Freshdesk vs Kustomer

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Our analysts compared Freshdesk vs Kustomer based on data from our 400+ point analysis of Help Desk Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

Freshdesk is a cloud-based customer service solution that ensures increased satisfaction and engagement. It simplifies ticketing with customization options for agent roles, ticket forms, portals and more. Users can manage identity and information access for improved data security.

It offers field service modules that include omnichannel customer engagement, quick query resolution, automatic appointment management and a map view that lets users track dispatches in real time. Android and iOS support allow field employees to plan, monitor and track appointments, updates and customer communication conveniently. Its other offerings include widget customization, scheduled and customized reports, intelligent ticket assignment and more.

  • Pros
  • Easy to use interface
  • Scalable for large teams
  • Automation capabilities
  • Reporting & Analytics
  • Mobile app available
  • Cons
  • Limited free plan
  • Customization options
  • Reporting can be complex
  • Higher pricing for some plans
  • Limited multilingual support
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Kustomer's Help Desk Software is designed to enhance customer support operations. It offers a centralized platform for managing customer inquiries, automating workflows, and tracking customer interactions. This software is ideally suited for businesses seeking to streamline their support processes, improve customer satisfaction, and gain actionable insights from customer data.

Key benefits of Kustomer include its user-friendly interface, robust automation capabilities, and comprehensive reporting features. It enables teams to manage multiple channels from a single dashboard, automate repetitive tasks, and gain visibility into customer interactions. The software also provides valuable insights through analytics and reporting, helping businesses identify areas for improvement and optimize their support strategies.

In terms of pricing, Kustomer offers a range of plans to accommodate businesses of different sizes and needs. Pricing is typically based on a per-user, per-month model, with higher tiers offering additional features and functionality.

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$15/User, Monthly
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$5,000 Monthly
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Tailored to your specific needs
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Windows
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Mobile
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Product Assistance

Documentation
In Person
Live Online
Videos
Webinars
Documentation
In Person
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Videos
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Email
Phone
Chat
FAQ
Forum
Knowledge Base
24/7 Live Support
Email
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Product Insights

