Top AnswerThePublic Alternatives & Competitors For 2024

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Looking for alternatives to AnswerThePublic? Many users crave user-friendly and feature-rich solutions for tasks like Email Campaign Management, Lead Nurturing, and Lead Management. Leveraging crowdsourced data from over 1,000 real Marketing Automation Software selection projects based on 400+ capabilities, we present a comparison of AnswerThePublic to leading industry alternatives like Marketing Cloud Account Engagement, Ontraport, SharpSpring, and SALESmanago.

Ontraport Software Tool
SALESmanago Software Tool

Product Basics

AnswerThePublic is a sophisticated tool designed to manage and analyze search queries, particularly focusing on questions that users frequently ask online. This software is particularly beneficial for marketers, content creators, and SEO professionals who need to understand their audience's search behavior. It is especially useful in industries like digital marketing, e-commerce, and content development, where insights into consumer questions can drive strategy and content creation.

One of the standout features of AnswerThePublic is its ability to visualize data in a user-friendly format, making it easier to identify trends and opportunities. Users appreciate its intuitive interface and the depth of data it provides, which can be crucial for developing targeted content strategies. Compared to similar products, AnswerThePublic is often praised for its comprehensive data visualization and ease of use.

Pricing for AnswerThePublic varies, and it is recommended that users contact SelectHub for a personalized quote based on their specific needs. This ensures that users get the most accurate and relevant pricing information tailored to their requirements.

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Marketing Cloud Account Engagement (formerly Pardot) aligns marketing and sales to meet KPI goals. A variety of tools help users measure and optimize efforts to produce better results. It offers powerful features like lead management, automated email marketing, analytics generated by AI to help augment the user experience, landing page generation, lead generation and more.

As part of the Salesforce ecosystem, it can seamlessly connect with other offerings to enhance data flow and more easily extend capabilities.
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Ontraport provides a cloud-based set of solutions that help small businesses handle marketing and sales processes. The all-in-one design allows users to seamlessly switch between tasks and access information from a central location.

Users can leverage the capabilities to store and track contacts, send multichannel messages, automate sales processes, create landing pages, analyze metrics, engage in e-commerce activities and more.
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SharpSpring is a cloud-based sales and marketing platform that facilitates building automation rules to send customers with dynamic content or targeted emails based on their interests. It also provides adequate support for marketing agencies.

Features include behavior-based email, campaign tracking, dynamic landing pages, a blog builder, anonymous visitor ID, a form builder, reporting and analytics, social media management, and integrations. Lead scoring helps track a lead’s page visits, demographics and engagement to enhance nurturing efforts.
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SALESmanago is a complete AI-powered solution that delivers configurable, personalized experiences across a range of native and integrated marketing execution channels. It accomplishes this by combining advanced analytics and AI automation.

Users can deliver enhanced customer experiences and improve metrics and KPIs. Capabilities include web push, website personalization, social proof, live chat, predictive analytics, advertising, a data management platform, A/B/X testing and optimization, loyalty programs and more.
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Product Assistance

Documentation
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Live Online
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24/7 Live Support
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Product Ranking

#104

among all
Marketing Automation Software

#3

among all
Marketing Automation Software

#12

among all
Marketing Automation Software

#7

among all
Marketing Automation Software

#15

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

we're gathering data
78
we're gathering data
82
we're gathering data
we're gathering data
100
we're gathering data
86
we're gathering data
we're gathering data
85
we're gathering data
35
we're gathering data
we're gathering data
100
we're gathering data
0
we're gathering data
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AI-Based Capabilities
Campaign Management
Compliance and Data Security
Dashboard and Reporting
Email Campaign Management
AI-Based Capabilities
Compliance and Data Security
Lead Management
Email Campaign Management
Dashboard and Reporting
AI-Based Capabilities
Campaign Management
Compliance and Data Security
Dashboard and Reporting
Email Campaign Management
Email Campaign Management
Mobile Capabilities
Text Campaign Management
Lead Nurturing
Lead Generation
AI-Based Capabilities
Campaign Management
Compliance and Data Security
Dashboard and Reporting
Email Campaign Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

AnswerThePublic
Marketing Cloud Account Engagement
Ontraport
SharpSpring
SALESmanago
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance and Data Security Dashboard and Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 100 85 100 92 94 90 100 67 40 72 50 50 86 35 0 54 100 91 90 92 100 0 50 100 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Excellent User Sentiment 7 reviews
Good User Sentiment 3522 reviews
Great User Sentiment 189 reviews
Great User Sentiment 1663 reviews
Great User Sentiment 468 reviews
94%
of users recommend this product

AnswerThePublic has a 'excellent' User Satisfaction Rating of 94% when considering 7 user reviews from 1 recognized software review sites.

