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ActiveCampaign vs Adobe Marketing Cloud

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Our analysts compared ActiveCampaign vs Adobe Marketing Cloud based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Overview Pricing Benefits & Features Analyst Ratings Comparison Charts User Ratings Analyst Summary Screenshots
ActiveCampaign Software Tool
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Adobe Marketing Cloud Software Tool
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Product Basics

Analyst Rating

86 Detailed Analysis

User Sentiment

Excellent User Sentiment (6420 Reviews)

Analyst Rating

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Detailed Analysis

User Sentiment

we're gathering data
( Reviews)
ActiveCampaign provides cloud-based marketing services, with robust capabilities ranging from automation and reporting to lead scoring and contact segmentation. It’s ideal for businesses of any size, as it offers a flexible, device-agnostic deployment model. It also functions as a marketing-oriented CRM with different integrations and exporting options to assist sales.

It provides machine learning that can be used on data including phone calls, emails and sales. Machine learning enables predicting win probability and using predictive sending. Customers can also take advantage of a consultant directory with certified consultants from different countries.
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Adobe Marketing Cloud is a marketing automation software that empowers businesses to streamline their marketing efforts and deliver personalized experiences across multiple channels. It provides a comprehensive suite of tools for campaign management, email marketing, social media marketing, web analytics, and more. Its robust capabilities make it an ideal solution for enterprises and large organizations seeking to optimize their marketing strategies.

Key benefits include improved customer engagement, increased marketing efficiency, and enhanced data-driven decision-making. Its popular features encompass real-time analytics, predictive modeling, cross-channel campaign orchestration, and customizable dashboards. Adobe Marketing Cloud's pricing structure is flexible and tailored to the specific needs of each organization, with options for both monthly and annual subscriptions.

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$9 Monthly
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$20,000 Annually
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Tailored to your specific needs
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Product Assistance

