • Grow Marketing Maturity: Cover all avenues of your marketing strategy, from blogs to email to branded content. 
read more...
  • Advertising: Create impactful content and access team designs using in-house and external applications. Refine advertisement initiatives and create tags based on subscriber activity. Simplify full-cycle digital merchandising with customizable formats, market data and mail zoning.
  • Automation Tools: Organize workflows with accessible templates and enhance communication processes by scheduling mail and alerts. Simplify automating tasks and promotions with pre-designed digital agendas. Plan, view and execute the stages of any advertising campaign and coordinate future promotions. 
  • E-Commerce: Market goods and services, track user interaction and link with various eCommerce applications. Build lead pages and monitor transactions with integrated tracking processes.
  • Page Builder: Utilize intuitive design tools to construct lead pages that attract clients. Engage with customers by transforming text into videos, images and polls. Build content with drag-and-drop functionality.
  • Form Builder: Grow contact lists with responsive forms, track subscriber activity and collect preference data. Use practical design elements to create and customize forms. Optimize customer experience by testing multiple variations of forms simultaneously.
  • User Dashboard: Assimilate multiple data sources into an aggregate view and provide a quick overview of user content. Click into summary data to discover underlying information quickly.
  • Intuitive User Interface: Navigate the interface quickly with key color mapping, responsive pages and screens that allow multitasking. Increase productivity with dynamic page flow and search for key lists and tags.
  • Push Notifications: Engage with customers by sending personalized messages, including customizable web pop-ups and digital event reminders. Schedule time-critical alerts and reach new audiences with browser push notifications.
read more...
  • Brand Management: You have a bevy of tools to help build your brand, including data-driven templates, easy site builders, scalable automation tools, custom creative services, integrated channel funds, list scrubbing, custom approval loops, dynamic landing pages, social media management and much, much more. 
  • Fund Management: With BrandMuscle’s robust fund management suite, you have access to tools and features that help you manage your organization’s ad spend and marketing budget. You get access to co-op programs, reimbursements, KPI tracking, capped spending suites, incentive programs, auditing tools and other features. 
  • Analytics: The software’s analytics suite gives you the ability to deliver any kind of intelligence at any time. It comes with a full-featured, intuitive UI and outbound reporting capabilities, meaning your insights and KPIs are as shareable as they are consumable. 
  • Print: The app has access to a fully-featured printing service that integrates well with BrandMuscle’s creative auditing suite. 
  • BrandMuscle Labs: BrandMuscle Labs employs research and innovation teams to help you integrate the latest technologies into your marketing workflow. Simply present an idea to the lab team, and they’ll work on ways to incorporate it into their system. 
  • Integrations: Like any good marketing automation tool, BrandMuscle has integrations with popular tools like Salesforce and Google AdWords. 
read more...

Product Ranking

#79

among all
Marketing Automation Software

#139

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

75
we're gathering data
29
we're gathering data
79
we're gathering data
64
we're gathering data
Show More Show More

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

AWeber
BrandMuscle
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 29 79 64 71 100 86 75 50 62 84 31 43 0 25 50 75 100
14%
0%
86%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
80%
0%
20%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
67%
0%
33%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
64%
9%
27%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
71%
0%
29%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
50%
0%
50%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
50%
0%
50%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
60%
0%
40%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
82%
0%
18%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
25%
0%
75%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
0%
0%
100%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

94%
0%
6%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A

User Sentiment Summary

Great User Sentiment 1047 reviews
we're gathering data
85%
of users recommend this product

AWeber has a 'great' User Satisfaction Rating of 85% when considering 1047 user reviews from 4 recognized software review sites.

we're gathering data
4.2 (574)
n/a
4.4 (218)
n/a
4.3 (171)
n/a
4.2 (84)
n/a

Awards

SelectHub research analysts have evaluated AWeber and concluded it earns best-in-class honors for Email Campaign Management.

