Act-On vs Emitrr

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Our analysts compared Act-On vs Emitrr based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.

Act-On Software Tool

Product Basics

Established in 2008, Act-On is a comprehensive platform that offers marketing professionals all the standard features in an automation tool, alongside several other unique features.

Sophisticated email automation, landing page construction, analytics, automated campaigns, useful templates, and social channels are just some of the features that are available to users. This product is ideal for medium to large enterprises, especially those that have dedicated marketing departments.

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Emitrr is a sophisticated software solution designed to streamline tasks such as Marketing Automation, making it an ideal choice for businesses seeking to enhance their marketing efficiency. This platform is particularly well-suited for small to medium-sized enterprises that require robust automation tools to manage their marketing campaigns without the need for extensive manual intervention. Emitrr offers significant benefits, including improved customer engagement, increased lead generation, and enhanced campaign tracking capabilities.

Popular features of Emitrr include automated email marketing, SMS campaigns, and detailed analytics that provide insights into campaign performance. Users appreciate the intuitive interface and the ability to customize workflows to fit their specific needs. Compared to similar products, Emitrr is often praised for its user-friendly design and comprehensive feature set, which allows businesses to execute complex marketing strategies with ease.

Pricing for Emitrr varies based on the specific requirements and scale of the business, and it is typically structured on a subscription basis. For precise pricing details, it is recommended that users contact SelectHub to obtain a tailored quote that aligns with their individual needs.

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Product Assistance

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Product Insights

  • Make Sense of Digital Breadcrumbs: Better track and score campaigns with this piece of software. This tool helps marketers attain a high-level overview of their campaigns and enterprises.
  • Inbound Marketing: Act-On provides support for inbound marketing techniques, enabling users to organically and dynamically pull in leads from across channels.
  • Outbound Marketing: Automated campaigns, lead scoring and list management are built into the software to support outbound marketing techniques and conversion tracking.
  • Sales Effectiveness: The software helps to unify sales and marketing teams effectively by providing a sales-funnel overview and campaign attribution, assisting users in scoring their leads.
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  • Time Efficiency: Automate repetitive marketing tasks, freeing up valuable time for strategic planning and creative work.
  • Improved Accuracy: Reduce human error in campaign execution, ensuring consistent and precise delivery of marketing messages.
  • Enhanced Customer Engagement: Personalize interactions with customers through automated, data-driven campaigns that resonate on an individual level.
  • Scalability: Easily scale marketing efforts to accommodate growing customer bases without a proportional increase in workload.
  • Data-Driven Insights: Gain actionable insights from detailed analytics, helping to refine and optimize marketing strategies over time.
  • Cost Savings: Lower operational costs by reducing the need for extensive manual labor and minimizing resource wastage.
  • Consistent Branding: Maintain a uniform brand voice and message across all automated communications, enhancing brand recognition and trust.
  • Lead Nurturing: Automatically guide prospects through the sales funnel with targeted content, improving conversion rates and sales efficiency.
  • Customer Retention: Implement automated follow-ups and loyalty programs to keep customers engaged and reduce churn rates.
  • Integration Capabilities: Seamlessly integrate with other business tools and platforms, creating a cohesive and efficient marketing ecosystem.
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  • CRM Integration: Act-On can integrate with SalesForce, Microsoft Dynamics, SugarCRM, NetSuite, Infor and Simpleview. Using any of these integrated CRMs, marketers can engage segmented contacts through targeted account activity.
  • Account-Based Marketing Automation: Account profiles provide an overview of accounts and buyer behaviors, giving users a clear picture of aggregate customer behavior.
  • Progressive Profiling: Collect information without making customers fill out a large number of forms. Adaptive forms, which present and collect information incrementally over time, help users gain valuable insights without being intrusive.
  • Targeted Email Automation: With easy-to-use templates, code-free interfaces and a diverse template catalog, users have access to a variety of content to push out through automated email campaigns. Act-On also integrates its analytics platform into its email outreach, letting users track open rates and measure success.
  • Report Sharing: The solution’s analytics platform can generate robust and interactive reports for users to easily share with decisionmakers.
  • Data Studio: This program comes equipped with an analytical engine called Data Studio, which can pull data from a variety of sources such as CSV, Excel, Amazon, Google and Microsoft Azure.
  • Social Media Engagement: Build brand awareness with automated social posting and metrics aggregation. Act-On’s content curation engine provides insights into content that can generate higher levels of engagement for a user’s business.
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  • Automated Text Messaging: Schedule and send personalized SMS campaigns to engage customers effectively.
  • Voice Broadcasts: Deliver pre-recorded voice messages to a large audience, ensuring your message is heard.
  • Appointment Reminders: Automatically send reminders to clients, reducing no-shows and improving appointment adherence.
  • Two-Way Messaging: Facilitate real-time conversations with customers through SMS, enhancing customer support and engagement.
  • Customizable Templates: Use and modify pre-built templates for various communication needs, saving time and maintaining consistency.
  • Contact Management: Organize and segment your contact lists for targeted marketing efforts and better audience insights.
  • Analytics and Reporting: Track the performance of your campaigns with detailed analytics, helping you make data-driven decisions.
  • Integration Capabilities: Seamlessly integrate with popular CRM systems and other tools to streamline your marketing processes.
  • Drip Campaigns: Create automated sequences of messages to nurture leads and guide them through the sales funnel.
  • Survey and Feedback Collection: Gather customer feedback through automated surveys, enabling you to improve your services based on real insights.
  • Multi-Channel Communication: Engage with your audience across various channels, including SMS, voice, and email, from a single platform.
  • Compliance Management: Ensure your campaigns adhere to regulatory standards, such as TCPA and GDPR, protecting your business from legal issues.
  • Custom Workflows: Design and implement tailored workflows to automate repetitive tasks and enhance operational efficiency.
  • Real-Time Notifications: Receive instant alerts for important events, such as new leads or customer responses, keeping you informed and responsive.
  • Scalability: Easily scale your marketing efforts as your business grows, without compromising on performance or reliability.
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Product Ranking

