EveryAction vs Greater Giving

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Our analysts compared EveryAction vs Greater Giving based on data from our 400+ point analysis of Fundraising Software, user reviews and our own crowdsourced data from our free software selection platform.

Greater Giving Software Tool

Product Basics

EveryAction is a digital unified solution that assists in raising funds, handling internal operations and donor management. Users can build a highly engaged supporter base, gather and manage online donations, and send and respond to targeted emails and advocacy efforts. The built-in CRM includes segmentation, data management and reporting for easy administration. Other attributes include event management, direct messaging, social network integration, volunteer management, member activation, mobile contributions and more. Additionally, it supports state and federal PAC compliance.

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Greater Giving offers a comprehensive software solution designed to streamline fundraising activities, making it particularly well-suited for non-profit organizations, schools, and charitable events. The platform excels in managing tasks such as event registration, auction management, and donor tracking, providing a seamless experience for both organizers and participants. Its user-friendly interface and robust features, including mobile bidding and real-time reporting, enhance the efficiency and effectiveness of fundraising efforts.

One of the key benefits of Greater Giving is its ability to centralize all fundraising activities, allowing for better data management and improved donor engagement. Users appreciate the software's intuitive design and the support it offers in maximizing event revenue. Compared to similar products, Greater Giving is often praised for its reliability and comprehensive feature set, though pricing can vary based on the specific needs and scale of the organization. Typically, costs are structured around a subscription model, with fees incurred on a per-event or annual basis.

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$109/Feature, Monthly
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$130 Monthly
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Tailored to your specific needs
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Product Insights

