Ortto vs Keap

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Our analysts compared Ortto vs Keap based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Ortto (formerly Autopilot) assists creators in crafting and managing their online presence by providing a platform for building personalized websites and online stores. This platform caters to content creators, artists, and entrepreneurs who aim to establish professional online identities. Its key benefits include ease of use, customizable templates, built-in online store functionality, and comprehensive analytics tools. Users find its drag-and-drop interface and intuitive design particularly helpful, while praising its ability to seamlessly integrate with social media platforms. Compared to other website builders, Ortto is lauded for its focus on user experience and creator-specific features. It offers competitive pricing plans ranging from monthly subscriptions to annual commitments, with options for various website traffic volumes and functionalities.

Pros
  • Easy to use
  • Customizable templates
  • Built-in online store
  • Comprehensive analytics
  • Seamless social media integration
Cons
  • Limited design flexibility
  • Fewer features than some competitors
  • Pricing can be expensive for high-traffic websites
  • Limited customer support options
  • Occasional bugs and glitches
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Keap, formerly Infusionsoft, is a cloud-based solution designed to help small businesses optimize their CRM. It allows users to build custom marketing campaigns, set up workflow automations with a drag-and-drop builder and visualize their sales pipelines to improve efficiency.

It acts as a centralized platform for contact details, client activity and communication. Additionally, users can access robust integrations and a mobile app to expand potential and increase accessibility. Its extensive automation capabilities can streamline repetitive tasks, segment and score leads, and trigger follow-ups.

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$509 Monthly
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Tailored to your specific needs
$59 Monthly
Get a free price quote
Tailored to your specific needs
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Product Assistance

