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ActiveCampaign vs emfluence

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Our analysts compared ActiveCampaign vs emfluence based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots
ActiveCampaign Software Tool
SelectHub Award Winner
emfluence Software Tool
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Product Basics

Analyst Rating

86 Detailed Analysis

User Sentiment

Excellent User Sentiment (6420 Reviews)

Analyst Rating

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Detailed Analysis

User Sentiment

Great User Sentiment (171 Reviews)
ActiveCampaign provides cloud-based marketing services, with robust capabilities ranging from automation and reporting to lead scoring and contact segmentation. It’s ideal for businesses of any size, as it offers a flexible, device-agnostic deployment model. It also functions as a marketing-oriented CRM with different integrations and exporting options to assist sales.

It provides machine learning that can be used on data including phone calls, emails and sales. Machine learning enables predicting win probability and using predictive sending. Customers can also take advantage of a consultant directory with certified consultants from different countries.
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Emfluence is a marketing automation platform designed to streamline and automate marketing campaigns across various channels. It caters to businesses of all sizes, particularly those seeking to optimize lead generation, nurture leads, and drive sales. Emfluence offers a range of features, including email marketing, lead scoring, social media management, and marketing analytics. These features help businesses automate repetitive tasks, personalize their marketing messages, and gain insights into their campaign performance. Some of the key benefits of using Emfluence include increased marketing efficiency, improved lead conversion rates, and enhanced customer engagement. Additionally, users often find Emfluence's intuitive interface and robust reporting features to be valuable assets. Pricing for Emfluence varies depending on the specific features and functionality required. However, generally, it falls within the mid-range pricing spectrum for marketing automation solutions, with plans available on a monthly or annual subscription basis. In comparison to other marketing automation platforms, Emfluence is often praised for its ease of use and affordability. However, some users have noted that its features may not be as comprehensive as some of the more expensive solutions on the market.

Pros
  • Easy to use
  • Affordable
  • Intuitive interface
  • Robust reporting
  • Good customer support
 Cons
  • Limited features
  • Not ideal for large companies
  • Buggy integrations
  • Limited customization
  • Advanced features require learning
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$9 Monthly
Free Trial is available →
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Tailored to your specific needs
$1,500 Monthly
Free Trial is available →
Get a free price quote
Tailored to your specific needs
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Product Assistance

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Knowledge Base
24/7 Live Support
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Product Insights

