Kindful vs Salsa Engage

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Our analysts compared Kindful vs Salsa Engage based on data from our 400+ point analysis of Fundraising Software, user reviews and our own crowdsourced data from our free software selection platform.

Kindful Software Tool
Salsa Engage Software Tool

Product Basics

Kindful is a fundraising software designed to assist nonprofit organizations of varying sizes in managing their donor data, online fundraising efforts, and donor engagement activities. Its comprehensive features cater to the needs of growing nonprofits seeking to streamline their fundraising operations and cultivate stronger relationships with their supporters.

Among its notable benefits are its user-friendly interface, robust reporting capabilities, and seamless integrations with popular communication and payment processing tools. Kindful's pricing structure is typically based on the number of contacts managed within the system, offering flexibility to accommodate organizations with different budget considerations.

Compared to similar fundraising software options, Kindful often receives praise for its intuitive design, comprehensive feature set, and responsive customer support. However, some users may find that its advanced features and customization options require a learning curve to fully utilize.

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Salsa Engage is a cloud-based solution that unifies an organization’s campaigning and advocacy efforts. It optimizes engagement through digital marketing and email automation modules. The visual dashboard helps track campaign health and progress. It provides multi-channel outreach, event registrations and a mobile app for crowdfunding.

Leverage its CRM integration for donor management capabilities. It also offers bi-directional integration with Salesforce.
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$349 Monthly
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Product Assistance

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Product Insights

  • Donor Data Access: Retrieve and track supporters’ donations, interactions, recurring gifts and pledges in one easily navigable location. Also, sync online donations automatically. 
  • List Automation: Assign tasks to follow-up actions based on donor records and automatically create follow-up tasks for acknowledgement lists. 
  • Time Saving: Premade and custom reports can be set up and emailed. Single-click printing and sharing of year-end tax summaries saves time from clerical tasks. 
  • Industry Analytics: Synchronize fundraising data and access valuable industry-related analytics and insights based on that data, for higher potential using the Fundraising Report Card. 
  • Accessibility: Access important data from any device with internet connectivity. Conveniently accept payments and sell products online via an app with a flexible API. 
  • Cost Benefits:  No transaction fee is charged, although standard credit card processing fees are charged as usual. It also supports free integration for active account holders of third-party tools without any additional fees. 
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  • Easily Convert Visitors to Donors: Website visitors and subscribers can donate, register or sign-up with mobile-optimized conversion forms. Deliver personalized, engaging and relevant content via email, social media and mobile. 
  • Gauge Campaign Performance: Gain crucial campaign insights by monitoring organization-specific metrics. Track average donation amounts, events attended, email click rate, major donations and more.  
  • Save Time: Ensure timely responses with automated reminders and workflows. Automate gift acknowledgments, newsletter subscriptions, event invites, donation receipts and welcome messages.  
  • Increase Outreach: Boost campaign effectiveness by leveraging social media tools. Create and schedule social posts on Facebook, Twitter, LinkedIn, Pinterest and Tumblr. Monitor social engagement, activities, and likes, shares and comments for each post. 
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  • Fundraising Tools: Manage and understand donors better with a variety of fundraising tools, including: 
    •  Automatic sync of donation pages to the database and acceptance of payments online. 
    •  Interactive peer-to-peer pages, integrated with Twitter and Facebook to create teams to fundraise on behalf of the organization. 
