Drift vs Chatra

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Our analysts compared Drift vs Chatra based on data from our 400+ point analysis of Live Chat Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Drift is a cloud-based conversational marketing platform that helps businesses acquire customers and streamline sales processes. It generates leads through customizable campaigns, intelligent reports and real-time engagement with website visitors. It offers AI chatbots, offline and mobile access, geo-tagging, conversation histories and more.
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Chatra is an online messenger tool that allows businesses to talk with customers via email, chats and social media apps. It increases the conversation rate by answering questions and directing clients to the right products. Its group chat functionality allows users to communicate with different agents and product specialists in a single chat window.

It can connect through an offline mode via messenger. It is quick, convenient, accessible and available 24/7.
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$2,500 Monthly
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Tailored to your specific needs
$17/Agent, Monthly, Freemium
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Tailored to your specific needs
Small 
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Medium 
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Large 
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Small 
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Medium 
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Large 
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Windows
Mac
Linux
Android
Chromebook
Windows
Mac
Linux
Android
Chromebook
Cloud
On-Premise
Mobile
Cloud
On-Premise
Mobile

Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
Live Online
Videos
Webinars
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support

Product Insights

  • Target High Quality Leads: Target site visitors and welcome them with personalized messages based on collected user information, like company name, industry, employee count and location. Expedite interaction and lead conversion by allowing them to schedule appointments through an intelligent auto-attendant. 
  • Qualify Leads Faster: Engage with buyers faster by segmenting them based on tech stack data and allowing priority ones skip the form queue. Qualify leads in real time and instantly route them to sales representatives without leaving the website. 
  • Close Deals Quickly: Use the Deal Room feature to improve collaboration among sales staff. Store notes and resources about every conversation and manage all sales processes in one place. Sales managers can coach representatives effectively and buyers can chat, call or book a meeting with their point of contact directly. 
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  • Ease of Use: Seamless set up using the easy plug and play widget. It reduces workload and increases customer satisfaction. View what users are saying before sending messages using typing indicators. 
  • Boost Sales Conversion: Follow up prospects by maintaining conversation history, including unsent messages. Saves messages even after the browser is closed. Keep customers engaged by providing access to all conversations. Pre-prep answers while customers are still typing. Track visitors’ browsing history by automatically tagging using color codes. 
  • Enhance Customer Experience: Set up a friendly tone to welcome customers visiting the website. Use saved replies or canned responses for frequently asked questions. Match speech patterns during conversations to keep customers comfortable. Provide transcripts for visitors to revisit chat conversations or send via email. 
  • Free Trial: Get access to a 10-day free trial of the paid plan. Free Forever plan is available but with limited features. 
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  • Reports: Get detailed reports on website engagement, team performance, sales, response time, routing, leads acquired and other performance metrics.
  • Playbooks: Leverage automated message workflows that use IP data to create customized chat experiences for users, send targeted messages, run marketing campaigns, monitor site visitors and connect leads to teams.
  • API and Integration: Use the API to access bot features, sync contacts, enable permissions for agent information, support widget configurations and assist with data retrieval and deletion. Integrate with Hubspot, Salesforce, Zapier, Marketo and Clearbit.
  • Email Bots: AI-powered email bots manage email conversations with contacts, improve conversion rates, distinguish human email replies from autoresponders and route them to the right representatives, guarantee follow-ups, track responses and drive more pipelines.
  • Customer Data: Collate user data from third-party sources like Crunchbase, SixSense, and ZoomInfo to segment and personalize customer information. Collect and manage contact profiles with fields like visitor name, contact details, company name and industry.
  • Visitor Intelligence: Increase website engagement and personalize interactions using Visitor Intelligence. This visitor identification software records information shared by customers, like email address or location, and uses it to personalize customer interactions with the bot.
  • Live Chat: Connect with website visitors, capture leads, engage target accounts and manage conversations with multiple inboxes. Make internal notes and get conversational ratings on the website.
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  • Color-Coded Names: Generates name and color code for each visitor automatically. Keep track and maintain browsing history in real time. 
  • Smart Chat Distribution: Maintain conversations by being the first to react. If an agent cannot respond within a specific timeframe, the chat gets transferred to other team members. It changes the agent’s status as offline if the agent is busy and sends a follow-up email simultaneously. 
  • Chat Reviews: Provides unlimited chat reviews. It allows an agent to review multiple chats on the phone while talking to another customer on the system. 
  • Visitor Lists: Provides the number of online visitors and starts interacting manually. It allows agents to target customers from different locations. Customize the type of information required, including current web page, referrer, location, browser and more. Highlight visitors with different colors to know their ongoing status. 
  • Automated Answers: Sends messages with questions, offers or discounts and provides the visitor with multiple reply options. After choosing the preferred option, the bot sends another automated message. 
  • Form and Lead Capture: Sends automatic welcome messages to visitors and collects relevant information instantly. It prompts the visitor to fill out forms and other details. 
  • Targeted Chats: Manages and analyzes the number of leads by proactively engaging with customers. Set up smart triggers to reduce pop-up chats. Use default templates for setting up important triggers. 
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Product Ranking

