Home > Marketing Automation Software > ActiveCampaign > ActiveCampaign vs Silverpop

ActiveCampaign vs Silverpop

Last Updated: November 18th, 2024

Our analysts compared ActiveCampaign vs Silverpop based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots

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Product Basics

ActiveCampaign provides cloud-based marketing services, with robust capabilities ranging from automation and reporting to lead scoring and contact segmentation. It’s ideal for businesses of any size, as it offers a flexible, device-agnostic deployment model. It also functions as a marketing-oriented CRM with different integrations and exporting options to assist sales.

It provides machine learning that can be used on data including phone calls, emails and sales. Machine learning enables predicting win probability and using predictive sending. Customers can also take advantage of a consultant directory with certified consultants from different countries.

Silverpop, a part of IBM Watson since 2014, is a cloud-based tool that provides automated email, campaign tracking, lead management and more to companies. This software has a strong market share in North America, Europe and Australia.

Built around its email automation platform, the solution has since expanded its core features to a bevy of tools and is ideal for small, medium and large businesses, as well as freelancers and marketing professionals.

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Product Insights

Take Back Your Time: Save time from otherwise arduous tasks with a robust suite of features including email automation, contact exportation and automatic campaign driving.
Save Money: Reduce costs with an application that has a full suite of tools and features, helping cover all technological bases for less.
Qualify Leads: Automated email delivery, blog scheduling and social media monitoring features help turn reluctant or uninformed leads into brand advocates.
Assist Sales: Built to nurture leads to close, the system makes the sales team’s job much easier.
Message Targets at Pivotal Stages: Schedule messages to target leads at crucial stages in the buyer’s journey. Offers numerous ways to contact and engage users.

Gain Faster ROI: Silverpop’s automation tools combined with integrations from other data sources enables users to better assess channel performance and tweak campaign variables.
Automate Marketing: Automated marketing can bring in significant revenue for businesses by taking the lead conversion and nurturing process and making it into an automated task — carried out in the background.
Uncover New Levels of Insights: The software comes with robust, baked-in analytics engines and analysis platforms, making it easy to compare metrics and surface insights from client data and behaviors.
Personalized Experiences: By combining automation and sophisticated automation techniques, customers can engage with deeply personalized marketing campaigns, driving them to convert.

Dynamic Content: Keep content fresh and personalized by automatically changing email content depending on where a lead is in the buyer’s journey.
Email Marketing: A robust and fully-featured suite offers broadcasting, triggered and targeted emails, funnels, and robust integrations with popular social media and e-commerce platforms. Also offers:

Drag-and-Drop Builder: Create and automate campaigns with ease.
Scheduled Emails: Enables scheduling emails for specific dates and times.
Email Autoresponders: Enables sending welcome emails, starting a welcome series or delivering lead magnets automatically.

Segmentation: Target specific groups within the contacts list to be more personal in emails and engage people with the right information.
CRM: Notify the sales team, update deals, create tasks and nurture leads automatically. Scores leads, passes off highly-qualified targets to sales and integrates with popular email providers.
Advanced Reporting: Offers custom reporting features, including custom KPIs, sales reporting, tag counting and robust segmentation. Gives insights into email performance. Split testing can also be used to get email opens, clicks and buys.
Fast Training: Schedule one-on-one appointments with the company’s customer service team to help teams get up to speed with training. A series of robust webinars and user docs are available.
Migration Services: Receive assistance migrating from another marketing automation product. Services include contact list and tag import, form recreation, workflow recreation, and email template recreation.
Powerful Integrations: Integrates with PayPal, Stripe, Shopify, WooCommerce, BigCommerce, Facebook, Google Analytics and more than 250 other apps including payment processors, membership websites and e-commerce stores.
Audience Segmentation: Allows personalized messages by adding tags to segments. Tags can be based on purchase history, geographic location, time since last purchased, personal interests and more.
Geo-Tracking: Automatically capture a contact’s location for geo-targeted email marketing campaigns.
Site Tracking: Pulls data in from other websites to assist in tracking the customer’s activity.
Social Sharing: Gives insights into performance on social platforms and enables greater audience engagement.
Split Testing: Try different email subject lines, body copy and more to increase and optimize campaign conversion rates. Add up to five variations for a single campaign.
SMS Marketing: Automate SMS marketing to send notifications and campaigns such as appointment reminders, flash sale notifications and more.
Conversation Features: Provides:

Live chat to facilitate capturing leads and creating contacts from the website. Includes customizable auto reply, custom branding, contact creation and triggered automations.
A unified inbox to connect conversations with customers.

Predictive Sending: Automate emails using machine learning algorithms. It ranks the hours in a day based on a contact’s open time and uses these recommendations to schedule an optimal send time.
Contact and Lead Scoring: Sends notifications when leads are getting hot, with automatically triggered email notifications and task assignments based on lead score changes. Helps follow up with deals that are most likely to close.
Win Probabilities: Calculates the conversion chance for a specific lead, giving foresight into lead behavior.