  • Enhanced Donor Engagement: EveryAction provides tools to segment your audience, personalize communications, and automate outreach, fostering stronger relationships with donors and increasing their lifetime value.
  • Streamlined Fundraising Operations: The platform centralizes donor data, automates administrative tasks, and offers comprehensive reporting, freeing up your team to focus on strategic initiatives and donor cultivation.
  • Data-Driven Decision Making: EveryAction offers robust reporting and analytics tools, enabling you to track campaign performance, identify trends, and make data-informed decisions to optimize fundraising strategies.
  • Improved Online Fundraising: With integrated online donation processing, peer-to-peer fundraising tools, and customizable donation pages, EveryAction helps you expand your online reach and convert more supporters into donors.
  • Effective Advocacy and Outreach: EveryAction's advocacy tools facilitate targeted email campaigns, petition drives, and social media engagement, empowering you to mobilize supporters and amplify your organization's impact.
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  • Increased Efficiency: Automate repetitive tasks like donation tracking and event registration, freeing up staff time for strategic activities.
  • Enhanced Donor Engagement: Personalized communication tools help build stronger relationships with donors through targeted emails and thank-you notes.
  • Comprehensive Reporting: Generate detailed reports on fundraising performance, donor behavior, and event outcomes to inform future strategies.
  • Secure Transactions: Ensure donor data and financial transactions are protected with robust security measures, fostering trust and compliance.
  • Streamlined Event Management: Simplify the planning and execution of fundraising events with integrated tools for ticketing, auctions, and volunteer coordination.
  • Real-Time Data Access: Access up-to-date information on donations, event registrations, and campaign progress from any device, anywhere.
  • Improved Donor Retention: Utilize analytics to identify and engage lapsed donors, increasing the likelihood of repeat contributions.
  • Cost Savings: Reduce overhead costs by minimizing the need for multiple software solutions and manual data entry.
  • Customizable Solutions: Tailor the platform to meet the specific needs of your organization, ensuring a perfect fit for your fundraising goals.
  • Enhanced Collaboration: Facilitate better teamwork with shared access to donor information and event planning tools, improving overall coordination.
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  • Emails: Send personalized, targeted emails and track engagement with visual editing, A/B testing and other digital tools. 
    • One-Click Donations: Enable quick and easy donations by incorporating single-click URLs and credit card autofill in emails. 
    • Statistics: Gain valuable insights and monitor performance by tapping into a statistics dashboard and reporting modules. 
    • Templates: Design mobile-friendly, responsive templates by choosing from existing layouts. 
    • Personalized Content: Drive engagement using conditional content and segmented emails based on individuals’ donation history. 
    • Smartlinks: Incorporate hyperlinks and targeted donation amounts in emails and auto-fill the known portions in forms, such as name, city, zip code and more. 
    • Email Series: Send automated series to welcome new supporters, convert one-off donors to recurring ones, and re-engage inert subscribers. 
    • Multivariate Testing: Ensure email efficacy through A-J multivariate testing tools. 
  • Online Donation Management: Increase donations, boost conversions and optimize user experiences with a consolidated platform. 
    • Payments: Provides easy-to-give, flexible payment options via Paypal and Apple Pay. 
    • Forms: Create customizable and embeddable mobile-optimized, single and multi-step donation forms. 
    • Self-Service: Reduce staff workload by allowing donors to update contact and payment information, select communication preferences and set up recurring giving. 
  • Social Integrations: Increase outreach by leveraging connections with Facebook Ads and Facebook Ads Manager to deliver personalized Facebook ads to target segments and track ROI. Boost sign-up rates by providing sharing options on online forms. 
  • Grant Management: Oversee applications, identify potential funders, keep track of deadlines and analyze results. 
  • Online Advocacy: Send calls, petitions, emails, forms and tweets to link supporters to legislators. 
    • Single-Step Advocacy: Prompt supporters to message elected officials after they fill forms. If they refuse, the information is still stored. 
    • Multiple Campaigns: Initiate calls-to-action through emails, petitions, social media and calls. Embed forms on websites like WordPress, Drupal, Squarespace and more. 
    • Geopolitical Mapping: Match data against national voter files to generate district-based supporter databases. 
    • Social Advocacy: Generate public support for causes by sharing advocacy messages on social media. Use custom targeting to tweet at influential people like CEOs and officials. 
  • Reporting: Gain real-time data on supporters across multiple channels, segment details by timeframes and sources, and track critical metrics via snapshots and in-depth reports. Safely store, format and interpret data according to organizational needs. Track revenue from both online and offline campaigns and funds. 
  • Mobile Canvassing: Use MiniVan 8 to automatically send canvassers to nearby areas, dispatch lists to their phones and equip them with responsive scripts for confidence. Receive instant details of field activities and make real-time changes with MiniVan Manager. 
  • Dashboard: Glean yearly statistics on specific campaigns, track donation sizes and numbers per fundraiser, and attain valuable insights from the data collected. Use customizable analytics to visualize data and build charts using donor information, contribution summaries, online submissions and more. 
  • Native Integrations: Integrates with Google Analytics, Salesforce, Drupal, Catalist, TargetSmart and ActionKit. Extract research data, including income, number of workers, market influence on prospective funders by accessing integration with WealthEngine. 
  • Donor Management: Build consistent relationships through targeted messaging. Organizations can also plan, monitor and analyze the process of converting significant donors. 
  • PAC Compliance: File state and federal reports in e-filing states and manage multiple entities with specific requirements in a single database. Offers built-in modules like audit trails, error flags and restricted user access. 
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  • Event Management: Comprehensive tools for planning, managing, and executing fundraising events, including auctions and galas.
  • Online Bidding: Allows supporters to place bids on auction items via their smartphones, tablets, or computers, enhancing engagement and participation.
  • Donor Management: Centralized database to track donor information, contributions, and interactions, facilitating personalized communication and relationship building.
  • Mobile Bidding: Mobile-optimized platform for seamless bidding experience during live events, ensuring higher participation rates.
  • Payment Processing: Secure and integrated payment solutions for credit cards, checks, and other payment methods, streamlining the donation process.
  • Customizable Reporting: Generate detailed reports on event performance, donor activity, and financials, aiding in data-driven decision-making.
  • Online Donations: User-friendly online donation forms that can be embedded on your website, making it easy for supporters to contribute.
  • Text-to-Give: Enables donors to contribute via text message, providing a convenient and immediate way to support your cause.
  • Ticketing and Registration: Manage event ticket sales and attendee registration with ease, including options for different ticket types and pricing tiers.
  • Silent Auction Management: Tools to organize and manage silent auctions, including item tracking, bid sheets, and winner notifications.
  • Fund-a-Need: Feature to highlight specific funding needs during events, encouraging targeted donations for particular projects or initiatives.
  • Table Management: Organize and assign seating for event attendees, ensuring a smooth and efficient check-in process.
  • Volunteer Management: Track and manage volunteer information, schedules, and assignments, optimizing volunteer engagement and coordination.
  • Marketing and Promotion: Tools to create and distribute promotional materials, including email campaigns and social media integration, to boost event visibility.
  • Post-Event Analysis: Analyze event outcomes and donor engagement to identify strengths and areas for improvement, enhancing future fundraising efforts.
  • Integration with CRM Systems: Seamlessly integrate with popular CRM systems to ensure consistent and accurate donor data across platforms.
  • Custom Branding: Customize event pages, donation forms, and communications with your organization's branding to maintain a cohesive and professional appearance.
  • Real-Time Updates: Access real-time data and updates during events, allowing for immediate adjustments and informed decision-making.
  • Support and Training: Access to comprehensive support and training resources, including webinars, tutorials, and customer service, to maximize the software's potential.
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Product Ranking