  • Improved Productivity:  Assign tickets automatically to agents and groups based on various details, including their workloads and skills. Also, auto-assign emails, calls and chats to agents based on keywords and available bandwidth for better productivity. 
  • Better Efficiency: Schedule regular reports to analyze and improve agent performance using different help desk metrics. Measure customer satisfaction based on their satisfaction reports to improve services. 
  • Stronger Teamwork: Facilitate better collaboration between different departments for quicker resolution of customer issues, with linked tickets to keep track of vast issues and team huddle for discussions with experts. 
  • Data Security: Secure confidential data and customer information with state-of-the-art data security. Whitelist IP ranges, restrict login access and set up single sign on script for credentials authentication. 
  • AI Support: Enable faster resolution of customer issues with AI supported chatbots that provide instantaneous answers. 
  • Accessibility: Allow agents exclusive access to login on the go. Conveniently access solutions via website, mobile app and chatbot. 
  • Save Time: Automate mundane tasks so that agents can focus better on resolving customer issues. 
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  • Empower Agents: Kustomer's intuitive interface and comprehensive tools equip agents to handle customer inquiries efficiently and effectively, boosting their productivity and job satisfaction.
  • Enhance Customer Experience: By providing a seamless omnichannel experience, Kustomer empowers businesses to meet customers on their preferred channels, fostering stronger relationships and increasing customer loyalty.
  • Drive Business Value: Kustomer's advanced analytics and reporting capabilities enable businesses to identify trends, measure performance, and make data-driven decisions that drive growth and improve profitability.
  • Foster Collaboration: Kustomer facilitates seamless collaboration between agents, supervisors, and other departments, ensuring that customer issues are resolved quickly and effectively.
  • Increase Efficiency: Kustomer's automation features, such as ticket routing and AI-powered responses, streamline workflows, reducing manual tasks and freeing up agents to focus on complex inquiries.
  • Reduce Costs: By optimizing agent productivity and reducing the need for manual processes, Kustomer helps businesses lower their operational costs while improving customer service quality.
  • Improve Communication: Kustomer's built-in communication channels, including live chat, email, and social media integration, enable businesses to connect with customers in real-time, fostering open and transparent communication.
  • Gain Competitive Advantage: Kustomer's innovative features and commitment to customer success provide businesses with a competitive edge by enabling them to deliver exceptional customer experiences that differentiate them in the market.
  • Foster Innovation: Kustomer's open API and developer tools empower businesses to customize and integrate the platform with other systems, unlocking new possibilities for innovation and tailored customer solutions.
  • Drive Continuous Improvement: Kustomer's ongoing updates and commitment to customer feedback ensure that businesses can continuously improve their customer service operations and adapt to evolving industry trends.
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  • Ticketing Management: Deliver higher quality customer service with collaborative ticketing. Convert customer issues from different channels into resolvable tickets. Offers: 
    •  Team inbox to prioritize and assign tickets based on keywords. 
    •  AI-supported ticketing to improve agents’ efficiency and save time. 
    •  SLA management to measure agents’ performance and set customer expectations for response times. 
  • Omnichannel: Consolidate various support-related communications channels like email, phone, chat, website, WhatsApp, Facebook and Twitter to ensure a seamless customer experience as well as faster query resolution. 
  • Service Management: Create service tasks and field technician groups for tickets on the basis of location, priority and other aspects. To manage field operations, it also includes: 
    •  Scheduling dashboard to keep track of appointments, tasks and field team workloads. 
    •  Mobile field service to keep technicians updated on the fly. 
    •  Automated time-tracking to monitor billable hours. 
    •  Single swipe attachment of customer signatures to the service tasks via the mobile app. 
  • Reporting and Analytics: Schedule reports at regular intervals and customize them according to various requirements. Access actionable insights using data in different chart styles and visualizations. 
  • Customization: Customize workflows, customer portal and agents for optimum productivity based on specific business requirements. Its customization can be leveraged in the following ways: 
    •  Customized ticket forms. 
    •  Custom URL for smooth customer experience. 
    •  Building and integration of customized apps. 
    •  Custom segmentation of customers for personalized support. 
  • Automation: Automate notifications to agents and customers for any updates in their tickets. Automatically execute maintenance activities and implement actions on tickets based on the time lapsed since an event. 
  • Identity and Access Management: Allow and restrict agents as well as customers to log in to their accounts using single sign on script from anywhere using IP whitelisting and a VPN. 
  • Customer Self-Service: Enable efficient customer self-service with automated suggestion pop ups, knowledge base articles and by converting critical issues in the community into resolvable tickets. 
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  • CRM Integration: Kustomer seamlessly integrates with leading CRM systems, enabling customer support teams to access and update customer data from a single platform.
  • Omnichannel Support: Kustomer provides support across multiple channels, including email, phone, chat, SMS, and social media, allowing businesses to engage with customers on their preferred platform.
  • AI-Powered Insights: Kustomer leverages artificial intelligence (AI) to analyze customer data, identify trends, and provide actionable insights to improve support efficiency and customer satisfaction.
  • Collaboration Tools: Kustomer offers robust collaboration features, such as internal messaging, file sharing, and case tagging, enabling support teams to work together seamlessly and resolve customer issues faster.
  • Self-Service Portal: Kustomer provides a customizable self-service portal where customers can access knowledge base articles, submit requests, and track their progress, reducing the burden on support teams.
  • Customizable Dashboards: Kustomer allows businesses to create personalized dashboards with real-time metrics and analytics, providing insights into team performance, customer satisfaction, and key performance indicators (KPIs).
  • Reporting and Analytics: Kustomer offers comprehensive reporting and analytics capabilities, enabling businesses to track support performance, identify areas for improvement, and demonstrate the impact of customer support on business outcomes.
  • Open API: Kustomer provides an open application programming interface (API), allowing businesses to integrate with other systems and customize their support experience.
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Product Ranking

#7

among all
Help Desk Software

#14

among all
Help Desk Software

Find out who the leaders are

Analyst Rating Summary

86
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83
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93
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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Freshdesk
Kustomer
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Agent Productivity Call Center Management Dashboards And Reporting Email Management Live Chat Management Mobile Capabilities Platform Capabilities Team Collaboration Ticket Management 83 55 93 92 39 58 97 95 97 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

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User Sentiment Summary

Great User Sentiment 4697 reviews
Excellent User Sentiment 38 reviews
89%
of users recommend this product

Freshdesk has a 'great' User Satisfaction Rating of 89% when considering 4697 user reviews from 5 recognized software review sites.

91%
of users recommend this product

Kustomer has a 'excellent' User Satisfaction Rating of 91% when considering 38 user reviews from 1 recognized software review sites.

5.0 (22)
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4.4 (2352)
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4.63 (8)
4.53 (38)
4.5 (2229)
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4.3 (86)
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Awards

SelectHub research analysts have evaluated Freshdesk and concluded it earns best-in-class honors for Ticket Management and Integrations and Extensibility.

