Act-On Reviews & Pricing

by Act-On Software, Inc. | Founded 2008, Portland, OR

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What is Act-On?

Industry Specialties: Serves all industries

Established in 2008, Act-On is a comprehensive platform that offers marketing professionals all the standard features in an automation tool, alongside several other unique features.

Sophisticated email automation, landing page construction, analytics, automated campaigns, useful templates, and social channels are just some of the features that are available to users. This product is ideal for medium to large enterprises, especially those that have dedicated marketing departments.

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User Sentiment i

Based on 656 reviews:

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#50

Act-On is ranked #50 in the Marketing Automation Software product directory based on the latest available data collected by SelectHub. Compare the leaders with our In-Depth Report.

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Act-On Pricing

Based on our most recent analysis, Act-On pricing starts at $1,000 (Monthly).

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Starting From: $1,000
Pricing Model: Monthly
Free Trial: Yes, Request for Free

Training Resources

Act-On is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Act-On:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Act-On Benefits and Insights

Why use Act-On?

Key differentiators & advantages of Act-On

Make Sense of Digital Breadcrumbs: Better track and score campaigns with this piece of software. This tool helps marketers attain a high-level overview of their campaigns and enterprises.
Inbound Marketing: Act-On provides support for inbound marketing techniques, enabling users to organically and dynamically pull in leads from across channels.
Outbound Marketing: Automated campaigns, lead scoring and list management are built into the software to support outbound marketing techniques and conversion tracking.
Sales Effectiveness: The software helps to unify sales and marketing teams effectively by providing a sales-funnel overview and campaign attribution, assisting users in scoring their leads.

Industry Expertise

Act-On serves a variety of industries across all fields. Major customers of Act-On include iCharts, IAMServices, VitalWare, the PGA, Progressive, Tower Federal Credit Union and more.

Act-On Reviews

Average customer reviews & user sentiment summary for Act-On:

656 reviews

84%

of users would recommend this product

Act-On has a 'great' User Satisfaction Rating of 84% when considering 656 user reviews from 2 recognized software review sites.

Synopsis of User Ratings and Reviews

Based on an aggregate of Act-On reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

Intuitive Interface: Act-On's user-friendly interface streamlines campaign creation and management, reducing the learning curve for users.
Robust Reporting: Advanced reporting capabilities provide detailed insights into campaign performance, allowing users to track results and optimize future efforts.
Email Marketing Automation: Automated email sequences nurture leads, deliver targeted content, and improve campaign efficiency.
Social Media Integration: Act-On seamlessly integrates with social media platforms, enabling users to manage campaigns and track engagement across multiple channels.
Excellent Customer Support: Act-On provides responsive and knowledgeable customer support, ensuring users receive assistance when needed.

Cons

Unintuitive Interface: Act-On's user interface is often criticized for being complex and difficult to navigate, leading to a steep learning curve for new users.
Limited Integrations: Act-On lacks integrations with popular third-party applications, making it challenging to connect with other systems used in the marketing ecosystem.
Costly: Act-On's pricing can be prohibitive for small businesses and startups, with limited flexibility in pricing options.
Lack of Reporting Capabilities: Users have reported that Act-On's reporting features are limited, making it difficult to gain insights into campaign performance.
Poor Customer Support: Some users have experienced delays and unsatisfactory responses from Act-On's customer support team.

Researcher's Summary:

Act-On consistently receives high praise for its intuitive user interface, which allows marketers to quickly create and automate campaigns without extensive training. It is also lauded for its robust reporting capabilities, which provide detailed insights into campaign performance. However, some users have reported occasional bugs and glitches, and its customer support has been criticized for being slow to respond at times.

Compared to competitors like HubSpot and Salesforce Marketing Cloud, Act-On is often seen as a more affordable and user-friendly option, particularly for small and mid-sized businesses. Its focus on ease of use and affordability sets it apart from more complex and expensive solutions. Act-On's intuitive drag-and-drop interface makes it easy to create automated workflows, and its pre-built templates help users get started quickly.

Overall, Act-On is a solid choice for businesses looking for an affordable and easy-to-use marketing automation solution. Its strengths lie in its user-friendly interface, robust reporting capabilities, and affordability. While it may not have all the bells and whistles of more expensive solutions, it offers a comprehensive suite of features that can meet the needs of most businesses.