#50

among all
Marketing Automation Software

#172

among all
Marketing Automation Software

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User Sentiment Summary

Great User Sentiment 656 reviews
Excellent User Sentiment 38 reviews
84%
of users recommend this product

Act-On has a 'great' User Satisfaction Rating of 84% when considering 656 user reviews from 2 recognized software review sites.

94%
of users recommend this product

Emitrr has a 'excellent' User Satisfaction Rating of 94% when considering 38 user reviews from 1 recognized software review sites.

4.26 (250)
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4.7 (38)
4.15 (406)
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Awards

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Emitrr stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Intuitive Interface: Act-On's user-friendly interface streamlines campaign creation and management, reducing the learning curve for users.
Robust Reporting: Advanced reporting capabilities provide detailed insights into campaign performance, allowing users to track results and optimize future efforts.
Email Marketing Automation: Automated email sequences nurture leads, deliver targeted content, and improve campaign efficiency.
Social Media Integration: Act-On seamlessly integrates with social media platforms, enabling users to manage campaigns and track engagement across multiple channels.
Excellent Customer Support: Act-On provides responsive and knowledgeable customer support, ensuring users receive assistance when needed.
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User-Friendly Interface: Emitrr's intuitive design simplifies marketing tasks, making it easy for users to navigate and utilize its features effectively.
Robust Automation: The platform empowers businesses to automate various marketing processes, such as sending personalized messages and scheduling campaigns, saving time and increasing efficiency.
Excellent Customer Support: Users consistently praise Emitrr's responsive and helpful customer support team, ensuring that any issues or questions are addressed promptly and effectively.
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Unintuitive Interface: Act-On's user interface is often criticized for being complex and difficult to navigate, leading to a steep learning curve for new users.
Limited Integrations: Act-On lacks integrations with popular third-party applications, making it challenging to connect with other systems used in the marketing ecosystem.
Costly: Act-On's pricing can be prohibitive for small businesses and startups, with limited flexibility in pricing options.
Lack of Reporting Capabilities: Users have reported that Act-On's reporting features are limited, making it difficult to gain insights into campaign performance.
Poor Customer Support: Some users have experienced delays and unsatisfactory responses from Act-On's customer support team.
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Initial Setup Complexity: Some users have reported that getting started with Emitrr can be complicated due to the numerous features and configuration options.
Occasional Bugs: While generally well-received, Emitrr is not completely bug-free, and users have occasionally encountered technical glitches that require attention.
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Act-On consistently receives high praise for its intuitive user interface, which allows marketers to quickly create and automate campaigns without extensive training. It is also lauded for its robust reporting capabilities, which provide detailed insights into campaign performance. However, some users have reported occasional bugs and glitches, and its customer support has been criticized for being slow to respond at times. Compared to competitors like HubSpot and Salesforce Marketing Cloud, Act-On is often seen as a more affordable and user-friendly option, particularly for small and mid-sized businesses. Its focus on ease of use and affordability sets it apart from more complex and expensive solutions. Act-On's intuitive drag-and-drop interface makes it easy to create automated workflows, and its pre-built templates help users get started quickly. Overall, Act-On is a solid choice for businesses looking for an affordable and easy-to-use marketing automation solution. Its strengths lie in its user-friendly interface, robust reporting capabilities, and affordability. While it may not have all the bells and whistles of more expensive solutions, it offers a comprehensive suite of features that can meet the needs of most businesses.

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Is Emitrr a marketing automation tool that makes your business want to emit cheers of joy, or does it leave you feeling like you've "missed" the mark? Emitrr generally receives positive feedback from users, who often highlight its user-friendly design, powerful automation capabilities, and responsive customer service. Many users appreciate how the platform streamlines communication, which leads to improved customer engagement. For example, one user, whose business has less than 50 employees, shared on G2 that Emitrr "vastly improved our marketing efforts" and praised the customer service as "unmatched," mentioning their requests were "usually resolved within a day or less." Another user, from a police department, mentioned on G2 that they use Emitrr to automate officer recruitment and praised the platform's ease of implementation and helpful support team. However, some users have pointed out that the initial setup process can be complicated and that occasional bugs require attention. While Emitrr is generally well-regarded for its efficiency in marketing automation, one user on Software Advice compared Emitrr to Podium, stating that Emitrr offers similar features "at a fraction of the price." Overall, Emitrr appears to be best suited for businesses looking for an easy-to-use marketing automation tool with strong customer support, especially those who prioritize value and streamlined communication.

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