Kustomer vs HubSpot Service Hub

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Our analysts compared Kustomer vs HubSpot Service Hub based on data from our 400+ point analysis of Help Desk Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Kustomer's Help Desk Software is designed to enhance customer support operations. It offers a centralized platform for managing customer inquiries, automating workflows, and tracking customer interactions. This software is ideally suited for businesses seeking to streamline their support processes, improve customer satisfaction, and gain actionable insights from customer data.

Key benefits of Kustomer include its user-friendly interface, robust automation capabilities, and comprehensive reporting features. It enables teams to manage multiple channels from a single dashboard, automate repetitive tasks, and gain visibility into customer interactions. The software also provides valuable insights through analytics and reporting, helping businesses identify areas for improvement and optimize their support strategies.

In terms of pricing, Kustomer offers a range of plans to accommodate businesses of different sizes and needs. Pricing is typically based on a per-user, per-month model, with higher tiers offering additional features and functionality.

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HubSpot Service Hub, a cloud-based help desk software, centralizes customer support, automates processes, and provides comprehensive analytics. It is designed for businesses of all sizes, particularly those seeking an integrated customer relationship management (CRM) solution.

Key benefits include automated ticket routing, knowledge base creation, live chat and email support, and reporting and analytics. Popular features include ticket tracking, customizable dashboards, and integrations with third-party apps. HubSpot Service Hub consistently receives positive user reviews, highlighting its ease of use, comprehensive functionality, and ability to streamline customer support operations.

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$5,000 Monthly
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$90/Seat, Monthly
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Product Assistance

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Product Insights

  • Empower Agents: Kustomer's intuitive interface and comprehensive tools equip agents to handle customer inquiries efficiently and effectively, boosting their productivity and job satisfaction.
  • Enhance Customer Experience: By providing a seamless omnichannel experience, Kustomer empowers businesses to meet customers on their preferred channels, fostering stronger relationships and increasing customer loyalty.
  • Drive Business Value: Kustomer's advanced analytics and reporting capabilities enable businesses to identify trends, measure performance, and make data-driven decisions that drive growth and improve profitability.
  • Foster Collaboration: Kustomer facilitates seamless collaboration between agents, supervisors, and other departments, ensuring that customer issues are resolved quickly and effectively.
  • Increase Efficiency: Kustomer's automation features, such as ticket routing and AI-powered responses, streamline workflows, reducing manual tasks and freeing up agents to focus on complex inquiries.
  • Reduce Costs: By optimizing agent productivity and reducing the need for manual processes, Kustomer helps businesses lower their operational costs while improving customer service quality.
  • Improve Communication: Kustomer's built-in communication channels, including live chat, email, and social media integration, enable businesses to connect with customers in real-time, fostering open and transparent communication.
  • Gain Competitive Advantage: Kustomer's innovative features and commitment to customer success provide businesses with a competitive edge by enabling them to deliver exceptional customer experiences that differentiate them in the market.
  • Foster Innovation: Kustomer's open API and developer tools empower businesses to customize and integrate the platform with other systems, unlocking new possibilities for innovation and tailored customer solutions.
  • Drive Continuous Improvement: Kustomer's ongoing updates and commitment to customer feedback ensure that businesses can continuously improve their customer service operations and adapt to evolving industry trends.
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  • Personalized Customer Resolutions: Get all service channels and data together on one CRM-powered platform to retain, onboard, support and grow the customer base. Improve CRM and satisfaction rates at every stage.  
