Our analysts compared ActiveCampaign vs Bronto based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.
Analyst Rating
User Sentiment
Bronto is a cloud-based marketing automation software designed to help businesses automate and personalize their marketing campaigns. It offers a comprehensive suite of features, including email marketing, SMS messaging, and marketing analytics. Bronto is most suitable for medium to large businesses with complex marketing needs.
Key benefits of Bronto include its ability to automate repetitive tasks, personalize customer experiences, and track campaign performance. Popular features include its drag-and-drop email builder, segmentation tools, and real-time reporting. User experiences within the context of marketing automation software indicate that Bronto is a reliable and user-friendly platform.
Pricing for Bronto is based on the number of contacts in a business's database. The basic plan starts at $1,200 per month for up to 10,000 contacts. Additional contacts can be purchased in increments of 10,000. Bronto also offers a variety of add-on services, such as implementation and training, at an additional cost.
among all Marketing Automation Software
ActiveCampaign has a 'excellent' User Satisfaction Rating of 92% when considering 6420 user reviews from 3 recognized software review sites.
Bronto has a 'great' User Satisfaction Rating of 81% when considering 70 user reviews from 1 recognized software review sites.
SelectHub research analysts have evaluated ActiveCampaign and concluded it earns best-in-class honors for Lead Management. ActiveCampaign stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.
ActiveCampaign provides cloud-based marketing services to businesses of any size. It’s easy to use and offers a wide range of features, along with robust automation and campaigning capabilities. The system integrates with all major platforms. Most users also find the customer support team as well as the training materials to be helpful. However, it takes time to learn the intricate features thoroughly. Reviews also state the system suffers from glitches and the interface could be more user-friendly. Businesses that need a system that caters to CRM as well as marketing needs, and that have the ability to leverage its complex functionality effectively, should consider this as a solid choice.
Bronto consistently receives high marks for its user-friendly interface, robust segmentation capabilities, and reliable email delivery. Its drag-and-drop editor simplifies campaign creation, and pre-built templates provide a starting point for beginners. Advanced users appreciate the flexibility to customize templates and segment audiences based on complex criteria. Bronto's email deliverability rates are among the highest in the industry, ensuring that messages reach their intended recipients. Compared to competitors, Bronto stands out with its superior segmentation capabilities. Its advanced filtering options allow users to create highly targeted campaigns based on demographics, behavior, and engagement history. This granularity enables businesses to deliver personalized messages that resonate with each segment. Bronto also integrates seamlessly with popular e-commerce platforms, making it easy to track customer behavior and trigger automated campaigns based on purchase history or website activity. Bronto is an excellent choice for businesses that prioritize customer segmentation and personalized marketing. Its user-friendly interface, robust segmentation capabilities, and reliable email delivery make it a valuable tool for marketing teams of all sizes. Businesses looking for advanced segmentation and personalization features will find Bronto an excellent option, particularly if they have complex customer segments or a high volume of email campaigns.
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