  • Take Back Your Time: Save time from otherwise arduous tasks with a robust suite of features including email automation, contact exportation and automatic campaign driving. 
  • Save Money: Reduce costs with an application that has a full suite of tools and features, helping cover all technological bases for less. 
  • Qualify Leads: Automated email delivery, blog scheduling and social media monitoring features help turn reluctant or uninformed leads into brand advocates. 
  • Assist Sales: Built to nurture leads to close, the system makes the sales team’s job much easier. 
  • Message Targets at Pivotal Stages: Schedule messages to target leads at crucial stages in the buyer’s journey. Offers numerous ways to contact and engage users. 
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  • Compact Email Marketing: Users can ensure enhanced reach by launching new email marketing strategies, sharing personalized emails and monthly newsletters, and automating campaigns. They can check formatting, correct deliverability issues and review SPAM warnings via workflows. It’s also possible to create lists automatically, save them as dynamic or static, and resize, filter, edit uploaded images. 
  • Expert Services: Emfluence offers a wide range of professional services including digital strategy and planning, email strategy, content strategy, marketing automation, paid media, marketing analytics and pay per lead advertising. They also specialize in SEO, PPC, social media strategy and consulting, website design and development, cross-channel marketing, sales cycle management, and complex hosting. 
  • Personalized Nurture Campaigns: It’s possible to ensure personalized responses by designing multi-step email campaigns for chosen groups, sending interaction-based messages, sharing tailored marketing paths and creating download responses. The Workflow Decisions feature lets users send contacts from a single source group into branches based on email views, clicks or custom queries. 
  • Strategic Social Media Marketing: Users can manage social media platforms efficiently and design robust marketing plans using different tools, such as a marketing calendar, link shortener and image size suggestions. Users can understand audience growth from social channel growth graphs and track results with drill-down campaign reports. 
  • Effective Surveys: Companies can measure customer loyalty and understand employees’ feelings with this feature. The multi-page, multi-question tools help uncover potential, identify weak spots, shape future development, spot trends, follow up with buyers and evaluate company offerings like events, products and services. Skip Logic helps create unique endings for targeted campaigns and ensure a logical response-based experience. 
  • Accurate Website Tracking: Users can engage with customers more effectively by gathering insights about visitor engagement and calculating the impact of inbound traffic sources. They can also monitor the bounce rate for social media traffic, track contacts across individual pages and check their impact on contact score. 
  • Analytical Reports: Emfluence helps users evaluate digital marketing efforts by generating and automatically delivering custom reports on social media, email marketing, website traffic and campaigns. It offers prebuilt and granular reports with variable search capabilities, remarketing list generation and Google Analytics tracking via UTMs. Landing page reports help determine referral traffic as well as clicks, visits and conversions, social media reports reflect audience size, and survey reports help identify trends, preferences or potential anomalies. 
  • Easy Integration: Users can create effective online campaigns to gain a competitive edge. Emfluence integrates with a wide range of systems including Microsoft Dynamics 365, Salesforce, Zapier, Nifty Images, ReturnPath, Email on Acid, Yext, TapClicks and ESPC. The software also supports API and custom integrations, and it offers WordPress plugins. 
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  • Dynamic Content: Keep content fresh and personalized by automatically changing email content depending on where a lead is in the buyer’s journey. 
  • Email Marketing: A robust and fully-featured suite offers broadcasting, triggered and targeted emails, funnels, and robust integrations with popular social media and e-commerce platforms. Also offers: 
    • Drag-and-Drop Builder: Create and automate campaigns with ease. 
    • Scheduled Emails: Enables scheduling emails for specific dates and times. 
    • Email Autoresponders: Enables sending welcome emails, starting a welcome series or delivering lead magnets automatically. 
  • Segmentation: Target specific groups within the contacts list to be more personal in emails and engage people with the right information. 
  • CRM: Notify the sales team, update deals, create tasks and nurture leads automatically. Scores leads, passes off highly-qualified targets to sales and integrates with popular email providers. 
