ActiveCampaign vs Emitrr

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Our analysts compared ActiveCampaign vs Emitrr based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

ActiveCampaign provides cloud-based marketing services, with robust capabilities ranging from automation and reporting to lead scoring and contact segmentation. It’s ideal for businesses of any size, as it offers a flexible, device-agnostic deployment model. It also functions as a marketing-oriented CRM with different integrations and exporting options to assist sales.

It provides machine learning that can be used on data including phone calls, emails and sales. Machine learning enables predicting win probability and using predictive sending. Customers can also take advantage of a consultant directory with certified consultants from different countries.
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Emitrr is a sophisticated software solution designed to streamline tasks such as Marketing Automation, making it an ideal choice for businesses seeking to enhance their marketing efficiency. This platform is particularly well-suited for small to medium-sized enterprises that require robust automation tools to manage their marketing campaigns without the need for extensive manual intervention. Emitrr offers significant benefits, including improved customer engagement, increased lead generation, and enhanced campaign tracking capabilities.

Popular features of Emitrr include automated email marketing, SMS campaigns, and detailed analytics that provide insights into campaign performance. Users appreciate the intuitive interface and the ability to customize workflows to fit their specific needs. Compared to similar products, Emitrr is often praised for its user-friendly design and comprehensive feature set, which allows businesses to execute complex marketing strategies with ease.

Pricing for Emitrr varies based on the specific requirements and scale of the business, and it is typically structured on a subscription basis. For precise pricing details, it is recommended that users contact SelectHub to obtain a tailored quote that aligns with their individual needs.