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Product Insights

  • Effortless website creation: Build a professional website without coding knowledge using Ortto's intuitive drag-and-drop interface and pre-designed templates. Create a website that reflects your unique brand and style in minutes.
  • Seamless online store integration: Sell your products and services directly through your website with Ortto's built-in e-commerce functionality. Manage inventory, process payments, and track sales all in one place.
  • Powerful marketing tools: Reach a wider audience and grow your online presence with Ortto's integrated marketing tools, including email marketing, social media integration, and SEO optimization. Get your content in front of the right people and convert visitors into customers.
  • Comprehensive analytics: Gain valuable insights into your website traffic and visitor behavior with Ortto's detailed analytics reports. Track website performance, understand your audience, and make data-driven decisions to improve your website and marketing efforts.
  • Scalability and flexibility: Easily adapt your website to your needs as your business grows with Ortto's flexible platform and upgradeable plans. Start small and add features as you need them, without having to rebuild your entire website.
  • Focus on creators: Ortto is designed specifically for creators, artists, and entrepreneurs who want to establish a professional online presence. It offers features and tools that are tailored to your needs, such as portfolio galleries, blog management, and membership functionalities.
  • Seamless integration with third-party tools: Connect Ortto with your favorite third-party tools and services, including payment gateways, email marketing platforms, and social media accounts. Keep your workflow organized and manage everything from one central location.
  • High-quality customer support: Get the help you need when you need it with Ortto's responsive and knowledgeable customer support team. They are available via email, live chat, and phone to answer your questions and help you troubleshoot any issues you may encounter.
  • Affordable pricing: Ortto offers a variety of pricing plans to fit your budget and needs. Choose from monthly or annual subscriptions, and upgrade as your website grows. There is a plan to fit every budget, so you can start building your online presence without breaking the bank.
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  • Streamline Payment: Set up daily, weekly or monthly recurring payments based on business needs and send automatic reminders for faster payment. Generate and track invoices equipped with a “pay now” button, and charge the credit card on file. Integrations with tools like Xero or QuickBooks help keep data synced.
  • Save Time: Streamline your sales process by automating lead segmentation, task assignments, lead follow-ups and repetitive tasks.
  • Increase Conversion Rates: Keep leads engaged using automated follow-ups and personalized emails. Prioritize highly rated leads by using tags and creating custom lists with filters to send personalized messages.
  • Enhance Performance for Sales Reps: Empower your team by maintaining client activity, communication and contact data in a centralized platform. Delegate sales tasks, send reminders and alerts, and track progress for improved collaboration and accountability. Access appointments, messages, tasks and contacts remotely via a mobile app.
  • Strengthen Client Relationships: Respond quicker to queries and boost lead engagement with automated workflows and reminders for sales teams. Simplify appointment scheduling and client communication.
  • Optimize Sales Performance: Make data-driven decisions with comparative data reports that show ROI and areas to improve. Access updated information on KPIs via customized dashboard.
  • Improve Sales Management: Track and manage leads as they move through the sales pipeline, all from a single access point. Customize each sales stage to prioritize tasks. Send automated emails when leads move from one stage to another and enable sales reps to close deals consistently.
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  • Drag-and-drop website builder: Create and customize your website with ease using Ortto's intuitive drag-and-drop interface. No coding required!
  • Pre-designed templates: Choose from a variety of pre-designed templates to get started quickly. You can customize these templates to create a website that is unique to your brand.
  • Built-in e-commerce functionality: Sell your products and services directly through your website without the need for a separate e-commerce platform. Ortto handles everything from inventory management to payment processing.
  • Email marketing tools: Create and send targeted email campaigns to your subscribers with Ortto's built-in email marketing tools. Track your results and see how your emails are performing.
  • Social media integration: Easily connect your website to your social media accounts and share your content with your followers. Ortto makes it easy to manage your social media presence from one central location.
  • SEO optimization tools: Optimize your website for search engines and improve your website's visibility in search results with Ortto's built-in SEO tools.
  • Detailed analytics reports: Track your website traffic and visitor behavior with Ortto's comprehensive analytics reports. Gain valuable insights into how people are finding your website and what they are doing once they arrive.
  • Membership functionalities: Create a members-only area on your website and offer exclusive content and discounts to your most loyal supporters.
  • Blog management tools: Start a blog and share your thoughts and ideas with the world. Ortto's blog management tools make it easy to create and publish blog posts.
  • Portfolio galleries: Showcase your work and talents with Ortto's beautiful portfolio galleries. Customize the layout and design to create a portfolio that is unique to you.
  • Mobile-friendly websites: Ensure that your website looks great and is easy to use on all devices. Ortto automatically creates mobile-friendly versions of your website.
  • Secure and reliable platform: Ortto is a secure and reliable platform that is hosted on Amazon Web Services. Your data is safe and secure with Ortto.
  • 24/7 customer support: Get the help you need when you need it with Ortto's responsive and knowledgeable customer support team. They are available via email, live chat, and phone to answer your questions and help you troubleshoot any issues you may encounter.
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  • Workflow Automation: Design multi-step workflows to nurture leads, follow up with prospects and trigger actions based on client behavior. Automate lead segmentation, task assignment and onboarding.
  • Email Management: Build high-converting email campaigns using default templates and creating your own templates with a drag-and-drop editor. Minimize emailing clients twice by syncing with Gmail and Outlook. Personalize emails based on client activity and track campaign performance.
  • Lead Management: Prioritize “hot” leads using lead scoring, tags and automated campaigns triggered by likelihood of making a sale. Auto-assign leads to sales reps when they meet pre-set requirements. Pinpoint key demographics and locations by tracking lead sources.
  • Sales Pipeline: Close sales faster and manage leads through different stages of the funnel by building customizable sales pipelines using a drag-and-drop editor to automate stages, move leads and track statuses.
  • Appointment Scheduling: Streamline the scheduling process by enabling clients to book appointments during open calendar slots. Sync with Gmail and Outlook to avoid double-booking.
  • Text Management: Engage with high-scoring leads with text broadcasts. Improve open rates and minimize costs by sending personalized text messages via a toll-free number.
  • Reports and Dashboard: Optimize performance by monitoring comparative data that highlights key metrics and improvement areas. View and send important data updates to team members via a personalized dashboard.
  • Payment Processing: Simplify payment processes with instant quote creation, one-time or recurring invoices, and integration with payment processors including PayPal, Venmo and Stripe. Manage and monitor subscriptions and recurring payments.
  • Integrations: Expand your CRM capabilities with over 5,000 integrations using Zapier. Simplify usability by viewing integrated apps and their performance in one place. Create custom integrations by hiring a certified developer partner.
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Product Ranking

#48

among all
Marketing Automation Software

#74

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

75
80
79
7
62
84
92
92
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Compliance and Data Security
Email Campaign Management
Integrations and Extensibility
Platform Capabilities
Text Campaign Management
Lead Management
Dashboard and Reporting
Text Campaign Management
Compliance and Data Security
Email Campaign Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Ortto
Keap
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 79 62 92 75 89 75 75 83 19 88 63 86 7 84 92 99 92 86 100 83 61 86 25 93 0 25 50 75 100
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83%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

75%
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25%
63%
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37%

User Sentiment Summary

Excellent User Sentiment 118 reviews
Great User Sentiment 3344 reviews
91%
of users recommend this product

Ortto has a 'excellent' User Satisfaction Rating of 91% when considering 118 user reviews from 3 recognized software review sites.

83%
of users recommend this product

Keap has a 'great' User Satisfaction Rating of 83% when considering 3344 user reviews from 5 recognized software review sites.

4.35 (12)
5.0 (20)
n/a
4.2 (1527)
4.59 (104)
4.1 (1273)
4.0 (2)
n/a
n/a
4.4 (148)
n/a
4.0 (376)

Awards

Ortto stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

SelectHub research analysts have evaluated Keap and concluded it earns best-in-class honors for Lead Management.