  • Advanced Reporting: Offers custom reporting features, including custom KPIs, sales reporting, tag counting and robust segmentation. Gives insights into email performance. Split testing can also be used to get email opens, clicks and buys. 
  • Fast Training: Schedule one-on-one appointments with the company’s customer service team to help teams get up to speed with training. A series of robust webinars and user docs are available. 
  • Migration Services: Receive assistance migrating from another marketing automation product. Services include contact list and tag import, form recreation, workflow recreation, and email template recreation. 
  • Powerful Integrations: Integrates with PayPal, Stripe, Shopify, WooCommerce, BigCommerce, Facebook, Google Analytics and more than 250 other apps including payment processors, membership websites and e-commerce stores. 
  • Audience Segmentation: Allows personalized messages by adding tags to segments. Tags can be based on purchase history, geographic location, time since last purchased, personal interests and more. 
  • Geo-Tracking: Automatically capture a contact’s location for geo-targeted email marketing campaigns. 
  • Site Tracking: Pulls data in from other websites to assist in tracking the customer’s activity. 
  • Social Sharing: Gives insights into performance on social platforms and enables greater audience engagement. 
  • Split Testing: Try different email subject lines, body copy and more to increase and optimize campaign conversion rates. Add up to five variations for a single campaign. 
  • SMS Marketing: Automate SMS marketing to send notifications and campaigns such as appointment reminders, flash sale notifications and more. 
  • Conversation Features: Provides: 
    •  Live chat to facilitate capturing leads and creating contacts from the website. Includes customizable auto reply, custom branding, contact creation and triggered automations. 
    •  A unified inbox to connect conversations with customers. 
  • Predictive Sending: Automate emails using machine learning algorithms. It ranks the hours in a day based on a contact’s open time and uses these recommendations to schedule an optimal send time. 
  • Contact and Lead Scoring: Sends notifications when leads are getting hot, with automatically triggered email notifications and task assignments based on lead score changes. Helps follow up with deals that are most likely to close. 
  • Win Probabilities: Calculates the conversion chance for a specific lead, giving foresight into lead behavior. 
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  • Drag-and-Drop Builder: Users can create reusable and responsive email templates based on requirements and nurture campaigns by setting conditions and permissions. They can also create a dynamic group to trigger automatic nurture campaigns. 
  • Automated Split Testing: This feature enables users to create up to five variations of an email, with a provision to modify subject lines, names, email content, CTAs and more. Users can choose the time frame, winning criteria and percentage of the list to be tested in order to receive the winning version automatically on completion of the test. 
  • Marketing Automation: Workflow Canvas lets users create, visualize and automate marketing campaigns. They can create dynamic groups to trigger emails, plan customer journeys and send automated emails on birthdays. It’s also possible to run the same campaigns with edited messages. 
  • Form Builder: This feature helps users create and implement unique and customized forms for event registrations and lead generation. No-code tools make it easy to set up and deploy forms on websites, capture contact information from prospects and leads, and grow email lists. It’s possible to use the forms in integrated online campaigns, preload drip campaigns, notify support teams, send out instant responses and improve ROI. 
  • Landing Page: Emfluence lets users create personalized, interactive and customizable webpages for campaigns by leveraging variable data. It supports paid search landing pages and PURLs, with the flexibility to import iFrame landing page content into an existing URL or host customized URLs. Landing page reporting offers insights into CTRs, conversions and traffic. 
  • Marketing Calendar: Users can organize email marketing and social media campaigns using a calendar. Capabilities include content scheduling and emailing, post and email attachments, and keyword, campaign and time frame search across social media and marketing channels. It’s also possible to create, schedule and track social media posts using the calendar. 
  • Modals and Lightbox: This feature helps users grab visitors’ attention quickly by delivering personalized messages and declaring current offers. Users can collect information and set delays or expiration dates for visitors to see modals. Mobile-friendly design, customizations, photos and forms are some of the tools available. 
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Product Ranking

