LinkedIn Learning vs Brainshark

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Our analysts compared LinkedIn Learning vs Brainshark based on data from our 400+ point analysis of LMS Software, user reviews and our own crowdsourced data from our free software selection platform.

Brainshark Software Tool

Product Basics

LinkedIn Learning, formerly Lynda.com, creates and hosts online courses for business, technology, creative services and certifications. Used by SMBs and in enterprise settings, it’s not a distinct learning platform; however, it does offer classes and video tutorials. Workers can build competencies in an individual subject or follow predefined paths for a comprehensive overview. Courses include graphic design, audio/visual editing, database management, leadership training, soft skills and a range of industry-specific information.
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Brainshark is a comprehensive sales readiness solution that equips client-facing teams with crucial skills to maximize their productivity. Its advanced training materials and detailed analysis of an organization’s sales performance prepare sales executives to capitalize on every selling opportunity. It trains employees to outperform the competition by mastering superior sales techniques and handling tricky situations.

Businesses can author dynamic sales content quickly that can be accessed and imported from anywhere. It fast-tracks onboarding and delivers on-demand training to sales representatives while keeping them updated. Sales executives are coached to exploit every buyer interaction and effectively engage with buyers to bag more deals. It uses scorecards to display sales performance statistics and helps organizations make smart business decisions.
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$379.88/Seat, Annually
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$83/User, Monthly
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Product Assistance

