EveryAction vs Neon CRM

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Our analysts compared EveryAction vs Neon CRM based on data from our 400+ point analysis of Fundraising Software, user reviews and our own crowdsourced data from our free software selection platform.

Product Basics

EveryAction is a digital unified solution that assists in raising funds, handling internal operations and donor management. Users can build a highly engaged supporter base, gather and manage online donations, and send and respond to targeted emails and advocacy efforts. The built-in CRM includes segmentation, data management and reporting for easy administration. Other attributes include event management, direct messaging, social network integration, volunteer management, member activation, mobile contributions and more. Additionally, it supports state and federal PAC compliance.

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Neon CRM is a cloud-based solution built by Neon One that helps nonprofit organizations streamline day to day processes for more efficiency and manage fundraising events, memberships and volunteers through automation.

Users can leverage it to build nonprofit websites while facilitating real-time credit card processing and recurring payments. These inclusions help enhance online donations while reducing manual work.
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$109/Feature, Monthly
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Tailored to your specific needs
$179 Monthly
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Tailored to your specific needs
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Product Assistance

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Product Insights

  • Enhanced Donor Engagement: EveryAction provides tools to segment your audience, personalize communications, and automate outreach, fostering stronger relationships with donors and increasing their lifetime value.
  • Streamlined Fundraising Operations: The platform centralizes donor data, automates administrative tasks, and offers comprehensive reporting, freeing up your team to focus on strategic initiatives and donor cultivation.
  • Data-Driven Decision Making: EveryAction offers robust reporting and analytics tools, enabling you to track campaign performance, identify trends, and make data-informed decisions to optimize fundraising strategies.
  • Improved Online Fundraising: With integrated online donation processing, peer-to-peer fundraising tools, and customizable donation pages, EveryAction helps you expand your online reach and convert more supporters into donors.
  • Effective Advocacy and Outreach: EveryAction's advocacy tools facilitate targeted email campaigns, petition drives, and social media engagement, empowering you to mobilize supporters and amplify your organization's impact.
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  • Central Dashboard: Leverage customizable widgets and automatic syncing for a complete overview of the activities across the organization. Track growth and retention across supporters and donations, volunteers and events as well as upcoming activities and campaigns in one glance. 
  • Enhanced Fundraising: Centralize donor data, segment it to identify prospects and solicitations, tweak communications and campaigns and raise more money. Customized online donation forms, automated follow up receipts and workflow post-donation also help build better relationships and subsequently get supporters to pledge more donations. 
  • Comprehensive Relationship Management: Comprehensive supporter profiles, constituent portals to manage donations and customizable online forms form the foundation of a relationship-focused system that fosters deeper connections. 
  • Integrated Communication: Along with donor segmentation, integrate mass communication through emails and social media, and build a brand with storytelling and interpersonal communication. 
  • Mobile App: Available on both iOS and Android. Makes it easier to review upcoming activities, stay connected to supporters and add new donations on the go. 
  • Integrations: Use certified integrations as well as open APIs to manage multiple tools and create a streamlined, intuitive system with data consistency across the organization. 
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  • Emails: Send personalized, targeted emails and track engagement with visual editing, A/B testing and other digital tools. 
    • One-Click Donations: Enable quick and easy donations by incorporating single-click URLs and credit card autofill in emails. 
    • Statistics: Gain valuable insights and monitor performance by tapping into a statistics dashboard and reporting modules. 
    • Templates: Design mobile-friendly, responsive templates by choosing from existing layouts. 
    • Personalized Content: Drive engagement using conditional content and segmented emails based on individuals’ donation history. 
    • Smartlinks: Incorporate hyperlinks and targeted donation amounts in emails and auto-fill the known portions in forms, such as name, city, zip code and more. 
    • Email Series: Send automated series to welcome new supporters, convert one-off donors to recurring ones, and re-engage inert subscribers. 
    • Multivariate Testing: Ensure email efficacy through A-J multivariate testing tools. 
  • Online Donation Management: Increase donations, boost conversions and optimize user experiences with a consolidated platform. 
    • Payments: Provides easy-to-give, flexible payment options via Paypal and Apple Pay. 