#19

among all
Fundraising Software

#21

among all
Fundraising Software

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Analyst Rating Summary

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Analyst Ratings for Functional Requirements Customize This Data Customize This Data

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Greater Giving
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Dashboard And Reporting Data Hygiene Document Management Donation Management Donor Management Event Management Fundraising Programs Marketing And Online Advocacy Mobile Capabilities Payment Processing And Receipts Platform Capabilities, Security And Compliances Volunteer Management 90 100 50 92 84 95 91 100 75 100 73 100 0 25 50 75 100
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User Sentiment Summary

Excellent User Sentiment 536 reviews
Great User Sentiment 56 reviews
91%
of users recommend this product

EveryAction has a 'excellent' User Satisfaction Rating of 91% when considering 536 user reviews from 4 recognized software review sites.

82%
of users recommend this product

Greater Giving has a 'great' User Satisfaction Rating of 82% when considering 56 user reviews from 1 recognized software review sites.

4.2 (8)
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4.4 (224)
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4.6 (116)
4.1 (56)
4.7 (188)
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Awards

SelectHub research analysts have evaluated EveryAction and concluded it deserves the award for the Best Overall Fundraising Software available today and earns best-in-class honors for Data Hygiene, Marketing and Online Advocacy, Payment Processing and Receipts and Volunteer Management. EveryAction stands above the rest by achieving an ‘Excellent’ rating as a User Favorite.

Analysts' Pick Award
User Favorite Award
Data Hygiene Award
Marketing and Online Advocacy Award
Payment Processing and Receipts Award
Volunteer Management Award

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Synopsis of User Ratings and Reviews

