Our analysts compared Act-On vs ActiveDEMAND based on data from our 400+ point analysis of Marketing Automation Software, user reviews and our own crowdsourced data from our free software selection platform.
Established in 2008, Act-On is a comprehensive platform that offers marketing professionals all the standard features in an automation tool, alongside several other unique features.
Sophisticated email automation, landing page construction, analytics, automated campaigns, useful templates, and social channels are just some of the features that are available to users. This product is ideal for medium to large enterprises, especially those that have dedicated marketing departments.
ActiveDEMAND, developed by JumpDEMAND, is a comprehensive marketing automation platform designed to streamline various marketing tasks. It is particularly well-suited for small to medium-sized businesses seeking to enhance their marketing efforts through automation, lead tracking, and detailed analytics. One of the significant benefits of ActiveDEMAND is its ability to consolidate multiple marketing functions into a single, user-friendly interface, making it easier for marketers to manage campaigns, analyze performance, and adjust strategies in real-time. Among its popular features are email marketing, social media management, and web analytics, which collectively help businesses target their audience more effectively and measure the impact of their marketing activities. When compared to similar products, users often highlight ActiveDEMAND's flexibility and the depth of its features as key differentiators. Pricing for ActiveDEMAND varies based on the scale of the business's needs, with options ranging from basic packages suitable for smaller operations to more advanced plans that cater to larger marketing teams, billed on a monthly basis. This tiered pricing structure ensures that businesses only pay for the features they need, making ActiveDEMAND a cost-effective choice for companies looking to maximize their marketing automation investment.
among all Marketing Automation Software
Act-On has a 'great' User Satisfaction Rating of 84% when considering 656 user reviews from 2 recognized software review sites.
ActiveDEMAND has a 'great' User Satisfaction Rating of 86% when considering 130 user reviews from 3 recognized software review sites.
Act-On consistently receives high praise for its intuitive user interface, which allows marketers to quickly create and automate campaigns without extensive training. It is also lauded for its robust reporting capabilities, which provide detailed insights into campaign performance. However, some users have reported occasional bugs and glitches, and its customer support has been criticized for being slow to respond at times. Compared to competitors like HubSpot and Salesforce Marketing Cloud, Act-On is often seen as a more affordable and user-friendly option, particularly for small and mid-sized businesses. Its focus on ease of use and affordability sets it apart from more complex and expensive solutions. Act-On's intuitive drag-and-drop interface makes it easy to create automated workflows, and its pre-built templates help users get started quickly. Overall, Act-On is a solid choice for businesses looking for an affordable and easy-to-use marketing automation solution. Its strengths lie in its user-friendly interface, robust reporting capabilities, and affordability. While it may not have all the bells and whistles of more expensive solutions, it offers a comprehensive suite of features that can meet the needs of most businesses.
ActiveDEMAND is a feature-rich, flexible marketing automation platform that caters to various email marketing needs. It offers a wide range of helpful features including call tracking and CRM sync, as most reviewers observe. The support team is also quite helpful. However, the user interface needs improvement, which can impact the experience, and the learning curve may hinder productivity. Most users also find the system to be slow as well. Overall, it’s an efficient solution with robust marketing capabilities, suitable for businesses of all sizes.
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