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Product Insights

  • Take Back Your Time: Save time from otherwise arduous tasks with a robust suite of features including email automation, contact exportation and automatic campaign driving. 
  • Save Money: Reduce costs with an application that has a full suite of tools and features, helping cover all technological bases for less. 
  • Qualify Leads: Automated email delivery, blog scheduling and social media monitoring features help turn reluctant or uninformed leads into brand advocates. 
  • Assist Sales: Built to nurture leads to close, the system makes the sales team’s job much easier. 
  • Message Targets at Pivotal Stages: Schedule messages to target leads at crucial stages in the buyer’s journey. Offers numerous ways to contact and engage users. 
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  • Time Efficiency: Automate repetitive marketing tasks, freeing up valuable time for strategic planning and creative work.
  • Improved Accuracy: Reduce human error in campaign execution, ensuring consistent and precise delivery of marketing messages.
  • Enhanced Customer Engagement: Personalize interactions with customers through automated, data-driven campaigns that resonate on an individual level.
  • Scalability: Easily scale marketing efforts to accommodate growing customer bases without a proportional increase in workload.
  • Data-Driven Insights: Gain actionable insights from detailed analytics, helping to refine and optimize marketing strategies over time.
  • Cost Savings: Lower operational costs by reducing the need for extensive manual labor and minimizing resource wastage.
  • Consistent Branding: Maintain a uniform brand voice and message across all automated communications, enhancing brand recognition and trust.
  • Lead Nurturing: Automatically guide prospects through the sales funnel with targeted content, improving conversion rates and sales efficiency.
  • Customer Retention: Implement automated follow-ups and loyalty programs to keep customers engaged and reduce churn rates.
  • Integration Capabilities: Seamlessly integrate with other business tools and platforms, creating a cohesive and efficient marketing ecosystem.
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  • Dynamic Content: Keep content fresh and personalized by automatically changing email content depending on where a lead is in the buyer’s journey. 
  • Email Marketing: A robust and fully-featured suite offers broadcasting, triggered and targeted emails, funnels, and robust integrations with popular social media and e-commerce platforms. Also offers: 
    • Drag-and-Drop Builder: Create and automate campaigns with ease. 
    • Scheduled Emails: Enables scheduling emails for specific dates and times. 
    • Email Autoresponders: Enables sending welcome emails, starting a welcome series or delivering lead magnets automatically. 
  • Segmentation: Target specific groups within the contacts list to be more personal in emails and engage people with the right information. 
  • CRM: Notify the sales team, update deals, create tasks and nurture leads automatically. Scores leads, passes off highly-qualified targets to sales and integrates with popular email providers. 
  • Advanced Reporting: Offers custom reporting features, including custom KPIs, sales reporting, tag counting and robust segmentation. Gives insights into email performance. Split testing can also be used to get email opens, clicks and buys. 
  • Fast Training: Schedule one-on-one appointments with the company’s customer service team to help teams get up to speed with training. A series of robust webinars and user docs are available. 
  • Migration Services: Receive assistance migrating from another marketing automation product. Services include contact list and tag import, form recreation, workflow recreation, and email template recreation. 
  • Powerful Integrations: Integrates with PayPal, Stripe, Shopify, WooCommerce, BigCommerce, Facebook, Google Analytics and more than 250 other apps including payment processors, membership websites and e-commerce stores. 
  • Audience Segmentation: Allows personalized messages by adding tags to segments. Tags can be based on purchase history, geographic location, time since last purchased, personal interests and more. 
  • Geo-Tracking: Automatically capture a contact’s location for geo-targeted email marketing campaigns. 
  • Site Tracking: Pulls data in from other websites to assist in tracking the customer’s activity. 
  • Social Sharing: Gives insights into performance on social platforms and enables greater audience engagement. 
  • Split Testing: Try different email subject lines, body copy and more to increase and optimize campaign conversion rates. Add up to five variations for a single campaign. 
  • SMS Marketing: Automate SMS marketing to send notifications and campaigns such as appointment reminders, flash sale notifications and more. 
  • Conversation Features: Provides: 
    •  Live chat to facilitate capturing leads and creating contacts from the website. Includes customizable auto reply, custom branding, contact creation and triggered automations. 
    •  A unified inbox to connect conversations with customers. 
  • Predictive Sending: Automate emails using machine learning algorithms. It ranks the hours in a day based on a contact’s open time and uses these recommendations to schedule an optimal send time. 
  • Contact and Lead Scoring: Sends notifications when leads are getting hot, with automatically triggered email notifications and task assignments based on lead score changes. Helps follow up with deals that are most likely to close. 
  • Win Probabilities: Calculates the conversion chance for a specific lead, giving foresight into lead behavior. 
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  • Automated Text Messaging: Schedule and send personalized SMS campaigns to engage customers effectively.
  • Voice Broadcasts: Deliver pre-recorded voice messages to a large audience, ensuring your message is heard.
  • Appointment Reminders: Automatically send reminders to clients, reducing no-shows and improving appointment adherence.
  • Two-Way Messaging: Facilitate real-time conversations with customers through SMS, enhancing customer support and engagement.
  • Customizable Templates: Use and modify pre-built templates for various communication needs, saving time and maintaining consistency.
  • Contact Management: Organize and segment your contact lists for targeted marketing efforts and better audience insights.
  • Analytics and Reporting: Track the performance of your campaigns with detailed analytics, helping you make data-driven decisions.
  • Integration Capabilities: Seamlessly integrate with popular CRM systems and other tools to streamline your marketing processes.
  • Drip Campaigns: Create automated sequences of messages to nurture leads and guide them through the sales funnel.
  • Survey and Feedback Collection: Gather customer feedback through automated surveys, enabling you to improve your services based on real insights.
  • Multi-Channel Communication: Engage with your audience across various channels, including SMS, voice, and email, from a single platform.
  • Compliance Management: Ensure your campaigns adhere to regulatory standards, such as TCPA and GDPR, protecting your business from legal issues.
  • Custom Workflows: Design and implement tailored workflows to automate repetitive tasks and enhance operational efficiency.
  • Real-Time Notifications: Receive instant alerts for important events, such as new leads or customer responses, keeping you informed and responsive.
  • Scalability: Easily scale your marketing efforts as your business grows, without compromising on performance or reliability.
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Product Ranking

#2

among all
Marketing Automation Software

#172

among all
Marketing Automation Software

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 57 93 83 81 95 75 100 100 62 95 88 76 0 25 50 75 100
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User Sentiment Summary

Excellent User Sentiment 6420 reviews
Excellent User Sentiment 38 reviews
92%
of users recommend this product

ActiveCampaign has a 'excellent' User Satisfaction Rating of 92% when considering 6420 user reviews from 3 recognized software review sites.