Comprehensive Fundraising Tools: EveryAction provides a wide range of features that cater to various fundraising needs, including online donation processing, donor management, event management, and grant tracking. This comprehensive suite of tools allows organizations to streamline their fundraising operations and improve efficiency.
Customizable and Scalable: The platform is highly customizable, allowing organizations to tailor it to their specific requirements. Whether it's creating custom donation pages or designing complex workflows, EveryAction offers the flexibility to adapt to evolving needs. Additionally, the software is scalable, making it suitable for both small and large organizations.
Data-Driven Insights: EveryAction provides robust reporting and analytics capabilities, enabling organizations to gain valuable insights into their fundraising performance. Users can track key metrics, identify trends, and measure the effectiveness of their campaigns. These data-driven insights help organizations make informed decisions and optimize their fundraising strategies.
Integrations and Partnerships: EveryAction integrates with a wide range of third-party applications, such as payment processors, email marketing platforms, and social media platforms. These integrations enhance the functionality of the platform and allow organizations to connect with their supporters across multiple channels.
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Easy to Use: Users consistently praise Greater Giving's intuitive interface, making it simple to set up and manage fundraising campaigns, even for those with limited tech experience.
Strong Mobile Experience: The platform's mobile app allows users to manage their campaigns and track donations on the go, making it convenient for busy fundraisers.
Excellent Customer Support: Users appreciate the responsive and helpful customer support team, who are readily available to answer questions and provide assistance when needed.
Transparent Fees: Greater Giving's transparent fee structure is a major plus for users, as they can easily understand the costs associated with their fundraising efforts.
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Steep Learning Curve: Many users report EveryAction's interface can be overwhelming for new users due to its extensive features and complex navigation, leading to a longer onboarding process than anticipated.
Customization Challenges: Some users express frustration with limitations in customizing reports and dashboards to fit their specific needs, often requiring workarounds or compromises in data analysis.
Customer Support Concerns: A recurring theme in user feedback is the difficulty in reaching EveryAction's customer support promptly, with extended wait times and challenges in resolving technical issues efficiently.
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Limited Customization: Some users have found the platform's customization options to be limited, making it difficult to create a unique and engaging fundraising experience. For example, they may not be able to fully customize the look and feel of their fundraising page or integrate with specific third-party tools.
Steep Learning Curve: The platform's interface can be complex and require a significant amount of time to learn, especially for users who are new to online fundraising. This can be frustrating for organizations that need to get their campaigns up and running quickly.
Limited Reporting Features: Some users have reported that the platform's reporting features are not as robust as they would like. For example, they may not be able to track specific metrics or generate detailed reports on their fundraising progress.
High Fees: Greater Giving charges a percentage of each donation, which can be a significant expense for organizations with limited budgets. This can be a major deterrent for smaller organizations or those with a low average donation amount.
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EveryAction has garnered a reputation as a robust fundraising software solution, particularly favored by larger nonprofit organizations with complex needs. Users frequently praise its comprehensive suite of features, encompassing donor management, online fundraising, advocacy tools, and event management. The platform's strength lies in its ability to streamline various fundraising processes, from donation processing and email marketing to volunteer management and grant tracking. This consolidation of tools eliminates the need for multiple, disparate systems, enhancing efficiency and providing a holistic view of fundraising efforts. Reviewers often compare EveryAction to Salesforce Nonprofit Cloud, citing EveryAction's more intuitive interface and nonprofit-specific focus as key differentiators. However, some users note that EveryAction's extensive functionality can lead to a steeper learning curve, potentially posing challenges for smaller organizations with limited resources. While EveryAction receives accolades for its comprehensiveness, some users point out areas for improvement. Several reviews mention occasional glitches and a desire for more advanced reporting capabilities. Additionally, the platform's pricing structure, often based on the size and complexity of an organization, can be a deterrent for smaller nonprofits with tighter budgets. Despite these drawbacks, EveryAction remains a popular choice among established nonprofits seeking a scalable and feature-rich fundraising solution. Its ability to centralize data, automate tasks, and provide insights into donor behavior makes it well-suited for organizations aiming to optimize their fundraising strategies and cultivate lasting donor relationships.

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Is Greater Giving the real deal or just a fundraising facade? >User reviews suggest that Greater Giving is a solid choice for nonprofits looking for a comprehensive fundraising platform. The software is praised for its user-friendliness, especially for those familiar with similar platforms. Users highlight the intuitive dashboard, which provides a clear overview of event progress and allows for easy management of various aspects, from ticket sales to donor tracking. The ability to process credit card payments seamlessly is a major plus, particularly for events with a high volume of transactions. The pre-made forms and guides are also appreciated, as they streamline the fundraising process and provide valuable resources for event organizers. However, some users note a steep learning curve, especially for those new to fundraising software. The extensive user manual can be overwhelming for some, requiring significant time investment to master the system's functionality. This can be a challenge for teams with limited tech expertise. Greater Giving is best suited for nonprofits with a moderate to high level of fundraising experience and a team comfortable with technology. The software's robust features and comprehensive functionality make it a powerful tool for managing complex events and maximizing fundraising efforts. However, organizations with limited tech resources or a preference for simpler platforms may find the learning curve and extensive user manual to be a significant barrier.

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