    •  Automatic processing of recurring gifts from donors’ card info for online donations. 
    •  Seamless integration with fundraising platforms like Classy, GoFundMe Charity, Square and GivingFuel for more efficiency. 
  • Donor Communications: Personalize emails and letters with the template creator. Send messages to a segmented list of donors in just a few clicks. Donor receipts are emailed to donors automatically after submission of online and manually entered donations. 
  • Donor Management: Ensures better management of donors, pledges, tasks and notifications for maximizing potential and record-keeping. Offers: 
    •  A single place for donation details including pledges, recurring gifts, transactions and interactions. 
    •  Convenient segmentation of contacts and donors for seamless communication with supporters. 
    •  Household and relationship tracking to identify contacts easily for mass emails. 
    •  Access for donors to their giving history, profile details and downloadable tax summaries. 
  • Tracking and Reporting: Generate reports based on a chosen combination of filters like giving amounts, transaction dates, locations, campaigns and more using one of the 13 premade templates. Filter contacts based on location, demographics and more. 
  • Integrations: Includes third-party integrations for email marketing, accounting, fundraising ticketing, and volunteer and membership management. Connects with activity-based apps like Google Forms, Jotform and Woocommerce. 
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  • Multi-Channel Advocacy: Reach supporters via online petitions, targeted actions and integrated digital communication modules. Create a comprehensive strategy and deploy key communication channels when required. Supporters can contact legislators via click-to-call, email messaging and tweet-a-rep functionalities. Provides updated federal, state and local target lists. 
  • Fundraising Management: Create customizable, engaging fundraising forms from built-in templates. Streamline efforts using tools like text-to-initiate, machine learning, integrated payment processing and formula-driven smart ask. 
  • Digital Marketing: Deliver targeted messages based on supporters’ actions through automated email series. Use the visual email designer tool to create personalized content. Segment contributors according to pre-defined criteria to send broadcast text messages. 
  • Peer-to-Peer Events:  
    •  Organize engaging digital and in-person events. 
    •  Create and customize team pages via the content editor module. 
    •  Generate event pages, configure details like dates, goals and campaign types, and preview them on desktop, mobile and tablets before launch. 
    •  Track pageview metrics, discover top teams and fundraisers and gain insights into average gift size through real-time visual dashboards. 
  • Mobile App: Available for free on iOS and Android. Allows fundraisers and team captains to track progress and donations. Fundraisers can also use native mobile apps like Facebook, Twitter and LinkedIn to reach out to friends and family for contributions. 
  • Salsa CRM Integration:  
    •  Manage supporters with detailed donor profiles that capture all interactions like activity timelines, notes, touches and other custom fields. 
    •  Gain a comprehensive view of fundraising campaigns with online and offline gift management. 
    •  Get actionable insights on engagement level, donor retention, revenue trends and opportunities via customizable dashboards and built-in alerts. 
    •  Leverage AI to calculate ask amounts. 
  • Salesforce Integration: Configure Salesforce integration based on organization-specific requirements. Use smart content matching to identify duplicate records. 
  • Email Marketing:  
    •  Deliver engaging, personalized content to donors by setting targeted email series. Test and compare different email versions through A/B testing.  
    •  Segment customers into groups and lists based on variables like donation size, recurring giving and campaign type. 
    •  Prioritize important donor activity by creating trigger notifications. 
  • Dashboard and Analytics: Track donations, event registration progress, active recipients, social media engagement levels, new subscribers, top-performing emails and more. Analyze content effectiveness by viewing open, click-through and conversion rates, and compare them against industry standards. 
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Product Ranking