79%
of users recommend this product

Marketing Cloud Account Engagement has a 'good' User Satisfaction Rating of 79% when considering 3522 user reviews from 5 recognized software review sites.

81%
of users recommend this product

Ontraport has a 'great' User Satisfaction Rating of 81% when considering 189 user reviews from 3 recognized software review sites.

87%
of users recommend this product

SharpSpring has a 'great' User Satisfaction Rating of 87% when considering 1663 user reviews from 3 recognized software review sites.

89%
of users recommend this product

SALESmanago has a 'great' User Satisfaction Rating of 89% when considering 468 user reviews from 4 recognized software review sites.

n/a
3.9 (1740)
4.2 (96)
4.5 (571)
4.4 (152)
4.71 (7)
4.12 (587)
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4.53 (159)
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3.8 (637)
3.5 (33)
3.9 (472)
2.0 (8)

Awards

User Favorite Award
AI-Based Capabilities Award
Compliance and Data Security Award
Lead Management Award
we're gathering data
Email Campaign Management Award
Mobile Capabilities Award
Text Campaign Management Award
we're gathering data

Synopsis of User Ratings and Reviews

Brainstorming Powerhouse: AnswerThePublic acts like a brainstorming partner, swiftly uncovering a plethora of long-tail keywords that might be overlooked in traditional keyword research. This is ideal for unearthing hidden content niches.
Visual Keyword Map: The visual representation of search queries, grouped by question words, prepositions, and comparisons, provides a clear, at-a-glance understanding of user search intent. This is much more intuitive than sifting through spreadsheets of keywords.
Content Idea Engine: By revealing the questions people ask online, AnswerThePublic fuels content strategy. It's a goldmine for crafting engaging blog posts, FAQs, and social media content that directly addresses audience queries.
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Integration: More than 90% of users who mention integration noted the benefit of being able to connect Marketing Cloud Account Engagement with the wider Salesforce ecosystem.
Email Marketing: Users can seamlessly set up emails, create content, measure performance and report results, according to all reviews about email marketing.
Lead Generation: It offers robust tools for lead generation and nurturing, as reported by 85% of user feedback on these features.
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User-Friendly: Of users mentioning the platform, 60% describe it as intuitive, easy to use and powerful.
Highly Customizable: All users reviewing this aspect suggest it offers a full range of capabilities and can be personalized to fit tailored requirements.
Workflow Management: Useful metrics are available to help guide workflows and delegate work based on results, say 72% of users who review this feature.
Campaign Management: Nearly 85% of users reviewing this feature find benefit from its data tracking, data management, open and click-through rates, sales data, form creation and useful metrics.
Customer Service: Customer support is very diligent and is well-versed with product knowledge, in the experience of 87% of users citing support.
Timely Updates: More than 65% of users referencing this aspect agree that the platform is continuously evolving and improving with every update.
Community Support: All reviews on this subject appreciate the dedicated Facebook community that provides insights and lets users offer feedback on improvements.
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User-Friendly: The platform is easy to use, and the kanban boards, the marketing automation and drip campaigns are easy to adapt to, in the experience of 69% of users referring to this aspect.
Robust Lead Tracking: Over 60% of reviews about this feature appreciate the end-to-end tracking functionality for marketing and sales data, with the ability to generate, track, filter and score leads.
Customer Service: All reviews on support say it’s professional and highly responsive.
Updates: The system constantly keeps updating with new features and offers updated dashboards for use, a benefit according to 75% of users mentioning updates.
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Customer Service: The support team is helpful, very fast and competent, note 98% of reviewers mentioning this aspect.
Ease of Use: Every user mentioning this feature says it’s user-friendly and can be accessed without advanced knowledge of CRM tools.
Feature-Rich: According to every review referencing functionalities, the wide features and possibilities is a benefit.
Marketing Automation: This feature helps save time and improve email marketing through dynamic content, according to every user mentioning it.
Powerful App: The system is reliable, offering a variety of tools to build strong online presence and boost performance, as every user talking about the app notes.
Price: Affordable pricing and flexible payment method prove to be beneficial for every user mentioning cost.
Regular Updates: Consistent system updates expand capabilities according to all reviews referencing this aspect.
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Limited Free Access: The free version restricts users to only three searches per day, which can be insufficient for comprehensive research.
High Premium Cost: The Pro version's price, starting at $99 per month, might be prohibitive for some businesses, especially smaller ones or those with limited budgets.
Lack of In-Depth Metrics: AnswerThePublic doesn't provide crucial data like search volume, keyword difficulty, or competition analysis, making it challenging to assess keyword viability.
No Direct Excel Export: The inability to directly export data to Excel can hinder efficient analysis and reporting, requiring manual data transfer.
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Cost: The product costs more than the functionality it offers, according to all the users who mention this aspect.
Complexity: It’s difficult to understand and involves a lot of clicks, as observed by 95% of users mentioning this aspect.
Reporting: The lack of vigorous reporting tools is a matter of concern, according to 85% of user feedback on the topic.
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Not Budget-Friendly: Despite being for small businesses, the software price is more suited for larger companies, according to 75% of users referencing price.
Slow Reporting: The reporting feature is not very robust and has a fixed time frame that restricts deriving reports as per requirement, state 87% of users talking about this.
Lacks Integration: In 66% of reviews on this topic, users note the platform isn’t fully compatible with browsers like Safari and lacks integrations such as payment gateways, making it difficult to process campaigns.
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Mobile App: Every user referencing the mobile app suggests it’s inoperable, not relevant and lacks basic functionalities.
Limited Design Flexibility: The landing page builder lacks the ability to add custom code, restricting users' ability to fully customize their pages and potentially hindering brand consistency or advanced functionality.
Email Deliverability Issues: Some users report challenges with emails landing in spam folders, which can impact campaign performance and lead to missed opportunities. It's important to note that email deliverability can be influenced by various factors, so it's recommended to investigate and address potential causes to improve deliverability rates.
Reporting Limitations: Users mention that the reporting features could be more robust, particularly in terms of attribution and providing deeper insights into campaign performance. This might make it difficult to accurately measure the effectiveness of marketing efforts and identify areas for improvement.
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Knowledge Base: Almost 70% of reviewers who talk about this aspect feel the need for written, customized instructions on how to use the system.
CRM: The list of company contacts in a CRM solution are not accessible, observe 80% of reviewers mentioning this feature.
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Will AnswerThePublic answer the call for your keyword research needs? AnswerThePublic is generally well-regarded for its ability to generate content ideas and perform keyword research, but how does it stack up against the competition? Users praise its visual presentation and user-friendly interface, making it accessible even for those new to SEO. The tool excels at helping users create FAQs, social media content, and blog topics based on real user queries, which is essential for attracting an audience organically. However, some users find the premium pricing steep, especially considering the limitations of the free version. While AnswerThePublic provides valuable insights into user questions, it lacks advanced metrics like search volume and competition analysis, which are crucial for developing a comprehensive SEO strategy. This shortcoming often necessitates the use of supplementary SEO tools like Semrush or Ahrefs, which offer a more in-depth analysis of keyword performance. Think of AnswerThePublic as a specialist - excellent for a specific task, but you might need a generalist for a broader perspective. In conclusion, AnswerThePublic is best suited for marketers and content creators seeking to align their content with actual user searches and generate engaging topics. Its strength lies in uncovering the questions your audience is asking, providing a springboard for content creation. However, if you require in-depth keyword analysis and competitive data, be prepared to supplement AnswerThePublic with more robust SEO tools.