94%
of users recommend this product

Emitrr has a 'excellent' User Satisfaction Rating of 94% when considering 38 user reviews from 1 recognized software review sites.

4.6 (5328)
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4.6 (800)
4.7 (38)
4.5 (292)
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Awards

SelectHub research analysts have evaluated ActiveCampaign and concluded it earns best-in-class honors for Lead Management. ActiveCampaign stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Lead Management Award

Emitrr stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

User-Friendly: Everyone referencing this aspect states the software is easy to use.
Automation: It helps run customer and lead campaigns, triggered automatically based on set specifications, note 98% of reviewers referring to this feature.
Customer Support: The support team is easy to reach and very responsive, according to 93% of reviewers talking about this aspect.
Functionalities: Every user mentioning features states the system offers robust capabilities including client onboarding, lead funnels, newsletters, contact tracking and more.
Email Campaigns: In the view of 85% of reviews about this feature, it’s easy to send weekly emails, replicate earlier emails and develop templates for other uses.
Integration: Connecting with Zapier and other platforms makes it easy to transfer leads, according to 88% of reviewers referencing integration.
Help Resource: Everyone mentioning training reports there are helpful tutorials and webinars.
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User-Friendly Interface: Emitrr's intuitive design simplifies marketing tasks, making it easy for users to navigate and utilize its features effectively.
Robust Automation: The platform empowers businesses to automate various marketing processes, such as sending personalized messages and scheduling campaigns, saving time and increasing efficiency.
Excellent Customer Support: Users consistently praise Emitrr's responsive and helpful customer support team, ensuring that any issues or questions are addressed promptly and effectively.
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Learning Curve: According to 77% of reviewers talking about training, it’s tough and time consuming to learn the platform.
Glitches: Every user mentioning this aspect notes it can be glitchy at times and quite slow to load during peak business hours.
Interface: The interface is slow and not very intuitive, according to 62% of reviewers referencing this aspect.
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Initial Setup Complexity: Some users have reported that getting started with Emitrr can be complicated due to the numerous features and configuration options.
Occasional Bugs: While generally well-received, Emitrr is not completely bug-free, and users have occasionally encountered technical glitches that require attention.
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ActiveCampaign provides cloud-based marketing services to businesses of any size. It’s easy to use and offers a wide range of features, along with robust automation and campaigning capabilities. The system integrates with all major platforms. Most users also find the customer support team as well as the training materials to be helpful. However, it takes time to learn the intricate features thoroughly. Reviews also state the system suffers from glitches and the interface could be more user-friendly. Businesses that need a system that caters to CRM as well as marketing needs, and that have the ability to leverage its complex functionality effectively, should consider this as a solid choice.

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Is Emitrr a marketing automation tool that makes your business want to emit cheers of joy, or does it leave you feeling like you've "missed" the mark? Emitrr generally receives positive feedback from users, who often highlight its user-friendly design, powerful automation capabilities, and responsive customer service. Many users appreciate how the platform streamlines communication, which leads to improved customer engagement. For example, one user, whose business has less than 50 employees, shared on G2 that Emitrr "vastly improved our marketing efforts" and praised the customer service as "unmatched," mentioning their requests were "usually resolved within a day or less." Another user, from a police department, mentioned on G2 that they use Emitrr to automate officer recruitment and praised the platform's ease of implementation and helpful support team. However, some users have pointed out that the initial setup process can be complicated and that occasional bugs require attention. While Emitrr is generally well-regarded for its efficiency in marketing automation, one user on Software Advice compared Emitrr to Podium, stating that Emitrr offers similar features "at a fraction of the price." Overall, Emitrr appears to be best suited for businesses looking for an easy-to-use marketing automation tool with strong customer support, especially those who prioritize value and streamlined communication.

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