ActiveCampaign vs Adobe Campaign

Last Updated:

Our analysts compared ActiveCampaign vs Adobe Campaign based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Adobe Campaign Software Tool

Product Basics

ActiveCampaign provides cloud-based marketing services, with robust capabilities ranging from automation and reporting to lead scoring and contact segmentation. It’s ideal for businesses of any size, as it offers a flexible, device-agnostic deployment model. It also functions as a marketing-oriented CRM with different integrations and exporting options to assist sales.

It provides machine learning that can be used on data including phone calls, emails and sales. Machine learning enables predicting win probability and using predictive sending. Customers can also take advantage of a consultant directory with certified consultants from different countries.
read more...

Adobe Campaign is a comprehensive marketing automation platform designed for businesses seeking sophisticated customer engagement solutions. It enables organizations to manage multi-channel campaigns, automate workflows, and gain insights into customer behavior.

Adobe Campaign excels in enterprise-level deployments, catering to large businesses with complex marketing needs. It offers robust capabilities for segmentation, personalization, and cross-channel campaign orchestration. Key benefits include improved customer engagement, increased campaign ROI, and enhanced marketing efficiency.

Pricing for Adobe Campaign is customized based on business size and usage requirements. It follows a subscription-based model with flexible payment options. When compared to other marketing automation platforms, Adobe Campaign stands out with its advanced features, scalability, and integration with Adobe's broader marketing suite.

read more...
$9 Monthly
Get a free price quote
Tailored to your specific needs
$1,000 Monthly
Get a free price quote
Tailored to your specific needs
Small 
i
Medium 
i
Large 
i
Small 
i
Medium 
i
Large 
i
Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Take Back Your Time: Save time from otherwise arduous tasks with a robust suite of features including email automation, contact exportation and automatic campaign driving. 
  • Save Money: Reduce costs with an application that has a full suite of tools and features, helping cover all technological bases for less. 
  • Qualify Leads: Automated email delivery, blog scheduling and social media monitoring features help turn reluctant or uninformed leads into brand advocates. 
  • Assist Sales: Built to nurture leads to close, the system makes the sales team’s job much easier. 
  • Message Targets at Pivotal Stages: Schedule messages to target leads at crucial stages in the buyer’s journey. Offers numerous ways to contact and engage users. 
read more...
  • Improve Customer Relations: The product allows you to send segmented, personalized emails that are based on customer interests. Personalizing your marketing efforts can create stronger customer relationships. 
  • Generate a High ROI: Marketing automation tools can aid professionals in a number of tasks. They can create and nurture leads to close without any user intervention. 
  • Write Better Emails: Email marketing is still an effective method of reaching customers, and Adobe Campaign can help you build contextual emails that account for a customer’s needs and wants. 
  • Automate Campaigns  With a set-it-and-forget-it approach, automation products like Adobe Campaign make it simple to build out effective campaigns and then watch them grow. 
read more...
  • Dynamic Content: Keep content fresh and personalized by automatically changing email content depending on where a lead is in the buyer’s journey. 
  • Email Marketing: A robust and fully-featured suite offers broadcasting, triggered and targeted emails, funnels, and robust integrations with popular social media and e-commerce platforms. Also offers: 
    • Drag-and-Drop Builder: Create and automate campaigns with ease. 
    • Scheduled Emails: Enables scheduling emails for specific dates and times. 
    • Email Autoresponders: Enables sending welcome emails, starting a welcome series or delivering lead magnets automatically. 
  • Segmentation: Target specific groups within the contacts list to be more personal in emails and engage people with the right information. 
  • CRM: Notify the sales team, update deals, create tasks and nurture leads automatically. Scores leads, passes off highly-qualified targets to sales and integrates with popular email providers. 
  • Advanced Reporting: Offers custom reporting features, including custom KPIs, sales reporting, tag counting and robust segmentation. Gives insights into email performance. Split testing can also be used to get email opens, clicks and buys. 
  • Fast Training: Schedule one-on-one appointments with the company’s customer service team to help teams get up to speed with training. A series of robust webinars and user docs are available. 
  • Migration Services: Receive assistance migrating from another marketing automation product. Services include contact list and tag import, form recreation, workflow recreation, and email template recreation. 
  • Powerful Integrations: Integrates with PayPal, Stripe, Shopify, WooCommerce, BigCommerce, Facebook, Google Analytics and more than 250 other apps including payment processors, membership websites and e-commerce stores. 
  • Audience Segmentation: Allows personalized messages by adding tags to segments. Tags can be based on purchase history, geographic location, time since last purchased, personal interests and more. 
  • Geo-Tracking: Automatically capture a contact’s location for geo-targeted email marketing campaigns. 
  • Site Tracking: Pulls data in from other websites to assist in tracking the customer’s activity. 
  • Social Sharing: Gives insights into performance on social platforms and enables greater audience engagement. 
  • Split Testing: Try different email subject lines, body copy and more to increase and optimize campaign conversion rates. Add up to five variations for a single campaign. 
  • SMS Marketing: Automate SMS marketing to send notifications and campaigns such as appointment reminders, flash sale notifications and more. 
  • Conversation Features: Provides: 
    •  Live chat to facilitate capturing leads and creating contacts from the website. Includes customizable auto reply, custom branding, contact creation and triggered automations. 
    •  A unified inbox to connect conversations with customers. 
  • Predictive Sending: Automate emails using machine learning algorithms. It ranks the hours in a day based on a contact’s open time and uses these recommendations to schedule an optimal send time. 
  • Contact and Lead Scoring: Sends notifications when leads are getting hot, with automatically triggered email notifications and task assignments based on lead score changes. Helps follow up with deals that are most likely to close. 
  • Win Probabilities: Calculates the conversion chance for a specific lead, giving foresight into lead behavior. 
read more...
  • Cloud-Based: The platform is delivered in the cloud, meaning you can free up IT resources easily and not have to worry about deployment troubles. 
  • Personalized Email: Clients and customers respond better to personalized marketing. This software allows you to segment and customize your email responses and flows based on user interests. 
  • Analytics and Reporting: A sophisticated analytics suite geared towards email lets you dig into a variety of different metrics to diagnose pain points or capitalize on wins. 
  • AI-Powered Email: Utilizing Adobe’s AI product (Sensei), Adobe Campaign will determine open rates for emails and deliver them at optimized times. 
  • A/B Testing: An essential feature for email marketing campaigns, this feature present in this software. It allows you to segment and test out emails on different audiences. 
  • Multilingual Emails: By using previously gathered intel on a customer, emails can be automatically delivered in a person’s preferred language. 
  • Triggered Emails: Emails can be sent based on a number of triggers, including password reset or confirmation. 
read more...