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Product Insights

  • Take Back Your Time: Save time from otherwise arduous tasks with a robust suite of features including email automation, contact exportation and automatic campaign driving. 
  • Save Money: Reduce costs with an application that has a full suite of tools and features, helping cover all technological bases for less. 
  • Qualify Leads: Automated email delivery, blog scheduling and social media monitoring features help turn reluctant or uninformed leads into brand advocates. 
  • Assist Sales: Built to nurture leads to close, the system makes the sales team’s job much easier. 
  • Message Targets at Pivotal Stages: Schedule messages to target leads at crucial stages in the buyer’s journey. Offers numerous ways to contact and engage users. 
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  • Adaptive Website: Design websites that are adaptive to different form factors and run smoothly across multiple devices. This ensures a hassle-free navigation experience for users. 
  • Self-Service Portal: Permit external teams and agency partners to search and distribute approved assets by leveraging the AEM Assets brand portal. They can upload new assets directly. Specify access to permitted folders, collections and assets. 
  • Improved Translation Services: Offer services in any preconfigured languages by connecting content to machine or human translation services using AEM Forms. AEM Sites integrates with several translation vendors to help configure site assets in multiple languages and manage global translation projects. 
  • Creative Cloud Integration: Enable edits in asset templates or upload files using the AEM Assets and InDesign integration. Leverage predesigned templates, modify, preview or merge marketing collateral, and design, revise, review and approve any asset directly in Photoshop, Illustrator or InDesign. 
  • Personalized Communication: Ensure a personal touch for every interaction with customers using personalized content and embedded charts. It’s possible to personalize communications using customer segment data and drag-and-drop components. 
  • AI-Enabled Insights: Predict customer behavior and preference. Measure campaign impact to recognize customers with higher chances of responding and activities with better ROI. 
  • Enhanced Optimization: Adobe Target helps optimize, test and personalize from a single-delivery platform. Enable employees to personalize customer experiences by providing them with the required information. 
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  • Dynamic Content: Keep content fresh and personalized by automatically changing email content depending on where a lead is in the buyer’s journey. 
  • Email Marketing: A robust and fully-featured suite offers broadcasting, triggered and targeted emails, funnels, and robust integrations with popular social media and e-commerce platforms. Also offers: 
    • Drag-and-Drop Builder: Create and automate campaigns with ease. 
    • Scheduled Emails: Enables scheduling emails for specific dates and times. 
    • Email Autoresponders: Enables sending welcome emails, starting a welcome series or delivering lead magnets automatically. 
  • Segmentation: Target specific groups within the contacts list to be more personal in emails and engage people with the right information. 
  • CRM: Notify the sales team, update deals, create tasks and nurture leads automatically. Scores leads, passes off highly-qualified targets to sales and integrates with popular email providers. 
  • Advanced Reporting: Offers custom reporting features, including custom KPIs, sales reporting, tag counting and robust segmentation. Gives insights into email performance. Split testing can also be used to get email opens, clicks and buys. 
  • Fast Training: Schedule one-on-one appointments with the company’s customer service team to help teams get up to speed with training. A series of robust webinars and user docs are available. 
  • Migration Services: Receive assistance migrating from another marketing automation product. Services include contact list and tag import, form recreation, workflow recreation, and email template recreation. 
  • Powerful Integrations: Integrates with PayPal, Stripe, Shopify, WooCommerce, BigCommerce, Facebook, Google Analytics and more than 250 other apps including payment processors, membership websites and e-commerce stores. 
  • Audience Segmentation: Allows personalized messages by adding tags to segments. Tags can be based on purchase history, geographic location, time since last purchased, personal interests and more. 
  • Geo-Tracking: Automatically capture a contact’s location for geo-targeted email marketing campaigns. 
  • Site Tracking: Pulls data in from other websites to assist in tracking the customer’s activity. 
  • Social Sharing: Gives insights into performance on social platforms and enables greater audience engagement. 
  • Split Testing: Try different email subject lines, body copy and more to increase and optimize campaign conversion rates. Add up to five variations for a single campaign. 
  • SMS Marketing: Automate SMS marketing to send notifications and campaigns such as appointment reminders, flash sale notifications and more. 
  • Conversation Features: Provides: 
    •  Live chat to facilitate capturing leads and creating contacts from the website. Includes customizable auto reply, custom branding, contact creation and triggered automations. 
    •  A unified inbox to connect conversations with customers. 
  • Predictive Sending: Automate emails using machine learning algorithms. It ranks the hours in a day based on a contact’s open time and uses these recommendations to schedule an optimal send time. 
  • Contact and Lead Scoring: Sends notifications when leads are getting hot, with automatically triggered email notifications and task assignments based on lead score changes. Helps follow up with deals that are most likely to close. 
  • Win Probabilities: Calculates the conversion chance for a specific lead, giving foresight into lead behavior. 
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  • AEM Sites: Uses AI-powered content management to deliver high-quality app experiences for web, mobile and emerging channels. Manage web content using marketing templates, developer tools and best practices. 
    •  Leverage AI and NLP to summarize text automatically for smaller screens. 
    •  Design page-independent content fragments of master content using AI-based capabilities. 
    •  Create, publish and update pages using a visual drag-and-drop interface. Use keyboard shortcuts, visual search and reusable content. 
    •  Design responsive pages using native components such as breadcrumbs, forms, page navigation, search and more. 
    •  Edit and manage single-page applications built on open-source frameworks such as React and Angular. 
    •  Power authors can create responsive templates for websites or emails to target specific content blocks. 
    •  Track published websites using versioning and timewarp. 
    •  Access a content repository and deliver content to several third-party applications. 
    •  Create digital signage for product recommenders, digital menu boards, interactive kiosks, branding, wayfinding and more. 
    •  Access content insights on total page views, unique visitors, time spent on page, bounces, sources and campaign performance. 
    •  Real-time customer profile offers a centrally accessible profile for each customer. 
    •  Target specific groups of site visitors with rules based on real-time data. 
    •  Access customizable reports to understand how targeting affects sales and revenue. 
  • AEM Assets: Manage and deliver digital assets across online and offline touchpoints. Includes digital assets management, dynamic imaging, video publishing and interactive media for merchandising. 
    •  Create workflows to prepare digital content, input assets, add users to projects and select their roles. The system automatically assigns tasks to users with apt skills. 
    •  Create, edit and share different types of assets including image files, PDFs and videos. 
    •  A set of AI-powered, cloud-native microservices helps automate processes such as data transfer, integration with third-party services, managing bulk asset creation, editing, or personalization, and more. 
    •  Leverage machine learning and pixel recognition with Adobe Sensei for relevant search results. 
    •  Gain insights into how assets perform in different situations through a variety of reports. 
  • AEM Forms: Helps personalize enrollment and communications across different channels and devices. Ensure digital signups and personalize onboarding journeys using responsive forms, scalable fragment-based authoring, and automated processes including customized workflows, document of record and electronic signatures. 
    •  Use the workflow editor to route content and approvals in real-time. Leverage saved workflows to connect forms, onboarding and customer communication processes. Capture and pull data from forms and other sources into a workflow. 
    •  Auto populate certain fields of form data from CRM and ERP systems and post the submission data to the back-end system. 
    •  Make real-time changes to forms based on customer input on any device. Create forms using customized templates, validate fields for proper formatting and auto-fill fields with data from web services. 
    •  Capture key metrics such as field-level usage, time spent on each field and more on customizable dashboards. 
    •  Integrate different data sources and visually map entities to form fields, workflow steps and document content to automate application processing. 
    •  Use fragment-based authoring to create, approve and publish reusable fragments such as an address block or legal disclaimer. 
    •  Create or edit documents, leverage existing components across channels and preview documents before publishing. 
    •  Automate scheduled delivery of personalized communications based on event triggers or as batch delivery to send one-time updates to a large group. 
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Product Ranking

#2

among all
Marketing Automation Software

#45

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

86
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

ActiveCampaign
Adobe Marketing Cloud
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AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 57 93 83 81 95 75 100 100 62 95 88 76 0 25 50 75 100
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User Sentiment Summary

Excellent User Sentiment 6420 reviews
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92%
of users recommend this product

ActiveCampaign has a 'excellent' User Satisfaction Rating of 92% when considering 6420 user reviews from 3 recognized software review sites.

