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What is Drift?

Industry Specialties: Marketing, Sales

Drift is a cloud-based conversational marketing platform that helps businesses acquire customers and streamline sales processes. It generates leads through customizable campaigns, intelligent reports and real-time engagement with website visitors. It offers AI chatbots, offline and mobile access, geo-tagging, conversation histories and more.
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#5

Drift is ranked #5 on the top 10 Live Chat Software leaderboard based on a comprehensive analysis performed by SelectHub research analysts. Compare the leaders with our In-Depth Report.

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Drift Pricing

Based on our most recent analysis, Drift pricing starts at $2,500 (Monthly).

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Starting From
$2,500
Pricing Model
Monthly
Free Trial
Yes, Request for Free

Training Resources

Drift is supported with the following types of training:

Documentation
In Person
Live Online
Videos
Webinars

Support

The following support services are available for Drift:

Email
Phone
Chat
FAQ
Forum
Help Desk
Knowledge Base
Tickets
Training
24/7 Live Support

Drift Benefits and Insights

Why use Drift?

Key differentiators & advantages of Drift

  • Target High Quality Leads: Target site visitors and welcome them with personalized messages based on collected user information, like company name, industry, employee count and location. Expedite interaction and lead conversion by allowing them to schedule appointments through an intelligent auto-attendant. 
  • Qualify Leads Faster: Engage with buyers faster by segmenting them based on tech stack data and allowing priority ones skip the form queue. Qualify leads in real time and instantly route them to sales representatives without leaving the website. 
  • Close Deals Quickly: Use the Deal Room feature to improve collaboration among sales staff. Store notes and resources about every conversation and manage all sales processes in one place. Sales managers can coach representatives effectively and buyers can chat, call or book a meeting with their point of contact directly. 

Industry Expertise

Ideal for businesses of all sizes.

Drift Reviews

Based on our most recent analysis, Drift reviews indicate a 'great' User Satisfaction Rating of 87% based on 865 user reviews from 5 recognized software review sites.

User satisfaction level icon: great

865 reviews

87%

of users would recommend this product

Synopsis of User Ratings and Reviews

Based on an aggregate of Drift reviews taken from the sources above, the following pros & cons have been curated by a SelectHub Market Analyst.

Pros

  • Usability: According to 90% of users who mentioned this aspect, the software is intuitive and easy to use.
  • Reporting: 73% of users who commented on this aspect said the reports are clear and detailed.
  • Multimedia Capabilities: According to 60% of users who reviewed this aspect, it’s easy to create, record and share videos.
  • Customer Service: 70% of users who reviewed this element said that customer support is attentive and professional.

Cons

  • Cost: According to 80% of users who mentioned this, the product is expensive, making it unaffordable for small businesses.

Researcher's Summary:

Drift streamlines business communications using live chat widgets, custom chatbots, videos and integrations. According to reviews, it offers a user-friendly platform, detailed reporting tools, useful lead routing and excellent customer support.
Users appreciated that it helps to generate leads and navigate complex sales. However, some users reported technical issues with push notifications and chats, and some considered the product expensive.
Overall, Drift is suitable for businesses seeking to improve and refine their customer engagement.

Key Features

  • Reports: Get detailed reports on website engagement, team performance, sales, response time, routing, leads acquired and other performance metrics.
  • Playbooks: Leverage automated message workflows that use IP data to create customized chat experiences for users, send targeted messages, run marketing campaigns, monitor site visitors and connect leads to teams.
  • API and Integration: Use the API to access bot features, sync contacts, enable permissions for agent information, support widget configurations and assist with data retrieval and deletion. Integrate with Hubspot, Salesforce, Zapier, Marketo and Clearbit.
  • Email Bots: AI-powered email bots manage email conversations with contacts, improve conversion rates, distinguish human email replies from autoresponders and route them to the right representatives, guarantee follow-ups, track responses and drive more pipelines.
  • Customer Data: Collate user data from third-party sources like Crunchbase, SixSense, and ZoomInfo to segment and personalize customer information. Collect and manage contact profiles with fields like visitor name, contact details, company name and industry.
  • Visitor Intelligence: Increase website engagement and personalize interactions using Visitor Intelligence. This visitor identification software records information shared by customers, like email address or location, and uses it to personalize customer interactions with the bot.
  • Live Chat: Connect with website visitors, capture leads, engage target accounts and manage conversations with multiple inboxes. Make internal notes and get conversational ratings on the website.

Limitations

At the time of this review, these are the limitations according to user feedback:

  •  Inconsistent push notifications. 
  •  Chats are sometimes missing. 

Suite Support

Offers a free account subscription. Varied pricing packages are available for standard, premium and enterprise accounts with access to workspaces, Drift intel, custom chatbots, lead routing and more. To learn more, request a personalized demo in the DriftBot chat widget.

mail_outlineEmail: [email protected].
phonePhone: Not available.
schoolTraining: Subscribe to Drift Insider to access free certifications, classes, tutorials and videos.
local_offerTickets: Not available.
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