#18

among all
Fundraising Software

#34

among all
Fundraising Software

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Analyst Rating Summary

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54
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Donation Management
Payment Processing and Receipts
Donation Management
Mobile Capabilities
Platform Capabilities, Security and Compliances

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

Kindful
Salsa Engage
+ Add Product + Add Product
Dashboard And Reporting Data Hygiene Document Management Donation Management Donor Management Event Management Fundraising Programs Marketing And Online Advocacy Mobile Capabilities Payment Processing And Receipts Platform Capabilities, Security And Compliances Volunteer Management 66 33 0 100 78 68 81 52 63 86 72 55 83 50 54 88 80 80 62 65 88 77 86 61 0 25 50 75 100
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

70%
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User Sentiment Summary

Great User Sentiment 758 reviews
Great User Sentiment 180 reviews
88%
of users recommend this product

Kindful has a 'great' User Satisfaction Rating of 88% when considering 758 user reviews from 4 recognized software review sites.

81%
of users recommend this product

Salsa Engage has a 'great' User Satisfaction Rating of 81% when considering 180 user reviews from 3 recognized software review sites.

4.4 (17)
n/a
4.4 (400)
4.0 (23)
4.5 (310)
4.0 (136)
4.0 (31)
4.6 (21)

Synopsis of User Ratings and Reviews

Customizable Reporting: Kindful's reporting tools allow users to create custom reports that track the specific data points most relevant to their organization, such as donor retention rates, campaign performance, and fundraising progress towards goals. This level of customization empowers users to gain deeper insights into their fundraising efforts and make data-driven decisions.
Donor Management: Kindful provides a comprehensive donor management system that allows users to track donor information, including contact details, donation history, and engagement levels. This feature helps organizations build stronger relationships with their donors and tailor their outreach efforts accordingly.
Integrations: Kindful integrates with a wide range of other software platforms, such as email marketing tools, payment processors, and social media platforms. This allows users to streamline their workflows and avoid the need for manual data entry.
Ease of Use: Kindful is known for its user-friendly interface and intuitive design, making it easy for users of all technical skill levels to navigate and utilize the platform effectively.
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Customizable Forms: Salsa Engage allows users to create donation forms tailored to specific campaigns or events, with options to add custom fields and branding. This level of customization helps organizations collect the data they need while maintaining a consistent brand experience.
Email Marketing Tools: The platform provides robust email marketing features, enabling users to design, send, and track email campaigns to engage with their audience. This includes features like A/B testing and segmentation, allowing for targeted and effective communication.
Donor Management: Salsa Engage offers tools to manage donor information, track donations, and generate reports. This helps organizations gain insights into their fundraising efforts and build stronger relationships with their supporters.
Integrations: The software integrates with various other platforms, such as CRM and payment processing systems. This streamlines workflows and ensures data consistency across different systems.
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Limited Customization: Users frequently express frustration with the rigidity of Kindful's reporting features, finding themselves unable to tailor reports to their specific needs. For instance, generating reports that combine data from different modules or creating custom fields can be challenging.
Learning Curve: Kindful's interface, while visually appealing, can be unintuitive for new users. Navigating through the various features and understanding the data structure often requires a significant time investment and can be overwhelming for those transitioning from other platforms.
Integrations: While Kindful offers integrations with popular platforms like QuickBooks and Mailchimp, users often find the integration options to be limited compared to other fundraising software. This can lead to data silos and manual data entry, hindering efficiency.
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Limited Customization: Users frequently express frustration with the constraints placed on customizing email templates and donation pages, often citing the inability to achieve the precise look and feel desired for their campaigns.
Reporting Challenges: Generating specific reports or extracting particular data points can be cumbersome, leading to inefficiencies in data analysis and decision-making.
Learning Curve: The platform's interface, while comprehensive, can feel overwhelming to new users due to its multitude of features and functionalities, resulting in a steep learning curve.
Integrations: Salsa Engage's compatibility with external applications and services can be limited, potentially hindering seamless workflows and data synchronization with other essential tools.
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Kindful stands out for its robust donor management features, including comprehensive donor profiles, communication tracking, and the ability to segment donors based on various criteria. This allows nonprofits to personalize their outreach and cultivate stronger relationships with their supporters. Users appreciate the platform's ease of use and intuitive interface, making it accessible to staff members with varying levels of technical expertise. Additionally, Kindful's reporting tools provide valuable insights into fundraising performance, helping organizations track progress toward goals and make data-driven decisions. However, some users have noted that Kindful's customization options are limited compared to other fundraising platforms, which may be a drawback for organizations with unique needs. Additionally, the platform's pricing structure can be a challenge for smaller nonprofits with limited budgets. Kindful is best suited for small to medium-sized nonprofits seeking a user-friendly and comprehensive donor management solution. Its emphasis on donor relationships and communication tools makes it ideal for organizations focused on building strong connections with their supporters. While Kindful may not offer the same level of customization as some competitors, its core features and ease of use make it a valuable tool for streamlining fundraising operations and improving donor engagement.

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Salsa Engage appears to be most suitable for small to medium-sized nonprofit organizations seeking an all-in-one solution for managing supporter engagement. The platform's user-friendly interface and comprehensive feature set make it accessible to users with varying levels of technical expertise, while its scalability allows it to grow alongside an organization's needs. Additionally, Salsa Engage's focus on advocacy and its integration with Salsa CRM make it a valuable tool for nonprofits that rely on grassroots mobilization and constituent relationship management. Salsa Engage stands out from its competitors due to its robust advocacy tools, which empower organizations to mobilize supporters and drive social change. Users appreciate the platform's ability to facilitate online petitions, targeted actions, and legislative tracking, enabling them to effectively engage with policymakers and advance their missions. For instance, one user highlighted the ease of creating advocacy campaigns and generating reports to track progress. However, some users noted that the platform's email marketing features could be enhanced with more advanced automation capabilities, such as triggered emails based on specific supporter actions. While Salsa Engage receives praise for its comprehensive functionality, some users mention that the platform's interface can feel overwhelming initially due to the abundance of features. The learning curve, however, is often outweighed by the platform's extensive capabilities and the availability of helpful resources, such as training materials and customer support. Users consistently commend Salsa Engage's customer support team for their responsiveness and willingness to assist with any challenges. In comparison to similar products, Salsa Engage offers a more extensive range of features, particularly in the areas of advocacy and online fundraising, making it a suitable choice for organizations seeking a holistic solution for supporter engagement.

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Screenshots

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