Key Features

CRM Integration: Act-On can integrate with SalesForce, Microsoft Dynamics, SugarCRM, NetSuite, Infor and Simpleview. Using any of these integrated CRMs, marketers can engage segmented contacts through targeted account activity.
Account-Based Marketing Automation: Account profiles provide an overview of accounts and buyer behaviors, giving users a clear picture of aggregate customer behavior.
Progressive Profiling: Collect information without making customers fill out a large number of forms. Adaptive forms, which present and collect information incrementally over time, help users gain valuable insights without being intrusive.
Targeted Email Automation: With easy-to-use templates, code-free interfaces and a diverse template catalog, users have access to a variety of content to push out through automated email campaigns. Act-On also integrates its analytics platform into its email outreach, letting users track open rates and measure success.
Report Sharing: The solution’s analytics platform can generate robust and interactive reports for users to easily share with decisionmakers.
Data Studio: This program comes equipped with an analytical engine called Data Studio, which can pull data from a variety of sources such as CSV, Excel, Amazon, Google and Microsoft Azure.
Social Media Engagement: Build brand awareness with automated social posting and metrics aggregation. Act-On’s content curation engine provides insights into content that can generate higher levels of engagement for a user’s business.

Limitations

Some of the product limitations include:

Act-On does not provide an autosave option for drafts
The cloud-based solution does not contain strong landing page builder functionality. The landing pages and emails created within the software cannot be linked to a company's Google Analytics page
Act-On offers limited reporting functionality
The solution has limited capability in terms of building forms for reviews and does not allow for customization of forms
Assembling email templates is a complicated process

Suite Support

Act-On provides many support options for users, including phone, training and ticket support. Support is divided up into three packages: silver, gold and platinum.

Email: Act-On does not offer email support for its users.

Phone: Users can reach phone support at any time by calling +1 (877) 530-1555. Users of all support packages can receive phone support.

Training: For training, Act-On offers users self-service modules and e-learning solutions.

Tickets: Users can create an account with Act-On and open a support ticket through the self-service portal.

Typical cost structure for Act-On:

License/Subscription Cost	Subscription-based pricing model: per user, per month Cost varies depending on the number of marketing users, sales users and active contacts reached during the period Act-On offers two pricing plans: Professional and Enterprise
Maintenance Cost	Standard support cost is included in the subscription fee Provides ongoing support, where users get 24/7 technical assistance from the Act-On Support team, unlimited access to videos, tutorials, courses, Knowledge Base and online community Requires an annual contract to be signed for a minimum of one year Act-On offers Onboarding Support Packages: Standard, Premier and Premier Plus Standard: Already included in the subscription cost. The plan contains unlimited access to University, Community, phone and web technical support during business hours Premier: $5,000 is charged as an annual fee. The plan provides unlimited access to University and Community, 24/5 phone and web technical support and an accelerated response time. Access to a customer success team and collaboration with consultants is also included in this package. Premier Plus: $15,000 is charged as an annual fee. The plan gives unlimited access to University and Community, 24/7 phone and web technical support with accelerated response time, a Premier Technical Support Line and a designated team and customer success manager
Installation/Implementation Cost	Cost is over and above the subscription fee Act-On offers implementation services for free to guide users through all of the phases of implementation: Preparation, Analysis, Design, Configuration, Unit Test, CSI (Complete System Integration), UAT (User Acceptance Testing) and Deployment Provides professional services for setting up the system Onboarding packages must be purchased, and are offered under two tiers: Standard plan - $500, a one-time fee Premier - $3,000, a one-time fee
Customization Cost	Cost varies depending on the functional requirements added on, such as Account-Based Marketing, Engagement Insights, CRM Integration and Data Studio for Advanced Reporting, and BI integration Provides professional services for integration with third-party applications such as Salesforce, Litmus, SugarCRM, Cisco Webex, MS Dynamics CRM and Vidyard
Data Migration Cost/Change Management/Upfront Switching Cost	Provides professional services for migrating data and existing content assets from a legacy provider to a new Act-On account Cost varies based on the number of email templates and landing pages to be migrated, the number of images and content assets to be transferred and the magnitude of automated programs and workflows to be transferred
Training Cost	Act-On offers more than 40 free courses for users of all skill levels, which are tailored as per user requirements The program also provides certification programs Act-On offers training courses for Account Setup, Brand Marketer, Demand Marketer and Expand Marketer Provides on-site instructor-led training courses, virtual custom workshops and on-site custom and standard workshops, which all cost above and beyond the subscription fee Virtual Custom Workshops cost $1,500 per one-hour course and are tailored for business requirements Two-day On-site Standard Workshops cost $7,500 + travel and expenses per engagement Two-day On-site Custom Workshops cost $10,000 + travel and expenses per engagement
Recurring/Renewal Costs	Cost is equivalent to the subscription fee, customization cost, premium support cost and training services cost An auto-renewal contract is included in the main contractual agreement and can’t be canceled Users are notified when the contract renewal is coming up, and the contract gets renewed automatically for one year