  • Flexible Customer Service: Expand team’s capacity through self-service and automation. Eliminate time-consuming and manual processes and allow the team to focus on solving issues and problems. Empower agents to enhance and personalize interactions with customers and build long-term relations.  
  • Save Time: Don’t waste time on data entry and focus on helping customers solve problems. Add routing to tickets and prioritize critical issues first in help desk ticketing. 
  • Faster Resolution: Allow customers to help themselves and reduce the number of support requests by accessing the knowledge base. Convert frequently raised issues and asked questions into a searchable library of videos, articles and documentation so clients can explore them first before reaching agents.  
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  • CRM Integration: Kustomer seamlessly integrates with leading CRM systems, enabling customer support teams to access and update customer data from a single platform.
  • Omnichannel Support: Kustomer provides support across multiple channels, including email, phone, chat, SMS, and social media, allowing businesses to engage with customers on their preferred platform.
  • AI-Powered Insights: Kustomer leverages artificial intelligence (AI) to analyze customer data, identify trends, and provide actionable insights to improve support efficiency and customer satisfaction.
  • Collaboration Tools: Kustomer offers robust collaboration features, such as internal messaging, file sharing, and case tagging, enabling support teams to work together seamlessly and resolve customer issues faster.
  • Self-Service Portal: Kustomer provides a customizable self-service portal where customers can access knowledge base articles, submit requests, and track their progress, reducing the burden on support teams.
  • Customizable Dashboards: Kustomer allows businesses to create personalized dashboards with real-time metrics and analytics, providing insights into team performance, customer satisfaction, and key performance indicators (KPIs).
  • Reporting and Analytics: Kustomer offers comprehensive reporting and analytics capabilities, enabling businesses to track support performance, identify areas for improvement, and demonstrate the impact of customer support on business outcomes.
  • Open API: Kustomer provides an open application programming interface (API), allowing businesses to integrate with other systems and customize their support experience.
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  • Live Chat: Help customers on websites in real-time by routing them automatically to the right people on the services team. Build better relationships through detailed and contextual conversations. 
  • Customer Portal: Empower clients to gain ownership over experiences with a safe and secure portal. Keep ticket conversations going with agents and customers to resolve issues faster. 
  • VOIP Calling: Call customers directly from the service hub platform to HubSpot's VoIP software. Take advantage of crystal-clear call quality along with analytics and call logging. 
  • Video Messaging: Build stronger relationships with customers through video chats. Create personalized videos to help customers and seamlessly add them to emails or tickets.  
  • Shared Inbox: Connect team live chat, email, Facebook Messenger and more to a single, universal inbox, so everyone has visibility to reply to and manage conversations in one place. 
  • Team Management: Keep the team productive and organized by ensuring every user has access to suitable applications and assets. Quickly manage and view agent status, permissions and availability across the group. 
  • CRM Integration: Get the required context to help customers succeed. Track client interactions and details automatically with business in a single source accessible to the entire team. 
  • Customer Feedback Surveys: Deploy NPS, CES, CSAT and custom surveys to get a pulse on customer needs and happiness and gather feedback to build better experiences. 
  • Conversation Intelligence: Capture details from every call automatically and analyze team performance and productivity. Unlock coaching and learning opportunities with AI-powered insights. 
  • Forecasting: Make more data-driven decisions with comprehensive forecasts. Create pipelines to monitor upgrades and renewals and better visualize projected performance. 
  • Contact Scoring: Assign scores to contacts to prioritize outreach and track customer health. Use scores to trigger automation, segment lists and more. 
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Product Ranking