Email Campaign Management Award

we're gathering data

Synopsis of User Ratings and Reviews

Simple and Easy to Use: AWeber provides a user-friendly interface and straightforward tools, making it easy for users of all skill levels to create and manage email marketing campaigns. The platform's drag-and-drop email builder and pre-designed templates simplify the process of crafting professional-looking emails.
Automation Capabilities: AWeber offers robust automation features that enable users to create automated email sequences triggered by specific events or user actions. This functionality helps businesses nurture leads, engage customers, and drive conversions without manual intervention.
Email Deliverability: AWeber has a strong reputation for email deliverability, ensuring that emails reach subscribers' inboxes rather than getting caught in spam filters. The platform employs industry best practices and maintains a good sender reputation to maximize deliverability rates.
Comprehensive Analytics: AWeber provides detailed analytics and reporting tools that allow users to track the performance of their email campaigns. Users can gain insights into key metrics such as open rates, click-through rates, and subscriber engagement, enabling them to optimize their campaigns for better results.
Show more
Robust Content Management: Enables effortless creation, management, and distribution of marketing content across multiple channels, ensuring brand consistency and efficiency.
Advanced Campaign Automation: Streamlines marketing campaigns by automating tasks such as email marketing, social media posting, and lead nurturing, freeing up time for more strategic initiatives.
Powerful Analytics and Reporting: Provides detailed insights into campaign performance, customer behavior, and ROI, allowing for data-driven decision-making and optimization.
Personalized Customer Journeys: Allows for the creation of personalized customer experiences by segmenting audiences and tailoring content based on their preferences and behavior.
Seamless Integrations: Integrates with various CRM, ERP, and other business systems, enabling a unified view of customer data and seamless workflows.
Show more
Limited Design Flexibility: The email template designs offered by AWeber might feel restrictive to users who desire more creative control over their email aesthetics. The platform's strength lies in its simplicity, but this can also limit the ability to fully customize email layouts and branding.
Automation Capabilities: While AWeber provides basic autoresponder functionalities, it may not meet the needs of users seeking advanced automation features. Complex workflows involving intricate triggers and actions might be better suited to platforms with more robust automation capabilities.
Pricing Structure: AWeber's pricing is based on subscriber count, which can become costly for businesses with large email lists. Users with smaller lists might find the platform's value proposition more appealing, while those with extensive lists might explore alternative pricing models.
Show more
Limited Reporting Capabilities: Users have reported difficulties in extracting and customizing reports to gain actionable insights.
Complex User Interface: The platform's interface has been described as cluttered and challenging to navigate, especially for new users.
Slow Performance: Users have encountered lags and delays when accessing the platform, impacting productivity and workflow.
Lack of Integration with Third-Party Systems: The software's limited integration capabilities can hinder data sharing and workflow automation with other business systems.
Insufficient Customer Support: Users have reported challenges in reaching customer support and receiving timely assistance with technical issues.
Show more

AWeber has been around for over 20 years and is a popular email marketing platform with a large user base. The platform offers a variety of features, including email templates, list management, and analytics. Users have praised AWeber for its ease of use and its variety of features, making it a solid choice for businesses of all sizes. The drag-and-drop email builder and pre-designed templates make it easy to create professional-looking emails, even for those with no design experience. AWeber also offers a wide range of automation features, such as autoresponders and triggered emails, which can save businesses time and effort. However, some users have criticized AWeber for its high price and its lack of support. The platform's pricing is based on the number of subscribers, which can be expensive for businesses with large lists. Additionally, some users have reported difficulty getting timely and helpful support from AWeber's customer service team. Compared to competitors like Mailchimp and Constant Contact, AWeber's pricing is generally higher, especially for larger lists. While AWeber offers a good range of features, it may not be as comprehensive as some other platforms, such as ActiveCampaign, which offers more advanced automation and CRM features. Overall, AWeber is a good option for businesses that are looking for an easy-to-use email marketing platform with a wide range of features. However, businesses with large lists or those that require advanced automation features may want to consider other options. It's important to weigh the pros and cons carefully before making a decision. If you're looking for a user-friendly platform with a solid set of features and don't mind paying a bit more, AWeber could be a good fit. However, if you have a tight budget or need more advanced features, you may want to explore other email marketing platforms.

Show more

BrandMuscle Marketing Automation Software users frequently praise its comprehensive suite of tools for marketing campaign management, automation, and analytics. The software's user-friendly interface and intuitive workflow are consistently highlighted as strengths, enabling users to quickly create and execute complex marketing campaigns. Additionally, users appreciate the platform's robust reporting capabilities, which provide detailed insights into campaign performance and audience engagement. Compared to similar products, BrandMuscle stands out due to its focus on collaboration and scalability. Users value the ability to seamlessly share assets, campaigns, and insights across teams, fostering a collaborative marketing environment. The software's scalability allows businesses of all sizes to leverage its capabilities, accommodating both small-scale and enterprise-level marketing operations. BrandMuscle is particularly well-suited for businesses seeking a comprehensive and scalable marketing automation solution. Its strengths in collaboration, reporting, and scalability make it an ideal choice for organizations looking to streamline their marketing processes, improve campaign effectiveness, and gain actionable insights into their marketing efforts.

Show more

Screenshots

Top Alternatives in Marketing Automation Software


ActiveCampaign

Brevo

Constant Contact

Eloqua

GetResponse

HubSpot

Keap

Klaviyo

Mailchimp

Marketing Cloud Account Engagement

Marketo

Omnisend

Ortto

Sendinblue

SharpSpring

Zoho Marketing Automation

Related Categories

Head-to-Head Comparison

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

Compare products
Comparison Report
Just drag this link to the bookmark bar.
?
Table settings