#6

among all
Live Chat Software

#35

among all
Live Chat Software

Find out who the leaders are

Analyst Rating Summary

84
72
85
78
63
39
100
89
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Online Visitor Management
Platform Capabilities
Conversation Management
Integration and Extensibility
Online Visitor Management

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Drift
Chatra
+ Add Product + Add Product
Conversation Management Customer Collaboration Online Visitor Management Platform Capabilities Ticket Management 85 63 100 90 65 78 39 89 80 40 0 25 50 75 100
83%
0%
17%
78%
0%
22%
43%
0%
57%
29%
0%
71%
100%
0%
0%
89%
0%
11%
86%
0%
14%
76%
0%
24%
40%
0%
60%
0%
0%
100%

Analyst Ratings for Technical Requirements Customize This Data Customize This Data

72%
0%
28%
61%
0%
39%

User Sentiment Summary

Great User Sentiment 865 reviews
Excellent User Sentiment 435 reviews
87%
of users recommend this product

Drift has a 'great' User Satisfaction Rating of 87% when considering 865 user reviews from 5 recognized software review sites.

95%
of users recommend this product

Chatra has a 'excellent' User Satisfaction Rating of 95% when considering 435 user reviews from 1 recognized software review sites.

4.3 (21)
n/a
4.3 (490)
n/a
4.48 (166)
4.75 (435)
4.5 (151)
n/a
4.0 (37)
n/a

Awards

SelectHub research analysts have evaluated Drift and concluded it earns best-in-class honors for Online Visitor Management.

Online Visitor Management Award

Chatra stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

Usability: According to 90% of users who mentioned this aspect, the software is intuitive and easy to use.
Reporting: 73% of users who commented on this aspect said the reports are clear and detailed.
Multimedia Capabilities: According to 60% of users who reviewed this aspect, it’s easy to create, record and share videos.
Customer Service: 70% of users who reviewed this element said that customer support is attentive and professional.
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Easy to Use: Chatra is known for its user-friendly interface and intuitive design, making it simple for both agents and customers to navigate and utilize its features effectively.
Affordable Pricing: Chatra offers competitive pricing plans, including a free plan with basic features, making it accessible to businesses of all sizes and budgets.
Customization Options: Users appreciate the ability to customize the chat widget's appearance to match their branding and website design, creating a seamless and integrated experience for visitors.
Integrations: Chatra integrates with various popular platforms and tools, such as CRMs, email marketing services, and helpdesk software, allowing businesses to streamline their workflows and improve efficiency.
Mobile App: The availability of a mobile app enables agents to stay connected and respond to customer inquiries on the go, ensuring prompt and efficient communication.
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Cost: According to 80% of users who mentioned this, the product is expensive, making it unaffordable for small businesses.
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Limited Customization: Users express frustration over the inability to customize certain aspects of the chat widget's appearance, such as modifying the color scheme to align with their brand aesthetics.
Reporting Features: There are complaints about the platform's reporting capabilities, citing a lack of detailed analytics and insights into chat interactions, making it difficult to assess agent performance and identify areas for improvement.
Mobile App Functionality: Some users find the mobile app to be less intuitive and feature-rich compared to the desktop version, impacting their ability to manage chats and respond to customer inquiries effectively on the go.
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Drift streamlines business communications using live chat widgets, custom chatbots, videos and integrations. According to reviews, it offers a user-friendly platform, detailed reporting tools, useful lead routing and excellent customer support. Users appreciated that it helps to generate leads and navigate complex sales. However, some users reported technical issues with push notifications and chats, and some considered the product expensive. Overall, Drift is suitable for businesses seeking to improve and refine their customer engagement.

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Is Chatra all it's cracked up to be? User reviews from the past year suggest that Chatra is a solid choice for businesses looking for a live chat solution that is easy to use and affordable. Users praise Chatra for its intuitive interface, which makes it easy to set up and manage conversations. They also appreciate the software's robust feature set, which includes canned responses, conversation tracking, and integrations with other software. However, some users have noted that Chatra's reporting features are not as comprehensive as those offered by some of its competitors, such as Intercom or Zendesk. What sets Chatra apart is its focus on small to medium-sized businesses (SMBs). The software's pricing plans are designed to be accessible to businesses of all sizes, and its features are tailored to the needs of SMBs. For example, Chatra's "triggered messages" feature allows businesses to automatically send messages to visitors based on their behavior on the website, such as time spent on a page or pages visited. This can be a valuable tool for SMBs that are looking to increase engagement and conversions. Overall, Chatra is a good option for businesses that are looking for an affordable and easy-to-use live chat solution. Its focus on SMBs makes it a particularly good choice for businesses that are just starting out or that have limited resources.

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Screenshots

Top Alternatives in Live Chat Software


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