#14

among all
Help Desk Software

#66

among all
Help Desk Software

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Agent Productivity Call Center Management Dashboards And Reporting Email Management Live Chat Management Mobile Capabilities Platform Capabilities Team Collaboration Ticket Management 92 60 100 100 89 83 79 79 79 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Excellent User Sentiment 38 reviews
Great User Sentiment 870 reviews
91%
of users recommend this product

Kustomer has a 'excellent' User Satisfaction Rating of 91% when considering 38 user reviews from 1 recognized software review sites.

88%
of users recommend this product

HubSpot Service Hub has a 'great' User Satisfaction Rating of 88% when considering 870 user reviews from 3 recognized software review sites.

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4.4 (734)
4.53 (38)
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4.4 (119)
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4.4 (17)

Awards

Kustomer stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

SelectHub research analysts have evaluated HubSpot Service Hub and concluded it earns best-in-class honors for Dashboards and Reporting, Email Management and Integrations and Extensibility.

Dashboards and Reporting Award
Email Management Award
Integrations and Extensibility Award

Synopsis of User Ratings and Reviews

Cloud-Based Solution: Easy deployment and maintenance, accessible from anywhere with an internet connection.
Omnichannel Support: Manage customer interactions from multiple channels (email, chat, social media) in a single platform.
Automated Workflows: Streamline repetitive tasks, such as ticket routing and response generation, saving time and improving efficiency.
Knowledge Base Integration: Provide customers with self-service options by integrating a knowledge base into the platform.
Real-Time Analytics: Track key metrics, such as average response time and customer satisfaction, to identify areas for improvement.
Customization Options: Tailor the platform to specific business needs, including branding, custom fields, and reporting.
Strong Integrations: Connect with popular CRM and business applications to streamline data sharing and improve productivity.
Excellent Customer Support: Kustomer's dedicated support team provides assistance and guidance, ensuring a smooth implementation and ongoing success.
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Seamless CRM Integration: HubSpot Service Hub effortlessly integrates with HubSpot's CRM, providing a comprehensive view of customer interactions and enabling seamless ticket management.
Automated Workflows: The software automates routine tasks such as ticket assignment, email notifications, and follow-ups, freeing up agents to focus on complex issues.
Knowledge Base Functionality: HubSpot Service Hub includes a built-in knowledge base, allowing businesses to create and manage self-service resources for customers, reducing the number of support tickets.
Conversational Ticketing: Agents can communicate with customers directly through email, live chat, and social media, providing a more personalized and efficient support experience.
Reporting and Analytics: HubSpot Service Hub provides robust reporting and analytics capabilities, enabling businesses to track key metrics, identify areas for improvement, and measure the effectiveness of their support operations.
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Unintuitive Interface: Kustomer's interface can be confusing and difficult to navigate, leading to a steep learning curve and reduced efficiency for users.
Limited Customization: Users have reported limited options for customizing the platform to fit their specific workflows and business needs.
Slow Performance: Kustomer has been criticized for slow loading times and occasional glitches, impacting the user experience and productivity.
Limited Integrations: Kustomer's integration capabilities may not meet the diverse needs of users, hindering the seamless integration of essential tools and applications.
Costly: Kustomer's pricing has been reported to be higher compared to other help desk software options, potentially limiting its accessibility for small businesses or those with budget constraints.
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Lack of Customization: Users have limited options for customizing the interface, workflows, and reporting capabilities to meet their specific needs.
Integration Challenges: HubSpot Service Hub can be challenging to integrate with other business systems, leading to data silos and inefficiencies.
Limited Reporting Capabilities: Users have expressed concerns about the lack of robust reporting features, making it difficult to track and analyze key performance metrics.
Steep Learning Curve: The platform can be complex to navigate and requires a significant investment in training for users to become proficient.
Pricing Concerns: Some users have reported that HubSpot Service Hub's pricing plans can be expensive for small businesses or those with limited budgets.
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Kustomer, a help desk software, stands out among its peers for its robust features and ability to manage complex customer interactions. Users praise its customizable interface, automation capabilities, and integrations with third-party applications. One reviewer noted, "Kustomer's intuitive design allows us to tailor it to our specific needs, streamlining our support processes." Its ability to automate repetitive tasks and provide personalized experiences has also impressed users, with another stating, "Kustomer's AI-powered automation has freed up our agents, allowing them to focus on high-value interactions." However, some users have expressed concerns about the software's pricing and complexity. One reviewer commented, "While Kustomer offers a wide range of features, its cost can be prohibitive for smaller organizations." Additionally, its advanced features may require technical expertise to fully utilize, which can be a challenge for teams with limited resources. Overall, Kustomer is best suited for large organizations with complex customer support needs and the resources to invest in a comprehensive help desk solution. Its strengths in customization, automation, and integrations make it a powerful tool for managing high volumes of customer interactions effectively.

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HubSpot Service Hub continues to be a popular help desk software, with many users praising its ease of use, comprehensive features, and strong customer support. However, some users have noted that the software can be expensive and may not be the best fit for small businesses with limited budgets. HubSpot Service Hub's strengths include its user-friendly interface, which makes it easy for even non-technical users to navigate and use. The software also offers a wide range of features, including ticketing, live chat, knowledge base, and reporting. HubSpot Service Hub's customer support is also highly rated by users, with many praising the team's responsiveness and helpfulness. One of the main weaknesses of HubSpot Service Hub is its cost. The software is more expensive than some of its competitors, and this can be a deterrent for small businesses with limited budgets. Additionally, some users have noted that the software can be complex to set up and configure, which can be a challenge for businesses with limited IT resources. HubSpot Service Hub differentiates itself from other help desk software products by its focus on customer relationship management (CRM). The software integrates with HubSpot's CRM, which allows businesses to track customer interactions across all channels, including sales, marketing, and support. This can be a valuable feature for businesses that want to get a complete view of their customers and provide a more personalized experience. HubSpot Service Hub is most suited for businesses that are looking for a comprehensive help desk software solution that integrates with their CRM. The software is also a good fit for businesses that are looking for a user-friendly and easy-to-use solution. However, businesses with limited budgets may want to consider other options, as HubSpot Service Hub can be expensive.

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