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Product Insights

  • Learning Paths: Take a bundle of specific classes to teach subjects comprehensively. Some of the paths include Digital Marketer, Graphic Designer, Manager, Project Coordinator and more. Give employees necessary training in a structured way.
  • Scalability: Plan for rapid growth. Accommodate more learners as the organization grows with scalable pricing and feature sets. Ensure that the system lasts more than a few years, cutting down on costly upgrades.
  • Close Skills Gap: Sort through information from LinkedIn to help students and administrators identify where they fall short of their peers. Ensure that all learners are caught up on core competencies. Then, get recommendations for courses or learning paths based on the insights.
  • Employee Engagement: Use micro-learning to keep employees interested. Provide videos and tutorials in bite-sized bits to ensure they have the information and can consume it quickly. Make workers feel more confident with comprehensive training.
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  • Employee Structuring: Organize salespeople by objectives, activities and importance of tasks. Highlight top-performing executives and publicly reward their achievements. Gather knowledge from experienced sales representatives for reference. 
  • Content Sharing: Empower sales and marketing leadership to send approved, updated and consistent communication to all employees. Let sales executives find and share the best content from a central portal. 
  • Integrations: Integrate with major CRM and financial modules like Salesforce, Highspot, Microsoft Dynamics 365, Seismic, TopOPPS and more to complete sales cycles. Ensure meaningful sales conversations with your existing systems. 
  • Notifications: Correct individual and team behaviors with notifications to avoid company specified prohibited zones. Steer sales processes in the right direction. Real-time updates help sales teams remain aligned to their goals. 
  • Mobile Application: Track progress of sales teams’ readiness and monitor performance on-the-go with its mobile application. Sales representatives have the flexibility to access training content anytime, anywhere, even in the areas with low bandwidth. 
  • Manage Live Events: Develop course materials for live events like webinars, instructor-led-training sessions along with the content for on-demand training programs. Offer flexibility for people to choose the sessions of their choice and schedules. 
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  • Content Library: Choose from a vast number of courses, videos and tutorials from a platform that generally adds more than 60 pieces of content per week. Analyze learning patterns and use the insights to find classes for the industry’s most relevant hard and soft skills.
  • Certification Prep: Quiz, train and prepare workers who want to advance in the industry via certifications. Choose from popular, valuable certifications such as Google, Linux, Microsoft, Oracle, PMI, Six Sigma, CompTIA and more.
  • Instructor-Led Courses: Give workers a face-to-face experience with experts that have real, practical field experience. Let them ask questions and request further help from someone who knows what they’re doing. Encourage conversations with industry experts to reinforce and explain content.
  • Reporting Dashboard: Measure the effectiveness of training through different data and analytics, allowing the staff to see how their education initiatives work. Pull reports and share relevant findings with leaders.
  • Integrations: Integrates with various online education and talent management products, including Absorb, Adobe Captivate, Blackboard, Bridge, Canvas, Cornerstone, D2L, Docebo, SAP SuccessFactors, and more.
  • Continuing Education: Provide employees with the opportunity to maintain certification or compliance through appropriate credit. Choose from a range of courses designed to satisfy specific requirements.
  • Translations: Provide access to students who speak different languages such as German, French, English, Japanese, Spanish and more. Help standardize training across an international organization.
  • Personalized Recommendations: Give workers course options that apply perfectly to their fields based on previously entered LinkedIn information. Suggest skills, courses, certifications, videos and learning paths that enrich employees.
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  • Content Authoring: Create immersive, multimedia content to drive sales readiness. Develop video-based training content for sales representatives that can be accessed from anywhere. Convert Google Slides, PowerPoints, screen recordings, PDFs, webpages and more into compelling voice-based presentations. Include attachments, interactive polls, surveys and examination questions. Update existing content so that sellers can access relevant information. 
  • Onboarding and Training: Provide flexible training to salespeople anytime, anywhere. Help new sales representatives close deals quickly with immersive, on-demand training. Identify learning gaps of sellers and focus on critical skills retention with continuous learning. Ensure mandatory completion of specific training programs and provide badges and certifications once requirements are met. Improve formal training, onboarding, peer learning, certification, skills development and more. 
  • Coaching: Prepare sellers to meet rising revenue goals and hit targets. Create practice activities and training materials to tackle different types of selling scenarios. Curate text and video-based training scenarios to assess and certify the preparedness of sales executives. Make sure that sellers retain training information and demonstrate crucial messages. Promote peer learning through best video examples and boost team performance. 
  • Readiness and Scorecards: Identify and address sellers’ readiness issues before they impact performance. Track team coaching and learning trends to recognize how individual sales representatives are performing. Monitor team activities to identify top scorers, early finishers and those missing the mark. 
  • Machine Analysis: Transform coaching programs with AI-backed feedback and scoring. Generate user scores automatically when they upload a video. Gather actionable insights on a seller’s key metrics like performance, topic coverage and emotions exhibited. Scale coaching using machine learning while prioritizing feedback. 
  • Reporting: Create customizable reports to gauge employee performance. Generate default or customized reports to understand interaction prospects and usability of training materials. Get individual and team insights on staff’s sales readiness. 
  • Learning and Development: Create unique learning paths for sales representatives and other client-facing teams. Access assessments and learning programs created to achieve high customer satisfaction levels. 
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Product Ranking

#44

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LMS Software

#84

among all
LMS Software

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User Sentiment Summary

Excellent User Sentiment 12 reviews
Good User Sentiment 21 reviews
96%
of users recommend this product

LinkedIn Learning has a 'excellent' User Satisfaction Rating of 96% when considering 12 user reviews from 1 recognized software review sites.

79%
of users recommend this product

Brainshark has a 'good' User Satisfaction Rating of 79% when considering 21 user reviews from 1 recognized software review sites.

n/a
3.93 (21)
4.8 (12)
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Awards

LinkedIn Learning stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

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Synopsis of User Ratings and Reviews