Ticket Management Award
Integrations and Extensibility Award

Kustomer stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

User Favorite Award

Synopsis of User Ratings and Reviews

User-Friendly Interface: Freshdesk is praised for its intuitive design and straightforward navigation. This minimizes onboarding time for new agents and reduces the learning curve, allowing them to become productive more quickly. Think of it as a user-friendly smartphone app compared to a clunky, feature-laden desktop program. This ease of use translates into faster issue resolution and improved overall efficiency.
Scalability & Customization: Freshdesk caters to businesses of all sizes, from startups to large enterprises. Its flexible plans and customization options allow businesses to tailor the platform to their specific needs. For instance, a small team might prioritize a simple ticketing system, while a larger organization can leverage features like custom automations or in-depth reporting for more complex workflows.
Mobile Accessibility: Freshdesk offers mobile apps for agents and customers, enabling them to access the platform and manage inquiries on the go. This is particularly valuable for remote teams or situations where agents need to be available outside the office. Imagine a field technician using the mobile app to update a customer ticket while on-site, improving responsiveness and streamlining the resolution process.
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Cloud-Based Solution: Easy deployment and maintenance, accessible from anywhere with an internet connection.
Omnichannel Support: Manage customer interactions from multiple channels (email, chat, social media) in a single platform.
Automated Workflows: Streamline repetitive tasks, such as ticket routing and response generation, saving time and improving efficiency.
Knowledge Base Integration: Provide customers with self-service options by integrating a knowledge base into the platform.
Real-Time Analytics: Track key metrics, such as average response time and customer satisfaction, to identify areas for improvement.
Customization Options: Tailor the platform to specific business needs, including branding, custom fields, and reporting.
Strong Integrations: Connect with popular CRM and business applications to streamline data sharing and improve productivity.
Excellent Customer Support: Kustomer's dedicated support team provides assistance and guidance, ensuring a smooth implementation and ongoing success.
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Limited Free Plan Functionality: While Freshdesk offers a free plan, it can be restrictive for businesses with growing needs. Features like custom automations, advanced reporting, and integrations are often reserved for paid plans. This can limit its usefulness for businesses seeking a comprehensive help desk solution without upfront investment.
Reporting Complexity: Freshdesk's reporting capabilities, particularly in lower-tier plans, can be cumbersome to navigate and require some technical expertise to generate insightful data. Some users report that creating custom reports or filtering data can be time-consuming, hindering efforts to effectively track key performance indicators (KPIs) and measure support team effectiveness. Imagine sifting through an overflowing email inbox to find a specific message compared to having a well-organized filing system with clear labels.
Limited Multilingual Support: Freshdesk's interface and support resources are primarily available in English. This can be a drawback for businesses operating in international markets or with a multilingual customer base. While some basic translations are available, they might be limited or not comprehensive, potentially hindering effective communication with non-English speaking customers and agents.
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Unintuitive Interface: Kustomer's interface can be confusing and difficult to navigate, leading to a steep learning curve and reduced efficiency for users.
Limited Customization: Users have reported limited options for customizing the platform to fit their specific workflows and business needs.
Slow Performance: Kustomer has been criticized for slow loading times and occasional glitches, impacting the user experience and productivity.
Limited Integrations: Kustomer's integration capabilities may not meet the diverse needs of users, hindering the seamless integration of essential tools and applications.
Costly: Kustomer's pricing has been reported to be higher compared to other help desk software options, potentially limiting its accessibility for small businesses or those with budget constraints.
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Freshdesk garners praise for its user-friendly interface and intuitive design, which minimizes training time for new agents and gets them up to speed faster. This is particularly important for businesses with high agent turnover or seasonal spikes in support requests. When compared to competitors offering a steeper learning curve, Freshdesk allows teams to become productive quicker, leading to faster issue resolution and improved customer satisfaction. However, Freshdesk's free plan, while suitable for small teams or those starting out, can be limiting for businesses requiring advanced features. Features like custom automations, powerful reporting, and integrations are often reserved for paid plans. This can be a dealbreaker for businesses seeking a comprehensive help desk solution without a significant upfront investment. Here, competitors offering more robust functionalities in their free tiers might be more suitable. Overall, Freshdesk shines for its user-friendliness, scalability, and mobile accessibility. The ability to customize the platform to fit specific workflows and the availability of mobile apps for agents and customers are valuable assets. However, its limited free plan functionality and potentially complex reporting can be drawbacks. Freshdesk is best suited for small and medium-sized businesses seeking an easy-to-use and scalable help desk solution, particularly those with limited technical expertise or a mobile workforce. For larger enterprises with complex workflows or multilingual customer bases, competitors offering more powerful reporting capabilities or broader language support might be a better fit.

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Kustomer, a help desk software, stands out among its peers for its robust features and ability to manage complex customer interactions. Users praise its customizable interface, automation capabilities, and integrations with third-party applications. One reviewer noted, "Kustomer's intuitive design allows us to tailor it to our specific needs, streamlining our support processes." Its ability to automate repetitive tasks and provide personalized experiences has also impressed users, with another stating, "Kustomer's AI-powered automation has freed up our agents, allowing them to focus on high-value interactions." However, some users have expressed concerns about the software's pricing and complexity. One reviewer commented, "While Kustomer offers a wide range of features, its cost can be prohibitive for smaller organizations." Additionally, its advanced features may require technical expertise to fully utilize, which can be a challenge for teams with limited resources. Overall, Kustomer is best suited for large organizations with complex customer support needs and the resources to invest in a comprehensive help desk solution. Its strengths in customization, automation, and integrations make it a powerful tool for managing high volumes of customer interactions effectively.

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