Email and SMS Automation: Silverpop as built on its email automation features. Now the software includes functionality which allows for sophisticated and personalized email and texting campaigns.
Mobile Marketing: SMS, email and push notifications allow users to extend their outreach and target potential customers directly on their mobile devices. The software can also utilize AI and location-based data to deeply personalize messaging efforts.
AI-powered advertising: An AI-powered media bidder helps users spend their ad budget efficiently and effectively. Silverpop integrates easily with leading demand-side platform and data management platforms to inform spending and performance.
Customer Experience Analytics: AI-powered customer experience tracking shows marketing professionals a holistic view of the customer’s journey. This enables users to deliver on high customer expectations by identifying wins and pain-points.
Omnichannel Automated Marketing: One-to-one conversions and personalization efforts can be unified with cross-channel marketing tools such as AI-powered solutions, segmentation and drag-and-drop program design.
Interactive Reporting: Interactive reporting lets users see which campaigns are performing, and which are lagging behind — with all the data needed to understand why.

Product Ranking

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#25

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

ActiveCampaign

Silverpop

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57%

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User Sentiment Summary

92%

of users recommend this product

ActiveCampaign has a 'excellent' User Satisfaction Rating of 92% when considering 6420 user reviews from 3 recognized software review sites.

67%

of users recommend this product

Silverpop has a 'fair' User Satisfaction Rating of 67% when considering 120 user reviews from 2 recognized software review sites.

4.6 (5328)

n/a

3.6 (19)

4.6 (800)

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4.5 (292)

3.3 (101)

Awards

Synopsis of User Ratings and Reviews

User-Friendly: Everyone referencing this aspect states the software is easy to use.

Automation: It helps run customer and lead campaigns, triggered automatically based on set specifications, note 98% of reviewers referring to this feature.

Customer Support: The support team is easy to reach and very responsive, according to 93% of reviewers talking about this aspect.

Functionalities: Every user mentioning features states the system offers robust capabilities including client onboarding, lead funnels, newsletters, contact tracking and more.

Email Campaigns: In the view of 85% of reviews about this feature, it’s easy to send weekly emails, replicate earlier emails and develop templates for other uses.

Integration: Connecting with Zapier and other platforms makes it easy to transfer leads, according to 88% of reviewers referencing integration.

Help Resource: Everyone mentioning training reports there are helpful tutorials and webinars.

Email Design and Personalization: Silverpop's email editor is intuitive and allows for easy creation of visually appealing emails. Users can personalize emails based on recipient data, leading to higher engagement rates.

Lead Nurturing and Segmentation: Silverpop's automation features enable users to create targeted nurture campaigns based on lead behavior and demographics. This helps nurture leads through the sales funnel and improve conversion rates.

Reporting and Analytics: Silverpop provides comprehensive reporting and analytics dashboards, allowing users to track campaign performance and identify areas for improvement. This data-driven approach helps optimize marketing efforts.

Integration with Other Tools: Silverpop integrates seamlessly with other marketing and CRM tools, such as Salesforce and Google Analytics. This allows for a unified view of customer data and streamlined workflows.

Learning Curve: According to 77% of reviewers talking about training, it’s tough and time consuming to learn the platform.

Glitches: Every user mentioning this aspect notes it can be glitchy at times and quite slow to load during peak business hours.

Interface: The interface is slow and not very intuitive, according to 62% of reviewers referencing this aspect.

Limited Reporting Capabilities: Some users have reported that Silverpop's reporting features are not as robust as those offered by other marketing automation platforms. For example, they may struggle to generate detailed reports on campaign performance or customer behavior.

Steep Learning Curve: Silverpop can be challenging to learn and use, especially for users who are new to marketing automation. The platform's interface can be complex and confusing, and there is a lack of comprehensive documentation or tutorials.

Lack of Integrations: Silverpop's integration capabilities are limited compared to other platforms. This can make it difficult to connect with other essential business tools, such as CRM systems or analytics platforms.

Customer Support Issues: Some users have reported experiencing difficulties with Silverpop's customer support. They may have to wait a long time for a response or find that the support team is not able to resolve their issues effectively.

ActiveCampaign provides cloud-based marketing services to businesses of any size. It’s easy to use and offers a wide range of features, along with robust automation and campaigning capabilities. The system integrates with all major platforms. Most users also find the customer support team as well as the training materials to be helpful. However, it takes time to learn the intricate features thoroughly. Reviews also state the system suffers from glitches and the interface could be more user-friendly. Businesses that need a system that caters to CRM as well as marketing needs, and that have the ability to leverage its complex functionality effectively, should consider this as a solid choice.

User reviews for Silverpop paint a mixed picture. While some users praise its ease of use and robust features, others find it clunky and lacking in key functionalities. Silverpop's strength lies in its email marketing capabilities, with users highlighting its intuitive drag-and-drop editor and comprehensive reporting tools. However, many users find the platform's user interface outdated and cumbersome, especially when compared to more modern competitors like Marketo and Pardot. Silverpop's integration with other IBM products is a major selling point for some, but others find it restrictive and inflexible. The platform's lack of advanced automation features, such as dynamic content personalization and multi-channel marketing capabilities, is a significant drawback for many users. Ultimately, Silverpop is best suited for businesses with a strong focus on email marketing and a preference for a more traditional approach to marketing automation. If you're looking for a platform that can handle complex marketing campaigns across multiple channels, Silverpop may not be the best fit.

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FAQ

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