    • Forms: Create customizable and embeddable mobile-optimized, single and multi-step donation forms. 
    • Self-Service: Reduce staff workload by allowing donors to update contact and payment information, select communication preferences and set up recurring giving. 
  • Social Integrations: Increase outreach by leveraging connections with Facebook Ads and Facebook Ads Manager to deliver personalized Facebook ads to target segments and track ROI. Boost sign-up rates by providing sharing options on online forms. 
  • Grant Management: Oversee applications, identify potential funders, keep track of deadlines and analyze results. 
  • Online Advocacy: Send calls, petitions, emails, forms and tweets to link supporters to legislators. 
    • Single-Step Advocacy: Prompt supporters to message elected officials after they fill forms. If they refuse, the information is still stored. 
    • Multiple Campaigns: Initiate calls-to-action through emails, petitions, social media and calls. Embed forms on websites like WordPress, Drupal, Squarespace and more. 
    • Geopolitical Mapping: Match data against national voter files to generate district-based supporter databases. 
    • Social Advocacy: Generate public support for causes by sharing advocacy messages on social media. Use custom targeting to tweet at influential people like CEOs and officials. 
  • Reporting: Gain real-time data on supporters across multiple channels, segment details by timeframes and sources, and track critical metrics via snapshots and in-depth reports. Safely store, format and interpret data according to organizational needs. Track revenue from both online and offline campaigns and funds. 
  • Mobile Canvassing: Use MiniVan 8 to automatically send canvassers to nearby areas, dispatch lists to their phones and equip them with responsive scripts for confidence. Receive instant details of field activities and make real-time changes with MiniVan Manager. 
  • Dashboard: Glean yearly statistics on specific campaigns, track donation sizes and numbers per fundraiser, and attain valuable insights from the data collected. Use customizable analytics to visualize data and build charts using donor information, contribution summaries, online submissions and more. 
  • Native Integrations: Integrates with Google Analytics, Salesforce, Drupal, Catalist, TargetSmart and ActionKit. Extract research data, including income, number of workers, market influence on prospective funders by accessing integration with WealthEngine. 
  • Donor Management: Build consistent relationships through targeted messaging. Organizations can also plan, monitor and analyze the process of converting significant donors. 
  • PAC Compliance: File state and federal reports in e-filing states and manage multiple entities with specific requirements in a single database. Offers built-in modules like audit trails, error flags and restricted user access. 
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  • Accounts and Relationship Tracking: Create and maintain donor accounts, along with a history of contact, communication and transaction receipts. Relationships between individual accounts can be traced and tracked as a household, company or custom relationship for better communication, campaigning and event planning. 
  • Activities and Notes Tracking: Keep record of all actions performed on fields including users, constituents, accounts, donations, pledges, events, memberships, communication and purchases to audit databases as well as track previous and current data states. Trace changes in data records and maintain priority tasks using the activity and notes tracking feature. 
  • Volunteer Management: Accept, train, certify and manage volunteers. Once trained, volunteers can be assigned to different groups and projects, and the progress of the volunteer program can be measured regularly. 
  • Grant Management: Track and manage research, apply to and receive grants, track statuses, and take the requisite steps to receive grants. 
  • Constituent Login Portal: Exclusive members can access timesheets and custom web pages. Constituents can manage peer-to-peer fundraising, events and recurring transactions, upload required files and renew memberships. 
  • Credit Card and Check Processing: NeonPay is a single-source, PCI-compliant tool to manage, authorize and capture payments from all major credit cards as well as eCheck and ACH. Make payments void, issue full or partial refunds and manage disputes. 
  • Event Management: Manage all types of events, ranging from get-togethers, seminars and classes to conferences and fundraisers. Also enables dynamic event listing, conditional ticketing and attendee management. 
  • Email Marketing: Segment members and customize communication per segment using in-built templates and graphics. Segmentation can also be used to create print mail and material that can be dispatched to physical addresses. 
  • Online Web Forms and Surveys: Offers customizable, mobile-friendly and responsive web forms for events, surveys and donation collections. The forms can be branded and have support follow up communication. 
  • Reports and Analytics: Tracks the performance and growth of the organization via statistical analysis. Access detailed reports on various features and aspects of the tool, such as mailing and communication, donors, memberships, donations, transactions and payments, events, campaigns, and more. 
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Product Ranking