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4.6 (5328)
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4.6 (800)
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4.5 (292)
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Awards

SelectHub research analysts have evaluated ActiveCampaign and concluded it earns best-in-class honors for Lead Management. ActiveCampaign stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Lead Management Award

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Synopsis of User Ratings and Reviews

User-Friendly: Everyone referencing this aspect states the software is easy to use.
Automation: It helps run customer and lead campaigns, triggered automatically based on set specifications, note 98% of reviewers referring to this feature.
Customer Support: The support team is easy to reach and very responsive, according to 93% of reviewers talking about this aspect.
Functionalities: Every user mentioning features states the system offers robust capabilities including client onboarding, lead funnels, newsletters, contact tracking and more.
Email Campaigns: In the view of 85% of reviews about this feature, it’s easy to send weekly emails, replicate earlier emails and develop templates for other uses.
Integration: Connecting with Zapier and other platforms makes it easy to transfer leads, according to 88% of reviewers referencing integration.
Help Resource: Everyone mentioning training reports there are helpful tutorials and webinars.
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Seamless Integration: Connects seamlessly with other Adobe products, including Analytics and Creative Cloud, enabling streamlined workflows and data sharing.
Personalization Capabilities: Provides advanced personalization tools to tailor marketing campaigns to individual customer preferences, increasing engagement and conversions.
Cross-Channel Campaign Management: Orchestrates marketing campaigns across multiple channels, including email, social media, and web, ensuring consistent brand messaging and customer experiences.
Real-Time Data Insights: Offers real-time data analytics and reporting, providing actionable insights into campaign performance and customer behavior, enabling informed decision-making.
Customer Relationship Management (CRM) Integration: Integrates with popular CRM systems, allowing for seamless synchronization of customer data and improved customer management.
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Learning Curve: According to 77% of reviewers talking about training, it’s tough and time consuming to learn the platform.
Glitches: Every user mentioning this aspect notes it can be glitchy at times and quite slow to load during peak business hours.
Interface: The interface is slow and not very intuitive, according to 62% of reviewers referencing this aspect.
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Lack of Integration: Adobe Marketing Cloud's integration with other software and platforms can be limited, requiring users to purchase additional connectors or workarounds to achieve desired functionality.
Steep Learning Curve: The platform's complex interface and extensive feature set can make it challenging for users to navigate and master, leading to a steep learning curve and reduced efficiency.
High Cost: Adobe Marketing Cloud is a premium solution with a high price point, which may not be feasible for businesses with limited budgets or those seeking a more cost-effective option.
Limited Customization: While the platform offers a range of features, its customization options may be restricted, limiting users' ability to tailor the software to their specific business needs.
Data Privacy Concerns: Adobe Marketing Cloud's data collection and processing practices have raised concerns among users regarding privacy and data security, requiring careful consideration of data governance and compliance.
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ActiveCampaign provides cloud-based marketing services to businesses of any size. It’s easy to use and offers a wide range of features, along with robust automation and campaigning capabilities. The system integrates with all major platforms. Most users also find the customer support team as well as the training materials to be helpful. However, it takes time to learn the intricate features thoroughly. Reviews also state the system suffers from glitches and the interface could be more user-friendly. Businesses that need a system that caters to CRM as well as marketing needs, and that have the ability to leverage its complex functionality effectively, should consider this as a solid choice.

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Adobe Marketing Cloud (AMC) users have praised its robust feature set, seamless integration with other Adobe products, and advanced analytics capabilities. They appreciate the ability to automate marketing campaigns, track customer behavior, and gain valuable insights into campaign performance. However, some users have expressed concerns about its complexity and high cost, which may be a deterrent for smaller businesses or those with limited budgets. AMC's key strengths lie in its comprehensive functionality, allowing users to manage all aspects of their marketing campaigns from a single platform. Its integration with Adobe Analytics and Adobe Experience Manager provides a holistic view of customer data and enables personalized marketing experiences. AMC's advanced segmentation and targeting capabilities empower users to deliver highly targeted campaigns, maximizing ROI. Compared to competitors like Salesforce Marketing Cloud and Oracle Marketing Cloud, AMC stands out with its focus on creativity and content management. Its integration with Adobe Creative Cloud streamlines the production and delivery of marketing content, enabling users to create engaging campaigns that resonate with their target audience. AMC is best suited for large enterprises and marketing teams with complex needs and a significant budget. Its comprehensive feature set and advanced capabilities make it an ideal choice for businesses looking to optimize their marketing operations and drive growth. However, smaller businesses or those with limited resources may find it too complex and expensive.

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Screenshots

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Head-to-Head Comparison

ActiveCampaign VS AWeber
ActiveCampaign VS Constant Contact
ActiveCampaign VS Eloqua
ActiveCampaign VS HubSpot
ActiveCampaign VS Keap
ActiveCampaign VS Klaviyo
ActiveCampaign VS Mailchimp
ActiveCampaign VS Marketing Cloud Account Engagement
ActiveCampaign VS Marketo

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