Lead Management Award

Synopsis of User Ratings and Reviews

User-friendly interface: Drag-and-drop interface and pre-designed templates make it easy to build a website without coding knowledge.
Seamless online store integration: Sell products and services directly through your website with built-in e-commerce functionality.
Powerful marketing tools: Reach a wider audience and grow your online presence with integrated marketing tools.
Comprehensive analytics: Gain valuable insights into your website traffic and visitor behavior.
Scalability and flexibility: Easily adapt your website to your needs as your business grows.
Focus on creators: Ortto is designed specifically for creators, artists, and entrepreneurs.
Seamless integration with third-party tools: Connect Ortto with your favorite tools and services.
High-quality customer support: Get the help you need when you need it.
Affordable pricing: Ortto offers a variety of pricing plans to fit your budget.
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User-Friendly Interface: The platform features an intuitive interface with card-based navigation, making it easy for users to understand and navigate the system. A majority of users report its ease of use for creating automations and simplifying repetitive tasks.
Centralized Database: Accessing client data, activity and communications from a centralized platform eliminates data silos for many users.
Lead Management: The ease of evaluating, nurturing and segmenting leads is another plus point users note.
Campaign Builder: Users appreciate the campaign builder's ability to streamline CRM procedures and effectively automate marketing campaigns. The drag-and-drop builder is flexible and lets you create custom campaigns and automations.
Customer Support: Responsive customer support through various channels like chat, email and phone, ensures users can get assistance when needed.
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Limited design flexibility: May not offer enough customization options for users who demand a highly unique website design.
Fewer features than some competitors: Lacks certain features, such as advanced A/B testing or marketing automation workflows, compared to established platforms.
Expensive for high-traffic websites: Pricing plans can become expensive for businesses with high website traffic volumes, requiring frequent upgrades.
Limited customer support options: Users report limited availability and response times for customer support, especially with complex inquiries.
Occasional bugs and glitches: While uncommon, some users have reported experiencing occasional bugs and glitches within the platform.
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Cost for Integrations: Users mention additional costs for integration with other applications, which can be a drawback.
Learning Curve: Some users find certain features can be complex and time-consuming to pick up, requiring a significant time commitment for mastery.
Ecommerce Functionality: While suitable for many users, some find the eCommerce functionality lacks robust reporting and taxation features.
Mobile App Features: The mobile version has fewer features compared to the web version, potentially limiting functionality for users on the go.
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User reviews for Ortto paint a picture of a platform that prioritizes ease of use and creator-specific features. Many users praise its drag-and-drop interface and pre-designed templates, highlighting how these features allow them to build professional websites without coding knowledge. The built-in e-commerce functionality is also a significant draw, enabling users to sell products and services directly through their websites. Additionally, users appreciate Ortto's comprehensive analytics, which offer valuable insights into website traffic and visitor behavior. However, some users note limitations in design flexibility compared to competitors like Wix and Squarespace. They express a desire for more customization options to achieve truly unique website designs. Additionally, Ortto's lack of certain advanced features, such as A/B testing found in platforms like HubSpot, can be a drawback for users with more complex marketing needs. Despite these limitations, users generally agree that Ortto's focus on creators sets it apart from competitors. Features like portfolio galleries and membership functionalities cater specifically to the needs of artists, entrepreneurs, and other creative professionals. This makes Ortto a valuable tool for those seeking to establish a professional online presence and grow their creative endeavors. "Ortto has been a lifesaver for me. I'm not tech-savvy at all, but I was able to build a beautiful website for my photography business in just a few hours," says one user. "The pre-designed templates are fantastic, and the drag-and-drop interface makes it so easy to customize everything." Another user adds, "I love that Ortto integrates with all my favorite tools. I can manage my email marketing, social media, and even sell products directly through my website. It's all in one place, which is a huge time saver." However, some users also express frustrations. "I wish Ortto had more design flexibility. I'm starting to feel limited by the pre-designed templates," says one user. Another user adds, "Ortto doesn't have all the features that some of the other platforms offer. For example, I would really like to see A/B testing capabilities." Despite these drawbacks, users generally agree that Ortto's focus on creators is unique and valuable. "I've tried other website builders before, but Ortto is the only one that feels like it was made specifically for artists like me," says one user. "It has all the features I need to showcase my work and connect with potential clients." Ultimately, Ortto seems to be a well-liked platform for creators who prioritize ease of use and creator-specific features. While it may lack some advanced functionalities compared to competitors, its strengths in user experience and focus on creators make it a viable option for many.

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Keap is a suite CRM solution designed for small and mid-sized businesses. The platform offers a user-friendly interface, praised by users for its intuitive card-based navigation and ease of use.Users particularly value the ability to create campaigns, automations, simplify repetitive tasks and streamline CRM procedures through the drag-and-drop campaign builder. Centralized data storage eliminates data silos, and responsive customer support ensures assistance is readily available.However, integrations with other applications can lead to additional costs. Certain features, while powerful, have a learning curve, requiring a time investment to master. Additionally, the eCommerce functionality might not be ideal for complex eCommerce needs due to limitations in reporting and taxation features. Finally, the mobile app may not be as extensive as the web version.All in all, Keap provides a comprehensive solution with room for scalability and custom development.

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