Extensive Content Library: Users appreciate the vast and diverse collection of courses available, covering a wide range of topics from business and technology to creative skills. The platform offers over 18,000 expert-led courses.
High-Quality Courses: LinkedIn Learning is known for its high-quality courses, featuring industry experts and thought leaders as instructors. The production value of the courses is consistently high, with clear audio and video, engaging visuals, and well-structured content.
Personalized Recommendations: The platform provides personalized course recommendations based on users' profiles, interests, and learning history. This helps users discover relevant content and build a customized learning path.
Integration with LinkedIn: LinkedIn Learning seamlessly integrates with the LinkedIn platform, allowing users to showcase their completed courses and earned certificates on their profiles. This can enhance professional visibility and credibility.
Offline Viewing: The platform offers the ability to download courses for offline viewing, enabling users to learn on the go or in areas with limited internet connectivity.
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Content Creation: Brainshark enables users to easily create content using a variety of media formats, including video, audio, and screen recordings. This flexibility allows for engaging and interactive learning experiences.
Content Management: The platform offers robust content management features, allowing users to organize, store, and share content efficiently. This streamlines the learning process and makes it easy for learners to access the materials they need.
Analytics and Reporting: Brainshark provides detailed analytics and reporting tools that allow users to track learner progress, identify areas for improvement, and measure the effectiveness of training programs. This data-driven approach helps organizations optimize their learning initiatives.
Integrations: Brainshark integrates with a wide range of other business systems, such as CRM and HR platforms. This allows for seamless data sharing and a more holistic view of learner performance.
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Limited Course Selection: The platform's course offerings primarily focus on business, technology, and creative skills, potentially leaving gaps in specialized or niche areas.
Subscription-Based Model: Access to LinkedIn Learning's content requires a recurring subscription fee, which may not be ideal for individuals or organizations with limited budgets or those seeking specific, one-time learning experiences.
Variable Content Quality: While LinkedIn Learning hosts a vast library of courses, the quality and depth of content can vary significantly between individual courses and instructors.
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Limited Customization: Brainshark's customization options for branding and user interface are restricted, making it challenging to align the platform with specific organizational branding guidelines or user preferences.
Reporting and Analytics: The platform's reporting and analytics capabilities are relatively basic, lacking the depth and flexibility required for comprehensive data analysis and performance tracking. This limitation can hinder organizations in gaining meaningful insights into learner engagement and progress.
Integrations: Brainshark's integration options with other business systems, such as CRM or HR platforms, are limited. This can create challenges in streamlining workflows and data synchronization across different systems.
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Get "linked in" to the world of online learning with LinkedIn Learning!  This platform has been making waves in the e-learning scene, but is it the right fit for your needs?  Let's dive into what users have been saying about LinkedIn Learning over the past year.  Users appreciate the vast and diverse course library covering technical skills, creative pursuits, and business acumen.  The platform's integration with LinkedIn is a major plus, allowing users to showcase their newly acquired skills on their profiles and potentially catch the eye of recruiters.  The bite-sized course format is perfect for busy professionals who want to learn on the go.  However, some users find the content to be more surface-level than in-depth, and the lack of interactive elements can make the learning experience feel passive.  While LinkedIn Learning may not be ideal for those seeking comprehensive, hands-on training, it's a valuable resource for professionals looking to upskill or reskill conveniently and efficiently.  The platform's seamless integration with LinkedIn and its focus on career development make it particularly well-suited for individuals seeking to advance their careers or explore new job opportunities.

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Dive into the deep end of learning with Brainshark: Brainshark users highlight its user-friendly interface and robust reporting features as standout strengths. The platform's ease of use makes content creation and management a breeze, even for non-technical users. Brainshark's reporting capabilities provide valuable insights into learner engagement and progress, allowing organizations to track the effectiveness of their training programs and make data-driven decisions. However, some users note that Brainshark's customization options can be limited compared to other learning management systems (LMS) on the market. Additionally, while Brainshark offers integrations with various third-party tools, some users express a desire for more extensive integration options. These factors are crucial for organizations seeking a highly tailored LMS experience or those with complex integration needs. Brainshark's emphasis on sales enablement and coaching sets it apart from competitors. The platform offers features specifically designed to support sales teams, such as video coaching, role-playing exercises, and content sharing capabilities. This focus on sales makes Brainshark an ideal choice for organizations looking to enhance their sales training and development initiatives. While Brainshark may not be the most customizable LMS available, its user-friendly interface, robust reporting, and sales-specific features make it a compelling option for organizations seeking to streamline their training processes and empower their sales teams. Keep in mind that the LMS landscape is constantly evolving, so it's always a good idea to check for the latest updates and offerings from Brainshark and its competitors.

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