Product Ranking

#2

among all
Marketing Automation Software

#38

among all
Marketing Automation Software

Find out who the leaders are

Analyst Rating Summary

86
we're gathering data
57
we're gathering data
93
we're gathering data
83
we're gathering data
Show More Show More

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

ActiveCampaign
Adobe Campaign
+ Add Product + Add Product
AI-Based Capabilities Campaign Management Compliance And Data Security Dashboard And Reporting Email Campaign Management Lead Generation Lead Management Lead Nurturing Mobile Capabilities Platform Capabilities Social Media Campaign Management Text Campaign Management 57 93 83 81 95 75 100 100 62 95 88 76 0 25 50 75 100
57%
0%
43%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
93%
0%
7%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
83%
0%
17%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
82%
0%
18%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
95%
0%
5%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
57%
0%
43%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
100%
0%
0%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
60%
0%
40%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
91%
0%
9%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
75%
0%
25%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A
71%
0%
29%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

81%
0%
19%
we're gathering data
N/A
we're gathering data
N/A
we're gathering data
N/A

User Sentiment Summary

Excellent User Sentiment 6420 reviews
Great User Sentiment 1045 reviews
92%
of users recommend this product

ActiveCampaign has a 'excellent' User Satisfaction Rating of 92% when considering 6420 user reviews from 3 recognized software review sites.

85%
of users recommend this product

Adobe Campaign has a 'great' User Satisfaction Rating of 85% when considering 1045 user reviews from 4 recognized software review sites.