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Marketing Cloud Account Engagement is liked among users for the seamless integration it offers with Salesforce, leading to stronger marketing capabilities. It also offers various functionalities to make email marketing more powerful and is relied upon for lead generation. However, the cost of the product might be too much for smaller companies, especially given the lack of reporting options. The complexities of the platform also make it difficult to get used to according to the majority of reviews. Overall, the product is a good pick for larger enterprises seeking robust marketing automation, particularly those already using Salesforce that can leverage the tight integration for enhanced marketing.

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Ontraport is an all-in-one platform providing combined CRM and marketing automation, with intuitive features for a host of needs. Users report a high level of customization, along with excellent service and community support, as chief benefits. The platform also offers useful features such as campaign management, workflow management and time-saving automation. However, the price and lack of basic integrations and compatibility are drawbacks. Users also find the reporting features are slow, making it difficult to run campaigns. The system overall is a solid pick particularly for small businesses with a big enough budget that wish to upscale operations and deliver marketing outcomes.

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SharpSpring combines CRM and marketing automation functionalities to provide robust, user-friendly features and performance. Users particularly appreciate its lead tracking and regular software updates that improve and add features. Comprehensive customer support is another prominent benefit. Some product limitations include a lack of display functionality in the form and landing page builders and a mobile app that isn’t user-friendly and lacks responsiveness. Custom stylesheets are also time-consuming to work with. Despite some drawbacks, it can be a solid option for businesses looking for a budget-friendly and intuitive sales and marketing solution.

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SALESmanago offers AI-based marketing automation with a wide range of features and an intuitive interface. Its customer service is prompt and helpful, and the platform is simple to use. The system is frequently updated and is available at a competitive price. Users also appreciate how much the app has to offer and say that the automation tools help save time. Although most reviewers mention they don’t find any negative aspects, its resource section and the CRM module need improvement. Overall, the platform is a good choice for small to medium businesses that wish to adopt new automated marketing processes.

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