#2

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Marketing Automation Software

#33

among all
Marketing Automation Software

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Analyst Rating Summary

86
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

ActiveCampaign
emfluence
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AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 57 93 83 81 95 75 100 100 62 95 88 76 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Excellent User Sentiment 6420 reviews
Great User Sentiment 171 reviews
92%
of users recommend this product

ActiveCampaign has a 'excellent' User Satisfaction Rating of 92% when considering 6420 user reviews from 3 recognized software review sites.

89%
of users recommend this product

emfluence has a 'great' User Satisfaction Rating of 89% when considering 171 user reviews from 4 recognized software review sites.

4.6 (5328)
4.2 (77)
n/a
4.71 (48)
4.6 (800)
4.7 (44)
4.5 (292)
3.5 (2)

Awards

SelectHub research analysts have evaluated ActiveCampaign and concluded it earns best-in-class honors for Lead Management. ActiveCampaign stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Lead Management Award

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Synopsis of User Ratings and Reviews

User-Friendly: Everyone referencing this aspect states the software is easy to use.
Automation: It helps run customer and lead campaigns, triggered automatically based on set specifications, note 98% of reviewers referring to this feature.
Customer Support: The support team is easy to reach and very responsive, according to 93% of reviewers talking about this aspect.
Functionalities: Every user mentioning features states the system offers robust capabilities including client onboarding, lead funnels, newsletters, contact tracking and more.
Email Campaigns: In the view of 85% of reviews about this feature, it’s easy to send weekly emails, replicate earlier emails and develop templates for other uses.
Integration: Connecting with Zapier and other platforms makes it easy to transfer leads, according to 88% of reviewers referencing integration.
Help Resource: Everyone mentioning training reports there are helpful tutorials and webinars.
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Easy to Use: Intuitive interface and drag-and-drop functionality simplify campaign creation and management for users of all technical backgrounds.
Powerful Automation: Automate repetitive tasks like lead nurturing and email marketing, freeing up time for more strategic activities.
Comprehensive Reporting: Gain valuable insights into campaign performance with detailed reports and analytics, enabling data-driven decision making.
Scalable Platform: Grows with your business, accommodating increasing contact lists and campaign complexity.
Excellent Support: Dedicated customer support team is available to answer questions and provide assistance.
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Learning Curve: According to 77% of reviewers talking about training, it’s tough and time consuming to learn the platform.
Glitches: Every user mentioning this aspect notes it can be glitchy at times and quite slow to load during peak business hours.
Interface: The interface is slow and not very intuitive, according to 62% of reviewers referencing this aspect.
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Limited Reporting Customization: While reporting is comprehensive, some users find it difficult to customize reports to their specific needs.
Learning Curve: The platform offers a wide range of features, which can be overwhelming for new users and require some time to learn.
Limited Integrations: While emfluence offers integrations with popular CRM platforms, some users may find the selection of available integrations to be limited.
Pricing: While emfluence offers a free trial, the monthly subscription cost can be prohibitive for some small businesses.
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ActiveCampaign provides cloud-based marketing services to businesses of any size. It’s easy to use and offers a wide range of features, along with robust automation and campaigning capabilities. The system integrates with all major platforms. Most users also find the customer support team as well as the training materials to be helpful. However, it takes time to learn the intricate features thoroughly. Reviews also state the system suffers from glitches and the interface could be more user-friendly. Businesses that need a system that caters to CRM as well as marketing needs, and that have the ability to leverage its complex functionality effectively, should consider this as a solid choice.

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User reviews for emfluence paint a mixed picture, highlighting both its strengths and weaknesses. On the one hand, many users laud its ease of use and powerful automation features. "The drag-and-drop functionality makes campaign creation a breeze," one user said, while another commented, "The automated lead nurturing workflows have saved me countless hours." This ease of use is often contrasted with platforms like HubSpot, which some users find overwhelming and complex. However, some users express frustration with emfluence's limited reporting customization options. "I wish I could tailor the reports to my specific needs more easily," one user lamented. This lack of customization can be a significant drawback for businesses with unique reporting requirements, especially when compared to platforms like Marketo, which offer more robust reporting capabilities. Another recurring theme in user reviews is emfluence's limited integrations. While it seamlessly integrates with popular CRMs like Salesforce, some users find the available integrations insufficient for their needs. "I rely on several specific tools that don't integrate with emfluence, which creates a bit of a workflow bottleneck," one user commented. This lack of integrations can be a significant deterrent for businesses that rely on a diverse ecosystem of marketing tools. Despite these drawbacks, many users find emfluence's strengths outweigh its weaknesses. They value its affordability, user-friendly interface, and effective automation capabilities. "For the price, you simply can't find another platform that offers this level of functionality," one user commented, summarizing the sentiment of many. Ultimately, whether emfluence is the right fit for your business depends on your specific needs and priorities.

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Screenshots

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Head-to-Head Comparison

ActiveCampaign VS AWeber
ActiveCampaign VS Constant Contact
ActiveCampaign VS Eloqua
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ActiveCampaign VS Keap
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ActiveCampaign VS Marketing Cloud Account Engagement
ActiveCampaign VS Marketo
ActiveCampaign VS Omnisend

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