4.6 (5328)
4.1 (348)
n/a
4.4 (172)
4.6 (800)
n/a
n/a
4.4 (138)
4.5 (292)
4.2 (387)

Awards

SelectHub research analysts have evaluated ActiveCampaign and concluded it earns best-in-class honors for Lead Management. ActiveCampaign stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award
Lead Management Award

we're gathering data

Synopsis of User Ratings and Reviews

User-Friendly: Everyone referencing this aspect states the software is easy to use.
Automation: It helps run customer and lead campaigns, triggered automatically based on set specifications, note 98% of reviewers referring to this feature.
Customer Support: The support team is easy to reach and very responsive, according to 93% of reviewers talking about this aspect.
Functionalities: Every user mentioning features states the system offers robust capabilities including client onboarding, lead funnels, newsletters, contact tracking and more.
Email Campaigns: In the view of 85% of reviews about this feature, it’s easy to send weekly emails, replicate earlier emails and develop templates for other uses.
Integration: Connecting with Zapier and other platforms makes it easy to transfer leads, according to 88% of reviewers referencing integration.
Help Resource: Everyone mentioning training reports there are helpful tutorials and webinars.
Show more
Easy to Use: The intuitive interface makes it simple for marketers to create and manage campaigns without requiring extensive technical expertise.
Robust Segmentation: Advanced segmentation capabilities allow marketers to target specific audience segments with personalized messaging.
Automated Workflows: Streamlined automation features eliminate manual tasks and improve campaign efficiency.
Cross-Channel Marketing: Integrates with various channels, including email, social media, and SMS, for a comprehensive marketing approach.
Detailed Analytics: Provides in-depth campaign performance metrics and analytics for data-driven decision-making.
Show more
Learning Curve: According to 77% of reviewers talking about training, it’s tough and time consuming to learn the platform.
Glitches: Every user mentioning this aspect notes it can be glitchy at times and quite slow to load during peak business hours.
Interface: The interface is slow and not very intuitive, according to 62% of reviewers referencing this aspect.
Show more
Limited Data Customization: Pre-defined templates and limited data segmentation options hinder tailored campaigns.
Complex Interface: Steep learning curve and cluttered UI make campaign creation and management time-consuming.
Integration Challenges: Difficulty in integrating with other business systems, leading to data silos and reduced efficiency.
High Cost: Expensive licensing fees and implementation costs can be prohibitive for small businesses.
Limited Reporting and Analytics: Lack of comprehensive reporting capabilities and limited insights into campaign performance.
Show more

ActiveCampaign provides cloud-based marketing services to businesses of any size. It’s easy to use and offers a wide range of features, along with robust automation and campaigning capabilities. The system integrates with all major platforms. Most users also find the customer support team as well as the training materials to be helpful. However, it takes time to learn the intricate features thoroughly. Reviews also state the system suffers from glitches and the interface could be more user-friendly. Businesses that need a system that caters to CRM as well as marketing needs, and that have the ability to leverage its complex functionality effectively, should consider this as a solid choice.

Show more

Users commend Adobe Campaign for its seamless integration with other Adobe products, particularly Adobe Analytics and Adobe Experience Manager, enabling a cohesive marketing ecosystem. They appreciate its robust segmentation and targeting capabilities, allowing for precise audience identification and personalized campaigns. However, some users note the complexity of the platform, requiring a dedicated team for implementation and ongoing maintenance. Compared to competitors like Salesforce Marketing Cloud and Oracle Eloqua, users highlight Adobe Campaign's strength in cross-channel marketing automation. Its ability to manage multiple channels from a single platform streamlines campaign execution and improves customer engagement. Additionally, Adobe Campaign's AI-powered recommendations for segmentation and content optimization provide a competitive advantage by enhancing campaign effectiveness. Adobe Campaign is ideally suited for large enterprises with complex marketing needs and a focus on cross-channel customer engagement. Its robust capabilities and scalability make it a valuable asset for organizations seeking to unify their marketing efforts and deliver personalized experiences across all channels.

Show more

Screenshots

Top Alternatives in Marketing Automation Software


AWeber

Brevo

Constant Contact

Eloqua

GetResponse

HubSpot

Keap

Klaviyo

Mailchimp

Marketing Cloud Account Engagement

Marketo

Omnisend

Ortto

Sendinblue

SharpSpring

Zoho Marketing Automation

Related Categories

Show more

Head-to-Head Comparison

WE DISTILL IT INTO REAL REQUIREMENTS, COMPARISON REPORTS, PRICE GUIDES and more...

Compare products
Comparison Report
Just drag this link to the bookmark bar.
?
Table settings