#19

among all
Fundraising Software

#25

among all
Fundraising Software

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Analyst Rating Summary

87
81
90
83
100
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67
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Data Hygiene
Marketing and Online Advocacy
Payment Processing and Receipts
Volunteer Management
Event Management
Donation Management
Volunteer Management
Payment Processing and Receipts
Event Management
Fundraising Programs

Analyst Ratings for Functional Requirements Customize This Data Customize This Data

EveryAction
Neon CRM
+ Add Product + Add Product
Dashboard And Reporting Data Hygiene Document Management Donation Management Donor Management Event Management Fundraising Programs Marketing And Online Advocacy Mobile Capabilities Payment Processing And Receipts Platform Capabilities, Security And Compliances Volunteer Management 90 100 50 92 84 95 91 100 75 100 73 100 83 50 67 100 77 90 86 53 75 91 86 100 0 25 50 75 100
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91%
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91%
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Analyst Ratings for Technical Requirements Customize This Data Customize This Data

65%
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35%
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User Sentiment Summary

Excellent User Sentiment 536 reviews
Great User Sentiment 722 reviews
91%
of users recommend this product

EveryAction has a 'excellent' User Satisfaction Rating of 91% when considering 536 user reviews from 4 recognized software review sites.

87%
of users recommend this product

Neon CRM has a 'great' User Satisfaction Rating of 87% when considering 722 user reviews from 4 recognized software review sites.

4.2 (8)
4.4 (5)
4.4 (224)
4.3 (185)
4.6 (116)
4.4 (516)
4.7 (188)
4.3 (16)

Awards

SelectHub research analysts have evaluated EveryAction and concluded it deserves the award for the Best Overall Fundraising Software available today and earns best-in-class honors for Data Hygiene, Marketing and Online Advocacy, Payment Processing and Receipts and Volunteer Management. EveryAction stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

Analysts' Pick Award
User Favorite Award
Data Hygiene Award
Marketing and Online Advocacy Award
Payment Processing and Receipts Award
Volunteer Management Award

SelectHub research analysts have evaluated Neon CRM and concluded it earns best-in-class honors for Volunteer Management.

Volunteer Management Award

Synopsis of User Ratings and Reviews

Comprehensive Fundraising Tools: EveryAction provides a wide range of features that cater to various fundraising needs, including online donation processing, donor management, event management, and grant tracking. This comprehensive suite of tools allows organizations to streamline their fundraising operations and improve efficiency.
Customizable and Scalable: The platform is highly customizable, allowing organizations to tailor it to their specific requirements. Whether it's creating custom donation pages or designing complex workflows, EveryAction offers the flexibility to adapt to evolving needs. Additionally, the software is scalable, making it suitable for both small and large organizations.
Data-Driven Insights: EveryAction provides robust reporting and analytics capabilities, enabling organizations to gain valuable insights into their fundraising performance. Users can track key metrics, identify trends, and measure the effectiveness of their campaigns. These data-driven insights help organizations make informed decisions and optimize their fundraising strategies.
Integrations and Partnerships: EveryAction integrates with a wide range of third-party applications, such as payment processors, email marketing platforms, and social media platforms. These integrations enhance the functionality of the platform and allow organizations to connect with their supporters across multiple channels.
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Customizable Interface: Neon CRM offers a high degree of flexibility, allowing users to tailor the interface to their specific workflows and preferences. This includes customizing data fields, reports, and dashboards to align with unique organizational needs.
Comprehensive Fundraising Tools: The platform provides a robust suite of features designed to streamline fundraising efforts. This includes online donation processing, event management, grant tracking, and donor communication tools, enabling nonprofits to manage all aspects of their fundraising activities efficiently.
Membership Management: Neon CRM simplifies membership management with features such as automated renewals, member directories, and communication tools. This allows organizations to effectively engage with their members and foster a sense of community.
Reporting and Analytics: The platform offers comprehensive reporting and analytics capabilities, providing valuable insights into fundraising performance, membership trends, and program effectiveness. This data empowers nonprofits to make data-driven decisions and optimize their operations.
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Steep Learning Curve: Many users report EveryAction's interface can be overwhelming for new users due to its extensive features and complex navigation, leading to a longer onboarding process than anticipated.
Customization Challenges: Some users express frustration with limitations in customizing reports and dashboards to fit their specific needs, often requiring workarounds or compromises in data analysis.
Customer Support Concerns: A recurring theme in user feedback is the difficulty in reaching EveryAction's customer support promptly, with extended wait times and challenges in resolving technical issues efficiently.
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Limited Customization: Neon CRM offers some configurability, but users express frustration with the lack of deep customization options, especially for complex workflows or unique data tracking needs. This can lead to workarounds and inefficiencies for nonprofits with specific requirements.
Reporting Challenges: While Neon CRM provides reporting tools, users often find them cumbersome and lacking in flexibility. Generating custom reports or extracting specific data insights can be difficult, hindering data-driven decision-making for nonprofits.
Usability Concerns: The user interface, while generally clean, is sometimes described as unintuitive and clunky, leading to a steeper learning curve for new users. Navigating through different modules and functionalities can feel disjointed, impacting user adoption and efficiency.
Integrations: Although Neon CRM offers some integrations with popular tools, users report limitations and challenges with connecting to their preferred applications or services. This can create data silos and hinder seamless workflows across different platforms.
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EveryAction has garnered a reputation as a robust fundraising software solution, particularly favored by larger nonprofit organizations with complex needs. Users frequently praise its comprehensive suite of features, encompassing donor management, online fundraising, advocacy tools, and event management. The platform's strength lies in its ability to streamline various fundraising processes, from donation processing and email marketing to volunteer management and grant tracking. This consolidation of tools eliminates the need for multiple, disparate systems, enhancing efficiency and providing a holistic view of fundraising efforts. Reviewers often compare EveryAction to Salesforce Nonprofit Cloud, citing EveryAction's more intuitive interface and nonprofit-specific focus as key differentiators. However, some users note that EveryAction's extensive functionality can lead to a steeper learning curve, potentially posing challenges for smaller organizations with limited resources. While EveryAction receives accolades for its comprehensiveness, some users point out areas for improvement. Several reviews mention occasional glitches and a desire for more advanced reporting capabilities. Additionally, the platform's pricing structure, often based on the size and complexity of an organization, can be a deterrent for smaller nonprofits with tighter budgets. Despite these drawbacks, EveryAction remains a popular choice among established nonprofits seeking a scalable and feature-rich fundraising solution. Its ability to centralize data, automate tasks, and provide insights into donor behavior makes it well-suited for organizations aiming to optimize their fundraising strategies and cultivate lasting donor relationships.

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Neon CRM stands out for its robust reporting capabilities, allowing users to generate insightful reports on various fundraising metrics. This feature is particularly valuable for organizations that rely on data-driven decision-making. The software's ability to track donor interactions and giving history provides a comprehensive view of fundraising efforts, enabling organizations to identify trends and optimize strategies. Additionally, Neon CRM's customization options empower users to tailor the platform to their specific needs, ensuring a personalized experience. For instance, users can create custom fields to capture unique data points relevant to their organization. Neon CRM is best suited for small to medium-sized nonprofit organizations seeking a comprehensive fundraising solution. Its user-friendly interface and intuitive design make it accessible to users with varying levels of technical expertise. The software's affordability and scalability further enhance its appeal for growing organizations. While Neon CRM offers a wide range of features, some users have noted that the learning curve can be steep, particularly for those new to donor management systems. Additionally, certain advanced features may require additional configuration or support. Compared to similar products like Salesforce Nonprofit Cloud and Blackbaud Raiser's Edge NXT, Neon CRM offers a more cost-effective solution with a focus on ease of use. However, it may lack some of the advanced customization and integration capabilities of its competitors.

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